How to Price your Etsy Products Effectively

[@blablablaa14]

What margin are you currently getting? Like profit margin after all expenses? In percentage terms? Is there a number you think is good or bad?

[@EcomHannah]

I would shoot for anything over 20% is pretty standard in Ecom

[@EcomHannah]

But for instance if your doing POD that may be less but that’s still okay considering your fulfillment is completely outsourced

[@vegetarianhunterable]

Some people are looking for value, and some people are looking for quality. Decide who you're marketing to and don't compromise 🙂

[@EcomHannah]

:) sounds good

[@danielaguevara5593]

Hi Hannah - as usual, awesome video! I wonder how to price mugs/totes to compete with the beautiful ones Target has at SUCH low price. This concern always keeps me from launching these type of products. I'd love to know your thoughts on this. Thank you!

[@EcomHannah]

The big value proposition for you is that you’re either hand making it or designing it yourself, which you can showcase that in your marketing efforts in your video and in your images and putting a face in a story to the brand

[@legallybrunettemee]

To the person reading this I am so grateful to share this world with you

[@EcomHannah]

:)

[@cynthiag1472]

lol

[@luciaiglesias1456]

15:05 our KZbin business angel! I hope you remotely suspect how much appreciated you are!

[@EcomHannah]

Wow thank you so much for this love and comment it really motivates me to keep going

[@DSJOfficial94]

thanks for this

[@EcomHannah]

glad you got some value!

[@HansvanPutten]

Damn you're good! Again great vid, spot on as always, and realistic! You confirmed a lot of my thoughts and filled in a few gaps for which I'm grateful! One question, keeping in mind your "variables" statement, do you test, test, test various price points or do you sit X% above the competition's price if you feel you can justify it through your marketing? Ditto, if all variables are more or less in line with your competition, would you sit just below, 5-10% below, the competitors price, or does it all depend on test, test test? Tks! Keep up the good work!!

[@cheriblanchette531]

Great content and explanation! ❤

[@EcomHannah]

Thank you so much for watching

[@brandonestelle6318]

Nice video!Thanks for sharing!

[@EcomHannah]

Thanks for watching !!

[@karlamurphy9934]

Hey girl! Love your content! I don’t know how you don’t have more subs your content is gold! 🤩 thank you! Btw, do you offer shop audits?!

[@EcomHannah]

Thank you so much and yes I do :) at bosscom.io

[@KatPie17]

Do you have tips on improving conversion rates? My visits are up, but my conversions are 50% down from last year and previous year too, I used to have 1.5% now it's 0.5%. I have optimised my shop to my best ability but still got nowhere. My prices are pretty much the same, in fact I am a little cheaper than I used to be as there is some more competition now too which I understand plays a factor. I feel like i am missing something.

[@EcomHannah]

There are so many variables that could be effecting your shop competition is likely the strongest one. Is your ads budget maxed out?

[@BalancedByGenaW]

As far as Ads go, do you focus on your best listings and turn the rest of the ads off? I noticed today in the Etsy app it mentioned marketing my “winners” even more. I didn’t think you could put more $$ on single listings..!? Thanks! ❤

[@EcomHannah]

For some niches I do recommend this but if you are completely new I would run on all before toggling some off!

[@blablablaa14]

@@EcomHannah Can you make a video on which ones to turn off and how to decide?

[@dennyjacksonpod]

Great tips for getting that click!

[@EcomHannah]

Glad it was helpful!

[@juanlugofitness]

Thanks so much Hannah

[@EcomHannah]

thank you for watching

[@dennyjacksonpod]

When doing print on demand on Etsy, on average, how many listings do you need to create to reach 100 views a day?

[@EcomHannah]

mmm that # is not just contingent on how many listings you have there are many many variables at play here so there is no set answer one could give you like that

[@dennyjacksonpod]

@@EcomHannah That's what I figured, but I was just wondering what generally I should expect. For example, let's say over the next 3 months I created 1000 listings and I was getting 20 views a day. Would this be a sign I'm doing well? Or should the views be higher? How many views a day would you expect if you did this starting from scratch? Thanks.

[@EcomHannah]

Mmm you would want thousands of views if you have 1k + listings but it also is contingent on the quality of the listings, the value props you have, how much your spending on ads etc etc

[@dennyjacksonpod]

@@EcomHannah Thanks! This helps!