How To Get Better Facebook Ads ROAS In 2024

[@NickTheriot]

🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com 💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle 💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads

[@canceylandigital]

Your simple and understandable style is really good. thanks nick

[@NickTheriot]

My pleasure!

[@bigboyskaters123]

Have a video suggestion: I thought it would be really helpful if you could go over an ad for each market awareness and market sophistication. I feel like that's where I struggle the most, and I know it's a huge factor in the success of an ad account. Thanks, great vids you're the GOAT!

[@NickTheriot]

I can do some like this! Have a lot of earlier videos

[@bigboyskaters123]

@@NickTheriot Awesome! Yes I did see them, a dedicated video going over each one would be gold!

[@ifyy2729]

Gold!

[@NickTheriot]

Thanks!

[@joannasoltysinska9390]

Excellent video, thank you! Order bumps & upsells work quite well for me (around 70-80% of orders) :) One question about landing pages. Would it be good to have separate landing pages for one product, depending on the product & marketing hypothesis / awareness / pain point addressed in the ad. These ads /pain points could be contrasting, and compelling for very different groups of people. I’m not talking about products like lipstick or t-shirt but, I don’t know, digital products like a course or e-book on healthy habits. Or how to train your dog - potential customers could include a family thinking about getting a puppy vs. someone who’s had huge problems with their shelter dog for a long time and no training methods worked, etc. One universal landing page may seem a little vague? Or overloaded with irrelevant info? If it emphasizes ALL benefits & features of the product, for all marketing hypothesis, it may come across as confusing and not very relevant to what was said in the particular ad. Or am I overthinking this?

[@NickTheriot]

We always start with a vague landing page and down the line will split test it based off what ads are working!

[@keval.p]

Thanks nick, I can now get my dog to sit on command now ❤

[@NickTheriot]

Welcome, that's great

[@luxurrico4842]

Hey nick great video! Out of curiosity, what's your filming setup? camera, lens, mic, lighting etc. awesome looking setup

[@NickTheriot]

Camera: eos90d Lens: 16-35mm f4.0 from cannon Mic: shure smb7 Lights from amazon!

[@AUSTINLIVS]

Hey Nick, when you’re setting up a DCT and picking your 3 creatives, how “similar” should each creative be? Should a single DCT ad set be geared towards a single product? With 3 creatives within it that all have the same product? I run a brand with several different items. Or can each creative be slightly different products?

[@NickTheriot]

Same product and all are seperated by one variable

[@leocjr]

Hello Nick! Thanks for sharing it. Great content! Already ask to you, but I'll change a little bit the question. How the better way to test dropshipping products in your opinion? Same pixel, only a create new campaign and use products of same niche? How would you do this? Thanks in advance bro.

[@NickTheriot]

I would do this for each product kzbin.info/www/bejne/kGfdfqGworOXnMk

[@HarelAvital]

GOAT

[@NickTheriot]

Thank you

[@nicumanolescu2911]

Hi, Nick! Is there a limit of ads we can maximum have in one ad set?

[@NickTheriot]

50 is the max fb sets, i put as many winners as i have

[@mohamedzeineldin3847]

great video nick!

[@NickTheriot]

Thanks!

[@spsmith591]

Great content as always. Thank you. I know you typically exclude 30 day purchases, but do you ever exclude further back? Most of my new customer acquisition over the last 7-8 months has come from 1 product. I launched a new campaign with new creative and excluded 180 day purchasers. The new creative is performing poorly and before I change the creative I am wondering if you have seen excluding more than 30 days hurt a campaign? Thank you.

[@NickTheriot]

30 day vs. 180, would not effect your performance that much to need to change it.

[@itssBespoke]

great video, thankyou

[@NickTheriot]

Glad you enjoyed it

[@asyraf075]

When I copy winning ads on Broad/Prospecting , FB not spend on that. Is that normal? 😢

[@NickTheriot]

FB only spends on what is most likely to work

[@yakoubbouhadeb]

Hello thanks for the value ! Where can I find the Facebook ads course ? Thanks again

[@NickTheriot]

Can be found here www.nicktheriot.org/misc-579408771702757501646

[@seank2793]

​@@NickTheriot this course is up to date, and will be updated in the future? How is this different than your monthly mentoring? I bought few fb course and they teach out dated stuffs, no updates, and bs. Will yours different?

[@trends1808]

@@seank2793hey 😊 im in his course and its really, really awesome! Videos are up to date and if you’ve questions nick will answer these questions in telegram channel. I’ve learned so much about awareness and sophistication. So, from my side, it was a really good investment.

[@NickTheriot]

Mentorning is 1 x 1-1 with me a month, group chat with other members, weekly group calls, and the course included. It's a monthly payment of $1k pr/mo USD. The course is a 1x course that is just the material. It's based off what's working now and i update regularly @@seank2793

[@seank2793]

@@NickTheriot so its better to join 1k/month memebership. but if you leave the membership do you lose access to the course? also i feel that when the membership was at $700/month range it made more sense and i feel like all these YT experts are so wild with pricing.... not that you dont deserve 1k/month its just affordability in general. I'm a big fan of you yet can't afford to join lol

[@golamrafi1509]

hey, can you tell me that name of the effect you used on 0:03. Like the red one. I've been looking for it for ages

[@NickTheriot]

Film burn effect

[@georgeeeeeeeee8110]

What is considered a good click through rate?

[@NickTheriot]

Doesn't matter, focus on cost per purchase, that's what matters. Iv'e seen ads with poor ctr get amazing cpa and vice versa

[@vanshsood084]

bro charley the disrupter says onbroad creatives do not fatigue . but you always emphasize on creating more creative why

[@NickTheriot]

Every level of spend will require a different set of creatives to accomplish business goals

[@samonzs581]

Hey Nick, big fan of your content, I've got a question id like to ask, so I've got a certain creative that's mentions "made in xxx country" now i realized from the supplier its not actually made in that same country mentioned in the ad copy, now the DCT itself has a good ctr rate and had some conversions, i want to edit the ad copy and fix up in what country its actually made in, im worried if i do this is will effect my ad performance and momentum, is this true?

[@NickTheriot]

Yes that is correct, just duplicate the dct and change

[@yourmother5943]

hey man, i was curious how you do a roas based peformance fee when you own an agency

[@NickTheriot]

I charge $15,000 pr/mo or 10% profit and they pay whichever is bigger. My goal is to scale them to $1m pr/mo profit so i can collect a $100k pr/mo check

[@yourmother5943]

Thank you@@NickTheriot

[@vanshsood084]

bro how many creatives you launch ? weekly

[@NickTheriot]

1-2 dct's a week

[@kevinjei]

What is a good ROAS number?

[@NickTheriot]

Depends on your business, here is a calculator kzbin.info/www/bejne/h5fQe42ngZWYrdU

[@jenniferjasper3080]

Holy moly on the mentee success story

[@NickTheriot]

I KNOW!

[@franciscosanchez6675]

How can we cheaply get our creative concepts to life? Its tough when we don’t know photoshop and have all these ideas and inspirations from competitors

[@NickTheriot]

Try out canva.com & CapCut, also learn midjourney Ship product out for free to content creators in exchange for a video with it

[@mrpickle23]

Best way to improve ROAS on your FB ads is to turn them off completely 100%

[@NickTheriot]

False

[@DZZCHANNEL]

wtf u smoking man ?