How to get the most out of your exhibition (marketing tips for before, during and after the event)

Historically trade shows, events, and exhibitions have made up the bulk of b2b marketing budgets.
And while they still have a place in your marketing strategy, they shouldn’t be done in isolation but instead should be part of your company's wider digital marketing play.
To show you what I mean, in this video I’m going to walk through a real-world example of how to get the most out of your next trade show, by walking you through the tactics we implement before, during, and after the B2B Marketing Expo we attended last year to ensure we got maximum value from what is ultimately a very expensive table and chair in a warehouse.

[@user-bd8dw3nj4n]

Need to put together a social media plan for a big trade show next month and this video was super helpful! Thank you!

[@benb2b]

Glad I could help :)!

[@izounokuda5461]

Yeah suuuper helpful. Agreed

[@nk-tg2cu]

I love how the animation is very well done and the info shared are very helpful but I have to keep repeating the vid to really understand what you are mumbling.

[@benb2b]

Hey - thanks for the feedback! will work on it in future vids :)

[@HilalIbnKhalifat]

@@benb2b Haha I was struggling a little with the accent too, I just turned the captions on and it was perfect. Good stuff, thanks!

[@Lordvader1212]

How do you target the page on LinkedIn? Normally won’t do this unless it is a certain size

[@nelsonvalderrama8371]

Great, thanks a lot very, smart....

[@trewiswest2711]

I should be thankful for the subtitles, otherwise I wouldn't have understood a single word. :))

[@user-cr1kp4wz4t]

Couldn't continue watching because of the music. Tbh, very annoying, makes it hard to focus

[@benb2b]

Hey - thanks for the feedback. Most of my new videos have a better mic & no background sound!

[@dinoferreira7950]

My guy, just because you have a bad opinion doesn’t mean you have to share it

[@Marcuskh97]

How did you create the LinkedIn ad in which you targeted followers of the B2B marketing expo page?

[@welfareoffice]

trade show hire day labors; can you guys do some extra work for us

[@JeetS1]

very bad sound

[@benb2b]

Hey Jeet - thanks for the feedback - this video is slightly, older the last 10 or so I have a new microphone :)

[@UmaU-pg1mx]

Couldn't continue watching because of the music. Tbh, very annoying, makes it hard to focus

[@benb2b]

Hey - thanks for the feedback! will work on it in future vids :)