How to Practice Copywriting and Write Portfolio Samples [2 Hour Free Course, With Walkthrough]

[@reaperone9616]

You shattered my dreams, Sean. I will never forgive you. you just flushed my wish down the toilet of getting up from bed one day, blasting businesses with horse shit outreach, and then writing a shit copy, 6 figures income knocking at my door. you are way too honest, that's why we love you. Now I need to do things that I actually need to do. I got some nice motivation from this video. It's an eye opener, and my first step toward success. Thanks again Sean. you are my hero. And I like that Yata Yata thing.

[@drfareehafatima]

I was watching this last night and couldn't sleep properly thinking about the things he said

[@reaperone9616]

@@drfareehafatima then that's a sign that you are on right track

[@khayelihlemercury3508]

dude same here. I paused the video and cried bro. I thank him for this

[@MahendarChodhri-yu8tj]

Bbb:balm TV y TV

[@ndumiso2729]

This comment right here is some good copy

[@mustafa-di8oc]

One of the best copywriting beginners guide videos on this platform. Thank you CT! Team❤

[@Niino_1]

I really love how Sean always reminds us that "done is better than perfect". Thank you Sean and the Copy That! Team! Love the constant message of not allowing oneself to be stricken with Analysis Paralysis and overthinking/perfectionism. Can't believe they put out this much value for free

[@moneytalks-et]

Thanks so much buddy! I just started today my journey! Who else started today let's team up guys and do it together

[@NdrewMrn]

lets network !

[@ucheezeoma1113]

Hi

[@Kyoto99952]

Yo what did you do to me? I wrote 5 practise pieces of 1 to 1,5 page in 3 hours straight. Piece 1 took 45 min writing + 15 mins reverse outlining. Piece 2 - 5 took 15 mins writing + 15 mins reverse outlining each. I was such in FLOW dude. And i did it using pen and paper !! And the copy is actually decent, average ! Holy moly I was transfixed in the last 3 hrs

[@darioxbrow9223]

Pen and paper? You think that's better?

[@Kyoto99952]

​@@darioxbrow9223 To me, yes. I had to think 'but here's why: I have a bullet journal that I use to write down my thoughts and ideas. And I also have a large note bloc I use to handwrite famous ads or make notes of books I read. Here's the thing though. When I write with pen + paper I don't want to make a visual mess in the sense that I have to cross words or add words I forgot, so I write being conscious of not making grammar or spelling mistakes. (aesthetics are important to me.) But I care little about if what I write is accurate or correct. If I am wrong, I will just write ''I think I was wrong ...'' in the next sentences, without making any mess. But when I type on my laptop or notes app in my phone, that backspace button tells me ''you can remove words easily''. And I tend do that. I am second guessing every sentence as I am half writing half editing which kills any possibility for getting in flow. And it can take multiple hours for me to produce 1 piece of blog or copy, which in the end is not even that good. Also, when I write with pen + paper my brain processes what I am writing more effectively.

[@22millions94]

I still don’t get it how ppl write without a client an imaginary copy like you have to do the research that take long time then write then edit and I don’t see you write that much imaginary in such short time

[@Kyoto99952]

@@22millions94 Just pretend your favourite company or product is your client and they need a piece of copy from you within 24 hrs. Then go write that copy and just email it to them, to make it real.

[@Kyoto99952]

I'm only 30 mins in and it's already the most insightful information I have received regarding copywriting. I started playing with the idea of becoming a copywriter from 2021 taking courses, reading books and doing a lot of mostly random things over the years. But I never took it seriously enough and therefore voila: 0 clients. So yeah absolutely, I spend a lot of time studying, a lot of time on outreach going into unimportant small details like website, and very little time on actual writing and becoming good. (Let alone great!) 100% correct. Of course it's the actual skill of good copywriting that is the single most important factor that will determine success. But for some reason, I kept practising to a bare minimum and never bothered just following the process of learning. I never gave it and myself time to improve. As if I'm in a hurry to make money or be successful or something skipping the most important task and habit of actual writing. And I'm not even in a hurry to make money. I'm a real dumbass. I must put in the work. Of course. Simple as that. Thank you for calling me out like that. I needed to hear that. And I love your teaching method very much. I am actually paying attention and getting what you're saying, which is quite rare for me. (adhd) This time I'm going to do things the right way and stop messing around. Thanksss!

[@darioxbrow9223]

How's it going? Did you get good?

[@onlyamir4ge]

I swear, Sean, Copy That is the ONLY channel that ACTUALLY improves my copy and shows the full, long form process not just talking about generic stuff for content. You guys are a Godsend.

[@AmanSharma-oj6nb]

Hi, Sean. Took me 3 hours to watch the video, taking notes. Love the roadmap and how you talked about the time you need to divide when learning copy. Thanks a lot. Let's write copy!

[@AliceAlice-x2d]

Easy to understand, simple wording, one thing at a time, answering each and every possible query. JUST BULL's EYE!

[@jinjin9278]

00:07 Practicing copywriting and creating portfolio samples for getting jobs. 02:18 The importance of proper practice and learning 06:42 Portfolio samples are the proof of your capability as a copywriter. 09:10 90% of problems with getting clients are copy problems 13:33 Improving your portfolio can enhance job opportunities and applications 15:36 Your portfolio is crucial for getting jobs. 19:34 Practical considerations for copywriting time management 21:27 Start prospecting and practicing copywriting every day. 25:04 Prioritize getting better in copywriting before showcasing portfolio pieces. 27:14 Not everything you write needs to see the light of day and doesn't need critique. 31:05 Put away your writing for 1-2 weeks to gain perspective. 33:00 Self-assessment is crucial for learning copywriting. 37:05 Practicing copywriting by allowing oneself to be playful and goofy. 39:02 Email writing technique: using rhetorical techniques for impactful communication. 43:06 Create a DIY college fund blueprint in 30 minutes. 45:05 Give yourself permission to suck in the beginning to weed out bad copy. 48:58 Practice copywriting by writing about your own desires and problems. 50:57 Understanding your own pain and struggles helps in writing empathetic copy 54:55 Create a starter portfolio with sales emails and Facebook posts. 56:49 Pay attention to context and craft your message accordingly for success in copywriting. 1:00:27 Copywriters mostly provide words or images, but additional skills can be advantageous. 1:02:19 Practice copywriting with freedom and creativity. 1:06:03 Regularly update and cater portfolio to target businesses. 1:07:55 Start wide, then go narrow. Don't niche down too early 1:11:23 Don't let perfectionism hinder meeting deadlines 1:13:21 Choosing a niche in copywriting 1:17:05 Making a decision doesn't have to be overwhelming 1:18:47 Reps and time is key to mastering copywriting. 1:22:20 Demonstrate willingness to take on additional responsibilities and show initiative leads to promotions 1:24:11 Practice and research as much as needed for portfolio pieces 1:27:58 Copywriting success is unpredictable. 1:29:59 Present yourself as a marketing guru rather than just a copywriter to grow your business 1:34:17 Research and identify opportunities for copywriting 1:36:12 Choosing subject lines for welcome emails 1:41:11 Copywriting involves managing and updating content to improve sales and client satisfaction. 1:43:51 Creating preview text for email 1:50:11 Utilize PS in welcome emails for offers or additional information 1:52:43 Using multiple CTAs and emails for a surf instructor's website 1:57:40 Practicing copywriting involves being kind, forgiving, and playful with yourself. 1:59:45 Create compelling copy that acts as a subtle veil, revealing desired benefits and outcomes. 2:04:06 Understanding and communicating the best offers for surf school clients. Greatful for what you shared, Sean. Truely valuable

[@marcojeda1172]

You seem genuine. I’ve been trying to find good people to learn from. I’m dedicated to learning this skill.

[@BatholemewTha3rd]

This was exactly what I needed. Awesome! Thank you, guys (and woman).

[@MohammedHaisham-r4r]

Man, I can't thank this guy enough for this masterclass. This means a lot Sean!

[@Justacommentor777]

pure GOLD. Can't believe it's free. Thank you so much for posting all this content on KZbin for free, there is nothing like this elsewhere.

[@Herv3]

Thanks for posting this. Very insightful stuff.

[@aliyanali8509]

Sean you are such an entertaining teacher. I love your personality

[@KatieLady111]

I love the practical instructions throughout this video. This was super helpful. Thank you!!

[@neoslasher7768]

This is gold I wanna be a copywriter and im willing to do Hardwork Subbed ❤

[@eprkya]

Sean, I absolutely love this. I've watched multiple videos on copywriting and this is by far one of the most authentic ones. Thank you! Looking forward to more of you, & following you on other socials

[@arsalaayub585]

In this video you broke my dreams several times but it was necessary to break them to finally go and practice stuff that I actually need to

[@lukiso5734]

Id like to congratulate everyone here on the most important part of success. Learning a skill.

[@RamRai-v3s]

Man, it's Great one. and practically saying. This one is the best one for me.

[@NicoleMatassa]

Thank you Sean! Another one of you great and valuable video 😊

[@christophelawson3458]

Thanks Sean, the knowledge you guys are providing is insane.

[@lukiso5734]

I think its pretty sane and really informative

[@CeleBeauty-k5p]

Thank you Sean, this means a lot to me ❤

[@wnose]

Thanks for the straight up honesty instead of the horses***t from other "gurus", where clients throw dollar bills like confetti at clowns who don't even know the basics.

[@johnson00nat]

Great advice Sean much appreciated

[@williss1192]

So learn doing handcopy and bullets! Got it!

[@LostGaard]

You're Amazing Sean. These are SUPER tips!

[@dylanj8676]

Just practicing writing anything can help especially if you have to support what you're saying. That's why I pick fights with nerds on Reddit.

[@waisale_n]

This is pure gold. Thank you Sean and CT!

[@ben8tdiy]

this video is a gem fr

[@seanvanzant2654]

Great stuff Sean! Thank you :)

[@NicoleMatassa]

Hi Sean. I'm a newbie copywriter for Life Coaches. What copy should I write and what should I write about? I will be forever grateful for some advice from you and anyone else watching your video. Thanks a million 😁☺

[@CopyThat]

Gosh. That's an interesting question. What kind of copy do you want to write? Sales pages? Engagement emails? Scripts? You should practice whatever generates the most value for the coaches and fits most with what you want to be doing. But I have a LOT of thoughts on topic matter, and my answer will change depending on the type of copy we're talking about.

[@MuhammadRiaz-nv8em]

Your way of teaching and explaining ideas very impressive ❤

[@Kyoto99952]

WOw the part about ridiculing yourself and letting yourself go as a way to have fun in the learning process so you can at least produce a practise piece, that's actually genius. Ridicule is a technique used by psychologists to help their clients overcome their fears. I just learned that I have fear of failure and stress myself thinking that every copy I write should be ''perfect''. I didn't even realize that! But having fun with things?? Oh that's easy. I am an expert at that! Thanks !! I was stuck because I thought I needed to have like a formula or template or structure that would allow me to start producing dozens of practise pieces everyday on auto-pilot. And all the different choices that exist got me so confused and.. frozen. But that's not the correct way, as you pointed out. There is no short cut for this. It takes time to get the ''feel for it'' and develop an internal mechanism to evaluate copy. This point is so CRUCIAL. It's crazy how you can watch a video and you think you understood it. And then you watch it again and realize you weren't paying attention !! What did it for me was ''the first 50 pieces are going to be crappy''. Thankssss!! You're so helpful (and unintentionally funny as well) !

[@florenciafassetta9252]

Thanks for this video, I watched several courses and did'nt know what samples should I write for my portfolio.This is my favourite copywriting channel,offers tons of value, and you guys are so fun, Copy That! makes this journey easier

[@MrGood0leBoy]

Own the suck ! Get better each and every day 🙏

[@TheADHDGift]

Im going to learn ! Thank you

[@Mario-c9u]

Great Video from my favorite copywriting gurus(especially Sean)

[@millanvu7867]

Thanks for everything you did for us. I'm grateful

[@cairobetta]

Thanks for this, copy that team!

[@shilpapoddar6413]

Thanks for sharing this for free 😊so much value

[@xrgaming1847]

Thank you so much, this video is so helpful 🙏

[@askriyoussef7877]

Thank you so much Sean for alll this value you and the Copy That! team are providing ! A quick question about the practice and spec pieces: How much research to do before writing these pieces ? Should you go through the process of the Sticky Research and the all the other steps Alex mentions in the free 6 hours video ? Again, thank you so much for the value 🙏

[@CopyThat]

"How long is a string?" There is no answer. You have to revert back to consideration 1 at the start of this video: you have to do whatever you need to do to find out what works best for you and your learning. If that's 3 hours of research? Well, then you do 3 hours of research. But as you saw at the end when I researched and wrote a practice piece... I was more interested in getting something down on the page and improving that later. The actual amount of time I researched was about 20 minutes--enough to inform me about what I was writing about. If that's all you need? Well, then do that instead.

[@niranjanp65]

Massive Value CT🏆🏆🏆🏆

[@The_Brapster]

Too bad I didn't catch the live! Thanks again, DICs reviewer!

[@brendanmifsud7755]

This was awesome!

[@JaxAndree]

What a trip! 😮 I was looking around my room for something to write copy for and right when I decided on Magic cards, you said you can write about Magic cards! 🤓 Lol Thanks for the value packed video. P.S. @copythat Do you play MTG?

[@CopyThat]

Sean here. I used to many years ago. My wife is the MTG player of the family, and my daughter had brought one of her decks into my office, which is why I had it handy.

[@lordcammper826]

Shut up, and take my money! 😂🎉🎉😂 Thank you sensei

[@timirichards8111]

Thanks guys 🎉

[@brettbrandstatt8589]

Doing God's work. Thanks man. Lesson: Don't walk into anything with illusions that you can skip the work it takes to perform.

[@lucasolinto]

I watched the video until the moment you told me to write an email just for fun to weed out the bad copy. So here's what I did. I opened up my recently created email solely for my copywriting studies. Wrote an email to my real account with the title "How to get RICH in 1 MINUTE" And got my account disabled. At least I had some fun...

[@Montysahab22]

😂

[@enesballa236]

Let's goooooooooo!!!!!!!!🔥🔥🔥🔥

[@zach2352]

You said "pay attention to context" and "what your reader has possibly seen before, and craft your message to that awareness" Do you mean where they are at in the funnel? Or what they have seen already in the world and their own experiences coming across other ads?

[@delusionboy]

i fucking love you all the gold worth content you guys are sharing is insane

[@Friday-b6h]

Can I become direct and indirect response copywriters at the same time ?

[@beckycheruiyot6471]

Where have you written about the 8-month copy?

[@OOoKarmaoOO]

Merci for the infos!

[@jakefrosher]

Hi Copy That, can I please get that slideshow?

[@CopyThat]

It is available to Patreon subs--first link in the description.

[@coolgeekcompilations6552]

hi Saun i need to see you write a sales email one of these days .been seeing too many lift emails

[@brandstory5320]

Someone could help me with the video about how to write bullets. I don't see it in the playlist. Thank you.

[@CopyThat]

kzbin.info/www/bejne/n6qtn3RsZcegepI

[@jakefrosher]

Thanks

[@Vinnamese]

Amazing.

[@not2100]

Yesssss

[@audreypierce2782]

You so feisty, girl!

[@reaperone9616]

Hey Sean, your video about how to write sales page was coming, but suddenly vanished. I'm just curious. Is it coming anytime soon or not?

[@CopyThat]

It is being edited. Slated for release 3 Thursdays from now.

[@callouscrown]

1:31:07

[@lorenzolugo835]

Hi Could some one direct me to the video on how to write one idea per day? per the mentioned around the 20 min mark

[@jessmddn]

Crying in the club bc I’m an in-house writer right now and have probably been writing crap for the length of my employment 😂

[@Vardaan87]

To be your own boss, you have to pay in the form of work

[@aliahmedqasem1502]

What app do i use for email lists

[@brandstory5320]

thanks for this video. in this 25/50/25 time managing. Where do you put the daily practice; read a copy a day write a page of copy a day come up with an idea in the 1rst 25%? in the 50 % or in the 2nd 25%

[@CopyThat]

The following slide tells you: it is part of the 50%--the actual work of being a copywriter.

[@realheckertrustmebro]

20:42 Sir may i ask your research process for these youtube videos?

[@tabish1889]

RIP for those who are finding these ads good somewhere behind in the head

[@israrmalik1798]

i wnat your sampal cn u put in gdrive

[@umarbaaba9291]

I cant access the discord link

[@Yash_Patel_3]

How do a copywriter discuss offers with business owners

[@copycat-21]

I'm so happy that this video gave me clarity on some of my pressing questions.. Thanks CT

[@koffee_weird1619]

I can find the video of how to study a copy, can anyone help

[@CopyThat]

kzbin.info/www/bejne/iJW3kH6bmbyIgLc

[@edgarivan4846]

You totally have to bring prison Sean back

[@JpDiet]

How do you use ai?

[@SosukeAizen-y8p]

What's some good copywriting books to read?

[@adrianfathan9501]

sean look like V sauce guy

[@MrYounis26]

35:12 me for the past 1yr and a half

[@copycat-21]

Pls do you guys also have a video on tone identification and incorporation?

[@copycat-21]

Pls can you re-explain what you meant in simpler words in the 57th min [57:09 -57:30] of the video. It was something about paying attention to context. Great video by the way. Found it via the discord

[@CopyThat]

A person who has never heard of your business is different from a person who has bought before. Because they have different sets of knowledge and different experiences, you have to write differently for them. This concept is called the "stages of awareness," and we're eventually going to have a whole masterclass on this. But in the meantime just keep in mind this: sometimes what you write will be for people who know a lot, and sometimes you will be writing for people who have never heard of your business before. So you have to write keeping this in mind.

[@copycat-21]

@@CopyThat thanks Sean. Can't wait!

[@copycat-21]

@@CopyThat thanks . Can't wait!