How to Monetize Big Data | Mathias Lundø Nielsen | TEDxKEA

The exponential growth and availability of data has come to play a pivotal role in the manner in which individuals, companies and society at large operate. Big data has become a buzzword, and while businesses scramble to utilize the constant flow of information, a succesful formula for monetizing big data is yet to be found.
26-year-old serial entrepreneur Mathias Lundø Nielsen just might have discovered that magical formula. He is determined to show the world how we can utilize big data to bring unparalleled value to consumers and businesses alike, as he himself is doing at the moment with his latest venture in the luxury hotel industry.
Mathias Lundø Nielsen is a 26-year-old serial entrepreneur, who has already enjoyed enormous success with several businesses across various industries, from fashion to hotel booking. He is currently using big data to revolutionize the way we book our holidays.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@kvadratniinch]

Is anyone else bothered by the wrong use of the word "astrologist"?

[@ruigranja354]

@NibiruLives 4:00 :b

[@ekanemekemini7433]

yeah, but English is not his native language and that was just an error.

[@shiro_seraphim]

Very nicely done. Big Data is MORE than just a buzzword. When someone is able to REALLY UNDERSTAND what the data means (without the fancy technical jargon and sales hyperbole), it TRULY becomes a meaningful and powerful tool.

[@harrison6082]

Summary: 1) Personalization: Make recommendations on an individual basis using big data. For example, he makes a recommendation system (sort of like how KZbin or Netflix does) to help find good places for wealthy clients who want an excellent vacation based on their personal needs. He also works with vacation businesses to help them find their ideal customers. 2) Distribution: Finding ways to get thing A to B as efficiently as possible. Sidenote: All of his customers have a lot of money. That includes rich individuals and large organizations.

[@livezonexx8112]

Hi Mathias, I found the talk inspiring. Ive searched a lot around for concrete examples on how to monetize big data, but all articles or youtube videos I found was quite dull or technical. I like your very basic approach to it.

[@markmatkovskyy6110]

Nice speach, very basic and light in the understanding of BigData but Mathias Lundo Nielsen made an excellent draft overview about that

[@felikspraseptasejahterasur872]

Big Data : start with purpose

[@enricaclavito9441]

Wish I had seen this video earlier. This should be very interesting topic I must have applied this before.

[@worldclassinsurance6770]

Enlightening talk. I am very Fond of the idea presented at the End.....! I will definitely try to apply it in my business.

[@impquickmarketupdate]

This is a nice and informative talk about Big Data. You have some good points and learnings I can use this for my Master Thesis.

[@omniaalaaeldin1272]

any one know the site that is he talking about ?

[@nomad802]

Lol @ the odd "Complicated like women" streak. Dont think he meant ill...and think he still kicks himself to this day for it. Still, @Mathias I like the way you pace your speach. Your pauses and tone. Your content is great and Ill for sure listen to a talk from you if you where this side of the world. Quite a few things to learn on different levels here. Like it.

[@ernawiyati9161]

Thanks very much more than this 👌👌👌👌👌👌👌👌👌👌👌👌 Really the best perfectly idea for you 🌷🌷🌷🌷🌷🌷🌷🌷🌷🌷

[@visionaryarc]

great presentation. equations

[@neoblackcyptron]

is he pitching his company?

[@marklittlewood2418]

What was the name of is company again ?....................TedAds

[@emadqasem4530]

great talk ... wish there is more informative videos about this topic.

[@AsmaaPurity]

There are..

[@NandishPatelV]

Very valuable talk, thnx ;)

[@akundera]

Hello How sell data to big data as open AI ? I have a DB of 25 years of specialized data but the content is reallay specialized and is not intresting for user names, profiles, etc BUT for the content of the interventions itself. It means the intersting part is the content and NOT the users that posted it.

[@admiralmurat2777]

People should be able to sell their data.

[@Titane-AMS3311]

General Lee how would you value the data you want to sell? I deeply believe you are right, we should enable people to extract value from their data, the market will balance it then: you overprice it, you don’t sell. You put a price too low, you feel like losing money.

[@juancontreras1075]

I think the point people are missing when he said big data being complicated like woman and he meant understanding the data is almost like understanding woman.. when you think you understand them you are truly mistaken, and thats what he means not any negative reference just a reference to being how hard it may be to truly understand woman completely

[@junryCavaneyroBucane]

Support guys

[@danteco6344]

I have learned so much from this vid.

[@theruler9999]

This guy is even smarter than he thinks, he just doesn't know it yet.

[@123AThiem123]

The misuse of the 10.000 hour rule really bothers me more than the reference to women. Anders Ericsson analyzed absolute peak world-class performance. And no if you don't want to be the Tiger Woods of Data Science you dont need to put in 10.000 hours.

[@dishonddiggs408]

It'was cool

[@esq.m7076]

All starts with Indian Doubt ... 🥰

[@Tourism09]

Anyone watching in 2020?

[@LittlePenguin1-17]

Let mechanic learning handle the wasted data! Anyone thought about CUDA?

[@CoolGirl007]

No privacy the more data know about you

[@sonnybrown4758]

"Big Data is like women... complicated." What is this, 2005?

[@deboralanger4096]

What a disappointing opening.

[@presenteopuesto9415]

I see he rested his case... do not get hooked... come on.

[@SEAGOIL]

Sonny Brown I laughed I am appalled by the lack of humor some of you people have, it was a joke, even if it didn’t land it’s not a big deal. “What is this, 2005?” I honestly can’t stand you. Bush did 9/11 allahu akbar swag

[@ritchievernon8099]

The Bible says that knowledge shall increase in the last days so yeah he's right there is more to learn

[@Phlegethon]

Lol they’re not astrologists… that’s something else

[@user-lp9bi2yl8i]

大数据利用 循序渐进

[@ShakespeerTube]

"Like women, complicated" Who would it thought KEA afford sexist affirmations?

[@LittlePenguin1-17]

Well this video is the next and most transparent “Google” discussions about data but it is not a discussion about the misuse of the data! That is right Google, I am mocking you!!!! Sunder Pichai, please don’t forget your responsibilities to protect our data, oh wait, you forgot that years ago!! 😡😡😡😡

[@illuminated2438]

Get over yourself virtue-signaling moron. Men and women are different.

[@brightgardenentrepreneuria910]

Lost me at the initial women reference. Too triggery to use in my Data Analytics Class I teach.

[@andrewleonard9773]

I don't think he was triggered. He just said it could be triggering to others

[@coreycox2345]

What would happen to you? Take a chance BrightGarden Entrepreneurial Foundations.

[@ritchievernon8099]

Did he mean the word astronomist? Not astrology! Astrology has nothing to do with astronomy! Big difference astrology are these psychics in whatever predicting what you're going to do from the Stars but astronomy is finding out about our universe and the Stars big difference! And I can tell you this much God determines my future not astrology!

[@MrPersonaltrainer1]

More of a product pitch than big data. I have never heard of his product and stay in hotels often.

[@juandavidnarvaezr2390]

"BIG DATA IS LIKE WOMEN... COMPLICATED". OMG, next video.

[@DanaeAmory]

"Complicated like women" made me stop watching this video.

[@datascience8775]

i did not stop watching but i did not like it

[@123AThiem123]

My biggest takeaway: women are complicated.

[@whichayo]

Hahahahahahah

[@KangJangkrik]

"Big data is complicated like women" Karens: I need to talk to your manager, NOW!!

[@MeetYourArchitect]

bullshitting

[@MyMpc1]

Seriously...I know Trump is fond of big data, but are all big data enthusiasts as sexist as him?