Intro to Concepting | How to Start Creative Concepts for Copywriters & Art Directors in Advertising

[@ambrxruiz]

currently making a concept for a possible internship, your video helps a lot, thank you sm!!

[@StuffAboutAdvertising]

So happy to hear that!! Good luck!

[@Thedigitalprecious]

I'm new to advertising Copywriting and I'm almost done watching all your videos, thank you so much 👌

[@StuffAboutAdvertising]

Thank you for watching! More videos to come. :)

[@goodspeedko1]

these are incredibly insightful! i so excited for more!

[@StuffAboutAdvertising]

Yay so happy to hear that!

[@eJosh]

I love the part where you take time with no computer or internet. Doubling up on ideas is always great. Excited for a series, thank you!

[@StuffAboutAdvertising]

It’s hard not to jump to the internet immediately! But so worth the time away from it.

[@alex-ander-13]

Thank you!

[@jsgivens]

I’m a senior marketing major and just recently discovered the ad agency world so these videos are really cool to get an idea of what creative agency work is like. thanks for everything!

[@StuffAboutAdvertising]

Welcome to the ad world! Thanks for watching!

[@monicac719]

This is awesome. Can you do a video on what happens after you chat with your creative partner about ideas? When it’s time to film commercials does the creative team go on the shoots? How does this work?

[@atharvajadhav14]

This is just pure gold, placements around the corner and this is helping me a lottt. Thanks!

[@StuffAboutAdvertising]

Love to hear that!!

[@dyegorodriguez2126]

I'm a senior Copywriter from Colombia and English is not my first language, but I want to work in an English-speaking county. Your channel is just THE one thing I was looking for.

[@StuffAboutAdvertising]

I'm so happy to hear you're finding my content helpful! :)

[@lindaedwards5589]

Would love to hear the rest of this series.

[@StuffAboutAdvertising]

More to come very soon! :)

[@luciab227]

Could you take us through a case step by step? Not an existing one, but a new brief. I'd love to know more about the AD development. So far, I've found other creatives showing the creative process as a clean and easy path, but the reality can be a bit more frustrating. How do you approach the most common problems in the creative process?

[@StuffAboutAdvertising]

Yes I definitely want to go through a brief as a whole once I get further into this series! And a lot of the techniques I’ll share in this series are great things to reach for when you’re feeling stumped. So hopefully those will help! Concepting can be chaotic but I find that’s what makes it fun. :)

[@coveylovey1232]

More on this plz🙏🏼🙏🏼