What's going on in SEO with Gaetano DiNardi, Ross Hudgens, Benji Hyam, and JH Scherck

This brilliant panel of top B2B SEO professionals joined the Clearscope Webinar Series to talk all things B2B SEO in 2024.
*Key moments in this session:*
0:00: Panel icebreaker question: What's your weirdest or most unexpected win in SEO lately?
6:10: Panel introductions
7:10: What is an SEO play you tried recently that you thought would work but didn't?
14:25: What changes to your B2B SEO playbook have you made with everything that's happened in SEO over the last several years
28:30: How are you currently thinking about topical authority and topic clusters for B2B sites?
46:08: Does an increase in dwell time correlate in better rankings for your B2B SEO clients?
52:40: AI Overviews: What are your thoughts to prepare for this world where they're prevelant?
53:54: What do you think about SearchGPT? Have you tried it?
54:05: What criteria do you look for when deciding to take on a B2B client
57:25: How should B2B sites think about addressing lost traffic?
1:00: Top takeaways for the panel
*About the panelists:*
Check out the panelists' full bios and social links here: www.clearscope...
Connect with JH Scherck:
growthplays.com/
/ jhtscherck
Connect with Benji Hyam:
www.growandconv...
/ benjihyam
Connect with Ross Hudgens:
www.siegemedia...
/ rosshudgens
Connect with Gaetano DiNardi:
officialgaetan...
/ officialg
*See the top takeaways and supportive resources from this session here:*
www.clearscope...
Sign up for our educational newsletter here 💌 👉 www.clearscope.io/newsletter
*About Clearscope:*
Clearscope provides tested + trustworthy content-led SEO education from the industry's leading experts so you can make confident strategy decisions for organic traffic growth.