How to Find Your Copywriting Niche & Make Great Money

[@blackberryandsage478]

I have watched your master class several times and I must say when you mentioned the textile industry, my heart jumped. I have been running an online vintage quilt business for 7 years. I am also a certified health and wellness coach. So hard to choose between the two! I love your advice, and I look forward to working with you and figuring this out!

[@SarahTurnerAgency]

It’s so important to choose a niche that you’re genuinely passionate about. Keep in mind, by choosing one you don’t have to give up the other. You can always change it down the road or even add a second niche if you’d like!

[@thisisme_iamsam]

I’ve been going through WYWTF and at first didn’t think I’d get hung up on my niche but after changing it several times I’ve come back to where I started. I appreciate he advice to not get hung up on whether it “profitable” and to focus on what you want to spend your time writing about! Thanks Sarah!

[@SarahTurnerAgency]

You’re so welcome! The most important thing to consider is what you’re truly passionate about. You can make just about any niche profitable.

[@taneshajackson6612]

This was great 👍🏼 I had struggled with narrowing down a part to focus on with health and wellness niche . I’ve found it and this video was certainly very encouraging and helped me do just that .

[@FastingWisdom]

I have been in the trucking industry for 20 years, was thinking about niches and figured that’s probably a good place to start.

[@SarahTurnerAgency]

What's most important when picking a niche is that you're genuinely passionate about it. You'll be spending a ton of time reading, researching, and writing about this topic. You'll definitely want to choose something you're interested in.

[@ristoshikongo7730]

2:36 Questions to ask when picking a niche 2:45 - 4:46 what are your goals with copywriting? 4:46 - 5:13 Are there any products or services that you could talk about all day? 5:14 - 6:24 Do you prefer a more casual or a more formal tone when you write? 6:19 - 7:16 Think about the people you would love to work with and write for? 7:16 - 8:04 What past experiences might lend to your expertise 8:05 - 8:43 specialising will better you as a copywriter 8:43 - 10:05 Niches you may not have considered 10:05 - 10:59 struggling to find a niche

[@sher.by.grace87]

This was so so very helpful! I have been stuck on finding my niche and this has helped give me ideas I hadn’t thought of or known existed… Thank you!

[@SarahTurnerAgency]

I'm so glad I could help!

[@geemcdee]

Thank you for the great content! I have been in the rat race for so long that I have NO IDEA what I'm passionate about. I have really struggled with the work/life balance and I'm ready for a change, but I really don't know where to start... not sure there is a niche for a PC gamer/fantasy/sci-fi nerd...if there is I haven't found it yet! :D

[@SarahTurnerAgency]

You can find a niche based on just about any of your passions. Try making a list of businesses you think you'd enjoy working with based off your interests and go from there. You got this!

[@imtiazulhaque4043]

Great content! Please make a video on how to choose what kind of copywriting to pursue. emails? web copy? ads? really need reliable info on this one, and I know for a fact I can rely on your advice.

[@SarahTurnerAgency]

Thanks for the suggestion! I recommend trying out different types of copy to see what you enjoy most. I talk about this in my video here: kzbin.info/www/bejne/mni9n4yffpuknJY

[@colinthescienceguy24blackb48]

Hey Sarah, there are 3 possible niches that I'm thinking about. Baseball, wildlife, and Pokémon. What do you think about those options?

[@SarahTurnerAgency]

I typically recommend making a list of businesses in each niche you'd like to work with to give you a better idea of who you'd be reaching out to. You can also write practice pieces in each niche to see what you most enjoy writing about.

[@sadiescap]

This is great, Sarah, thank you! I'm in WYW2F and loving it. Currently debating whether mental health or publishing would be better niches to try.

[@SarahTurnerAgency]

Both can definitely work. As a student you know you can submit this to the live Q&A on Friday and get full verbal feedback from me. :)

[@sadiescap]

@@SarahTurnerAgency doh! I should do that. Thanks 🤗

[@karineanderson]

I'm assuming supplements are in both health & wellness as well as beauty & wellness. I am curious about supplements as a niche and anything more detailed about this area. There are many subgroups of supplement folks - bigger companies owned by big pharma down to mom-and-pop companies that make medicinal mushroom supplements. I would like to better wrap my head around how to approach this niche (or sub-niche), if you would be willing to unpack this a bit more, Sarah. Is this too narrow? Thank you for all these great informational videos!!! You're the best.😄

[@SarahTurnerAgency]

The more you research your niche the better you'll understand the businesses within that niche. Remember you definitely want to choose a niche you enjoy researching, reading, and writing about. You'll be doing a lot of it! Keep in mind, many of us start with a more general niche and get a little more specific over time - especially once we get a better idea of what we enjoy most. For example, I started with health and wellness and slowly started focusing on the specialties of gut health and keto. I'd recommend practicing writing copy for businesses you think you'd want to work with and see how you enjoy it.

[@jackhershaw6295]

When you mention a niche, and how a person's past experience or expert knowledge will help. I am a published outdoor writer for over 23 years. I want to provide copy content to the companies and big retailers that sell or make these products. Bass Pro Shops, Strike King Lures, ect. How do i approach these industries? This si the number one thing holding me back because I cant write persuasive content about anything outdoor related.

[@SarahTurnerAgency]

There are so many options in this niche so if that’s what you’re passionate about, it’s a great way to get started! Keep in mind, copywriting is all about getting the reader to take the next action. This could be signing up for a newsletter, giving an email address, or buying a product. Just continue taking everything one step at a time. You’ll strengthen your copywriting skills and soon realize you know a lot more than you thought. 😊

[@KSG148]

Hi Sarah, Do you think that beginning with two niches is spreading myself too thin? One is product based and the other service. I figured it would be a good way to gain experience and just wanted to know what you thought? Love your videos!

[@SarahTurnerAgency]

Thanks! I love the idea of finding common ground in your multiple niche interests. At the end of the day, it’s your business and you can decide what works best for you. Part of learning what works best is trying things out. I’d practice writing copy in both niches and see if one feels better than the other. And if you truly love writing in both and can’t find the common ground, go for it!

[@BiteSizedBlessings]

This was so informative as a new copywriter! Thank you!

[@SarahTurnerAgency]

Great! Glad this helped.

[@kalebgrieco2]

can niches become oversaturated? like lets say fitness. or do u just have to go deeper into the niche

[@SarahTurnerAgency]

There are so many businesses out there, and all of them need copy. Between that and the fact that a lot of copywriters don’t offer every copywriting service because they’ll end up specializing in what they enjoy most, just about any niche can be profitable - and could almost never become oversaturated. Also keep in mind copywriters can typically only have a handful of clients anyway. Time limits us to how many clients we can take on at a time. So just focus on what you enjoy writing about and who you enjoy helping the most. :)

[@NathanAponte]

Do you offer private coaching?

[@SarahTurnerAgency]

Hey Nathan, I currently do not offer private coaching. I am a firm believer in group learning.

[@NathanAponte]

@@SarahTurnerAgency Ok, well, I would like to specialize in writing long-form sales letters for financial saas companies. How/where would I find this group coaching session to help me?

[@MickeyClarkxD]

sheesh too much lighting for the vid