How To Price Your POD Products: Beginner MASTERCLASS Guide 💰

👉 Use Kittl For POD: kit.tl/podpricing
👉 Understanding Etsy Fees: www.etsy.com/legal/fees/
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Pricing your print on demand products can be pretty tricky, especially when you aren't sure of all the costs that it takes to get up and running. So in this full breakdown video, Drew gives you the different costs for what you need to effectively price your products. Everything from what kind of platform you will sell on, seller fees, transaction fees, taxes, and much more that you need to think about before you start adding a ton of profit margin to your product. Be sure to check out these other helpful details below.👇
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🕰️ Timestamps For This Video:
0:00 How To Price POD Products
0:20 Section 1: Understanding Costs
2:30 Section 2: Deciding Profit Margin
4:40 Section 3: Research The Market
8:40 Section 4: Discount Methodology
11:50 Section 5: Fees, Taxes, & Processing
13:45 Shopify Pricing Example
17:00 Etsy Pricing Example
20:05 The Key To Raising Your Prices
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More about this video:
Pricing your print on demand products effectively is important, so that you are making as much profit margin as possible. Pricing too low is not sustainable or valuable for your shop, but pricing too high can also lead to no sales, so there is a middle ground you need to play to figure out what works best for you and your shop.
In this POD pricing masterclass guide, we'll go over understanding your production costs, how to determine your profit margin, what researching the POD market looks like, how to utilize discount methodology, and understanding your seller fees, processing fees, and taxes that are associated with selling print on demand products online (whether that's Shopify, Etsy, Amazon, or something else).
Thank you so much for using our platform, and for watching this video. Don't forget to subscribe and follow along with the tutorial on the channel.
If there is anything I missed, or if you have more questions, drop a comment below and we will respond asap! Let me know more tutorial ideas as well!
#kittl #printondemand #pricingstrategy

[@Kittldesign]

🎟 Black Friday Sale! Enjoy 50% Off Our Pro & Expert Annuals Plans. Use Code BF2023 for Pro, or Use Code BFExpert for Expert.*

 *Get 50% off monthly rate on an annual subscription. Promo runs NOW until November 30th, 2023 at 11:59 PM ET. Use code BF2023 for Pro annual and BFExpert for Expert annual at checkout. Customers who have already subscribed to a paid monthly or paid annual plan before are not eligible. Promo is only applied to first year of paid subscription. Renewals will be at the standard discount for annual plans.

[@ToniWall]

When I put in your code for the expert subscription I am not getting 50% off. 50% off would be $144. It’s charging me $180. I contacted customer service and they said the discount is on the monthly rate NOT the yearly subscription. It ended up being higher than I was expecting but I’ll write it off on my taxes this year. 😢

[@Lee_Hazel]

On Etsy: 20 cents listing fee is added every time a product is sold and renewed automatically. Then there is the 4% processing fee and the 6.5% transaction fee, not forgetting the 0.32% regulatory operating fee…!

[@Kittldesign]

Yes, we just showed on the front end what you need to be prepared for going in. Some of these fees look different depending on where you live. Always refer to Etsy's fees page. For example, my personal processing fee is 3%, not 4%. It would certainly be helpful if there was 1 standard system for all of Etsy, but not as of today.

[@PaesanoPride]

I like that. I will not deny anyone the privilege of paying me more money. That’s going into my mission statement

[@Kittldesign]

👉To Clarify Additional Etsy Fees: A processing fee will be added (and change depending on your location), which we've seen between 3-4%, plus a $0.25 - 0.30 cents charge to that percent. In our Shirt example, another $0.26 cents would be deducted from the $4.85, totaling in $4.59 profit. We apologize for excluding that percentage in the ending example, but be aware that the processing charge may not be the same across every seller. Always defer to Etsy's legal fees page for clarification. 😁

[@josephjurkovic875]

Thank you drew love your videos very informative and easy to watch

[@Kittldesign]

You are most welcome. We'll continue to add more content on this subject in the future.

[@user-yi9yh6ef9y]

Thank you. As always, your videos are very helpful

[@Kittldesign]

So happy to hear this! Cheers.

[@sheliaslife]

Thank you the Masterclass is helpful 🙏🏽

[@Kittldesign]

Glad it was helpful!

[@thelastwin]

Great breakdown using a spreadsheet to see the results is what I use, then I can compare from one store to another and have different price points reflected

[@Kittldesign]

Yes! Always a good idea to make a grid or sheet showing all of the potential pros and cons (costs and profits).

[@MileyonDisney]

You didn't mention factoring in the Kittl subscription price or all of the other tool subscriptions we need (EverBee, Sale Samurai, etc.).

[@Kittldesign]

True, depending on the tools you use, you can factor that into the individual listing price of items, or like I mentioned in the video, figure out how many sales you need to make a month to warrant that price, or alternatively, eat the cost upfront all together and focus solely on making more sales. The conversation is much larger than just a few pieces, as mentioned in the video.

[@ToniWall]

Thanks for this excellent overview of pricing strategies. Pricing was a mental roadblock for me but I think this gave me a breakthrough.☺️

[@Kittldesign]

So happy to hear that!

[@user-fi4tk1xw7m]

Thank you, your videos are very helpful.

[@Kittldesign]

You are most welcome!

[@junlang4]

Very helpful. Thank you! 😎

[@Kittldesign]

Glad it was helpful!

[@danielaguevara5593]

A usual, awesome video! I wonder how to price mugs/totes to compete with the beautiful ones Target has at SUCH low price. This concern always keeps me from launching these type of products. I'd love to know your thoughts on this. Thank you!

[@Kittldesign]

Typically we suggest mid tier pricing to be competitive with the super successful shops, but not be priced to low to be considered a cheap quality product. This will take some additional market research to figure out what works best pricing wise (along with how much cost is involved with the product you want to sell).

[@tonipressley7146]

This was so helpful..

[@Kittldesign]

So happy to hear that!

[@Kittldesign]

What questions do you have about POD Pricing? 👇 👉 Have You Tried Kittl For POD Yet? kit.tl/podpricing

[@MissMolly3377]

What about bundling two different products. Say you wanted to do a T-shirt and a mug, do they get cheaper shipping, if it’s going to the same address. I never see bundling videos about two different products. The videos, I have seen, always talk about two or more shirts, or two mugs, or whatever. I will be using two different products in my shop, so I was just wondering how that would work. Also, do you have any videos about all over print products, like t-shirts? What I want to do would have a pattern on it, but I also want a big design on the front or back of the shirt, for example. All the videos I see are just showing a pattern, so I wasn’t sure how to do this. I don’t want the large design to be tiled, I just want it on the front or back of the shirt, while a pattern is behind it.

[@HermesMartinez]

Thanks for the content you give us, I am new in this area, I would like to know if you can import vectorized files to Kittl and then edit them?

[@Kittldesign]

You are most welcome! Yes, you can upload an SVG (scalable vector file) to Kittl, with our Pro and Expert plans. (Which by the way, we have a current Black Friday sale until the 30th).

[@ImogenShade]

Oop, sorry, I made it all about me! This peasant finds great value in your videos & oftentimes takes notes! Thank you for bringing awareness to not selling yourself short! I always look forward to future videos, peace out my liege!

[@Kittldesign]

Glad this video was helpful!

[@kimsteachingcorner5404]

Etsy considers each time you sell an item as a renewal so you definitely have to add that into your price each time it sells, not just the first time. If the shirt never sells, then it would only be the .20 listing fee for that 4 month period as stated. Thanks for the info on pricing!

[@Kittldesign]

Thanks for the clarification! It is interesting that they don't blatantly state this on their legal fees page under the Listing Fees category, which is what we researched and linked for this video.

[@annadesn665]

@@Kittldesign if you list your item as "quantity 1" it's $0.20 listing fee. But if you put "quantity 999", each time someone purchases you pay listing fee. I think it should be called "re-listing fee" :D but if you think of it, if it was only $0.20, no matter the quantity, people would find ways to cheat, for example selling out of one design and uploading something else to the same listing, since they have already paid the listing fee.

[@MileyonDisney]

WRONG!

[@kimsteachingcorner5404]

@@MileyonDisney can you explain what you mean?

[@catherinew5208]

on Etsy they charge .20 per sale no matter how many you sale. I sold 4 of the same sweatshirt was charged .80 in the breakdown so always have to add that in!

[@Kittldesign]

Yes, the initial 20 cents referenced in the video, is what is charged when you first go to publish or list that product on your marketplace - for the initial 4 month time frame. :)

[@Zandalus]

@@Kittldesignit’s four months if it never sells, but when it sells it must be renewed, so you pay again this 0.30 $ I didn’t know that at the beginning and I was surprised, but it works like this!

[@valariegrace81der85]

My revenue for this month so for is about 5k. But my profit is sooo little after all the fees. I definitely need help with pricing 😢

[@Kittldesign]

Glad to hear you are making quite a bit of sales there! As you start to accumulate more sales and reviews, gradually raising your prices is a good idea.

[@ImogenShade]

Thank you for sharing your revenue, it gives hope to the rest of us mortals! One thing I would consider in pricing is how unique your designs & products are. Can a customer buy a similar design on a similar product elsewhere? If you are selling unique designs/products that can’t be bought elsewhere RAISE THOSE PRICES! Boutiques profit margins are 350%! They’re a specially store so they can do that whereas retail is around 115% but the products are more generic, don’t sell yourself short!

[@runningclueless]

There seems to be more fees when a uk seller selling to the USA. I’m still not sure on pricing but have put my products at 30-40% profit margin but then the sales and ads takes off so I’m still a little unsure

[@Kittldesign]

Yes, it seems that there are some additional costs and fees per location that need to be taken into account.

[@ricogonzales2989]

@Kittldesign this is great. Could somebody order from Kittl's print on demand for bulk orders?

[@Kittldesign]

Hey there, you can certainly order more items from Kittl print at one time! However you can't integrate Kittl print with a marketplace right now, so you would have to hold onto the stock and then ship to customers yourself if you were to do so.

[@ricogonzales2989]

@Kittldesign makes sense! Thank you for the info and I love working in Kittl! Thanks for everything ya'll provide it's much appreciated🤘🏽

[@MissMolly3377]

I’m not sure why they removed my comment. I asked about bundling products. I was wondering how print providers handle bundling of two different types of products, like a shirt and a mug, for example. Do they charge less shipping for two products, or do they still charge full shipping prices on each product? I have seen people talking about bundling two shirts or two mugs, but not two different products. My whole store will depend on two different products. Also, I was asking about how you do all over print products. I wasn’t sure if you have a video showing how to do AOP products. My question is how to add a pattern, as well as a large design, on the front or back of the shirt. The pattern would be all over the shirt, but the large design would only be on the front or back of the shirt, not tiled with the pattern. O This was a great video. I am just getting ready to buy my domain, and open my own store. I was going to do Etsy, but with all the stuff that happens over there, I decided to make my own.

[@Kittldesign]

Hey Molly, great questions. We didn't remove your comment, so not sure what happened there. Bundling is something that we will investigate and do future videos on, but this certainly depends on where you are selling. For example, with Etsy, users will have to add two separate items to their cart and check out the same way as normal. However if you have your own Shopify or SquareSpace store, for example, you could set parameters in place, to provide additional discounts when multiple items are added to the cart, AND/OR adding an additional listing that bundles two or more items together for a sale price. This is some additional work on the front-end, but could yield some great return. Again, great question, and we will look into how to best answer it in a video in the future.

[@Drathaar01]

*cents

[@zingme1965]

Don't forget tax.

[@Kittldesign]

Yep. Tax was mentioned as well, which will look different depending on location.

[@nancynally]

I'm pretty sure thee's an error in your calculations about the listing fee on Etsy...you refer to the $.20 as a "first time listing fee" and say it only has to be paid for the first product sold but that fee is paid for every single item sold unless the customer is purchasing a bundle.

[@Kittldesign]

Hey there! Thanks for the additional clarification, but what I was referencing in that initial 20 cents, is when you first go to list the item, that charges you 20 cents to have that listing on your site - for a 4 month period. Again, right from Etsys fees page.

[@nancynally]

@@Kittldesign And when you sell the item, it charges you another 20 cents to relist it, even if it hasn't been 4 months since the original listing, and even if you listed an original available quantity available of more than 1. This catches many new sellers by surprise because it''s not very clear in the handbook and fee charts. It comes up regularly in my Etsy seller groups. I wish they'd make it clearer in their documentation.

[@cathychats]

$7 profit?? You should at least make 40% clean profit

[@Kittldesign]

This will largely depend on what items you are selling, and what consumers are willing to spend.