Facebook Ad Campaign Structure To Use In 2024

[@NickTheriot]

🏆Have Nick Theriot Run Your Ads: www.theriotsolutions.com 💰Have Nick Theriot Mentor You: theriotsolutions.com/innercircle 📈Create Facebook Ads That Convert: nexttierads.com

[@sahilkanojiya2951]

Also so now new method is Start with CBO and put one main adset broad level and start with few ads which we think can be winner Once we find any winner , try to launch more dct with refernce of winner and also side by side launch different angles in other dct The moment we see any dct picking up , copy that in main adset and wait till it picks

[@NickTheriot]

Correct

[@yelthagawddd8949]

Hi! A quick question though, what do we do with the losing ads on the main adset? Should we just turn them off on the ad level? Thanks!

[@cozyandsinister]

Yes​@@yelthagawddd8949

[@AndyTheroux]

Hey man, love your content - always spot on! I've been running my brand's FB ads with some old-school tactics like duplicating campaigns and using the same interests over and over. It’s still bringing in a great amount daily, but scaling up is almost impossible. I believe I’m missing out so much. I'm looking to shift to your ad strategy. So, two things I'm curious about: 1. What's the best way to transition to your ad structure with such a setup that I currently have? 2. Should I pause or delete my current campaigns and start over, or is there a smoother way to switch without losing ground? Your advice would be super helpful!

[@NickTheriot]

2 routes to go: 1. Slow + less risky way: Start a campaign at 10-30% of daily budget. Put your top 3-6 spending ads inside of one broad adset. Slowly scale up as results allow and scale down other campaigns. 2. Fast + risky way: Start a campaign at 100% of your daily budget, put your top 3-6 spending ads inside of one broad adset. Turn off your other campaigns.

[@rageblademage]

Thank you so much for sharing such a simple testing campaign! I was so overwhelmed and confused on what to do but you laid it all out beautifully. Thank you again

[@NickTheriot]

Glad it was helpful!

[@rageblademage]

@NickTheriot very! I'm going to binge watch your advance series tomorrow, thank you so much for helping us

[@brettold6912]

Hey Nick would you recommend having a separate campaign for each country or would it be okay to put CAN, AUS, UK, USA all in one?

[@NickTheriot]

I like doing seperate so each country can have a dedicated shopify in native language currency

[@Joeslowcostlifestyle-py9ww]

Good stuff. Do you test new creatives inside of those winning CBO's or dupe and start new ones?

[@NickTheriot]

I never dupe, i keep it in the same kzbin.info/www/bejne/npbXlH2cea-nlZY

[@falamamamia]

Hey nick, what are you doing when you're taking over a client that's ran facebook ads before but in a different way. I know you said copy the winning ads onto a new cbo campaign and then test it, but do you turn off their previous other campaigns that are doing good?

[@NickTheriot]

I slowly transition spend from their campaigns to my new campaign over the course of a week

[@lucasalvarez872]

Hi Nick, thank you for sharing your strategies. I have 2 quick questions: - How do you pull the ad ID from your winning dynamic creative ad so that you can use that winning combo in a standard ad but not lose your post engagement metrics? - Do you only use 1080x1080 creative sizes in your dynamic creative tests? Or do you also use 1080x1920 creatives sizes? I’m asking because dynamic creative ads do not let you customize your ad creatives for placements. Please let me know whenever you get a chance. Thanks!

[@NickTheriot]

1. Believe i have an example here kzbin.info/www/bejne/iJWxqJKmbJ5mrZI 2. I do 1x1 for photos and 4x5 for videos

[@lucasalvarez872]

Gotcha thanks for sending this over! What’s the benefit of using 4x5 for videos and gifs instead of 1x1? I could be wrong but my understanding was that using 1x1 for gifs and videos made the creative more versatile to be displayed on both desktop and mobile? I know the majority of traffic comes from mobile but I was just wondering if by using 4x5 the gif would look janky on desktop.

[@lucasalvarez872]

Hey Nick, just wanted to follow up, whenever you get a chance, can you let me know your insights on the above question? Thanks man, appreciate you😎

[@lianzhengwen]

Hey Nick, thanks for the value! Do you usually have any form of retargeting at all? Why or why not?

[@NickTheriot]

kzbin.info/www/bejne/momnfXZ9fq2qeqc

[@YourGameGalaxy]

Hey man! Quick question, what do you do with the winning DTC Adset? Do you keep the DTC adset on till it is beaten by a new DTC adset? Or do you grab those winning ads and put them into one big Adset that is gathering only the winning Ads? Thank you in advance!

[@NickTheriot]

I just leave it on and then i'll find new winners to push it harder

[@tealbeebaby]

(1) What kind of bid strategy do you recommend with this? Lowest cost? (2) What kind of landing page do you recommend? Direct to the SKU page or collection or home page? Thanks!

[@NickTheriot]

I always do auto for bid strategy. Most of the time direct to product page

[@ahsanking1366]

Hey Nick great videos. I’m running footwear store, shoes and sandals etc. Should I use 2 different campaigns for shoes and sandals or use 1 for both. Thanks in advance :)

[@NickTheriot]

1 for both

[@ishapieter51]

Hi nick, awesome and insightful video! A question: What do you recommend? Testing your method in a fresh ad account or testing it in an account that already utilises a different campaign structure?

[@NickTheriot]

Both

[@dropracks]

Hey, Great video! One question: Would you still target broad, if you sell a expensive high end niche product? Do you have any such cases, and would you do anything different?

[@NickTheriot]

Yes I would

[@dropracks]

Thats interesting! @@NickTheriot

[@Youtuber-cs3td]

Hi nick thanks for replying every time to every one. Very very appreciatable. My question is that we sale T-Shirts, Trousers and Polo Shirts in summers. We have 8-9 Articles per product line like we have 8-9 different Articles for T-shirt, 7-8 Articles of polos and 10-11 article of trouser, further we also sale men underwears. Our only option is to run video Ads On Broad Targeting. What should be our campaign structure. Should we run different campaigns side by side for each product line like T-Shirt, Polo & Trousers. Or should we run one campaign and put different Adsets for each product line in that campaign, and should we use Abo or CBo in that given campaign.

[@NickTheriot]

I would do one campaign and cbo. Focus on the top 2-3 best selling products that make up 70% of revenue

[@tehReeg]

Thx Nick, that's super helpful! Is this strategy relevant for an ad account with a budget of 1k/month?

[@NickTheriot]

Yes it is

[@michalsabo4415]

Hi Nick , great video. Just a question, when you launch new product, doyou also turn on DC or classic way when we put for example 3 ads into ad set , and DC is used only later when you try to.test new creatives?

[@NickTheriot]

I turn on dc

[@joelmacrae]

Hey Nick great vid, one question - I'm running ads for a clothing brand that does limited drops, so the site's not always open and the products change. How would I best go about structuring the ad sets and ads?

[@NickTheriot]

I would follow my new ad account strategy ( even though it's not a new account) and luanch a new campaign for each drop with 12-24 unique creatives. kzbin.info/www/bejne/kGfdfqGworOXnMk

[@joelmacrae]

@@NickTheriot Ok perfect, ive been running traffic campaigns 10 days before the drops to get sms signups and build hype - should I keep doing this or just keep it simple and go with 1 sales campaign each time. Thanks for getting back quick btw

[@WoahKrystalStop]

Hi Nick, so I want to create an ad for a service. How many different ads should I have in the campaign or 1 is okay? And if so should the pictures be the same and different captions or vice versa?

[@NickTheriot]

Watch this videeo kzbin.info/www/bejne/kGfdfqGworOXnMk

[@jacksoncalame1613]

Nick, thanks for all you teach man. It's super helpful. We've got an ultra basic question... we can't seem to find the DCT setting in our account anymore. The toggle doesn't appear to exist and your video skims past that... Do you have a video that shows that? Facebook's own instructions are wrong: Click + Create > Objective (i.e. awareness, sales, etc.) > Click Continue > Meta Advantage campaign budget (previously known as campaign budget optimization) > Next to Ad Set level > Dynamic creative section, click the toggle to turn on dynamic creative

[@NickTheriot]

That is weird, never saw that before. Try reaching out to meta support

[@jacksoncalame1613]

@@NickTheriot thanks for the reply. It's for Sales and Traffic campaigns it does not appear. It does appear for Awareness. I'll contact Facebook, but I'm wondering why it doesn't appear for Sales / Traffic campaigns.

[@SagarSpeaks]

Hello Nick, Thanks for sharing your knowledge for free. People charge so much for this knowledge, but you are giving it for free. I appreciate it :) I have a question: I have 2 products on my website. The selling price of One product is $3 and the other is $15. But the product is for the same audience and location. Do you suggest me to create 2 separate campaigns OR make 1 campaign and 2 ad sets under it, for these 2 products. THanks

[@NickTheriot]

You're welcome! I would just advertise one and use the other as an upsell

[@WiznMix]

Dear Nick, if I want to advertise 2-3 different products from one brand, should I put them in different ad sets in the same campaign or in one ad set, different ads? Thank you

[@NickTheriot]

Same campaign, same adset

[@MCH-z1i]

Hey Nick what do you choose for placements when setting up the campaign - Manual placements (if so what areas) or Advantage+ placements

[@NickTheriot]

Auto!

[@husseinalbahri-jg8mp]

Hi Nick .thank you for video. Should there be a special pixel for each country for the same product?

[@NickTheriot]

No I use the same pixel

[@rey8653]

hey Nick, hope youre having a good day. 1 question. If advantage+ is turned off, where do you place the ads then? Im not able to understand thtat. Thanks

[@NickTheriot]

what do you mean?

[@lucaamici9237]

Hi Nick, Great video! You dont extract anymore post IDs in a winning adset? You simple scale the single DCT?

[@NickTheriot]

Correct, i just increase the campaign budget for that campaign

[@saviland-savilandofficialn3735]

@@NickTheriot Hi Nick, what's meaning? Do not move winner post to main adset now? Just leave the DCT on and create a new DCT?

[@gypsyjane6352]

@@saviland-savilandofficialn3735 thats what im trying to figure out. on another comment he said something totally different as if he doesn't use DCTs in his main campaign for scaling. So im so confused 😭 are the creatives separate or in a DCT ?!

[@samuelfarrand4167]

Thank you for the video! I have a question... what should be the daily budget for each new DCT you create?

[@NickTheriot]

I don't set a budget at adset level, only campaign level. I'll start with a budge that I can afford to run for 30 days without turning off even if performance is bad

[@samuelfarrand4167]

@@NickTheriot thanks 😊

[@AlecHergenroeder]

Hey Nick I have learned so much from your videos. Really appreciate everything. I have a quick question if I’m running a jewelry brand and am focusing on selling the best seller is it okay to run multiple ad sets of that same product especially if I have two ad variations of the product in each ad set gold and silver ? I have had problems with ad fragmentation running two separate ad sets with the same product but different creatives. Thanks Nick Really appreciate it

[@NickTheriot]

Welcome! I wouldn't recommend it.

[@jonathanreyes1970]

Really like the videos mate, very educational. Had a question around the ad structure. Would you set up 1 ad per adset, or have multiple ads per adset?

[@NickTheriot]

I do one dynamic ad pr adset.

[@jonathanreyes1970]

Thanks man. When testing and trying to find the winning ad/s. Would you still only have one ad per adset (not including dynamic). Also, you've mentioned having multiple shopify stores for its own unique country when running ads in different locations. How would you go by setting this up in shopify?@@NickTheriot

[@jonathanreyes1970]

@@NickTheriot great, thanks mate. If not testing dynamic ads. Would you still only have one ad per adset?

[@hamzaboy5073]

Hey Nick, what if im just starting a fashion brand should i first put all the products (one collection) into 1 cbo until i start finding best sellers ?

[@NickTheriot]

Yes

[@niteshnehra1659]

Would you suggest this for lead generation too nick?

[@NickTheriot]

Yes I spend $10k a day on lead gen this same way

[@AceAdvice]

I’m happy I found this channel, I’ve been binge watching all these vids & I’m highly considering on changing my strategy! Keep it up honestly

[@NickTheriot]

Welcome aboard!

[@AceAdvice]

@@NickTheriot I’ve got a question, when do you think you should move on from a product if using this strategy with dropshipping. I’ve currently spent $500 & brought back $199 from 6 purchases with a decent buying pressure but most people stop at checkout initiated. It’s been 7 days now.

[@ColdDrill]

Hey Nick, been following your videos for a year now and I can't express how much you've helped me grow my brand. I love your room setup, could you share a bit on your the lighting you're using. Feels very much like a shark boy and lava girl theme with the red and blue contrast. Also, what camera are you using?

[@NickTheriot]

Amazing!! Thank you. Lights are from amazon, think it's called newer. Camera is a canon 90d + canon f4.0 lens 16-35mm

[@coapa_760]

do you duplicate the adset when adding new creative or do u duplicate /??thanks, finally a video that answered my question. doing broad targeting, i was debating adding new ads into 1 adset or making a new adset with new ads..

[@NickTheriot]

I just create a new adset and add the new creatives

[@jackinthebox3635]

Hey nick, so the first ad set you test on a new account has DCT turned on?

[@NickTheriot]

First adset dct is turned off.Full video here kzbin.info/www/bejne/kGfdfqGworOXnMk

[@AbdelrhmanAbozeid]

Thank youuu for this video Nick ! 🙏

[@NickTheriot]

Welcome!

[@SebastianBhambhani]

Hi Nick, thanks a lot for this! Just wanted to ask you if you think it might be better to not use DCTs for lead generation for local businesses, as I cannot copy the post id for these type of conversions, but I can duplicate "normal" ads so that they carry the engagement to the winners ad set. What are your thoughts?

[@NickTheriot]

I would just rebuild the ad in the main adset

[@SebastianBhambhani]

@@NickTheriot thanks a lot for your reply man, I'll follow your advice 🙏

[@SebastianBhambhani]

@@NickTheriot man one last question if you are able to help, I'm confused about how many ads should I keep running in the winning ad set. I've heard you shouldn't be running more than 3-5 ads on an ad set, but idk if that applies to this method and for local, where total budgets are usually just $30 - 100 per day. Thanks!

[@jiabao8065]

Hey Nick, what do you tick with your ad placements? Is there a video on that? I've been binging like the newest videos until this video but I still don't see it yet. Also would love to see a video on you talking more about that and aspect ratio of the videos

[@NickTheriot]

I just do auto and i stick with 1x1's for aspect ratio

[@CreativeIguess]

Hey Nick! For a completely new brand & ad account, what are your opinion on running a CBO campaign with 1 Adset with interest stacks and then 1 ad set as broad? Same creatives in both.

[@NickTheriot]

I would not recommend at all, all broad

[@bin-ecroft5458]

after finding the winning creative I don't have to move the creative to some different campaign (for scaling), correct ? I just have to keep running that ad/adset in original CBO campaign and create 3-4 DCTs ad sets every week , right ? can you clear this confusion ?

[@NickTheriot]

Correct, after you find a winning creative let it spend and increase spend as results allow. Test more if you have ideas to test based off market research

[@diZtHoMaS]

Another banger video, Nick! Thanks for selflessly sharing your knowledge & experience.👊🏻

[@NickTheriot]

You're welcome!

[@filipuranc5077]

Hey Nick, in the ad sets. Do you have 3 completely different ads with the same "concept" or the same ads, but for example just with different hooks?

[@NickTheriot]

Just depends on the test, 90% of the time it's always fresh content

[@gorgiablessins3522sdf]

Hey Nick, your videos rock man. Quick question cause I just cant figure this out: Why does 1 adset that has inherently better stats, not take the most spend? But another adset that has way worse numbers, take most of the spend? I get the good stats ad may not be scalable like the other, but how would FB know without trying? Thanks man

[@NickTheriot]

Based off what's getting the best engagement and most people stopping on the ad. Lastly the # of people that fb can appeal to with that ad

[@melvintan7427]

Hey Nick, is the ROAS better if you were to split retargeting ads into a different sales campaign. Or should you combine the prospecting and the retargeting ad sets all into one sales campaign using advantage+ on facebook?

[@NickTheriot]

I would just put the retargeting ads inside my main adset with other ads

[@ayoubbaa2059]

Hi Nick! Thanks a lot for the value! I have a question: I understand that we should focus only on the best sellers for our ads, but do you do create multiple CBO campaigns for different AOVs (like a separate campaign for $40 aov and another for $70 aov). Or do you keep everything in the same CBO without taking this into consideration ?

[@NickTheriot]

Depends on the scenario and reason why i need to promote the other products

[@ronaldsoon]

Hey Nick, for your new ad account ad testing strategy. Say if I test 8 ad concepts but none of it was worked. Do you test new batch of ad concepts in the same adset or dupe?

[@NickTheriot]

I just create a new adset and test a new dct. I never test 8 like that again

[@andreysharkov781]

Hey Nick, thanks for your content. What's the maximum number of active ad sets you can have in a single campaign?

[@NickTheriot]

You're welcome. 4-6 as long as they're strong winners

[@leocjr]

Nick, thanks for your video. I'm running dropshipping store and would like to test new product. I already have a low ticket selling. In this case it's recommended to do Custom Conversion Events, right? If yes, could you please make a video explaining that? Thank you for all your videos. You are helping me alot.

[@NickTheriot]

I would optimize for purchases

[@brettold6912]

Hi Nick, how soon after would you switch off the dct when the winning creative starts spending in the main ad set? Immediately it starts spending, wait 24 hours etc? Additionally, how do you establish what your target ROAS is for a new store? Should i be looking at the Blended CPA on the CPA calculator. Example product is $50 and COGS/shipping is $20. What would be target ROAS/NC ROAS so i know when to scale by 20%? Thanks for your hard work. You're the GOAT

[@NickTheriot]

I don’t switch off the dct until it starts spending in the main adset. Just look at the cpa needed for the product you’re selling. Search “how to calculate target cpa” on my channel and I have a scaling video that was uploaded last week

[@allanmm123]

Hey Nick! is it sort of normal to have ups and down when on a low budget? I spend about $140 AUD on my CBO atm, some days ill have great results with a 4x ROAS, somedays a 1.5 ROAS. What can I do to improve that?

[@NickTheriot]

Yes, that is why we look at 7 day averages. If you want to lower your cost per purchase, look at this video kzbin.info/www/bejne/Zn3QZaWjrb6gbsU

[@allanmm123]

@@NickTheriot Thanks legend

[@rahulrkhivnsara9609]

Hey Nick, do you not have any exclusions like 30 D visitors in your testing/scaling campaigns?

[@NickTheriot]

No do not

[@francoisampofootto3207]

Hi Nick! When you start a campaign for new other country you said we only translate the best ads and launch directly on main adset? Or we have to test with DCT before for that country?

[@NickTheriot]

Launch directly in main adset

[@ChrisCook619]

Hey Nick, how much of a drop off in add performance do you typically notice as it gets closer to Christmas/ after Christmas? I know things tend to slow down some after the holidays.

[@NickTheriot]

Differs by brand but completely normal to see a decline

[@quinjeyzeee8968]

Hi Nick, thank you for this very informative video. Questions: 1. How do you scale the winning ads from DCT? Do you duplicate them to another CBO? 2. When creating new adset to your Test CBO, how do you make sure it gets spending?

[@NickTheriot]

I just leave them in that cbo and I increase spend of that cbo I don’t ensure it’s gets spending I trust fb will spend on it if it’s a winner

[@abdullahfareed5502]

Hello i am your new viewer. Just a quick question. How many maximum ad sets should i ad in one CBO campaign? And also how many ads in one ad set? And there's no audience overlap if i make 10 to 12 ad sets? And per adset i add max 3 to 4 ads. My audience is female and 1 country my niche is skincare products. It will be great if you help me. Currently i am doing 5 to 6 campaign and after 2 days fb says audience overlap etc and I don't think its good . Hope you understand ny lengthy question.

[@NickTheriot]

Watch this video NEW Facebook Ads Strategy To Scale an ECOM Brand In 2024 kzbin.info/www/bejne/hoKxgaOBq9J1rdE

[@ethanpearson774]

Hi Nick, great video, very informative. Just one question: When setting up a DCT you mentioned never to mix video and static creatives in the same test. Are you able to explain why this is the best strategy? Thanks!

[@NickTheriot]

When my copywriter writes the creative plan for that concept, the plan is speicifc for video or photo. I can't write a photo script and make a video from it, as we would need different planning for a video

[@alexmuriuki653]

Thanks Nick! my question is this.... Do you turn on Dynamic creative button for the main adset? If not, do you duplicate ad to test different ads so that you can find winning creative, headline and copy? Explain abit please. Or I can state it like this, how do you find winning copy and headline?

[@NickTheriot]

I don't, i leave it as regular. This video goes more into it kzbin.info/www/bejne/npbXlH2cea-nlZY

[@tytrischuk1343]

hey man, appreciate the video! Question for those of us in Canada working with small audiences... I'm wanting to target seniors (60+) in each province in Canada. Problem is, many of those audiences end up being quite small (100-150K avg). Would you recommend 1 CBO with each GEO (province) as an ad set in that campaign, or still breakout each GEO in its OWN CBO campaign? Thanks in advance!

[@NickTheriot]

If the messaging is the same for all provinces, then i would just have all provinces targeted for all adsets If you have to have different messaging for each providence, then one campaign for each

[@tytrischuk1343]

@@NickTheriot Yeah I tend to get better performance with GEO callouts. One CBO campaign each prov, got it - appreciate the quick reply!

[@BusinessMarielaPerCal]

What about retargeting? You mentioned this campaign structure does a little bit of retargeting, but do you do anything extra for retargeting at all?

[@NickTheriot]

No not at all

[@djalmaneto6831]

Nick, when you advertise in different countries, do you use the same pixel or create one for each country?

[@NickTheriot]

Same pixel, same ad account, different campaign for each

[@arbiferchichi6814]

Love your content!! to test a product what do you think of a cbo 3 adset and 2 photos all broad, targeting 3 countries in a single campaign? And i see some results start doing a campaign for each conuntry

[@NickTheriot]

I would create a campaign following this method kzbin.info/www/bejne/kGfdfqGworOXnMk

[@isabellemourad8945]

1. Do you have a minimum amount of adsets you like to have in a CBO campaign for best success? Or, if at the moment, only the main/control adset is running with winners it's okay? 2. When you find a new winning ad combo with DTC tests, do you just add the ad to the existing winning adset by editing it? Or you have multiple winning adsets in the campaign? Thank you :)

[@NickTheriot]

1. One is the min 2. Yes I create a new ad in the main adset and add in that ad by post id

[@isabellemourad8945]

Thank you!! @@NickTheriot

[@marijakrishna]

Hi, Nick! Do you ever use other audiences aside from broad? If yes, how do you switch it to a CBO if it came from ABO?

[@NickTheriot]

No i don't

[@raak_latam]

Hey! Thank you for the video 2 Questions! When running the test what formats do you add to the dynamic creative? Do you test the new ad sets in the same campaign that runs the winning ones?

[@NickTheriot]

either 3 videos or 3 photos Yes i test new adsets in the same as the winner, as i'm looking to beat the existing ones by spend

[@raak_latam]

@@NickTheriot I tried to ask in what format do you run the dct? 1:1? I understood that it will be 3 videos or 3 photos

[@NickTheriot]

1:1

[@raak_latam]

​@@NickTheriot also for videos? I am using 4:5 for videos, but Meta recommends 1:1

[@brettold6912]

Hi Nick so would you introduce new DCT specifically for Black friday, Valentines etc or would you create an entirely new campaign following the same strategy and stop running the campaign after the event has passed?

[@NickTheriot]

I would just introduce a new dct for sales events. What I'll normally do is create a new adset and create about 3-9 unique ads for the sales event inside that cbo

[@bringtheseo]

Hey Nick, Im running lead ads and my average time to close is 50 days. This makes identifying winning/losing ads difficult due to the delay in conversion. For context, people are seeing the ad, Im capturing their info, they're going into an Active campaign email sequence, then over time joining my membership. Any suggestions here?

[@NickTheriot]

Look at longer periods of time when making decisions

[@bringtheseo]

@@NickTheriot Thanks man. Im tracking absolutely everything inside Google sheets. Its just difficult due to the longer timeframes. I appreciate your efforts with this channel man cheers

[@Sagi56668]

Hi, great video :) you did not mention how many adsets running at the same time. 2-3? and what if I don't have a winning ad yet?

[@NickTheriot]

2-3 yes, and if you don't have a winning ad yet, you keep testing until you do

[@Sagi56668]

@@NickTheriot thanks for your reply. I was watching another video of you where you said start with 1 adset and then end up with 2-3 running at the same time? Correct? Or start immediately with 2-3?

[@Thanos88153]

Thanks for the info. What would be the initial budget for the CBO?

[@NickTheriot]

Whatever you can spend for 30 days without lowering or turning off

[@david_nourrisson]

Hey Nick, it’s crazy to see you answering all this questions! I implemented your strategy and achieved some good results and less stress managing my accounts. Still I have three issues: 1) You can’t use multiple resolutions for dynamic ads. So which one do you pick, or would it be fine to use 3 separate ads each ad set to fix this issue. 2) What do you do, if you are at 1k spend a day and your winners take nearly all spend but shrinking in ROAS, bearly being profitable but your new (6) ad sets not getting good spend? 3) Since Facebook prefers videos my pictures never got any spend, still testing them in a different ad set, they are on a whooping 4er ROAS spending middle sized spend

[@NickTheriot]

Amazing to hear! 1. I use the resolution that majority of spend goes to (90% of our accounts is feeds, we have 1 account that is stories / reels so we do 9x16 for that one) 2. Then that means yous new adsets are not better than your current winners

[@david_nourrisson]

@@NickTheriot thx for the fast reply, what’s about 3?

[@simonjessen4820]

Very nice video! I have a question. When I do this, and I have multiple ad sets, meta is saying they are overlaping because they are targeting the same audience. My question is: How many ad sets should I have in each campaign? And should all add sets be broad? Also how many creatives should I have in each ad set. Im a bit confused, and it would help a lot with your help! Let's say i have a clothing brand, and I want to make a lead campaign for ambassador sign ups. Should I make a seperate campaign for that, or can I just make an ad set in the campaign for it? Simon :)

[@simonjessen4820]

And maybe I should also ad. That with leads I do not mean running lead ads, I will collect leads with a landingpage. So should I run it in the same campaign, or in different campaigns?

[@NickTheriot]

Watch this vidoe kzbin.info/www/bejne/npbXlH2cea-nlZY

[@ReelGreezy]

Do you think the 3:2:2 method can work with carousels and collection ads? I can't imagine the variation mess that carousel + dynamic creative would create.

[@NickTheriot]

I just create a regular adset for those types of ads

[@MarcoRossi-f6s]

Hi Nick, have you ever tried simply having multiple active DCTs without a main adset while continuing to add new DCTs by letting FB choose where to spend the budget?

[@NickTheriot]

Yes that’s what we’re starting to do now

[@silvz1995]

1. New YT set is looking super saucy! 2. How would you recommend Clothing Boutiques tackling ads in 2024? Wide variety of SKUS, weekly "New Arrivals" dropping and very low volume of inventory in each SKU. I am in a bit of a pickle of an ad that takes people to a PDP sells out right as the ad is picking up steam. Yes, we could just stock more of that specific SKU, but it isn't our goal / mission. We want to keep inventory super scarce of each SKU and turn 'em quickly. (Currently stocking 3 of each size of each SKU then it goes away)

[@NickTheriot]

Thanks bro! I would be looking at adding some catalog ads and some ads that promote the unique features of the store as a whole

[@silvz1995]

Amazing!@@NickTheriot Do you have a vid dedicated to Catalog ads?

[@MatyasExner]

Hey Nick, thanks for the video. What daily budget would you recommend for a DTC brand with AOV around 180$? We are using your one-campaign strategy from the beginning but struggle to find optimal budget. Some people say it should be 5x the AOV and we are at like 1,5x because we are scared to increase it. At the same time, how are we supposed to analyze the ads... Thanks for any recommendation. Best, M.

[@NickTheriot]

Whatever you can spend for 30 days without turning off the campaign. Then scale up as you see results.

[@AlpKüçük-q4i]

Hey Nick, I hope everything is great for you. I have a problem. I am using you broad+dct method. Firstly I tested 3-4 ads in 1 main adset and I found my winner. And I closed other ones and make that adset my MAIN adset (the one I am gathering winners). After that I created my DCTs and find another winner and move them to main adset. But the problem Meta showing me that my main adset is in the learning phase but my DCTs are not. I did not understand why main adset requires to take 50 sales but DCTs does not. So is it logical putting winner ads from DCT to the Main adset which is in learning phase? Does it affect the performance of my winners or how can I fix it?

[@NickTheriot]

I would not worry about learning phase, just keep spending and make more

[@Ernesto28e]

Do you start with dct? Or just regular CBO to find a winner and THEN you create a dct off of that?

[@NickTheriot]

I have a video for brand new accounts

[@Ernesto28e]

@@NickTheriot I wanna test a new product, and I’m gonna use ur strategy for the first time, would you go regular CBO to find a winner and then make a DCT or start with a DCT

[@NickTheriot]

I would follow this kzbin.info/www/bejne/kGfdfqGworOXnMk

[@Ernesto28e]

@@NickTheriot thank u my friend

[@davidluca6326]

Hey Nick! Just a quick question. How often are you using Advantage+Audience in you CBO Campaigns.

[@NickTheriot]

Never

[@sophiekuijpers9191]

Hi Nick, Question about ad creative/concept. You say for example that at a problem awareness stage you have to work your way down from problem to solution to product to aware. Does this mean in a solution aware hook you cannot aggitate the problems you had right after? Because you have to move on to product aware stage and then to aware, so basically you cannot go back the awareness stage. Example: I've finally found the right sole for my foot pain... I had a lot of foot pain so my doctor recommended me..

[@NickTheriot]

Correct, I wouldn't agitate the problem at solution aware stage.

[@reekoup]

Hello Nick, thanks for the insane value you provide with your videos I understand Campaigns should be separated for each country but does this also apply to country that speak the same.language? Example : we do french ads Should we do separate campaigns for France, Switzerland and Belgium ? Or put them in the same campaign since they have french speakers?

[@NickTheriot]

If they all have the same currency and same language, then you can put them together

[@erik-bernard]

Hi! Do you use carousels as well? I noticed that Fb doesn't allow you to use the dynamic creatives option with carousels 😕

[@NickTheriot]

I'll just put them in the main adset

[@erik-bernard]

Okay thanks @@NickTheriot

[@SimpleLooks-s6u]

Thanks again for the great video, Nick! If I use the exact same ad for 10 different countries, and my cost and desired ROAS are the same for all these countries, do you still consider my business objective being different for each country? Would you create different campaigns for each country in this scenario? Thank you!

[@NickTheriot]

Yes, different campaign pr country.

[@Sam_kashyap]

Hey Nick, can we run ads to different domains from a single Ad account? Why I am asking, if my Ad account accounts currency is USD and running ads to a website having currency EUROS, how would that go?@@NickTheriot

[@AcePatelEcom]

I'm all in on broad targeting. Even on low budgets I've tested broad vs interests and interest stacks and broad has always outperformed during the product test. Issue I have is with CBOs. When you're limited on budget say $500-$1000/mo, would you recommend ABOs with the same broad one campaign setup in order for the adsets to optimize faster?

[@NickTheriot]

No, still stick with CBO, i would just test less

[@naritkanjana-asawa7448]

hi nick , did you try advantage+ audience ?

[@NickTheriot]

Yes i still rather the normal, as A+ prioritizes retargeting

[@ahmadabu-ghaida1727]

what do you think of using sales campaign > landing page view? i see significant lower CPM using this! also why you dont use advantage+ audience ?

[@NickTheriot]

I would never using landing page views if i want purchases. A+ prioritizes retargeting more

[@ahmadabu-ghaida1727]

@@NickTheriot so you only optimize for purchase? What if am getting like 50$ and 60$and more CPM this is just too much. (Personal development and manifestation niche)

[@JenniferAndy-up3ko]

Hi Nick, thank you for sharing your strategies. I have a question: How does a womenswear brand test multiple SKUs, also in the same campaign?

[@NickTheriot]

What's the reason? Keep pushing best sellers and keep those in stock year round. Sell your other products via email / sms. If you must test new sku's, create a new dct.

[@JenniferAndy-up3ko]

@@NickTheriot Appreciate the reply

[@PatMillarr]

Hi Nick - how long does it take generally for performance to pick up when transitioning from interest targeting to broad? I've been running broad DCT campaign for over a week and winning creatives from previous campaigns doing 2-3 ROAS are only doing 1-2 ROAS now in broad. Is this normal? And if so how long should we expect for results to start kicking in? Or is it the ads that are the problem. Thank you for inspiring the next gen of shopify marketers 🙏🙏

[@NickTheriot]

I would be looking at finding new ads, also look at this time with Christmas and people are pulling back their shopping money

[@ahmadabu-ghaida1727]

There are 2 different type of campaigns in facebook ads 1- Sales > Landing Page View 2- Traffic > Landing Page View what are the difference between them?

[@NickTheriot]

I don’t use either I use sales -> purchase

[@Xivi1337]

Thanks so much for this video Quick question: Should I take winning DCT from my Prospecting campaign to a CBO scaling campaign so it can spend accordingly and differentiate between testing and scaling campaigns? I assume one would want to identify a winning ad from a testing CBO broad campaign and move it to a new CBO scaling (broad obviously) campaign, right? Because if I will have everything in one campaign (both scaling and testing), I am pretty sure majority of the spend will go towards the ones that are performing rather than new ones?

[@NickTheriot]

No never make another campaign, will defeat the whole purpose of why this structure works. I do everything in one campaign. The goal with the new tests is to beat the existing ads.

[@Xivi1337]

What if a dedicated budget to those ads and dedicated campaign can outperform or perform just as good simultaneously, but we never gave it a try@@NickTheriot

[@Xivi1337]

Retargeting is just a waste of money now?@@NickTheriot

[@dragola-yt7985]

Can I still use the same campaign structure for google ads?

[@NickTheriot]

I don't run google ads

[@sanyatrunya]

Value as usual! I am all in for dynamic creatives but what you do with formats (feed, stories)? In dynamic you can’t put that in order. Running only 1x1 for all looks like trash in Stories and Reels especially for ecom. And I see that all big and successful brands do resize ads for both formats in 1 ad. For example ICON Amsterdam which you showed multiple times as references What you think about that?

[@NickTheriot]

90% of our accounts we spend less than 10% on stories / reels, so I don't cater to them. If they're doing well, 50%+ of their spend, will create with intentions to go on stories / reels

[@tomasaquino9713]

When you say a new Shopify store for expanding to new countries, are you talking about a Shopify market for each country/currency/language inside the main Shopify account? Or do you mean you make a whole new Shopify store with separate Shopify account for each country?

[@NickTheriot]

Either whole new shopify's or expansion stores within plus

[@saadmandu]

if am not reaching sales in some countries that are low performance is it advisable to merge them all together so that it has more spend to find more purchases ? as not getting past single digits in any of these countries the product is expensive

[@NickTheriot]

I would never merge them all together. I would not advertise in those countries that are not working

[@DillanRowland]

Quick question Nick, I'm using CBO for a Facebook lead gen campaign targeting two homeowner segments: one focused on budget savings and another on quality leads ready to book. The challenge is will CBO favor the lower CPL of the budget-focused ads, potentially overlooking the less frequent, but possibly more valuable(lower CPA), leads from the second segment. Could you advise on balancing these objectives in a single CBO campaign? Is it better to separate them into different campaigns for specific optimisation, or are there adjustments within CBO that can cater to both lead types effectively?

[@NickTheriot]

I would stop trying to focus on 2 and cut the offer that doesn't make you money

[@DillanRowland]

Appreciate the reply@@NickTheriot

[@jorgemyte19]

I learn a lot with every single vídeo

[@NickTheriot]

Amazing!

[@Sinkadusen93]

Do you put different formats inside the DCT (i.e. both 1:1 and 9:16?) From what Ive seen Meta sometimes put the 9:16 format in the feed which just looks dumb. Thanks for sharing your tips!

[@NickTheriot]

I just do 9:16 and put all the important stuff within a 1:1 zone inside the creative

[@Sinkadusen93]

@@NickTheriot that makes Sense Thank you

[@alexmartino5949]

What is the difference between Dynamic Ad Creative and just creating an ad set with 3 ad creatives?

[@NickTheriot]

With a dct i can add in 2 body copies and 2 headlines for 3 creatives, this would require me to create 12 individual ads to test the same. I rather protect my time than do that.

[@brunojatem]

Thank you for the videos, they are amazing 🙏

[@NickTheriot]

Glad you like them!

[@Jzguan]

Hi Nick, For the language? can we use shopify plus?

[@NickTheriot]

Yes, you can create expansion stores within shopify plus

[@Jzguan]

@@NickTheriot hEY, if shopify is too expensive. what's your recommendation for it? opening new store, can the pixel capi be combine?

[@NickTheriot]

If shopify is too expensiv they're not making enough in one country before expanding to others @@Jzguan

[@Jzguan]

@@NickTheriot what a great reply. Thanks appreciatr

[@zhihe7916]

Is it advantage+ audience or normal audience?

[@NickTheriot]

Normal audience

[@saadmandu]

why do you have different countries in different campaigns i didn't understand that part causing overlap because all of them are in different countries

[@NickTheriot]

1. Each country has a native shopify store (language + currency) 2. Each country has different shipping costs 3. Each country has different cultural differences