how to make a killer etsy listing (for the 2025 algorithm)

[@SWEETUMS101]

Shawna, I’ve been studying your videos for a little over 6 months and even though I’ve muddled my way through two purchased courses and watched dozens of other KZbinrs, YOUR instruction has by far been the most transparent, detailed, easy to follow, practical, engaging and the most encouraging of all. All the steps you’ve outlined in this video are EXACTLY the formula I learned through trial and error to FINALLY get consistent sales and best sellers after months of frustration. I can’t thank you enough for your valuable insight and clear-eyed instruction! I’ve experimented with so many different combinations of tactics but YOUR methods won out time and time again. Your SEO tactic of combining five top listings’ SEO tags/titles, designing with intention using trending elements (instead of just blindly using templates) in a smaller well-researched niche, A/B testing, break-even pricing and bestseller mock-ups made me realize I could’ve just listened to you this whole time and saved so much time and money. 😅 And all of this gold for FREE. Thank you for all the valuable information you share and never withhold from anyone. You are a true teacher through and through and your detailed lessons really translate to actionable success. ❤

[@Bekind95]

Very well said. Shawna is amazing!

[@shawnalynn2083]

This was such a nice message! I might have to print it and put it on my fridge for a pick me up when I need one! I so appreciate you taking the time to send this my way and I am so happy you are finding value in my videos Sweetums!

[@shawnalynn2083]

Thank you bunches!

[@mahoganychinchilla]

What is your shop name?

[@Tulipflowerak]

What are the courses you bought ?

[@audramcgaha778]

Just got my first bestseller! I had to tell somebody, and you were the first person I told that I got my first sale! I love your videos and you are so inspiring.

[@shawnalynn2083]

Whooo hoooo!!!!!!! That is awesome! I can’t wait to hear about the next big benchmark!

[@HOWLYDOG]

​@shawnalynn2083 I'm sorry to bother you, but I've been scouring the internet looking for help on how to juggling pricing with daily sales AND net zero pricing on new listings. help!

[@leighhansen738]

Hi from Australia Shawna 👋🏻 It’s nearly 1am here, I don’t know if I’ll still be awake when your live starts but I’ll definitely be watching later. Some days you’re videos, and No Friend Left Behind are the only things that keep me going when I feel like I’m not getting very far. I trust what you say, because I know that you tell your friends the same method, so I’ll just keep following your cues and hope that I get that Bestseller soon.

[@shawnalynn2083]

Hey there Leigh!!! I am so glad we get to be a part of your journey and I am sending you sales vibes today! I am rooting for you and I hope I am one of the first to find out when you get that best seller!

[@KarenGrayPhoto]

Loved this. Literally just opened a Etsy shop this week and so far 0 sales but I’m going to use all the strategies and be persistent. Thank you so much ❤

[@shawnalynn2083]

Congrats on taking action Karen!

[@seawhere0]

Any update?

[@Optishopsolutions]

I've been optimizing shops for years, and you truly get it right! Thanks for sharing such valuable info, Shawna!

[@shawnalynn2083]

Thanks so much for taking an extra minute to leave this nice message!

[@VivienneRussell]

Hey Shawna, this is such a clear explanation of exactly what we need to do. I have lived by your words and can't wait for your next video every week, yet I STILL don't always take all the steps you have described here properly. I think it takes time to get used to using a specific protocol with Etsy and it can feel so foreign when you're new. I've been at this for 8 months and still, I don't follow everything correctly every time! I say all this because I have discovered that we need to be patient with the process and just keep at it. I am so grateful to you and grateful for the visual you created! I have posted it right above my computer so I have a physical reminder of what focus on in order to achieve success.

[@shawnalynn2083]

Vivienne.... love your words here! "be patient with the process and just keep at it". This is just so so so true!

[@VivienneRussell]

@@shawnalynn2083 😘

[@jinjersnapper561]

Hey Shawna! Every time I’m feeling like what’s the point or need some inspiration or just a boot to the bottom, I know I can get that from you!! I watch and rewatch your videos all the time and I always leave feeling better and inspired!! Thank you!!!

[@shawnalynn2083]

That makes my heart so happy! I am wishing you all the success in the world! And I am so proud of you for plugging along! I know it is so hard!

[@emm0726]

I appreciate your videos, Shawna- how clearly you teach and your ability to empathize with the struggles and sometimes just confusion - I didn’t start in apparel but am branching out into it now as I see its potential and it is a whole other beast in certain ways! And yes, sometimes the designs that took so little effort compared to others simply take off so much more quickly and make sales and I’m like - I wish they could all be this simple! It’s a learning curve, that is the truth. Thanks again for your content!

[@shawnalynn2083]

You are so welcome! I am so glad you are enjoying the videos and finding them helpful! I can't wait to hear more about how it goes with apparel for you!

[@chelseabuffington1732]

My goodness……thank you so much for the rawness in this video. What a much needed breath of fresh air. So many of these type videos are just annoyingly bs. Thank u for standing out.. the title of this video is as captivating as this video actually is

[@chelseabuffington1732]

Gosh you are motivating!!

[@richm34]

You hit the magic formula! Design + Mockups + SEO = SALES!! Nicely done video. 🙂

[@shawnalynn2083]

Thanks so much Rich! You might be seeing that little math problem in an upcoming video! I love that!

[@dmckyle]

seo skills, design skills, tutoring skills, and now acting skills; you rock, Shawna

[@shawnalynn2083]

LOL! Thanks! I had fun with this one!

[@kattalley1384]

Thank you Shawna! I just spent yesterday doing research including styles, titles and tags, and today I'm designing! This was right on time for me!

[@shawnalynn2083]

Whoo hoo Kattalley! You got this!

[@cristinacoronel4939]

Shawna would you be able to do a walk through of your process for creating and fulfilling CUSTOM Listings/Orders?

[@shawnalynn2083]

Putting this on my list!

[@JenniferDunbarUK]

Just discovered you. This is the best video I've watched in a long time. And like others I've watched loads. Going to binge watch the rest of your videos. Thanks for sharing

[@shawnalynn2083]

Awesome, thank you! I hope you are finding the videos super helpful and that you are able to apply lots of the info I share to your Etsy journey!

[@nomaillady]

I have watched this video twice and I plan on trying all four steps this weekend for a two new niche projects I have in mind. Wish me well and I pray it works out something good for me.❤🎉😊

[@shawnalynn2083]

You can do it! I am wishing you so much luck and I can't wait to hear about your results!

[@DigitalBizCreations]

Omg this is so much… back to square one with SEO and then create my product… will be binge watching ur videos

[@shawnalynn2083]

You got this!!!

[@DigitalBizCreations]

@@shawnalynn2083 thanks so much!!

[@cindyleinwand5062]

Thanks for the great video Shawa - and way to go Tucker for disrupting the market - he's a star!

[@shawnalynn2083]

LOL!!! Thanks for appreciating that Tucker tip Cindy! HAHA

[@hannahjoy4857]

Shawna, I'm doing better this July than I was last Q4! I've had to move my efforts to part time this year, but I'm still moving forward and seeing progress. 😊

[@shawnalynn2083]

Whoo hooo! I am so happy to hear you are seeing progress Hannah! I hope your growth booms this Q4.

[@2012iaru]

15:59 I wanna hug you Shawna, you teach me everything and I feel like you understand me, THANK YOU!!

[@shawnalynn2083]

You really do got this! It really is possible and there really is a light at the end of the tunnel!!!! Keep me posted on your progress and please know I am rooting for you!

[@jennifersmith1381]

You're awesome, thank you so much for all of your suggestions, and thank you also for saying that this is hard! It helps a lot. :)

[@shawnalynn2083]

You got this Jennifer!!! I can't wait to have you check back in and tell me about your daily sales!

[@jennifersmith1381]

Thank you Shawna!

[@mayrag6019]

You teach so well Shawna, I wish you had been my teacher all the way through 12th grade 😊

[@shawnalynn2083]

I am so glad this one was clear Mayra!!! Thank you!

[@sassy81852]

Love your instructions and energy

[@shawnalynn2083]

Thanks Sassy!

[@davidfisher7806]

Thank you Shawna, I appreciate all your help to get those sales. Take care, your Etsy Pal Dave 😊

[@shawnalynn2083]

Thank you Dave!

[@victorsuarez3]

I really appreciate what you do! Thank you so much for your help! You are wonderful! ❤

[@shawnalynn2083]

I am so glad you found this one helpful!

[@ellenfoley3271]

Excellent video! Thank you very much for all of your time and knowledge.

[@shawnalynn2083]

Thank you! Glad it was helpful!

[@EdnaAlberto]

Do you recommend one listing per design? Or should I combine two designs in one listing?

[@Ann-lj4nn]

Do you have a video specifically on marketing research? I just found your channel last night and I am loving it so far! I'm trying to take your advice from another video and start from the research, but how do you go about that? I've seen a few videos from other creators but they seem so vague compared to the information that you give. Thank you!!!

[@jfna667]

Thank you for being my fav Etsy KZbinr!!! Do you ever do shop or listing audits by chance?

[@shawnalynn2083]

Hey there! Thanks so much for enjoying my videos and letting me know! I don't currently but I am opening a membership group in August if you are interested in that!

[@jfna667]

@@shawnalynn2083 Thank you!!

[@laurachevrette8060]

Shawna, love your videos ❤ they are encouraging when I want to give up 😅

[@shawnalynn2083]

Laura! I am rooting for you! Don't give up!

[@puppyloky]

if both A and B do good do you keep both listings up ? or do you delete one of them??

[@shawnalynn2083]

Hey there! I never go back and delete them. If they don’t perform after four months, they will naturally go into my expired folder, but if they’re selling, they remain active.

[@MatthewPhilip_]

Hey thanks for the video! I sell digital images of beaches which I’ve targeted keywords for printing for wall art but I have discovered desktop backgrounds and iPhone wallpapers are great keywords too. Do I just changed my titles, keywords etc on my current listings or do I make new listings of the same products that just target the desktop wallpaper keywords?

[@nw8204]

Hi Shawna! This is a nice reminder to go back to basics! It's easy to get lazy after a while and think you can skip a few steps 😂 one thing I have come across though is realizing that while I was raising prices on the listing that gained more traction I had forgotten to do so for its twins (where I copied and just changed the main thumbnail) we want to raise prices on all listings of the same design even if they're not selling right? Or do we deactivate the ones that aren't selling once one listing becomes "established". I hope that makes sense ❤

[@shawnalynn2083]

Hey there! I just raise prices on the one that is gaining traction! I don't spend time tracking the others down... I spend that time on my next brilliant design! Hope that helps!

[@ibendivanno4270]

Great video as always! When you do the break even pricing , is it on all variations or just one?

[@shawnalynn2083]

Hi there! Doing it on one is more of a Loss Leader strategy which I also use but with break even pricing I do it on all the sizes. Hope this helps!

[@sheilathompkins8844]

Thank you 😊

[@shawnalynn2083]

You're welcome 😊

[@travislight3989]

I have always wondered which is better, spending a couple hours doing one perfect listing or spending a few hours uploading 10 good listings. A lot of people say you need volume on Etsy to make good money. What is your take on this? I have very limited time and am not sure which direction to take. Your videos are amazing as always! Thanks!

[@2012iaru]

Hi! I would say there's no such thing as a perfect listing, just focus on making good innovatives designs after you've done some research about what is working on the niche you're getting it. I'm not Shawna, but I hope it helps ❤

[@shawnalynn2083]

Hey there! @2012iaru gave great advice here! I really couldn't say it better myself! You do need volume to make real money on Etsy BUT that volume has to be comprised of lots of quality designs. The research should be the most time consuming part... the designing... not as time consuming! And your time is best used if you make numerous designs from your research session. Hope this helps!

[@charlotte5922]

Hi Shawna, love the videos! I was wondering what you would do if you sell products that is one off. For example, I sell crystals and no crystal is ever the same so I list items individually and don’t have unlimited of a few of each items. Would you still follow these steps?

[@shawnalynn2083]

Hey there Charlotte! That sounds super cool! I don't have any experience with this type of Etsy shop but I will give you my thoughts and just balance those with the expertise you already have here! You still want to get your SEO dialed in. My design tips don't apply directly to you but I would still be studying other similar best selling crystal listings to my own. What colors and sizes are in those best sellers? Photography is going to be super important for you rather than mock ups obviously. I would be studying the best selling listings and paying attention to the types of setups they have for their pictures. The props they use and the overall vibe of the photos. Put your photos next to them... are they as well lit and as eye catching? Just always keep working while keeping that in mind so everything just keeps improving with each listing! I hope this helps Chalotte!

[@DaniaB84]

Another great video, Shawna! Quick question - for A/B testing using the break even strategy - when an item sells a few times, I know I need to increase to my regular pricing, but do I need to increase the price on the B test listing at the same time? Or do I wait for the B to sell on its own then increase the price? I hope this makes sense!

[@shawnalynn2083]

Hey again! So you should only be changing one thing about the listing when doing an A/B test. So if you are doing pricing you would have one at regular pricing and one at break even. When the break even pricing sells a could times you start raising the price only in that listing. If the profit pricing one sells you don't do anythins to either listing. Hope this helps!

[@DaniaB84]

LOL second question. I couldn’t stay for the premiere today. I have some listings up for renewal so I’ll be updating the SEO per the methods in your videos! I’m thinking of adjusting the prices at break even when I renew, even tho they’re older listings (with no sales). What are your thoughts?

[@shawnalynn2083]

Hey there! Instead of renewing I would duplicate them and put them out as new so they have a fresh chance. And I would only put all that effort to update the SEO and try a different pricing strategy... if I really felt they were trendy designs that were based on rock solid research. Hope this helps!

[@Noanoa_oficial]

hey shawna, i constantly struggle with seo, i never know which tags to choose from everbee, how do i know how many of the 13 should be more broad and how many should be more specific? not only that but whneever i analyze a listings tags that is a best seller it shows only broad tags, are these even any good? how are these designs that are best sellers getting away with using such broad tags with such high competition?

[@sushilsingh4073]

Mama is trademarked? We cannot use it?

[@Michaeljonesarts]

Should I add the same tags or they should be different in each listing

[@cookiessweetydesign5208]

Do you know which print provided does printing ib the neckline??

[@shawnalynn2083]

Hey there! I haven't looked into this! But that is super popular! If you find out let us know, and if I do I will share too!

[@cookiessweetydesign5208]

@@shawnalynn2083 no it’s a big secret. I keep investigating when I find I will let you

[@mitziemarioncoletmickelson4674]

Hi Shawna! Quick question: how many shirt/sweatshirt colors do you normally offer per item? I wonder if you’re only offering limited colors to your customers; like for couple’s matching designs do you just offer 2 colors like what’s on the mockup? Or for family or bachelorette group shirts, do you offer just a couple colors as well? Thanks!

[@shawnalynn2083]

Hey there! I never offer a color I don't show my design on and I do often just offer one color or two like in those bach mock ups. Hope this helps!

[@scarletbegonias3236]

Thank you Shawna :)

[@shawnalynn2083]

So glad you enjoyed this one!

[@avnhealth]

Hi Shawna - yet another amazing video! My question is about scroll fonts. I can't find any class of fonts called scroll in canva or creative fabrica and when I search google, I get completely different types of fonts than those shown. Do you know if there is another name for them by any chance? Thanks!

[@shawnalynn2083]

Hey there! You are really just looking for a pretty cursive! I know I called them scroll fonts in the video... Sorry if that made it hard to find!

[@thesaint5183]

Hi Shawna, how do I add two items under one listing of different products, like a beach towel and beach bag as a set.

[@anakersyblanchard7323]

HELP!!!!! Shawna, do you know Etsy old listing format will be gone this month? How we are going to make bundle listings? I was trying last night and its making impossible to add more than one products. Please we'll need help!!!!!!

[@shawnalynn2083]

Oh boy! I have been using the old format! I will get this figured out and do a video soon!!!!

[@PowerofPODwRileigh]

Love this video Shawna! The editing style is GOLD!!!! and it’s Jam packed with info.

[@shawnalynn2083]

Thanks so much Rileigh! I had a lot of fun with this one! Got my creative vibes on!

[@nayb1398]

That's one Husky voice! Would be great for a Country song!

[@shawnalynn2083]

Haha! You would think I should be able belt out a country tune or perhaps do a Stevie Nicks song justice! Sadly... I can't carry a tune to save my life!

[@gretcheneck7813]

Hi Shawna! I don't know who to ask but I am having trouble getting any response from Etsy on the chat bubble. I have an ongoing problem I was reporting but now it can't get the animated computer response. Do you know if this in a widespread issue?

[@shawnalynn2083]

Hey there Gretchen! That is so frustrating! Did you try using a different we browser, or signing out and back in to your shop? Hopefully some others will come across your question and have some additional suggestions!

[@SaneebCopy]

Hey , I've been working on my copywriting skills and created a few samples for you. Feel free to use them if you find them helpful. Could you please let me know where I can share them with you? I understand that sharing them in KZbin comments may not be ideal.

[@shawnalynn2083]

Hey there! You can email me at [e-mail]

[@SaneebCopy]

@@shawnalynn2083 please check your mail. Looking forward to your feedback.

[@SaneebCopy]

@@shawnalynn2083 check it out

[@SaneebCopy]

@@shawnalynn2083 done

[@SaneebCopy]

@@shawnalynn2083 great

[@artscee1458]

Hi Shawna! I enjoy your videos. My problem is I’m only getting 2 views a day. I currently have 100 active listings. Could that be a SEO problem?

[@shawnalynn2083]

Hey there! It could! But it could also be that your designs just are not quite compelling enough just yet! Don't worry! Both are fixable with practice! Took me a while and well over a 100 listings to start getting it right!

[@loubrooks3359]

Shawna, Hello. I have messaged you before... My name is Lou. I opened my Etsy shop in Sept. 2023 and I have only made about 20-25 sales. Many of these have been friends. I admit that my first listings were pretty amateurish, and I am learning as I go, but some of my tshirts I thought were pretty good. I do my research, I have a general store type shop, not a niche specific one, and I'm really getting discouraged. I've even stopped watching videos on KZbin that talk about how everybody is making TONS of sales, (just do this and be successful...etc). Please, help me. I am 65 and disabled, I have a VERY limited social security income, and I'm just about broke. I struggle to make my house payment each month. This is not a hobby for me. I really don't know what to do that I'm not doing already. Desperate girl in Georgia...

[@shawnalynn2083]

Hey there! I am so sorry you are struggling! I did message you back under your other comment but I will add this here... while you are watching videos with great strategies to get successful.... the success is slow slow slow going in the beginning! It took me about a 1000 listing to get to my 100th sale. And boy did I think I had some great designs that should have done well along the way! I am wishing you so much success in all that you do including Etsy! Reach out any time with a question!

[@ankushmaurya1822]

hey shawna been watching ur videos from few days is content amzing .u need to work in ur audio and improve the color grading and add bit transitions its bit appealing it can get more engaged audience just an observation Lemme know if you need an video editor

[@shawnalynn2083]

Thanks! I will keep that in mind!

[@ankushmaurya1822]

@@shawnalynn2083 if you need an editor lemme know

[@shermainedavis2284]

I’m so frustrated. I have a listing with 319 views and 22 favorites in the last 30 days with only 2 sales. I’ve lowered the price, I’ve changed the mock-up and nothing.. UGH!! Any suggestions??

[@wendyR1]

I’m fairly new to Etsy, can’t help much but something I tried was to put my items at breaking even and became a best seller in 1.5 month, then I boosted the price to profit earning.

[@shawnalynn2083]

Hey there! So next time DON'T change your main mock up photo or SEO! That was helping get the clicks! I have something right now with over a 1000 views and 88 favorites... 2 sales!!!! The niche will be in full swing soon so I am hoping it starts to sell! It has small print on it and so that is always a problem... people click in the read it but not necessarily to purchase. I had to take it off of ADS for this reason. I just went in as a customer to make sure the drop down menus looked right and that nothing was messed up or strange that would prevent someone from buying. Trying break even pricing is worth a shot! BUT what you really need to be doing right now is LOADING your shop with more listings in that niche! DOUBLE DOWN! I hope this helps!

[@lmelyakim]

Hi,can i make i full time income from pod shirts method on etsy?

[@shawnalynn2083]

Yes, it is possible and that is exactly what I have done!

[@fiorella5717]

Hi Shawna, i have a question, in etsy i publish my baby tees in the category Crop tops so adult women can find instead of the category “child shirts”. I am afraid women wont find it otherwise. A customer says that is false advertisement. Despite i publish my table of measurements and mention everywhere they should pay attention to the measurements because it is a baby tee. I am afraid she give sa bad review but i really dont find this an excuse for a refund. Any ideas? :( should i change the category??

[@brookewallacehere]

Did ppl keep buying after you changed your pricing?

[@shawnalynn2083]

Hey there! Yes!

[@yangchen7982]

I think it’s time for techno tucker

[@shawnalynn2083]

LOL! Love it!!!

[@P-Funk69]

Artist here. It’s spelled color palettes:)

[@shawnalynn2083]

Hey there! Whoops! Did I make a spelling error in my video! Sorry!

[@sandysplannershopandcrafts4847]

I don’t like the music in the background. I think it’s distracting. I love you tho!

[@kristenolsen6402]

I thought it was just me - it's so hard to listen to what she is saying.

[@shawnalynn2083]

Thanks for the feed back guys! I tried out some new strategies with this video just like I do in my Etsy shop to learn what works best! I will try not to use too much music in the videos. I think I kept it mostly to the first two minutes in this one. This video is actually performing really well! But don't worry! It would be impossible for me to put this much effort into every video I do... took soooo many hours... and I have an Etsy shop to run! I'm shooting for using these strategies in one video a month!

[@ElizabethRodriguez-dm6di]

What if you don't want to be mainstream. I'm tired of seeing the same 20 designs over and over again.

[@shawnalynn2083]

Hi there! You definitely don't want to recreate any one else's design! But if you want to make money you have to make your design decisions based off of your market research. You might want to check that playlist out on my channel if you want to know more about that! If this is a creative outlet and hobby you don't need to worry about market research.

[@ashleypayton7119]

🦋🦋🦋

[@Fb1907kysf]

Please shorter videos. You make it so long :( when i watch i say you tell tell tell tell 🤦🏻‍♂️🤦🏻‍♂️

[@laj4186]

THANK YOU!!! Straight to the damn point and IM UP AND RUNNING!!! The Juice Lady Atl🍒See if you can find me !!

[@shawnalynn2083]

You so got this!

[@BenjaminTemplar]

Could you please please please share who or which company does your video editing? I know we can find video editors on Fiverr or UpWork, but it’s nearly impossible to find a good one at a decent price. Who do you use? Name of editor or company would be greatly appreciated! Your B-roll clips are custom made to your content and that takes dozens upon dozens of hours to edit (I am video editor!). I no longer have time to edit my videos, so I really need to hire a video editor like yours! Please help! 🥹

[@shawnalynn2083]

Hey there! Thanks for appreciating all the extra work that went into this video! My video editor is awesome! I will send this her way and find out if she is wanting to take on more projects!

[@BenjaminTemplar]

@@shawnalynn2083 Thank you so much, looking forward to hearing from her!! 👍🏻👍🏻

[@i-kill-red-dots3736]

Ahhh a heavy smoker 😂😂😂😂

[@artscee1458]

Hi Shawna! I enjoy your videos. My problem is I’m only getting 2 views a day. I currently have 100 active listings. Could that be a SEO problem?

[@shawnalynn2083]

Hey there! It could! But it could also be that your designs just are not quite compelling enough just yet! Don't worry! Both are fixable with practice! Took me a while and well over a 100 listings to start getting it right!