HOW TO GET WHAT YOU WANT (6 Proven Methods)

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@Hamza97]

I only wait for a very, very few KZbinrs to upload. Alex and Leila are both included in that group. Literally 5x'd my profits in one month by really following their advice. It works.

[@Shut_Up]

Okay boss 🗿

[@davryb]

The real question is, where is our Hormozi's X Hamza podcast? Internet breaker

[@John-wc9gp]

damn wassup hamza

[@_Kristian_]

Tell us the group of KZbinrs that you watch

[@nikosogamias]

fr alex has so much value whenevr i take notes from his vids i write like a whole page

[@Aj-fd4ne]

Summary- • Generous • Consistency - small to large • Social Proof • Repoor - A C A • Authority - track record • Scarcity - limit - loss averse Book based on "Influence: The Psychology of Persuasion" by Robert Cialdini

[@MrOneofakind777]

Keep at it bro! You're on the right track, already showing that first trait :D

[@shannysommer5723]

Not all heroes...

[@iceman5247]

He gave real life example and action items. This is good

[@ABeautifulHeartBeat]

You forgot the trampoline

[@mohitc843]

RAPPORT

[@unfoldablewealth]

Long story short... "It's better to give than to receive" Acts 20:35

[@Hunter-ox6kh]

God really taught us well

[@a.dzavid]

Amen brother.

[@jaimeoneill3909]

I would give the big man a slice of gum first thing. May help at the end of the day>@@a.dzavid

[@benji_mac]

Finally someone willing to show information for the betterment of all and himself. Instead of hording it in fear, not allowing it to develop into anything truly great.

[@illadeligut]

Umm, I absolutely love Alex and the way he presents valuable information but there are literally thousands of other people who have said these exact same things before. He even credits some of them during this video

[@benji_mac]

@Tommy Sandelier yeah but they all seem to have a hidden agenda and hide aspects of what they tell you in a way to horde information that shouldn't be held down

[@coolpfpbut9505]

Who are these people that are trying to keep these ideas a secret?

[@Him_Dante]

99% of people aren’t gonna act on the information so it’s really unnecessary to be in fear of sharing such knowledge.

[@vanderweydens]

​@@illadeliguteven so, he articulates it in a way that his audience feels understood and also so that everyone watching can understand no matter how knowledgeable they are on these topics! No barrier to entry with his content 🎉

[@corinahelgestad4999]

There is SO MUCH packed into this video. Gotta watch it several times just to absorb it all. Then gotta put it all into practice and come back and watch it again! Thank you, Alex for giving such an amazing gift to us all by consolidating so much value in one place. You're right, gift giving works :) I definitely like you more than so many other "gurus" because you give us these gifts of your knowledge and experience, rather than teasing the info and then asking us to buy a course to get the good stuff.

[@wupscale]

Alex's examples are informative and entertaining, and I love how he breaks down each method and shows how he's used it in his business. The concept of reciprocity is mind-blowing, and I'll definitely be using these methods in my personal and professional life. Thanks, Alex, for sharing your expertise!

[@GooseFrischmann]

Especially his protein hacks!

[@leesapoffenroth]

Hi Alex! I just recently came across your work (when the student is ready, the master appears!). Gotta say, I'm loving it and your delivery! Thank you for being awesome. PS It's 'compliment' :). Much love!

[@DuckyDee]

I swear you read my mind with these videos bro. Thank you for another banger.

[@christiaanbotelho5755]

Your content just keeps getting better and better. You really walk the walk Alex. Thank you! Keep it up!

[@pathwaybyCalebCheng]

learning a lot from Alex's video editing, this guy creates stuff that are addictive

[@SOC-]

To some extent yes. I think it attracts a younger audience, the information is great but its kind of a lot for me, having to filter out a lot of background noise and quick cuts. If I'm wanting to just chill and absorb information I don't come here. Still, proabably the best way to get views. I'm just bought the book he recomened though this man is onto something

[@LesterDiaz]

This video packs more business and marketing knowledge than any college level business course

[@Robin.Backer]

This video is a gold mine for every small business

[@MomJhov]

These ideas are awesome! I'm playing this video over and over while driving to remind me what to apply in my business plans. ❤

[@tommyg_tv]

Equally important to be aware of when others are influencing you to deviate from your focus. 👌

[@BakirTorkman]

Learning about Cialdini in my consumer behavior class, funny how Alex is just taking college lessons and making them applicable and consumable

[@Muhluri]

If teachers were taught how to communicate well and persuade, people would take school more seriously

[@edscherzer]

Tactics are the execution principles of world class Operators!

[@Isignedup4this]

Didn’t know the power of giving free stuff. My 6yo went to summer camp and I would send extra snacks or snacks she didn’t want and let her give them away or put them in the ‘freezer for all’ pile. All the older kids loved her and I had teenagers complimenting how nice and popular she was. A very mature 9yo even invited her to her bday party. When does an older kid ever invite a newly discovered younger child… like never. I love teaching her 1 ups that the other children arent privy to.

[@PromptGod]

You confirmed what I was thinking of doing with my 7 year old on his first day of 2nd grade. Thank you

[@fredericom8934]

I've been reading the Influence book, but was hard for me to stick to those examples that the book has. But now you explaining makes more simples how to approach on business. I'm a tattoo artist from Brazil, and I'm still trying to implement more persuasion strategis on the relationship with clients, because I never thought of it, just behave as a nice person, and most of the time I got a nice result, untill I didn't ( they didn't come back that often or didn't seem to refer me to other people ). Marketing and Sales are the hardest part for me, and I'm learning, thanks for the video!

[@thesuccessconqueror]

Just ask them to refer you to there friend. Simply asking people for referrals increases your chance of referrals... - ALEX HORMOZI

[@kasutheg]

Reciprocity Consistency Social Proof Liking/Rapport Authority Scarcity & Urgency

[@zany4758]

Was looking for this particular home work

[@zany4758]

Thanks

[@manufilms29]

Never fails to provide the real value. Thank you Alex! I have a lot to learn from you

[@maxresdefault8235]

Alex is truly one of the best self help channel I've ever watched. Definitely the best self help for the business self help.

[@ilearn3555]

Of all the “gurus” Alex seems the most sincere and relatable. Amazing analysis but still able to make the emotional point as well.

[@AdamLortonSpeedgolf]

I've read 'Influence' more than once, and this video was still insanely valuable to me. Great stuff, Alex!

[@majagorsic]

You are the only person that I not only cannot listen to x1.5 speed like most other people but I also have to pause the video and rewind because there's so much value in every second of every video that if I zone out for a split second I missed out something important. Insane value/video, thank you!

[@Stefanus_du_Toit]

You are a goldmine of business advice mr Hormozi. Keep up the great work!

[@aidanmcdaniel1391]

Alex, this was a great video. Very informative and all of your concepts make sense in my head. I’ll definitely be implementing some of these into my life. Thank you for this amazing content. Much love

[@Juice-chan]

I like how besides the great advice Alex gives his videos are on top motivational and turn your focus on really important things. At least for me. Because I used to not care for money at all. You could say I was careless. Now I am getting more conscious by the day and yeah it starts to be actually fun.

[@BVOMASTERCHONG]

Reading the 100M offers book and this makes so much more sense because of the book. Love this so much.

[@Lgo559]

No matter the money Alex might or might not make off of this channel, there’s no way we could all thank him enough for the advice he gives

[@janetwatson7358]

Your give back of amazing content always makes me want to pay it forward!

[@ImMohammedAli]

There’s a great reason why he the only KZbinr/Influencer I highly recommend. Great presentation too.

[@VideoIoVedo]

Thank you for the informative content, Alex. It's encouraging and helps a lot with actually putting goals into action. A heads up to the "generosity" spelling, and the word I think you meant was "compliment" on the ACA Framework. Great strategy by the way. I appreciate all the videos.

[@JordanKlimp-rz1go]

Emotion is the most important perception. Deeper the describing details, stronger the meaning and authority.

[@JohnSmith-rq8hw]

I appreciate the amount of knowledge and value you are giving away for free. Absolutely nuts. Thank you sir!

[@mosespeter1598]

Your videos are always rich in value. I've been learning a lot from Mr. Alex. Thank you.

[@thegmatstrategy]

Great job team - I think these are getting better and better 👏

[@TomxnxRo]

When you went on to do GymLaunch, me and Josh (maybe John if he wasn’t on the dragon) kept that same attitude at United Fitness 💪🏽 And Josh, til this day, keeps that attitude going; and the clients still love it. It works. Keep being you Alex, we dig your content. Take care brother.

[@TheOcean777]

Alex's videos are unreal. Mad teaching skills.

[@khrispykreme213]

It's fucking insane how valuable this information is. Like why isn't everyone losing their damn minds over how accessible this is? I literally have access to a multi-millionaire mentor, in my fucking bedroom.

[@michellemeek823]

agreed! I've been devouring his videos. Only business coach I'll watch!

[@zany4758]

Make them Owe (give them a gum) Consistency: Small 'yes' to big YES Social Proof: 'Resonation Effect' 'Reviews and results' Liking/Rapport : ACA Acknowledge, Compliment & Ask a Question Authority: Ultimate Persuasion Model Scarcity & Urgency

[@rodriguemakeit]

Was looking for this one as I can write right now 😂

[@jorbraz]

“Turns out he’s still a weirdo”… LOL. Best!

[@teddyburberry]

7:25 “what they wanted is the feeling you gave them in the conversation” 🔥

[@adityabhandari6121]

Just yesterday I bought the book Influence, and I have planned to start it tomorrow. Can't believe this coincidence that you uploaded a video based on the same book

[@Gunshraaj]

His content is always packed with value

[@4kindness]

Thank you for inspiring me to get off my butt to make a video. And start to do something with my life. I dont do much but I appreciate the motivational videos you produce and every time I get a view I know I help someone in some small way. Its been helping me become a little more positive myself. Have not delved into business myself but I find your content incredibly interesting. Hope you have a wonderful day

[@audreaturgeman]

You explained these points so well Alex makes me think a lot about the art of persuasion Thanks for the great content

[@bennettsantora3553]

3:16 so simple yet so extremely effective. very well said, that will be sticking with me for a long time

[@todd2461]

Finally came across somebody who has great content. This is great.

[@PATheBrand]

"Courage contains genius and magic. Face a situation fearlessly and there is no situation to face, it falls away of its own weight."

[@morefreedomfinancial5474]

Always valuable info summarized in digestible size short videos. Thanks Alex!

[@littlespressurewashing]

Great video brother thx 🙏

[@dunjaa.b.2165]

The information you bring to the table for us is amazing, thank you !

[@weareallgoingtodye]

"still a weirdo" that was hilarious

[@blueridgerealtor]

Too funny! My husband and I say that exact same thing. You can’t not smile on a trampoline. Same emotion applies to when you ride a WaveRunner.😂

[@fitforfreelance]

That proctologist example 😮📝💯

[@skizzo_9]

4:55 even I started laughing 😂😂

[@astru_at_you]

This is a good break down. Thanks for the post Alex

[@DevinJohnson.]

This is genuinely a video im gonna be coming back to watch multiple times well done alex

[@SLande123]

This man really gives a lot of value for free...

[@michaelduffproductions8976]

I don't know if you did anything differently for this video but the volume and audio quality of your voice was noticeably improved over previous videos!

[@snazzy4854]

The cartwheel introduction had me dying 😂😂

[@theEmployeeretentioncredit]

You are a genius. Thanks for putting out so much great content!

[@NoKingButChrist]

Absolute best and most informative business and personal development videos on KZbin.

[@MikeBarron1]

Everyone should watch this video, it's really full of enlightening ideas. 💯💯💯👌👊🧠💪

[@jiordanov7855]

Alex,you're my favorite youtuber, you inspire me so much with your intelligence! Keep going, bro!

[@jandrsupplies]

Wow, this is amazing content really appreciate your videos Alex. Its helping me propel my life and career to the next level

[@Hayhoestudios]

cutco knives FTW!

[@towandaallen4739]

Alex you know you guys are the best! Thanks and stay blessed! 🤑🤑🤑🤑🤑

[@selfawareness369]

The slow sign example was actually NLP neurolinguistic programming. Look it up

[@AlecTramblayCoaching]

If you’re an entrepreneur that hasn’t read that book you’re seriously missing out on such great stuff

[@josephbailey7408]

Thats why were here listening to u as a trusted source lol youre the man

[@cyrismaez3401]

this video needs more views! this is like my third time watching this

[@MattsRVReviews]

Hey are you going to Veecon?

[@alfredonieto4412]

Thanks Alex ! Your advice is pure gold, is on our selves to take action and to make it happen! Blessings. 🙏😀👍

[@JamesMeek-ti8jv]

It's actually a great and interesting teachings ❤❤

[@Kevin-pv6fg]

Congratulations on 1Million Subs Alex you deserve more than that for posting these amazing and helpful contents like these and Remember this Alex I am Always Thankful for your Content It Actually Really Helps Me

[@JohnWRuth]

Bro you are inspirational. You speak my language: truth with sincerity.

[@VeeraMirjam]

About scarcity: the winner of "the best restaurant of the year" in my country serves just 8 people at the time and the restaurant is located in this random small town and it's fully operated just by the owner. It works.

[@FinanceAlex]

Outstanding Alex! Love the mint example haha, will use it at this weeks sales calls 🤭

[@aliciafernandez3008]

Thank you for share your knowledge and experience. Such a valuable information for free. Thanks. By the way, the editing in your videos is Espectacular. Love it

[@DanielTriesEverythings]

Who is this guy? This is GOLD!!!

[@andysarmon4739]

This video have so much value it’s unbeliavable

[@f1karol123]

After reading How to Win Friends & Influence People it's very fun to spot the pricniples mentioned in the book used by Alex in the videos.

[@aleksandarh]

Great advice as always! I actually use the 1st method a lot, in business and in life.

[@bupi.]

Reciprocity/Generosity Consistency Social Proof Liking/Rapport Authority Scarcity/Urgency

[@88JWatts]

I wish I remembered this stuff when I’m out and about. Really useful stuff 👍🏻🔥

[@andimatt7232]

Wow, I saw how far you got with uploads and pre-recording stuff at 8:22 :D Awesome content creation!!!

[@princekjtheartist]

7:02 Imagine walking into a gym and some dude is like "boing, boing, boing, give me your money" 💀

[@XavDaMeerkat]

This video has gotten me back on the grind.

[@Jarede56]

Dude this video is so good. I’m picturing you doing a cartwheel then saying hello to people 😂😂

[@supavln]

i cant get over the vein on his calf. i want that vascularity

[@denisjan1923]

Thank you for sharing, put it together very nice.

[@davidschuylerfranco3528]

Awesome video! The GOAT!

[@josiahthomas2277]

I loved this! Thank you! Really found this helpful!

[@riddlemeunknown6260]

This feels like reading the "Influence: psychology of persuasion" book.... even some examples are taken directly from there😂

[@paulaCvenecia]

7:01 As someone with sleep issues that makes it difficult not to get reactive I will give it a try!

[@WHITELIONNYC]

Incredibly valuable info right here! 💪🏻🤓💯🤓💯🤓💯🤓💯🤓💯🤓👍🏻

[@swixdon]

Alex Hormozi is the kinda guy who simultaneously inspires you to upgrade your business and your leg day routine.

[@isacomr2274]

"Still a weirdo" The guy who gave him the gifts: 😮

[@CryptoGrit]

Love the stories with Arnold and Warren Buffett :) many good points there :)

[@selfawareness369]

I think I just figured out why people don’t listen to me yet I have so much to say. I do t have the “weight” or “authority” that they value. If I demonstrated it real time I could get through to them though because then they would see the internal process.