How to List Products on Amazon as Variations | How to Create Variation Listing on Amazon 2023

[@DanRodgers]

LESSON NOTE: At 20:51 I meant "their black variation" NOT "their transparent or clear variation" For BTS & Infographics, come join me on 👉 IG instagram.com/officialdanrodgers/ (@officialdanrodgers)

[@theoccultraven7736]

Hi! When in the Parent listing, it works much better to input the ASIN of your existing product(s) (if you already have existing child listings) instead of using the Product ID. I've found that Product ID's are prone to more "error" messages. Also, remember that your specified category needs to be the same on the Parent and Child listing or you'll get all sorts of error messages😓

[@bodog6662]

New Amazon Seller. I've been watching a ton of Amazon videos but I have to say your videos are the best by far. Really appreciate all the clear information as we launch in about a month.

[@surbhikhandelwal9423]

Do you see growth?

[@thoughts9070]

Thanks for the video, Want to ask a Question. Please explain the variation criteria in case of package quantity. Like: If we are listing a product with 2 different quantities. 1 with 20 units and other with 40 units each pack. And we wamt to make the 40 units variation as a parent listing and small packaging as its child listing. Will the bigger packaging ( Parebt listing) will also be available to customers ? Or do i have to add big packaging as variation to make it available to cistomers for sale ? Cuz while Creating Listing we used Details, Title, Bullet etc of the bigger packaging listing, so do we need to create it as Variation as well ? To make it available to customers ? Or will it be available to customers as being a parent listing?

[@elizabethfacundo]

Really incredible and thorough. I couldn't find anything else like this for variations on youtube. Good work! One thing i was not clear on was a breakdown of the difference between parent and child. I know it should be common sense, but a breakdown of this for FBA would be great. Thank you!

[@andyatmosphere]

Best variation video I’ve seen! Replay it several times to fully comprehend.

[@Clydeh9]

Always love to see your videos and learn more things. Looking forward for more videos tips and tutorials 🙏🏻

[@RoleyChiu]

I love your presentation style and the deeper dive into the strategies. subbed. I also appreciate the production quality and the animation.

[@iambobbiy]

Very helpful. Thank you so much! Would I use a parent listing with color variations to sell on FBA to list 3 individually packaged eye liners ( black, blue and brown) I want to package all 3 into a poly bag and sell on Amazon. 🙏

[@SufiKingdom]

I watched 6 videos before this. You were clear, to the point and taught us from basics to advanced.

[@jimbobriones1137]

I really love your detailed content Dan! Thank you so much!

[@paulmainwaring4840]

Hi Dan, I have searched for good information on this issue and happily, I found you. I like the way you tell us what to do. Many Thanks

[@semperidem2577]

Hey Dan. Really like your clean, clear presentation style... I think you've got a winning formula. Keep up the good work!

[@millyalvayero2900]

Thank you thank you ! I’ve been struggling with this . 🙏🏼

[@raula.5874]

Dan, you are really the best free coach on KZbin in English. Could you say if you recommend any particular software to create campaigns that is priced economically? For example, any to trigger campaigns only at certain times of the day (for low budget launches). Thanks for your great work and for your time! Best wishes to you.

[@achraf.rachid]

Great information Dan, you have an attractive explaining, keep doing ;) what about creating all child listing FIRST, then create the parent listing and adding each ASIN to! I tried this method and works well, no issues.

[@MazharAli-ft6qx]

It's the same method. You can use it with no issue.

[@static75]

In your video at 13:08 you say "then browse for the catagory you want", but when I add a product it first takes me to "Item Name" and "Product Type". Maybe they changed the order of the input since you made your video?

[@vicadams3104]

First off I want to say I'm a big fan of your training tutorials. This video was informative, however, I'm getting errors using the method you described. This may be because Amazon has changed this process since you created this video 3 years ago. Specificaly, I have 18 identical products listed on Amazon that only differ by the graphic design on them and I would like to combine them into one listing. After clicking Submit it returns with error messages "SKU entered is already being used in your catalog" for each variant. I don't expect you to solve my problem I'm just wondering if you have any videos that may address this issue. Thanks again for the great content you create!

[@hollymoyer1272]

Great video, but I'm having a problem adding both size and color variations on my listing - clothing. I'm getting nowhere with Amazon support. Any way you could help?

[@cengizyasar1436]

hi i like your videos and i watch all most every one of them very help full. i have a question for you i hope you can help me. i want to create campaign manager i am a new seller on amazon. i go in to my central seller account and click on advertisement it only shows prime exlusive discount there is no more option what is the problem you think ?

[@cole310]

Hey Dan, Thank you so much for the awesome video. I have 5 products that are not so related, they're different products, that all address the problem. So I'd be opperating in a gray area if I made them all variants of the same parent ASIN. My questions is, how does Amazon stop customers from listing all products under the same parent ASIN? Is it before or after the listing is created/published? Thank you for your help and all the informtion you provide the community. Much appreciated.

[@paulredo]

Hey Dan! Been following you for long now, and Thanks for this another great video! I'm an Amazon VA and I gained a lot from you. 💯👊

[@DataSpook]

Perfectly thorough, thanks Dan.

[@pp-av]

Nice and concise, well done

[@DougPipersr]

I have an existing legacy ASIN that's five identical pieces of the same item. I want to now offer 1, 3, & 6 pieces. However I'm concerned that because the legacy ASIN has always been 5-pieces, I won't be able to easily create new child listings for 1,3 &6 along with the legacy 5-piece offer. Any suggestions?

[@MuzammilShar-lt7vb]

Best way of defining the topic👍👍

[@alecrogers3420]

Dan - great video! Congrats! Very straight forward & information packed. Is there a way to create variations in terms of quantity that can have sub variations? Eg. in your sunglasses example, I want to offer 2packs, 3packs, 4packs of sunglasses and then allow people to choose their color for each pair of sunglasses (eg. order 1 might be a 2pack where the buyer wants 1 gold pair & 1 silver pair; order 3 might be a 4pack where the buyer wants 2 gold, 1 red & 1 black pair)?

[@bmelika]

Outstanding video. Very helpful Dan 👌

[@AC-qk5lk]

Should I get a new barcode for a new size variation, to print onto a new box?

[@jagliyanawaduge910]

Thank you so much for detail video.

[@maneyyenam1454]

Thanks a lot for recording this video!!

[@jameshenwood373]

@danrodger Any chance you can do an updated variatin video for 2024 as Adding a Prodoct has changed massivly

[@amcorazon698]

GOD BLESS YOU! You helped me a lot!

[@MrTobypenguin7]

Hi Dan great vid! How do I choose my product that shows as the main product on amazon? Is it just the first box at the top?

[@Bert-lw7pi]

Can you edit variation values yourself or is only Amazon able to edit them? I have a few showing the wrong value like large xlarge showing as one value when it should be large. So is there a way to fix this in the variation section without creating a new listing?

[@melissamoussa-ry6iz]

Hi Dan thanks for a great video! I am trying to list a product under Home & kitchen however when I go to the sub-category i can't find the needed variation there (size or Item Package Quantity) even though other sellers who listed the same product have picked the above category & sub-category. The only way to get variation is as you said to choose another sub-category but that wouldn't be an accurate description of the product's nature. Would this affect my sales?

[@GoodVibesLTD]

Trying to determine how to create a parent listing with various scents. Like candles for example. From what I gather, I would create a parent listing of .. for example “lavender shores candle” and then the other would be variations off that? Like vanilla breeze etc…

[@mohammadhoque9377]

Hi Dan, thanks for very precise and clear explanation. I have created my parent child (color category, two color) listing of new product yet to receive stocks. However when I am opening the link for child or parent listings, I am unable to see the option other variation for customer to chose in between. What do you suggets could be wrong ? or does it needs to have the stock available first ?

[@jeolee7819]

hi, I'm facing the same issue. I am new to amazon seller. I have been trying to add colour variations to a new listing I am creating. But after completing the listing, the colour variations doesnt appear in the parent listing. When I asked Amazon tech, they just said I need to change the child listing quantity to 1 for it to appear. but whenever I change it, it goes back to zero. When I asked them again, they said "Upon investigation, we have confirmed that the quantity on the listing has not been updated. Please make sure your active inventory quantity is greater than 0 (zero) to activate the listing.". Does it mean that I need to send in the products to their FBA first before the variations selection will appear in the parent listing? Appreciate any help from anyone here who read my comment. Thanks.

[@mariperez2325]

Hi Dan, thank you for all your information. I have a product with four color variation. I don't see the variation colors on the detail page. I can only see the images on the left side of the listing. I uploaded each color variation on the swatch box when I uploaded them. I also cannot see the price on the listing. Is this because I don't have any inventory yet? Please advise.

[@jeolee7819]

hi, I'm facing the same issue. I am new to amazon seller. I have been trying to add colour variations to a new listing I am creating. But after completing the listing, the colour variations doesnt appear in the parent listing. When I asked Amazon tech, they just said I need to change the child listing quantity to 1 for it to appear. but whenever I change it, it goes back to zero. When I asked them again, they said "Upon investigation, we have confirmed that the quantity on the listing has not been updated. Please make sure your active inventory quantity is greater than 0 (zero) to activate the listing.". Does it mean that I need to send in the products to their FBA first before the variations selection will appear in the parent listing? Appreciate any help from anyone here who read my comment. Thanks.

[@claribelvicent120]

Thank you Dan!!

[@brujossincaldero]

I have a card game, like a tarot that I sell on Amazon USA. I have it in spanish and in english. should i list the version in spanish as a variation of the english version? or is it better if i just do a separate listing? And also, there is no option for variation of language 🥵 so where should I put it?

[@sirnathanstorernbsn]

Hi! Thanks for sharing! How do you know which one is the parent product?

[@fernando-jorge]

Thanks Dan, awesome video! Is it possible to add variations to products that have already been listed?

[@DanRodgers]

If you have the variations theme you need, yes Fernando, but you may want to create a NEW PARENT and then add existing listings to it

[@InfowithTaqadus]

Brother, you are awesome I follow you always and I found you awesome.

[@Eddie123uk]

Hi Dan, I want to know how to get variation click able buttons under the main image on search page?

[@florharmon2558]

Very helpful and unique info, Thanks for your time and knowledge handsome

[@alimoradi8278]

Hi thank you for your content and its great as always.i have a product that selling 30k in a months with 150 customer reviews and I’m going to add variation to that listing different size but I concern anything bad happen to my listing like listing review or anything else.do you think is a good idea adde variation to a listing that already selling well?

[@MazharAli-ft6qx]

Hi, Yes if a product is selling well and if you add a child listing as a variation then there is a 70% chance that your variations will sell well too. It's a good idea and that's how you will grow too. It's the same case with one of the clients and his sales boom.

[@alimoradi8278]

@@MazharAli-ft6qx tnx for reply.actually i didn’t add a variation and didn’t get that risk

[@MazharAli-ft6qx]

@@alimoradi8278 it's not a risk. You can add variations easily. Back in August, it work for me. And up to till now, it sells well. And due to variation, Our ACOS drop down to 22% from 40%. It's my client Account and I am Managing their PPC and A to Z account.

[@alimoradi8278]

@@MazharAli-ft6qx i have acos 8% in life time and selling this product 32000$ monthly and i got noticed some of my competitor lost some of their reviews due to added a variation

[@MazharAli-ft6qx]

@@alimoradi8278 Maybe, but I had told you about my story. My sales increase with adding variation

[@Hamza-wq6is]

Great as always!!

[@pixelchickmedia]

I have a product that I have been selling as a single item - I want to start selling it as a two pack. Same product - I just want to sell it as a single ( as I have already) and also sell a two pack. So I do sell that parent listing ( the single) do I need to add both the single and the two pack as child listings?

[@MazharAli-ft6qx]

Yes, Merge 2 pack listing with Parent listing. That's how both will show on the same product detail page in variations. And another benefit is That Ratings and reviews will be used for both.

[@moong7771]

hi. i want to create a new parent to existing child variation because in parent listing, the variation theme which i chose previously was incorrect. How do i change that? can you pls make video on that if possible?

[@jeremylundevall1723]

Great video. Thanks for the education. Subscribed!

[@shelbycarrasco7362]

Hello, I'm having trouble in my listing because it the category I selected it shows that variations are not supported. what should I do? i see other sellers with the same product and category and they do haver variations. please help

[@zacktokar5255]

If I am selling skirts, and I want to offer 3 variations: length, size, color how would you do that? (I only saw 2 variations offered here)

[@Bertthemovieguy]

When you create variations how long does it take to show up? I created a listing for two colors and two sizes but when I click view listing on the dashboard it shows the parent listing but it doesn't show the variations, or the secondary images, it just is showing a wrong image for the main image bullet points and product description only. So how long does it take to show up the variations? Amazon says it takes 48 hours but it's been,4 days and my variations still not showing up.

[@sairaashraf1480]

Hello @Dan Can you plz give us short video tutorial onhow to merge already listed product in the form of variation without flat file …. It will be great favour for us

[@maneyyenam1454]

Is it at 5,23 the black sunglasses (we are watching the one with the blue glasses but one picture of the product images is black...)?

[@DanRodgers]

Hi Maney, that variation is BLACK FRAME/BLUE MIRROR that's why they look blue and that one small image might just be technical image of like the layers in the glass.

[@maneyyenam1454]

@@DanRodgers Thank you for claryfing!!! Im so grateful for this video because i am going to launch my second product in my same niche and my competitors make it really hard for new listings with no reviews joing this niche....your strategy is the best i heard till now that fits. I will give a thumbs up for every video you have done so far!!! If there is anything we viewers could do please tell us because you save us a lot of money (if asking for help at an agency). So thank you a 100000 times Dan!!!

[@exoduspod40]

Always super clear content. Thanks Dan.

[@cjreyna100]

What if you have multiple variations? For instance in the snacks category, I would like to put Flavor and Pack Size (1-pack, 2-pack etc). Which variation is added to the end of the title?

[@jessaNirogam]

Thanks so much! this is really helpful!

[@sonofcyrus3317]

thanks. i wish yu cover some clothing aswell

[@claireevans4891]

Thanks Dan, you are always a gem at explaining difficult topics! After watching your video, I would like to pull a product out of a variation and add it to a new variation, is that doable? When I tried the only option I see is to delete the child ASIN from the variation, but amazon comes up with a message that the child listings would be permanently deleted and I worry I will loose my reviews. Any advice would be great, thanks!

[@DanRodgers]

Claire that's a really good question, I have never had to do that so need to look into it more. One idea, is create the new variation listing and attempt to add this one as a child and see what happens

[@claireevans4891]

@@DanRodgers Thanks a stack Dan, I'll give that a try!

[@koalaty5706]

@@claireevans4891 Hi Claire, I have a similar situation, did the above worked for you?

[@hkhan3378]

Thanks Dan. Very helpful information in this video. Can you make a video on insurance for Amazon business.

[@YasirAli-ty1mj]

Good information for variations listing

[@koalaty5706]

Hello Dan, Thank you for the great video. I got a question, if I already have a listing with five variations and I would like to split two of them under a new parent listing, do I need to first delete those two variations from the original parent listing or just add those variations under the new parent listing and it will be transfer automatically? if I do need to delete first, how long until I will be able to relist them under the new parent listing?

[@MazharAli-ft6qx]

Greetings, You should not delete it because You will lose all the sales history, ratings, and reviews. Simply, exclude these listings from Parent listing and merge them with Another Parent Listing.

[@MichaelAEnwereuzo]

But what if the variations in on size and price only, how to you show those variations on the listing?

[@igorpanteleev1160]

very well explained, thanks a lot!

[@wood1595]

Thanks Dan, Great timing.

[@beamf]

Very helpful vídeo. Thank you very much!

[@utkarshupadhyaya7091]

Why make it inactive? At 23:30 wht is the purpose? I mean i thot its purpose is to increase the chances of the sale for the List A product!

[@CaliforniaMexico-1]

@5:38 Can I add variations on an say, 6 month or 1 year old listing if I have a new color or size or design of a product? Or am I forced to create a new listing for it?

[@DanRodgers]

Yes, you can if you have the variation theme available. Consider creating a NEW PARENT listing and then adding the relevant variations to it

[@myrockandroots]

I’m already selling a product on Amazon but it won’t let me add a variation. Can I change the category it’s in in order to make it a parent listing? Or will that ruin where my product ranks? It’s organically on the first page right now when searched for using my keywords.

[@najeensorrentino5165]

I have a listing with 15 variations but each Child listing have a different ASIN. I'd like to have one ASIN for all variations. Can you help me combine all child listing into one ASIN? I need help!

[@hussainibnmuhammad]

Variation theme scent belongs to which category? , i have been trying to find this for a very long time and cant. I have different scents but my variation theme doesnt show scent

[@elenarosado1754]

Hi Dan thank you for the video, I added my first handmade product but it's not showing the main image that i want it showing one image of one of the variations and not the main one that i want.

[@hugobosi]

Thx bro, well done 👏

[@coolicarlito]

How do i get ASIN product id created for the variations, like one would be created by amazon if it was a single product????

[@asmazeeshan1437]

Hi, I m trying to send my first stock to amazon FBA, I have only 1 box to send with 59 units inside the box and box dimensions are 52*50*35 cm and weight of the box is 19.3 kg, it’s showing me 3 warnings in packing details, what should I do know, shall I put my units into 2 boxes or ignore the warnings, by the way I’m using existing ASIN to create the listing. Please help me if someone know the answer

[@pasha9113]

Hi! I've run into an issue where I'm unable to create a variation for this reason: "Variations are not available for this category". We're wanting to sell books where each of the front covers (two versions) are in a different colour. Is it uncommon to create a variation family within the book category? Will I need to create separate listings and just state the colour in the name? Thanks in advance!

[@psalbad]

thank you

[@sisa9564]

how about having a variation with FBA and FBM ASINs together. That would work out to, right? FBA and FBM listings will share the same Detail page.. Or do you have another opinion about this?

[@DanRodgers]

100% good to do this Sisa, one ASIN (one product) with 2 SKUs (ways of fulfilling orders) - one is FBA and one is FBM :)

[@DanRodgers]

You can go to your listing in Manage Inventory and click Copy listing. This creates a duplicate, then set the duplicate to the other fulfillment method. DO NOT HAVE 2 OF THE SAME FULFILLMENT METHOD though

[@Rionugrahaputra]

subscribed!

[@carolinefreitas1217]

Amazing

[@shazia3885]

Hi Dan, Another good video, Do you have a video on how to do dummy listing?

[@DanRodgers]

Not specifically, but thank you for the idea

[@scarletann4261]

Hello i hava a problem can i change the colour name of the existing listed on amazon

[@zakariahusseinabdi2430]

brother , Can you do video about how to list A+ content listing as new seller???

[@DanRodgers]

Great idea!

[@maneyyenam1454]

Yes, i am also interested in a video like this. That would be nice

[@adeelmalik5110]

I am Amazon Expert and provide services as a VA.I have learnt a lot from you.I have done also training from Enablers Pakistan.

[@blablablabla542]

It says "Variations are not available for this category" when I try and create a new listing, even though others have variations in this category.

[@MazharAli-ft6qx]

Hey, you can list your product with variations in any category. But if Amazon doesn't allow you to create a Variation listing then Open a case with Amazon and Attach a screenshot with that. It will take 12 to 24 hours but will resolve.

[@redemptionshield]

I am trying to list a variation and it works for a while and then it says sorry we couldn't find that page.

[@zuraebelashvili9523]

hi, can you help create a list with variations with 3 different product sizes?

[@gorleon14]

Thanks, Dan. Very informative video. Can you explain what is the best way to separate variations?

[@deepsleepingrelaxation1456]

Hi. yours videos is very helpful for us i would like to ask a question that How many products we can add and sell in one seller account..?? Respect from Pakistan

[@DanRodgers]

As many as you want World's :)

[@meer2996]

Hi Dan, I created a variation listing a few days ago but till now the vaiations are not visible on product detail page. No error popup and nothing is in the drafts. What am I doing wrong.

[@salmansafder]

create a video on vendor central central, how to check invoices and PO's. detailed overview

[@mahrukhmustafa4247]

Hello, Dan!! You are doing a great job. I am new to Amazon and trying to learn the whole process. Thank you for making such eaay understandable videos. Just wanted to know how the initial investment required for Amazon USA FBA. I am from Dubai.

[@MazharAli-ft6qx]

Hey, Investment always depends on Your Product Nature/price, demand, and competition. Investment varies from Product to Product.

[@Mvp16393]

once the child listings are created, im unable to create the parent listing. Amazon will not let you go to straight the tab "variation" if you don't provide a product id!

[@bala7562]

Wao!! Dan It was really nice video . I need a suggestion. I am selling a product with two variation pack of 2 and pack of 3 in the them size-name (it was listed in size name because it was a product combo, main product with small product) , Recently I introduced a product with pack of 5 and pack of 4 . But when I tried to add variation in parent listing it showed “The variation theme you selected previously is no longer available in this category. You can still edit existing variations, but you cannot add a new variation.” What to do …

[@SAE-Commerce]

There are 3 solutions First one Open case with Amazon and mention all situation in that case and said to Amazon merge child listings with my parent listing Second solution is to go live chat with amazon And third one is do it manually add one variation with size-name variation

[@florence6793]

Hello Dan, The hidden product is a Pour-over coffee dripper.

[@DanRodgers]

It's not that one Flo, it comes up really briefly

[@erkydi]

can someone please help!! Why do I keep getting this when I try to add variation under product listing: "The SKU does not match any ASIN and contains invalid value(s) for attributes required for creation of a new ASIN.”

[@DanRodgers]

erkydi check the variation listing matches that of the parent ASIN in terms of PT "product type". For example, the ‘PILLOW’ PT can refer to products such as bed pillows. If these differ, you will get that message as the attributes don't match. See more here: sellercentral.amazon.com/help/hub/reference/GYV2F6WS9N9FDYD9

[@leeya225]

thank you!! camera (:

[@DanRodgers]

It's not camera leeya :)

[@nayb1398]

Hi. What accent is that? Thanks!

[@DanRodgers]

South African :)

[@static75]

I think it's time to update this video. Many of the menu items and the sequence of choices that Amazon provides when adding products no longer matches what your video shows. It's a great video, it's just a bit out-of-date. Thanks!