Super Practical Guide to Color Theory, Color Models and Perfect Color Palettes | UI Design

Maybe you’ve followed all the color harmony and color theory tutorials to a tee and generated a complementary color palette, but you notice that the colors don’t seem to match very well, perhaps they look harsh or a bit muddy and unprofessional and you don’t really know why.
The part that's often missing is understanding tone, tint, shade and temperature
What I discovered is that on digital screens, there is a formula and safe range of Saturation and Brightness that will result in a perfect palette for each category every time.
In this super practical guide, I'll show you how to setup your design apps (Sketch or Figma) and create color palettes that match every single time. Using a few tricks and a few numbers.
#uidesign #colorpalettes #colors
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⏳ TIMESTAMPS
00:00 - Intro
1:23 - Color theory overview
2:09 - Color levers and balance
5:07 - Color models
6:15 - CMYK
7:04 - RGB
7:47 - HSB
9:08 - Switching color models in your app
10:24 - Warm vs Cool colors
11:04 - Color categories and color families
11:47 - 6 color categories
12:34 - Category 1: Jewel tones
12:56 - How to apply the color category formula
17:51 - Category 2: Pastel tones
18:21 - Category 3: Earth tones
19:17 - Category 4: Neutral tones
20:05 - Category 5: Fluorescent tones
20:57 - Category 6: Shades
21:30 - Combining color categories
21:42 - UI color combinations
22:07 - Why we don't talk about color this way (but probably should)
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🙋🏽‍♀️ ABOUT ELIZABETH ALLI
⊚ Senior Product (UX/UI) Designer
⊚ Founder of DesignerUp the first Mindful Product Design (UX/UI) School
⊚ Trained teacher
⊚ KZbin creator
⊚ Author
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[@DesignerUp]

⭐If you found this video valuable we really appreciate you leaving a comment or a Super Thanks to show support for the channel! AND checkout our Product Design Course here designerup.co/product-design-ui-ux-course

[@NightWLKR1]

This is probably 6 months of art school in 24 minutes and it’s the most helpful thing ever

[@DesignerUp]

Huge compliment thank you! I think it’s about 10 years of eveything I’ve studied about color in deisgn condensed into 24 minutes ☺️

[@TheSuperCaralho]

Once in a while we find people so special and competent in teaching that could make a dog understand math. The best 24 minutes of my year. Thank you !

[@DesignerUp]

That made me smile and laugh Beto, ☺️ I appreciate that more than you know ❤️

[@victoriataylor5584]

@@DesignerUp what do you mean associated with children?

[@victoriataylor5584]

@@DesignerUp bright colors can also be associated with a bubbly and fun personality as well.

[@DesignerUp]

I would edit that to say primary colors in UI design are often associated with children. Just an example not a constant or absolute.

[@harshrawat042]

💯 agreed with you

[@teresarani1600]

No one has ever explained color theory so clearly. Keep up the great work, Ma'am.

[@DesignerUp]

I’m so glad you found it helpful and clear! Best of luck with your colors! Thanks for subscribing 😃

[@ws6778]

GOLDEN TIP: is way more useful to refer to colors as hues, temperatures, tints, tones, shades and mutes than call them by their names, because their names more often than not do not reveal how they are related to each other on the color spectrum. For example: calling the color "baby blue" instead a very desaturated and very bright tinted and toned version of a blueish color hue is a lot more understandable than simply calling that color "baby blue".

[@watson494]

Seriously, this video is one of the most concise and wonderfully explained that I have seen so far here on KZbin! Great job and thank you very much to share this knowledge with us.

[@DesignerUp]

Thanks William that is a high compliment and I appreciate it.

[@umarnabi6363]

Hello brother

[@babamotiakii9385]

This information is gold🏆

[@PeterMaleh]

Mind blowing good

[@DesignerUp]

Thank you Peter 😁

[@paolaantieri8286]

I've learned more in these 24 minutes than in 3 years of university. Thank you so much!

[@DesignerUp]

That is some truly high praise 😲Means a lot, thank you.

[@adityams1659]

THAT TOTALLY MAKES SENSE!!!! especially the last part (after 21:40). For example Paestel+Earth quite named properly accurately represents, welcoming, easing, easy going, friendly and neutral feeling. and guess what the keywords aare totally the keywords uk about ur client!!! that totally makes sense now!!

[@DesignerUp]

Haha that’s awesome Aditya! You totally got it!!!

[@cassioalexan]

This is definitely a top masterclass of color harmony & theory, without using empty technical terminology! The examples about how to mix them were just fantastic, as well as the didactic way shown! Thank you for this incredible video!

[@DesignerUp]

Thank you so much Cassio for your high praise. You articulately summarized exactly what I had hope this video would provide. Best

[@thinhquanq.7019]

Finally, from time to time I search for a practical Color Guide, I found this. You don't know how much this mean to me but thank you so much. What a great guide.

[@ikennagibson3933]

Finally I have found a more concise explanation to color theory and harmony. Good job beautiful!

[@ANIEKANEDET-kl4uu]

The best 24 minutes of learning and understanding.Got a lot of clarity..thanks a lot

[@toninatoli]

As a non professional, but lover of color, thanks for explaining the process and showing the ranges to explore in the color picker.

[@cybermoongamer1071]

After so much research, trying to understand how to choose colors I finally found a well-detailed video explaining colors. THANK YOU! 👏

[@gauravphatak8626]

Amazing! This is the first time I am able to understand how to pick colors for UI

[@MzCynt08]

Thanks for such an independent to color theory. The masterclass sounds great. New subbie!

[@mancamoes]

Absolutely amazing your work and the way you show us how to manipulate color in a professional way. Thanks a lot.

[@busayoak_]

😭😭 Thank you so muchhh! This content right here is epic! I absolutely agree with referencing print media in UX/UI because those were the actual foundation of design

[@tossichugs]

This video was so helpful. Seeing the colors broken down in this way helped not make delving into creating my own palette as overwhelming. As someone who likes being able to categorize and break things down that way, I appreciate how you shared all the info ! Definitely saving this for future reference!

[@ws6778]

GOLDEN TIP: is way more useful to refer to colors as hues, temperatures, tints, tones, shades and mutes than call them by their names, because their names more often than not do not reveal how they are related to each other on the color spectrum. For example: calling the color "baby blue" instead a very desaturated and very bright tinted and toned version of a blueish color hue is a lot more understandable than simply calling that color "baby blue".

[@shannons9323]

By far, the best video on color theory! Keep up the great work.

[@sergividalparis9366]

Clear and practical. All explained and edited delightfully. Great job! many thanks

[@DesignerUp]

Thank you Sergi, I appreciate you saying so. You're most welcome.

[@niharikasingh4861]

This is brilliant. I could never have so much clarity about color. Thankyou so much! ❤️

[@adedejiakindele201]

You just helped me with my color-anxiety,thank you. Your presentation was very clean.

[@DesignerUp]

That’s awesome! :) glad to hear it and thanks 😊

[@teodortonev9312]

Yeah, right?

[@johnlin6121]

Extremely valuable and condensed content. Answers some of my long-standing questions in UI design. The categories and S/B ranges are gold.

[@DesignerUp]

Really glad to hear it! Thanks John

[@chidoan7153]

I'm so happy I clicked on this. Thank you so much for sharing this lesson. Honestly the best 24 minutes spent in my entire life searching for a good color theory explanation!

[@DesignerUp]

I’m so happy you clicked too Chi! That’s a huge compliment thank you!!

[@nedgesdiarysessions3032]

Omg finally!!!!! I have watched tons of tutorials on color theory, this is the exact type of explanation I was looking for. Thank you so much

[@DesignerUp]

Thanks Nedge! It’s a great feeling when it finally clicks! Good luck to you!

[@sagihaviv5675]

thank you, you're an awesome human being as a beginner this is what I was searching for 1 and a half year

[@DesignerUp]

I’m so happy wonderful to hear this helped you! You are an awesome human being as well! Thank you 🙏🏽

[@phalhappy8612]

I couldn't believe this content is free. Love it!!!

[@nguyenhamy3565]

Super helpful this video! I definitely dig deeper on this. I have been struggling with using color for years. All videos I've seen just talk about color combination like mono, analogous..., it can't help. I hope to see more videos about color like this from you guys. Massive thanks!!!

[@DesignerUp]

I know what you mean! I just have seen 100 videos like that and knew there must be a better way. Let me know how it works out for you!

[@jaredtrp]

This was far more clear and comprehensive than I expected. Thanks so much! Game-changing.

[@DesignerUp]

Pleased to hear that Jared! 😃Thanks for stopping by!

[@transistivehq]

That was the more useful 24 minutes invested on my life! Seriously, it was a great video with great explanation! Thank you. :)

[@DesignerUp]

Wow really?! That's pretty awesome to hear! Thanks for making it through the whole thing and stopping by to comment Chu!

[@DerAua]

Same.

[@UmairUlhaque]

Thank you teacher Elizabeth, for explaining color theory and its terminologies in-depth. I often face problems when defining the colors for my ui design projects and just wonder how other experienced designer use it in their projects in Dribbble. This is a big help.

[@losthand01]

Thank you so much. I loved the way you think outside the box about colours. well created the video structure and motions too.

[@DesignerUp]

Thank you Hamed, I appreciate your support!

[@Kris-to7vh]

This has to be one of the best tutorials on the topic. Thanks and congrats

[@DesignerUp]

Thank you Ben! That means a lot 😀

[@theclovergent2143]

22:27 YES, thank you so much for this video. Removing as much of the guess work as possible does help soo much in learning anything. Once you know the rules, you can start getting more creative and even breaking the rules on purpose.

[@DesignerUp]

I love the way you said that! It’s so true. It really does make a huge difference. 💜

[@whattheheck94]

The best video on Color Theory! Thank you so much for this guide!!!

[@p.s.1524]

Finally I understand colors better. Thank you for making this video!

[@ohydka]

This was an amazingly well explained color theory! Thank you for your effort, it's a very valuable content.

[@DesignerUp]

Thank you Syla, I appreciate that very much!

[@linneaekman5952]

This is really helpful and beautifully edited video, thank you! 💫🎨

[@DesignerUp]

Oh thank you so much @Linnea! Appreciate you saying so 👩🏾‍💻💌

[@spoidalbynature]

Thumbs up. She does a great job in explaining the unexplainable phenomenon of when colors combinations work and when they don't. And also how certain colors look good and don't. I love the presentation and the colors are beautiful. Such educational eye candy! The pastels look so calming and like fluffy cake frosting.

[@DesignerUp]

Haha like cake frosting! They totally do! Love that description. Thank you!

[@cesarordaz139]

Underrated video. There is so much value here!

[@DesignerUp]

Very kind of you to say. I’m glad if provided some for you. Thanks Cesar.

[@franciscomsosa]

Remarkable! I finished a course on UX/UI and noticed a huge area for growth in understanding color. I watched other videos on color models and harmonies, which were a great base of understanding, but this takes it an extra level and applies it specifically to UI design. Thank you!

[@DesignerUp]

That’s really wonderful to hear Francisco! Thank you 😊 and congratulations on completing your course!

[@Beni11188]

The explanation is everything I have been looking for since many years...thanks Elizabeth for sharing! This is great!

[@DesignerUp]

So glad to hear that! Thanks for watching and commenting Beni🙂

[@mmahdish9594]

one of the best content I've seen. Thank you

[@Gokuderka]

I just started to study Web Design and I've been stuck on fonts and color theory for a while. This video is a major help for me with color picking 😍 Thank you so so so much for this explanation!!! I'll be referring to this video a lot until I'll get used to all this!

[@DesignerUp]

That’s so awesome to hear!!! You’re so welcome. I hope it makes your work much easier. Thank you for your comment 💜

[@sandwitht6264]

Immensely useful lesson! Fantastic video and seriously deserved much more attention. Thanks so much for the colorful presentation.

[@DesignerUp]

Thank you Sandwit, I appreciate your comment!

[@Iam.hamidt]

Beautifully done thank you so much

[@koreto1769]

I'm a photographer and I found this extremely helpful with choosing colors to edit with. Thank you!

[@DesignerUp]

That’s great to hear! Thank you for sharing Kore!

[@treasuretroves5497]

This is one of the best art classes I've ever watched!! Thank you so much for putting this together. High-value tutorial on Colour. Artists, Filmmakers, Graphic Designers, Fashion Designers and all types of visual artists will find this super valuable. A gem.

[@DesignerUp]

Oh wow, thanks so much for your reccomendation, much appreciated!!!

[@ws6778]

​@@DesignerUp I am a painter and this video helped me a lot.

[@eumm11]

absolute amazing explanation, thank you so much for making it so clear, i wanna hug you!

[@DesignerUp]

That’s sweet. Thank you 😊 Hugs right back 🤗

[@sabudesignsYT]

Excellently created and explained... and for many a fresh way to look at working with colors 👏👏👌

[@carlosdias1940]

In a nutshell - I would be repeating all the comments below that I could read! This tutorial goes along with the most change ever to LR. Unique form of making it simple. Cheers

[@DesignerUp]

I appreciate your comment Carlos.

[@desireadvertising]

Hi! and thanks a lot for sharing your color experience! Brilliant way of presenting and examples of colours. I request you to make a video for using CMYK colour for Packaging design and Offset Printing, the way you have shown here in this video. Thanks a lot.!☺

[@sibingxu]

Surprised about what I've learned from this video! This is the densest content I've ever watched about color theory. The well-organized structure put all information in a system, which is easier for me to follow and digest. Love to see more videos like this! And I believe that I'll take the Product Design Master Course somewhere between the end of the year or the beginning of 2022. Thanks again for the great content!

[@DesignerUp]

Thank you so much for this thorough and articulate review Claudia! I’m happy to hear you’re interested in the course! It’s loaded with many more lessons just like this. See you inside!

[@alisalewis311]

Perfect explanation, thank you for such a great job:)

[@DesignerUp]

You're very welcome! Thank you for watching :)

[@dataintensive4199]

The best description of colour theory I have found on KZbin - and I've looked at too many. A beautiful, crystal clear explanation. Reminds me of the mathematics videos on KZbin from 3Blue1Brown in terms of style and clarity and that is high praise indeed. Thank-you.

[@DesignerUp]

Firstly, thank you for introducing me to 3Blue1Brown! I hadn't come across this channel before and I'm hooked! Thank you for the high compliment, I appreciate it greatly.

[@blessingayokunleakinbamiwa8645]

Recently, I have been having issues with colour combination in my designs but, after watching this video, i realised i could solve them with what you have shown me. Thank you so much for this wonderful video. Permit me to say, I love you!

[@AliRaza-wk7rs]

Thank you so much for such great and easily to comprehend content.

[@meoww2002]

I'm a self taught digital artist close to industry level but still I always have been doubting myself for not able to understand color theory and which has been slowing me down a bit but this video sort of cleared my confusion about color a little and because of that I've improved alot and got a lot of positive feedbacks in my work. Thankyou so much for the lesson.

[@DesignerUp]

Your comment really warmed my heart because I know exactly the feeling. I had been designing for so long and always felt a little like an imposter when it came to my confidence in color, that’s what made me start to research deeply into the nature of it. Wonderful to hear you were able to apply it to your work too. Cheers

[@ayushchaurasiya4870]

I mean such a high level content ..Can't believe my eye... she should teach all the teacher how to teach the world...As always great content elizabeth

[@DesignerUp]

Haha thanks very much Ayush, I really appreciate that 😊

[@suheiralattar5996]

Amazing way of explanation and teaching , with full organization , and the link that attached ( with written of all spoken ideas in video ) is so important and valuable . love this video :)

[@DesignerUp]

So happy to hear your thoughts. Means a lot. Thanks Suheir!

[@wrszcznsk]

Best video about this topic, thank you so much!

[@kalidcarvalho]

Sou Brasileiro e agradeço muito por esse conteúdo de qualidade, abraços do Brasil!

[@oliveirades]

thank you ! that video was amazing . I'm a Backend developer and i was able to learn lol

[@DesignerUp]

That’s so excellent to hear. 🎉That was my hope! Thanks for commenting and good luck with your colors!

[@sandgconsults]

Spectacular video. Value-packed, excellent explanation and the breakdown is just so good!!

[@DesignerUp]

Thank you Shabazz 😁

[@harisankarprabu6117]

Best video in KZbin regarding colors ! Super helpful ! Thank you

[@DesignerUp]

Thank you Hari. Glad it was helpful!

[@SalawuIbrahim]

I just want to say thank you so much for this video! I'm not even a designer. I'm a filmmaker who has had issues identifying colours. So having to colour grade is a mental challenge for me. I try to learn more so I can have a kind of formula that works for me. You simplified this video so well and now I understand what I've been wanting to know is how how the 6 categories work. This is the most beautiful and instructional video I've seen on colour. Thank you!

[@DesignerUp]

That’s wonderful, so happy to hear it helped. I use it for color grading videos as well! Good luck with your work.

[@renealbrechtsen9743]

This is extremely useful even for a digital artist to get started with.

[@realestateinbedduringcovid647]

Are you a digital artist? I am here to dive into it

[@renealbrechtsen9743]

@@realestateinbedduringcovid647 yeah. I'm not really posting anything online since I'm still learning figure drawing and such, so. :P

[@realestateinbedduringcovid647]

@@renealbrechtsen9743 is figure drawing like drawing humans? I have been. Drawing since a child and I evem entered college for it but. I let so much get in the way and stopped everything but now But God is in my life and speeding me up to reclaim all that is mine by helping others get all that is theirs. I would love to send you my new book when it's release called "The Identifier of Real vs Truth; The ongoing battle that's already Won". And so many behind it is coming. I am here because I'm no longer putting off taking over children books, cartoons, gaming etc and I could use all the help I can get

[@simplesmesmo7069]

I was finding for something like this, simple and complete , thanks a lot! Now, i 'll try to apply this knowledge in my UIs!

[@sagihaviv5675]

for beginners this is good 2years of searching. i know this is like spoon-feeding but hey my needs are definitely filled, im soo happy :)

[@SteveInSunnyCA]

Thank you for producing this video. It’s nice to find someone who understands this complex subject. I offer only two minor suggestions… “cyan” is pronounced “sy-en”, not “cayenne”, and the preferred pronunciation of “often” is “of-en” without the “t”. Otherwise, excellent.

[@raiinyday4]

I agree about the pronunciation of cyan. However, pronouncing often as "of-en" is debatable, based on the English-speaking country you are in. Webster's Dictionary says both pronunciations are correct :)

[@worldz_of_visions]

Will come in handy in my graphic design images. In web design, I'd simply appreciate if designers would stop using retinal burning white as the background color. I have to turn on windows nightlight just to stand it.

[@lofioto]

Just wow. Amazing video. Clean, simple, straight to the point. I love it.

[@DesignerUp]

Glad to hear it! Thanks 😀

[@MBAinternetmktg]

Excellent explanation of colors!

[@MydasNeomagie]

Great info! Also, I think it's pronounced "Syan", not "Cayenne" :D

[@LenaHo]

YES! I'm more on the technical side as a creative and this nailed it down for me. I'll be using this to ease my process and design more efficiently. Thank you so much!

[@DesignerUp]

You’re very welcome! Good luck with your designs!

[@zindex5]

You have explained the concept and theory of colour for digital use so good. This is the most amazing video about digital colour! it is simply awesome!

[@DesignerUp]

Thank you for the kind praise. It’s a topic that felt incomplete for me for so long. I’m glad that I was able to understand it finally and explain it to others!

[@mnmlst1]

I am FOREVER grateful for you, I finally understand it now, thank you!!

[@DesignerUp]

That’s so wonderful to hear! Good luck to you 🙂

[@Teapot_418]

The content, visuals, voice over, and background music are on point. It was an effortless, almost hypnotic learning experience.

[@DesignerUp]

What a wonderful comment to read Ali 😊It was a real labor of love for me. I do wish I had toned down the music a bit towards the end, but I’m glad the intention landed for you. Thank you.

[@BuloKiri]

Amazing video, great explanation and examples. Thank you!!

[@jeffreychiu7296]

This is a very helpful guide to accelerate the colour picking process and to save a bunch of time eyeballing the harmony of colour selections. Thank you for sharing that!

[@DesignerUp]

You’re most welcome! 🚀

[@AkshaySood1]

One of the best resource on color theory. Completely shifted my way of thinking and looking at a pallette! Thanks a ton for this wonderful video.

[@DesignerUp]

So cool to hear Akshay! You’re welcome 😀

[@WahiduzzamanHridoy]

One of the best and concise videos I have ever watched regarding colour theory. Thanks for sharing this type of content with us.

[@DesignerUp]

Thank you for your view and comment! You’re very welcome!

[@opeyemidavies2241]

I'm never deleting this video so good!!!! 😭😭

[@saiswarupmohanty9428]

This was one hell of a video!!!! Thanks for explaining things in such depth!

[@DesignerUp]

Hahha, thank you Sai. It was a hell of a video to create and edit too 😅I appreciate your appreciation!

[@Mauriliocaracci]

Clear and essential. Probably one of the the best tutorial on this topic. Thank you

[@DesignerUp]

Thank you Maurilio.

[@sabarzh9970]

It was not just one of the, but it was the ONLY best and super-practical video i have ever seen during the my attempts to find the crux. I saw lots of video before but as i wanted to practice i could not. because there were always something that were not mentioned in the related subject. but now i can say just wow. thank you so much and i wish you the BEST.

[@DesignerUp]

Wow thank you so much for your comment and compliment Saba! My design students felt the same way, so many of them just found the same explanations about color theory that were not helpful to them. So I made this video. I’m glad it was able to help you 🙂

[@Llh1990]

These videos are so so helpful! Thank you for making these!

[@DesignerUp]

Glad to hear it!

[@tribowp]

Great tutorial about collors! Thank you!

[@mujtabaahmedkhawaja]

A game changing masterpiece with such well explained content. I'm so glad I found this channel. Definitely taking notes from this video.

[@DesignerUp]

That means a lot and I appreciate it! Glad you found us too!

[@nyn2873]

THIS IS THE BEST COLOR GUIDE ON KZbin I HAVE EVER WATCHED!! Thank you so much for making such an amazing video!

[@DesignerUp]

Haha I appreciate the ALL CAPS! Thank you so much for your comment and support!

[@dotsona07]

Great video, best I have seen on this subject. Great work!

[@DesignerUp]

Thank you Andrew

[@juligvazquez]

Underrated video right here. I'm happy to learn this now. This is top notch class right here :D

[@DesignerUp]

Thanks much Julián!

[@ashimdhungana7966]

Amazing work. Clear and Calm . Well done. Thank you

[@DesignerUp]

Many thanks Ashim!

[@xschepa]

Great! Teoría y Práctica del Color of José María Parramón is the best color study I know. Yours is the second.

[@123arskas]

Haven't seen a video as concise and simple as this one. Direct to the point with examples. Awesome

[@DesignerUp]

Thank you! And thank you for posting your screenshots summaries in the group!

[@123arskas]

@@DesignerUp I Sincerely hope you get 1M+ Subscribers within this year. You've a talent to teach others in such a simple and easy way, making complex stuff seem easy for everyone.

[@nf3126]

Wow. So glad I stumbled upon this one. It's truly helpful and goes more in depth with the application of theory to actually create harmonious palettes. Thank you!

[@DesignerUp]

So glad to hear it! 😃

[@karismasvlog3446]

Great video without beating about the bush , love it

[@liviu_chirita]

I have to join the positive comments. This video was the ONE i was looking for. Thank you very much for dumb-ing down the complex theory of color, so that even someone like me, could understand this topic und using it to his advantage!

[@hammadrehman1682]

Amazingly instructed and well-researched. More power to you!

[@DesignerUp]

Thank you so much! I really ppreciate it. 🥰More power to us all 🙌🏾