How to get people to DO WHAT YOU WANT

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Ryan Serhant is one of the most successful and well-known real estate brokers in the world. After a decade leading one of New York City’s top-ranked real estate teams, he founded SERHANT., the first brokerage designed for the marketplace of tomorrow. In addition, Ryan is an entrepreneur, producer, public speaker, bestselling author, and star of multiple TV shows.
SERHANT. Studios is an in-house marketing arm and production company for Ryan's real estate and television endeavors. To date, content produced by SERHANT. Studios averages over 100 million impressions per month. The media arm has helped grow SERHANT. into the most-followed real estate brand in the world through Ryan's KZbin channel, the Facebook Watch show Unlocked, and the first-of-its-kind real estate media network, LISTED.

[@ruizeduardobr]

Principle #1 understand your opponent Principle #2 acknowledge their points Principle #3 never push for a "yes" Principle #4 let your silence do the talking Principle #5 keep it positive

[@Aiworld2025]

coming through clutch

[@LivingLargeInLexington]

Anytime I can get a lesson from Serhant …I listen

[@TheConorMLife]

Silence is highly underrated. Never be the first to speak after asking for the close. Thank you Ryan for a phenomenal video :)

[@matthewbolinger2277]

I’m reading "never split the difference” by Chris Voss and this is right on par with all the same principles

[@MiguelPerez-fx9jw]

Many social media influencers portray their “expertise” based on what they read. You can pretty much read books, and speak in the language of them and sound like you’re a professional at whatever message you’re trying to provide. Welcome to the influencer world 😊

[@anamariae]

One of the best videos I've seen on negotiation. Please keep them going about different skills - it's so awesome when someone matches your energy and you can actually relate. Most of the trainings are so plain sometimes that my brain cannot focus at all.

[@Fuku94]

The sound distortion is way for Ryan to keep you hooked and listening.

[@rileyandersen7346]

1.5 speed

[@Heavens-Humanaterian-Army]

Its realy just annoying and a distraction.

[@theajayaugustin]

Honestly, this is the best video I have watched for selling or negotiating. THE BEST. GOT SOOOOOOOOO MUCH VALUE IN THIS PIECE OF CONTENT HERE!!!

[@meeekzster]

Hey Ryan, I’m a 17yr from a small town and not much exposure to the world of business. Recently I have been working towards starting a little Shopify business. I’m working through the process and taking it as a learning experience. Your videos have helped me a lot with learning ab many aspects of business! This video taught me some key points about communication and closing deals that not only are applicable in the business realm but also in everyday interactions. Just wanted to thank you!

[@nadeensivic]

Amazing story, and at 17. Keep going. You are on your way... I wish you the best of outcomes. ❤

[@TheSushmaHomeSellingTeam]

Very timely, I really need to hear these words. Thank you for these principles, Ryan. 🙌

[@guitar911rock]

Fire your audio guy ryan

[@luxhorizononline]

Haha looking forward to getting fired ! inshallah 😂

[@geargrinder69]

Yeah, this sucks

[@petermajewskicom]

it’s just his inner demon talking

[@VaraPappas]

I'm wondering is it the audio, or is it the video speed? It's like it speeds up for seconds here and there.

[@catheline51]

Fire the narrator.

[@pennytrue2741]

Whose been watching serhant long enough to remember he used to be a hand model and on the real housewives of New York before he got a real estate spin off. 😂

[@sandrakaras9693]

Please do more videos like this!

[@aleksandrolkhovskiy4075]

this is so confusing with the sound. I'm questioning whether it is me or a video, haha.

[@proagarg]

It's the video. I think they switch the sound to emphasize things, but tbh, it's not well done.

[@MusicMotivator]

Yep, one could say a cool trick but really just a distraction.

[@lucasmonteiro9886]

It looks like the video was made with AI. I'm 99% sure about that

[@aleksandrolkhovskiy4075]

@@lucasmonteiro9886 if you are correct - that would show what AI is - I couldn't watch it longer than 30 seconds.

[@ah_kay98]

Ryan talk so fast, till I have to check if I’m turning on 1.5x speed 😅😂 nice sharing!!

[@bogdanb32]

Ryan is always giving us gold nuggets!

[@anonmadara6123]

exceptional

[@jayandwise]

Best negotiation is not negotiating

[@KIRRAH1]

Ryan is making really good points. True points

[@adamwilliamthomas8334]

Is this an AI? something is off.

[@harshdarji1122]

You just summarised the book ‘Never split the difference’ 😂👍 rlly valuable stuff 👏👏

[@sllc1081]

Seems sped up

[@gerhardbouwer8721]

You are a legend thank you

[@zonaxmd]

Looks like a test for IQ 😂 Who turns up the speed of this video to 0.75 pass it through ))

[@susanritzmann7694]

I love this Ryan. Great points😊

[@susanritzmann7694]

?

[@whysitstill9475]

Im rocking with you bro. Keep dropping game.

[@karan9868]

1.understand your. Opponents (to whom you are dealing with ) , understand their body language , tone etc (physically) AND also check it out what they are emotionall conveying, means if they have big ego , they will always want to win , then make a conversation about what they will do at their position , this way you will understand and get insights. Also get that who is your opponent and always guide them something,if they are new give them that you will do this if you are at their positions. ALWAYS MAKE THEM FEEL ITS “US” doing the deal. 2. AKNOWLEGDE THEM , MATCH THEIR BODY LANGUAGE , tonality , style etc (make them feel comfortable) repeat their points so that they feel listening. THE KEY TO NEGOTIATING IS NOT NEGOTIATING. People don’t want to be sold instead they want to be buying. Show them empathy , don’t be dominating 3. DONOT PUSH FOR GETTING “yes” Nah… this is wrong way YOU ARE BETTER THAN THAT. Instead get them question that they will answer no. THIS WILL MAKE YOU ONE STEP CLOSER! This will develop a fear among them. 4.MAKE YOUR SILENCE YOUR TALKING! This will do that other party will feel dominant, they will try to speak more BECAUSE EVERYONE HATES SILENCE. 5.keep it all positive, STAY CALM AND HAPPY THROUGHOUT THE DEAL. THE BEST DEALS HAPPEN WHEN BOTH PARTY ARE HAPPY. 🤝😁

[@Felix-ms5yd]

Absolutely brilliant❤❤❤❤❤

[@MaxMcCuddy]

Should make a video doing an updated office tour!

[@josephsuarez650]

why tha audio so pitchy

[@MohammedRedaKebbati]

❤

[@JEReyes-cd3zf]

I liked Ryan when he was on tv, he had me at hello. We’re reading out of the same book. Never know when your gonna learn something new, pay attention!

[@SomeOne-jz7cn]

Great video. However, what's up with the sound?

[@BBartistic]

Lately your youtube team is doing not so good job. This video is fastened a little bit (just like some previous were), it makes your voice sound like a chipmunk 😆

[@RosardaR]

He also had a time limit on this video. Specifically, 12-15 minutes before he had to call his client back. This video took 11:29.

[@lchristianrojas3713]

Great content Ryan.

[@chrisz7083]

Never split the difference

[@lilydayxx]

haha love this video! thank you for sharing !

[@satoriebedes]

Thank you Brilliant 🌺love from Hawaii Luxury Real Estate

[@Lion_McLionhead]

Processing your voice with intermittent fake stereo always wins the deal.

[@josephsuarez650]

Incredibly helpful tips though this is great information!!

[@Fitness.Fanatics]

Amazing video!

[@mattbarry360]

Brooo the audiooooo 😂😂

[@abrasionthermals9172]

Mirrored Ryan looks better 🤣 Older and MUCH wiser. Aristocratic, even.

[@therichbuddha3277]

Great stuff, thank you S. psst, sound is too quiet.

[@SebastianCristanchoYT]

This is sped up right? I do video work and I can usually see it in the blinking

[@joelgarcia78744]

He forgot to add... show up with over 15 years of real estate experience, and the rest will take care of itself.

[@hebertojustiniano2019]

Min 1.33

[@telaviv007]

Ryan superstar. Hi from Israel

[@erikrummel6277]

Coffee is for closers

[@youssefhady20]

👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

[@dawitalula8812]

that is smart

[@rachelpatterson2327]

Would like to get your thoughts on the condo market in Florida when the new laws pass end of 2024 due to Miami collapse and insurance companies leaving the state? you think developers will be swooping in to buy a bunch of condo communities and mass amounts of sellers all at once not being able to afford the higher HOAs?

[@TonyKimCre]

Art of real estate negotiations

[@lefteris1976]

What's wrong with the audio? Sounds like a robot

[@PJP_site]

Sold

[@marygrech7644]

Yha since when I ded what people tell l s me to do your dreaming

[@yojirex6374]

Why is he on 1.5x speed 😭😭

[@mjradi4371]

Great video, even for a lawyer

[@AzulWells]

How does vid just have 35k views? Great advice delivered by one of the best in the biz …Ryan! Love your vids!! … see how I did that? Stroke the ego baby!! 🙊 Azul

[@ptrbask640]

when you make that commission buy a new microphone

[@HeisKelvinHov]

Sometimes my mom calls me a chameleon because am what people want me go be when i want something they have, when I get it i move like G

[@jesseshirtsmusic]

This video is ai

[@albertozennaro3380]

Try doing this in the EU 😂

[@daletrade5178]

YOU STOLE THIS FROM CHRIS THE HOSTAGE NEGOTIATOR

[@frankm5019]

if you don't have an ego and have an internet connection you don't need a R.E. agent

[@CommandoMaster]

how to get a girl u like on a fking date!

[@dac8939]

Dude dye your hair

[@tkokflux6322]

yo I gotta be honest I love ryan but why does some of ur vids have messed up audio

[@beatrizweck6457]

You’re awesome, handsome and funny and succesful im learning a lot with your videos, I suscribed and follow you on insta. Thank you for your knowledge and expertise.

[@luxuryrealestatemiamiflorida]

Brilliant 👌

[@TheRealEstate]

These are definitely tips that I use to close deals. Great information.

[@endgamefond]

The audio problem i thought coming from my headset i was like i just bought this a month ago and how come it's broken now. Turns out it is ur audio. Too bad coz the content is good.

[@jessicaliu1512]

This is a great video, thank you for the pointers. Next time, if you can increase the volume of the audio or make it clearer, that would help. I've maxed up my volume and still had to really lean in to listen.

[@mittstewart5089]

Thank you

[@amypalmamiami]

good tips

[@talentekhuzwayo2705]

Was this sped up?

[@DeBoRL]

@GrantCardone come take some tips from this guy, he's talking about people like you, little man.

[@edwinduque7544]

You are amazing!!!

[@davidpham9353]

The value is super good but I really hate this AI work =)))))

[@DominicandLogan]

Ryan, do you listen to anything while you're working. If you're feeling particularly tired one day, is there a specific thing that you do to keep going? All my respect, all my best, Mare

[@HeisKelvinHov]

Bro just achieved a goal by getting me to subscribe

[@Ranjanwatson]

Short video loaded with value. Thank you, Ryan.

[@jway202]

The ego seller are definitely most difficult people 😂

[@zenzenthaiamulethobby7109]

Volume soft. Need to change to better mic.

[@talentekhuzwayo2705]

The shirts Ryan wears are honestly superb

[@ggdc11]

Harvey Specter in real life!

[@Realestatewithsuki]

I love how fast you talk

[@ДмитрийАртёмов-ж8ч]

Thank you for advices

[@AcesizOfficial]

💯🇬🇧

[@powerwashgirl]

Love this 🙂👍

[@matthewbolinger2277]

Just started my real estate career and this is great info! Working on my first deal now

[@Heavens-Humanaterian-Army]

Congratulations well done.

[@kadiprincess9975]

Thank you

[@manuellaemonyrealtor]

Awesome tips

[@Ridesltd]

I have a deal tomorrow and I needed this and nature brought it to me. So timely. I'm confident I'll close my deal tomorrow