So if I were to sell this to a plumber would I speak to them in this way on the ad or on the $97/mo product page?
@scalecertified21 күн бұрын
Both actually, the copy on an ad and the copy on a landing page should always flow the same way. Otherwise your conversion rate will drop. It should all be consistent and tied together.
@supremeinthehighlights970821 күн бұрын
@@scalecertified Oh ok, so if I built a ladder funnel and had the intro product for example how to get to the top of google search, then had the bumper with templates, I would then hit them with this final offer the way you explained it in the video right?
@scalecertified21 күн бұрын
Yep that’s exactly right. The only tweak is to make the final offer, mention the faster implementation of the intro product, in this case SEO or Google ads whatever you plan on using. But the software can help with that, so you just connect the intro and the software together here