How to Influence Others | Robert Cialdini | Big Think

[@bigthink]

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[@verticalmomentumresiliencypod]

Done ☑️

[@mc88902]

1. Reciprocity 2. Commitment and consistency 3. Social proof and consensus 4. Authority 5. Scarcity 6. Liking

[@spiralsun1]

Authority when it is just perceived or organizational fake hierarchy assembled to keep employees in line, or soldiers, or cities etc. can lead to the worst in human behavior, abuse, and rationalization of horrific and destructive patterns. The reason is because it subconsciously WORKS. Like with writing, our social structures can Look like authority but just be a bunch of self-righteous assholes. Just saying. Same reason words work. They stand for a reality. Trigger our responses the same as reality. Automatically. Genuine vs spurious manipulation =KEY SOMETIMES SOMEONE WHO COULD SAVE THE WORLD LIVES IN A SWAMP. -the primary lesson of YODA on DAGOBAH. 😂 👍🏻 Still remember that crying Indian. OMG. I’m crying 😭 right now.

[@elinapapadopoulou6171]

7. Unity

[@JifunzeKitu]

@@elinapapadopoulou6171 he just added that in the latest edition. It is very similar to liking tho!!

[@keepscribing7206]

Thank you

[@Discovery_and_Change]

0:34 6 principles, but hundreds of tactics 0:53 #1) Reciprocity 1:21 #2) Scarcity 1:42 #3) Commitment and consistency 2:17 #4) Consensus, social proof (herd mentality) 4:44 Persuasion is also a science (that can be taught and learned) 6:06 You can use persuasion with friends, neighbors, coworkers, boss 6:59 Take a detective approach, not a smuggler approach (don't make up facts) 7:22 #5) Authority (and experts, being trustworthy) 11:04 #6) Liking 11:12 How similar we feel to people helps create "liking" 11:50 Speak slightly more rapidly and you'll seem more knowledgeable and confident 14:10 Litter into litter, people will litter. Litter into pristine environment, people won't

[@keepscribing7206]

Thanks for summarizing

[@Discovery_and_Change]

@@keepscribing7206 😀👍

[@revain2383]

Cialdini: 1. Gives you advice (you’ll want to like the video/buy his book) 2. Knows that you are the shepherd of your own life, why wouldn’t you want to hear these important tips? 3. Knows that others will want to know this, don’t miss out! 4. Smiles and has a friendly demeanour, also gives you friendly advice 5. Presents himself as a scientist (and wears a suit) 6. Explains that this book is special as it contains certain knowledge you won’t find elsewhere He knows his stuff! ;)

[@IlGattoCheFuma]

Don't forget the face lift and botox lel

[@zartx8064]

He definitely does know his stuff but I must say I have read the book and in my opinion it certainly is worth reading.

[@1995yuda]

This is a VERY smart man right there.

[@marblemolly2454]

He convinced me that I do now want to buy his book. This says to me, he does know his stuff, his stuff works and I should therefore read his book.

[@Stevenfrijol]

Wearing navy blue , is a start to persuading people. Presidential Debates are a good example of this.

[@ajaythomaslukose1635]

He clearly explains

[@nausherwan]

Excellent! I like the whole idea of putting influence in the realm of scientific testing which allows for better understanding of the human mind...

[@Discovery_and_Change]

3:35 Many managers don't know what the research (on influence) says 4:33 preternatural (existing outside of nature ; exceeding what is natural or regular ; extraordinary)

[@j-bonkers1887]

Absolutely brilliant

[@Dazzletoad]

He seems like a noble individual. But who knows, he's a psychologist, perhaps I've just been manipulated 🤷🏻‍♂️

[@kuntface5]

Obviously a lizard person

[@kuntface5]

😅

[@Dazzletoad]

@@kuntface5 🤣

[@ganstahazzardoggangstahazz1406]

So true, he has the gentle voice of a psychologist too.

[@ganstahazzardoggangstahazz1406]

Good insight .... go u! 🙂

[@DharmendraRaiMindMap]

Bob rocks !

[@sollysuliman2357]

I bought the book lately. Im still reading through it, it’s good but my only problem with the book is that it is one of those books that are not “direct & to the point”.

[@freeshipping9643]

This man has pulled the curtain BACK! Man your good, Iove the old 6 laws video. Reciprocity was airport flowers. So powerful an almost super power.

[@annavassova9324]

Thank you very much - I feel more prepared for my Social exam now :)

[@kingsleyarisah6354]

Wisdom right here

[@necromancer7712]

I recently finished his famous book of Influence. just amazing. taught me a lot! thanks Robert. good thing is, I am not tax payer ;)

[@fabriziofederico9487]

Universal principles of influence Reciprocity/scarcity/commitment & consistancy/ social proof/

[@verticalmomentumresiliencypod]

This is truly amazing.

[@chasingshadows1543]

@ 4:00 thank you.

[@londonkhareem6515]

Thank you for this insightful video. Merci ☀️

[@jenry2010]

I learned a lot from your video.

[@Card_Cash77]

10 years ago? amazing I was surprised because of the screen ratio

[@wahnano]

Are those who know and those who don’t know equal?

[@thejusticesparrows]

I'm glad I read this book, it's gob smacking in parts as these tactics were used on me. 😠 But better to know the psychology so one can identity them being used even by 'respected' title bearing professionals.

[@xdoommoonx]

Not everyone thinks like this person!!!

[@SOSM209]

What about Ads that show People Cleaning Up the areas with a smile.? I did like the littering into a Prestine clean environment too! Great Info Robert. 2nd time watching and LIstening. Now its Application time. watching it a 3rd or more is even better! Make it an Phenom day Robert..

[@ephesus]

You spelled his name wrong in the description.

[@idi4m0nz91]

I believe there is more to this but the producer just cut off the rest and just gave us the "alright" or "acceptable" part by the society that we now live in, just to make the other people happy and not to hurt their emotions. Great video though, no hate.

[@Adhil_parammel]

Noding head=persuation to yes

[@obiehallum5631]

Brilliant

[@Paul___35q2]

Tune into an exclusive interview with Binance's CEO for a sneak peek into future developments

[@didemkilinc]

Couldn’t listen to it because of the sound. Even though I put on max, I couldn’t hear anything. The guy is whispering

[@averyintelligence]

This guy looks like the love child of Jackie Stalone and Eckhart Tolle

[@pepelemoko01]

There is also fake advertising the"crying Indian"(iron eyes cody)wasn't even native American he was of Italian parentage.

[@waxhawcreek1717]

polish

[@Benjumanjo]

He speaks in the exact same manner in which he writes.

[@jacobhouston1655]

If he says that speaking slightly faster pace raises credibility, then why is he talking so slow in this video? Got em.

[@anabld2]

I did not understand the principle of authority in the case of the physical therapists from the hospital. You were saying that just because you asked from behalf of a legitimate authority(is being a social psychologist a legitimate authority for a physical therapist? I would assume not? ) Does it not have to do only with reinforcement? How is reinforcement linked to influence and authority???

[@answerrider]

I think he was trying to say that people who come to see a physiotherapist were more strongly following the exercise plan when they saw the professional credentials of the physiotherapist on the wall. This positioned the physiotherapist in a more authoritative position when providing health and fitness information, as his qualifications and awards say he knows what he is talking about.

[@ChrisTian-wx1rh]

Are u influencing me rn?

[@jeremydelaporta5361]

Testing

[@Moujik6540]

thank you .But me as a salesman in Canada when I gave something free ,the result was bad!and this way you make cheap your product.that is what I saw!!!

[@elreytriton]

aa12345 varan I think he means something small. Not the product you’re selling. Maybe a keychain with your brand name or gift card

[@ShayPatrickCormacTHEHUNTER]

The way you do it correct is to have people feel like they owe you. And that is usually done if they already want that thing. If you randomly give products away, of course it will fail. People have to want it, like a cheaper price or something, and you have to be at an obvious loss for it to work. Like the kid selling chocolate. You want to help the kid, and him lowering his price seems like a great sacrifice since he is a kid and must have a valid reason to sell that young. So you buy the chocolate. It still takes skill even if you know the principles.

[@IAn0nI]

Godzilla!

[@JQAsaymyname]

Lmao this wizard is using his power of influence to get you to buy his book well played sir

[@MartinLewison]

Cialdini, not Cialini!

[@HamletsMill25920]

Dr. Robert Cialdini *

[@juller123]

who gives a fuck

[@voice2skull.]

CORRECT! I believe someone even spelled his name CHIALDINI!! LOL

[@voice2skull.]

However, is it not easy for many of us to make spelling errors when we live such fast lives???

[@abdulrahmanaboluhom8474]

I guess one of them is having a very low voice.

[@FeterPrahm]

This is what went wrong with the corona mandates. The authorities are not genuine

[@Themultimediaguy]

Seems the authorities really liked a lot of these principles in the past 2 years

[@zes7215]

wr

[@clementchong2763]

Notice how he made a dry cough in one part - to create resonance with the audience.

[@royalhealthdan]

Notice how he breathed air through his nose - to create resonance with the audience.

[@1fashionsouls]

Danny Yang 😂😂😂😂

[@samisakhai]

why we have to use persuasion not good

[@toptenblank4540]

Well in business and marketing, especially salesman, should learn this skill to PERSUADE their customer to buy their products.

[@GaryBryanDobbsSales]

How do you know what is good for someone?

[@celissewillis9399]

Persuasion can be used for good. If you perceive it to be a negative thing, that’s about you & not the persuasion itself. Persuasion can be used to help someone see how something will benefit them in a way that they may not have thought of themselves. Very typical with sales.

[@wow-wordsofwisdom5205]

Answer for your question is available in 7:00

[@samisakhai]

Celisse Willis that’s not called persuasion .

[@akellosdias]

If u want to influence other dont be selfish and tell the truth as simple as dat no need to study years or complicate things to sound smart

[@JJ-xo3bc]

Actually I have used his tactics for years now and have made millions in sales. so im pretty happy with his work. Has helped me in both B2C sales as well as B2B.