How To Level Up In Business - Understanding Tradeoffs

Want to SCALE your business? Go here: www.acquisitio...
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@stephenmcdonald9859]

I’m 3 years into my entrepreneur journey. Holy fuck has it been hard!! I currently employ 40 people in the hospitality/security industry, and it’s just now getting somewhat easier… But the shit put me in sleepless nights and tears screaming “fuck this shit!!”… But I pushed, I sold, I wore every Goddamn hat.. dig deep, developed better systems, and am now much more comfortable…but still have a long way to go to the top of my current goal mountain. I will say if it all explodes in my face, then I will look back happy knowing I gave it everything I had!

[@Indiancreekgunsmithing]

Stay with it! We've all been there.

[@jaahuj]

with your help i got to GC in rocket league, thank you🙏

[@RDA8191]

What a great talk for any 16-19 year old kid. I'd like to have my son watch this video when he's a couple years older

[@rexjantze296]

Why don't you just have this talk yourself? Memorize it. Way more powerful when it comes from a parent on a casual and unhurried walk.

[@JacobBall75]

Thank you for your thoughts on being ‘unbalanced’ and the amount of sacrifice required to achieve extraordinary results.

[@federicoduka7657]

You helped me a lot and you helped a lot of people. Really appreciate the fact that in this world there are people like you. You deserve all the things that you achieved and there that you will achieved.

[@BrentThomasFit]

Alex I just want to say that you are incredible. The manner in which you deliver hour content, the gems you drop and your willingness to help others get to your level is awe-inspiring. Thank you for being a content creator and sharing your message. I’m about halfway through your 100M book. I’m solidifying my niche as I write this.

[@federicoduka7657]

One of the best video you ever made(all your videos are very precious)

[@dannys2244]

I procrastinated beyond belief my big plans out of fear of who knows what... It's like a chess game, i know my next 10 moves. Peoples won't understand what i'm doing! This is it, thanks Alex you are changing lives!

[@connorreckley2114]

I can't tell you how I needed to hear this. I just opened up a buisness in October and I've been growing and learning but I've realized that I need to keep making sacrifices to grow my buisness. Thankyou.

[@JohanFitFoodie]

Love the logical breakdown here, wish someone mentored me like that when I was younger. But better late than never 🔥

[@johndudca6506]

Your mindset videos are fenomenal. Thanks a lot!

[@pkmjr23]

The GOAT so much fing value in one video

[@eyeseewho77]

Fucking ultra goat.

[@essentialism.3406]

5:58😂😂👌 Made my day brother! Probably this video made me double down on business and conpletely quite college! Man, I keep watching your videos over and over again. Such a clear perspective!

[@pupo-realtor66]

Thanks for your videos!

[@yousseifismaeal1858]

Thanks a lot Alex, really helped me out! Much love 👌🏼

[@AlexHormozi]

Happy to help!

[@RomanKozlov007]

What a great neighbor - good job 👍 Alex!

[@deborahculhane2970]

Great advice! So tired of people telling me to slow down and to have work life balance. Love my work!

[@DigitalAscensionGroup]

Bro... your content is invaluable! How do you not have like 10Million followers???

[@AlexHormozi]

Appreciated. Just trying to provide value.

[@DigitalAscensionGroup]

@@AlexHormozi doing an incredible job. Im sharing with everyone I know

[@keanuoliva8976]

Damn. I love your content man.

[@Devibaba]

Thanks for sharing, Alex.

[@joshuajohnson5955]

Not sure how this is gonna help my air dribble

[@RoyalCaliQue]

Thanks for sharing information. I really needed this video

[@andrecrabb]

Love it man. thanks for bringing the logic + emotional

[@Jacobmorales38]

Always the best content!

[@Kasram]

You will succumb every time to what you put in your mind, stemmed directly from those thoughts that move into your actions 🙌

[@CarPimp1987]

Thank you for all the videos

[@jonbank7569]

Outstanding job!!!

[@jonathanacuna]

Incredibly valuable

[@TopBananaMan]

Thank you

[@markjaret4731]

This was f***ing powerful

[@AdamCourville]

That 18 year old is so lucky to happen to have Alex as a neighbor lol

[@coryschidler913]

Any update on your neighbor? Was he successful?

[@iamXnl]

School preps you for production jobs and tax enslavement. Life preps you for dealing and accepting the many failures one will encounter.

[@varoon5]

I feel like that might not be the right advice. We’re assuming he’s as ambitious or driven as you are Alex. I thoroughly enjoyed college…and in Canada it’s okay 40k so maybe that’s a material difference. But would I trade frosh week to be further ahead in business? I don’t think so. You really only live once, can’t only play one game. Wouldn’t you give away all of your wealth to be a broke 20 year old again?

[@wendymcgough2498]

Awesome insight he is so lucky to have an amazing neighbor. Sharing this with my nephew who is at a pivotal point. Unfortunately his father puts him down all the time.

[@theasiandoc]

How old are you? Amazing videos. Thank you! You need a Wikipedia page.

[@geldinvestieren]

cool

[@stefengallardo9048]

💯

[@Nathan_josias]

I wish I was your neighborh haha at least subscriber

[@hayleyroderick1095]

👏🏻👏🏻👏🏻👏🏻👏🏻

[@davecirlclux]

6:10 i will not outwork everyone. But instead I'll outsacrifice everyone

[@LucrativeJames]

What’s your address/how does one become your neighbour? Asking for a friend

[@yohami]

What did the kid do?

[@ericsuperpham]

Damn

[@AlexHormozi]

TYSM

[@APerez89]

Im cooking food and almost dropped my dogs food when he said "gender literature studies". 😭😭🤣😆

[@awh4272]

Wth! Does your neighbour know how fortunate he is? If I was 18 and lived next door to you, at some point in my life I would be a billionaire and do good with it, cos I would just eat sleep n breathe whatever you told me to, no lie.

[@jaymusk1]

Unbalanced decisons

[@cadebrown3244]

shout out to @SpookLuke for saving this to his rocket league playlist. I am now a multi billionaire!