How To Sell Roofs In 2024

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Insights:
00:00 - Intro
00:23 - What Doesn't work in 2024?
00:35 - #1 - Stop demanding insurance paperwork
03:27 - #2 - Don't solicit to people who want to be left alone
05:19 - #3 - Don't only look to replace roofs
08:32 - What works for selling in 2024?
08:34 - #1 - Be the solution to small problems
16:13 - #2 - Be personal, invest in your community
19:07 - #3 - Demonstration over explanation
23:54 - Questions from Zoom class
23:55 - Do you think we're missing a lot of opportunities by avoiding slate roof jobs?
26:03 - How vital is SEO to roofing business? Outsource or in-house?
27:12 - Where would you invest your first $10k in lead generation?
29:46 - What's a fair amount of money to sponsor a small sports team?
31:27 - Recommendations for SEO agency?
31:45 - Lee Rematch?
32:49 - Who is best for sales training? Becca Switzer or Adam Bensman?
33:07 - How do I compete with the big fish as a newer company?
35:56 - Best way to recruit?
37:08 - Would challenging other contractors in my area to fights be a valid marketing strategy?
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#RoofingInsights #roofer #roofing #roofingIndustry #contractorIndustry #contractors #industryexperts #businesscoaching #roofingbusiness #homeowners #roofers #entrepreneurs #entrepreneurship #howto

[@RoofingInsights3.0]

Consult with Dmitry: dmitrylipinskiy.com/ 🛠 ROOFERS: grow your business roofing-school.com Join Dmitry's daily marketing program: www.mymarketingfitness.com/

[@austinbrooks965]

I typically do ask to see the insurance estimate. If they do not want me to see it, I let them know that I will not be dealing with their insurance. I will write the estimate to do the job and that’s it. I’m not breaking down my price by line item. I’m not Writing it in Xactimate . I also let them know That I could be helping get more things paid for if they want me to deal with their insurance, Which would result in a better overall roofing system. But one thing I will not do is write up their estimate in Xactimate And send it over to the customer before we have a signed contract. They can too easily send that estimate into their insurance company, get it approved, then find someone to do it cheaper. Sorry, but I’m not doing the job of the Insurance Adjuster for free (Which is basically what you’re doing for them).

[@jacksonvelocity]

THIS! The arrogance of homeowners who refuse to show anything and demand things when no commitment or exchange of money has happened always blows my mind. Those are the exact types to waste 3 months of your time to con you out of the job and go with the lowest bidder.

[@austinbrooks965]

@@jacksonvelocity agreed 100%! Before you put all of the work in, make sure the homeowner is committed to working with you. Build that trust first thing (a company presentation goes a long way). Value yourself! Don't work with customers who only want to use you then lose you.

[@robertsteffanNetRoofer1999]

Don't be a "Smash and Grab" roofing fool. Actually, help homeowners and grow your business organically. Your happy customers will grow your business for you and they will seek you out when they have roof problems. One-and-done is not fun, or lucrative. I hope this video resonates and inspires both new and old roofers.

[@WeFindSimpleSolutions]

Great advice. I agree

[@ltd4yt]

A couple weeks ago I went on a call for a leaking pipe collar. Roof is old and they asked for a price for repair and replacement. Ended up getting the full replacement and the customer told me I was the only estimator who even got on their roof. It helps if you can walk the walk.

[@RoofingInsights3.0]

Yes! Still happens everytime!

[@audreyadara691]

This oddly specific, irrelevant ad showed up for me but I got a lot of joy from its randomness

[@TheRemon62]

Your estimate should not change just because it’s insurance. Contractors should be able fully estimate the job in full with every that is needed for code without insurance paperwork. I say this also because we have found insurance misses a bunch of items, so if your relying on them to tell you what needs to be replaced your doing a disservice to the homeowner who is relying on you to give them a solid roofing system that is up to code.

[@RoofingInsights3.0]

Agreed

[@bmusercrs]

I would but it’s preferable to go off insurance scope of work. if an estimate is lower than summary, then homeowners will not receive all depreciation. One of my reasonings is sometimes insurance will pay for window screens, downspouts, or gutter runs that were maybe not obviously damaged, so the summary allows the contractor to understand the full scope of work. Most homeowners understand this and allow me to even help explain or break down their summary to them so we are both aware of the scope of work. If a homeowner absolutely refuses I would still be willing work with them though.

[@blarghblarghblargh]

I completely agree. I think the point that he was making was don't miss out on a job because a customer is withholding the paperwork. Certainly make the case that having the paperwork makes you do your job better, but if someone's being a weirdo about it, don't miss out on your commission because you're going to make less money. Some people are just stubborn and won't listen to good advice.

[@hahahahhahahhaha786]

I agree that roofs are replaced wayyy too much. I’ve seen roofs with a shingle on the back that didn’t match perfect get replaced because of one shingle. Insanity.

[@adriansoriano2345]

I personally do the inspection first , then I analyze if it’s even worth a claim for the customer or in most cases if it’s better to just repair the job. Most deductibles are higher than what the small repair cost. I really educate the homeowner on maintenance of their roof and repairs before offering a claim or full replacement. At that point they can make a thorough decision.

[@nicklehnen3929]

Agreed! Have always sold like you are saying and have done all these things for over 20 years! Thanks

[@Casmige]

Location? Why would you make such an important comment on such an important video that you know to your fucking bones that homeowners are actually watching more than Roofing Co.’s and then leave out your location? Or company name? Do you not understand marketing at all?. 🤦‍♂️

[@erictoye9237]

Your stuff always on point

[@hahahahhahahhaha786]

I want to see more people become actual roofers. Not just salesmen trying to run a roofing company.

[@TheRemon62]

Couldn’t agree more, but That would require learning code and proper installation knowledge. Which means more training, which means not likely.

[@hahahahhahahhaha786]

You can read the installation guides. its very easy. Also, its not such a bad thing to go and work as a roofer for a little bit before chasing the roofing business. I didnt feel like I could sell the roof properly without knowing how to install the products. @@TheRemon62

[@reywithae]

What’s the point of this? Not going to help sell more, I wish more roofers would get a sales job they owe it to themselves and their families before they start a roofing business

[@TheRemon62]

@@reywithae how would a salesperson armed with the knowledge of proper roofing techniques not be a better salesperson.

[@reywithae]

@@TheRemon62 listen to the video nobody knows what a flashing is nobody knows what a drip edge is you guys go around selling people on how much you know and not showing them, i could get a burger king employee and tell them to show them a piece of underlayment and a piece of metal and they will sell better than an actual roofer

[@eliandroman]

Thank so much very helpful God bless you

[@RoofingInsights3.0]

Glad it helped

[@carlitos1987apazita]

Thank you you are the best

[@rosalioramirez1307]

Thanks for the video!

[@rosalioramirez1307]

I always provide an estimate upon request. Makes you look like a Real Roofer. Being a Real Roofer gets you Roofs!

[@jamesrecknor6752]

I install plumbing fixtures, but much of this information applies to my business.

[@EliteValadusVideos]

I climb my ass up on the roof with a 100ft reel, measure every foot, and create an itemized bid for the customer. and the estimate is always free.

[@Fashion_pedia]

sir i help roofing companies to get more leads and appointments by social media marketing,please let me know if you are interested

[@WeFindSimpleSolutions]

Creating a retail estimate and giving it to a customer that already has an approval, has worked out great for us. Edit: we of course will happily do the work either way they want to go.

[@RoofingInsights3.0]

Thanks for sharing!

[@GoldenMarleyMoo]

I think the main reason that home owners don't want to share insurance estimate is because if it's a true damaging storm, the roof by far, is not the only thing on the insurance estimate. The insurance estimate includes everything that insurance will pay for and they don't necessarily know how to read it well enough to separate it out themselves. For instance - i will put a total roof replacement on an estimate, on that same estimate there may be labor to install an above ground pool that was damaged as well. The roofer isn't going to install the pool, but the insured is afraid the roofer will write their contract for the total, and take the money for the pool without doing that work. It's a trust thing, they're afraid you're taking money for work you won't be doing, even though thats not the case at all and we do encourage them to give it to their contractor to help understand it. Dmitry, been watching your videos for awhile, this is one of your best ones. The things you outline in this video are the things that make or break your credibility with adjusters as well. Agents keep lists of contractors they're willing to recommend to insureds. It takes supreme honestly and credibility to make that list, they also keep notes on those that aren't trusted and create havoc. Field adjusters remember too, and talk a whole lot with each other and the agents. In some cases if a salesman is extremely aggressive and uses intimidation tactics, fear selling, slandering. They just get completely cut out of the process.

[@T.C.TolisCo.Roofing]

You have to give an estimate. I look at it like this, if i am the homeowner and I have a claim, why would I not want to get an estimate less than the check I received from my insurance company?! Don't you think we all pay enough to insurance companies? Why not get some money back? I am a new business owner just starting out... using a honda civic as my work truck... I am in business to make money but I also am in business to help my fellow little guy. I am the little guy!

[@Fashion_pedia]

sir i help roofing companies to get more leads and appointments by social media marketing,please let me know if you are interested

[@michaelpreston7384]

Who do you recommend for windows and doors sales training

[@Stefan-yz5lr]

I will provide an estimate, but generally I would ask them to meet me in the middle and be willing to compare the two estimates side by side. I know how to write a proper Xactimate estimate, and also how to explain the differences to the customer. It's usually not an issue to explain to them why certain quantities or line items differ from the copy they received from the insurance. I explain to them that, with their help, I will work to rectify the difference in scope in order to minimize their out of pocket costs. However, they are the policyholder at the end of the day and at some point they may need to advocate for themselves.

[@davidzamora3020]

You da man

[@joeldelamirande5792]

How do find what needed in your community

[@marcosgonzalez8219]

What do copper strips do for roofs?

[@j.glendenning8798]

I always provide an estimate and I have been higher and lower than the insurance company allowance.

[@Fashion_pedia]

sir i help roofing companies to get more leads and appointments by social media marketing,please let me know if you are interested

[@WildnUnruly]

I see. Now I see why this bullshit is happening to me. I have had approximately 15 roofers come to my house for their “free assessments” they are all very happy to give me a verbal but not a written estimate. We are having to pull the last of our retirement 401K to fix the roof. My insurance company refused all claims. All claims. My repairs are out of my own pocket. I had a tenant who did not call me or document either a tree or tree limb damage to the roof. And because we can’t prove what happened we’re getting screwed by both the insurance company and roofers.

[@leejace]

Regarding home owner not providing insurance paperwork, if you simply put in a bid, wouldn’t customer lose money on depreciation or you would have to lie on your invoice to insurance company because insurance companies only pay out what it costs to do the job

[@GoldenMarleyMoo]

You can't lie to an insurance company on an invoice, you'll get smacked down real fast and create a situation that doesn't need created. An insurance adjuster will also smack it down real quick if there's not legitimate damages, or if there is no collateral support for a roof to be damaged. When there is damages, it's depreciated on the front end with recoverable replacement cost benefits. That recoverable depreciation is released when either a contract is signed or a certification of completion is submitted. All the homeowner is out of is the deductible at the end of it. Replacement cost benefits also help the insurance company track if the work that they're paying for is actually being completed and the home owner isn't just taking the money, going on vacation and not actually repairing the estimated items. If recoverable depreciation was never released or the estimated items weren't replaced, the policy states the insurance company now owns the things it paid for, and you'll never be able to claim it again.

[@cephaloroofing1506]

I show them the product from 2 diferent shingles and i show them also why Gaf and no Owens Corning or vice-versa i select the product that i have to sale! For sure i expose to homeowner all the bad site of the product, including Warrantys and why thye are scam.

[@TC-rk9vu]

Sounds like estimating and getting jobs from insurance claims really sucks….. repairs and sketchy claimants. Straight up roofs and repairs never bothered my colleagues however most jobs,non insurance ones, required a new roof because it was just time. Do you guys “write” free estimates for clients ?/// or just give quotes which we like to do more often because of shenanigans home owners play with insurance companies……. Also can a roofing company do contracted work for an insurance company ? Like as a contractor which is guaranteed jobs ?

[@Alpha-wh4vm]

Why am i here

[@trivas5991]

Always enjoy listening to your content now I have a question. Why should any roofer or company warrant another’s work? You jabbed are those who go after full replacements and used Mercedes Benz as well as apple. I can tell you first hand if you take those products and get them repaired elsewhere they are not granting any warranty on the product. Shouldn’t that reflect more on the company and roofers’ work? Personally I don’t think it’s someone else’s job to clean up another’s mess. Thanks and keep up the good stuff

[@roofkorean6948]

How to sell roofs in 2024: Paint them blue

[@hahahahhahahhaha786]

The explanation to the homeowner has to be honest and an estimate can be given. But for the most part, the homeowner is being dishonest when they do not share the paperwork. All you have to do is explain why that paperwork is necessary. If you explain it correctly and they still do not share it, they are dishonest, not the contractor.

[@jacksonvelocity]

In my experience, 80% of time they don’t want to show anything they are not a good customer and are shitty every step of the way and are often looking to commit fraud.

[@asonofAbba2]

@@jacksonvelocity bingo

[@jcmoye1]

Agreed

[@hahahahhahahhaha786]

@@jacksonvelocity yep. If they are that much of a pain in the butt at that minor step in the process. They will be a huge pain in the butt at most other steps no matter how much you over explain everything.

[@Casmige]

So if I go to several different mechanic shops & dealers to get an estimate on my car I’m being dishonest?. Are you fucking insane in the membrane?. Insurance is none of y’all’s business as a roofer, none not at all, not even a little bit you feckless greedyass scumbastards!!

[@robbjohnson1303]

Is it right for a homeowner to have a mismatch roof

[@Fashion_pedia]

sir i help roofing companies to get more leads and appointments by social media marketing,please let me know if you are interested

[@Psyber42]

I just started giving estimates instead of trying to talk them into the insurance price, I’m just worried we will get wrapped up in insurance fraud

[@Fashion_pedia]

sir i help roofing companies to get more leads and appointments by social media marketing,please let me know if you are interested

[@ireneonce8404]

How would that lead to insurance fraud?

[@Psyber42]

@@ireneonce8404 This probably isn’t really tracked and I don’t know if people get caught. But say for example insurance pays 25k for a roof, and someone hires a roofer for 20k. They should be letting the insurance company know that they have a 20k estimate and the insurance will just match that. But people will see that they have and extra 5k to pocket after the roof is done. So they will just let the insurance know the roof is completed, pay the roofer, and then pocket the 5k. I don’t know they are doing that, and they won’t tell me. If they get caught doing that, and we did the roof, we could be seen as involved with frauding the insurance company

[@Psyber42]

@@ireneonce8404 We can get wrapped up in fraud when a client takes my estimate, when it’s lower than the insurance estimate, and have me complete the work for the lower amount, but still have the insurance pay the higher amount and not inform them they got it done for cheaper. Homeowners aren’t supposed to profit off the claim, but conniving people know this and will take advantage. And my name and companies name is tied to it. I think our lawyer can get us away from it but I don’t want to get wrapped up in it.

[@ChristsCreekMission]

Let’s talk legitimacy. 1. It is illegal for a homeowner to profit from an insurance claim. 2. Most insurance companies understand the supplement process and this protects the homeowner. For example, the old roof is removed and the majority of the deck is delaminated plywood. Supplements provide the homeowner with the coverage required (Codes or O&L). 3. Of the homeowner wants an estimate, yes, give them an estimate and don’t just email it. Set a meeting. Go over it together. And distance yourself from your competition. There’s more…

[@benmorrow8139]

I am guilty of the first one. Asking for paperwork before starting the project is my go-to--when customers gatekeep, I typically try to press to obtain it. From my experience it's mostly because they want to profit from the claim which we educate away from.

[@RoofingInsights3.0]

That category of people definitely exists, but not everyone is that way.

[@Lawrenc795]

And Dimitri

[@davidcastillo2838]

No! Cause at that point the homeowner thinks that they are going to make money on an insurance claim! It doesn’t work for me.

[@Casmige]

Wait, That’s right only roofers should make money from Insurance claim right?, - you feckless greedy-af maniacal soulless monsters!!.

[@DoggoProductions1]

How to be scammers 101

[@hahahahhahahhaha786]

Dimitri, I worked insurance claims for a very long time. If the customer wants to hold on to the paperwork, you can try but for the most part, it’s not going to work out. Your explanation on this shows a lot of inexperience on storm restoration.

[@RoofingInsights3.0]

My company did millions in both storm restoration and retail, 50/50. Why wouldn’t I bid the job if they don’t want to share insurance estimate? Why is it so hard to create your own if you are a contractor

[@hahahahhahahhaha786]

Its not difficult to bid, but anyone who works insurance knows that the majority of the time, the estimate is much lower than where you need to be. What if your bare minimum is $9000 to do the roof and the customer has a quote for $7000? That customer is going to see your proposal and say, well after my $1000 deductible, and depreciation.. I only have $3000. anyone who works in storm restoration knows that if you dont even understand what the scope of work is, theres an even higher likelihood you dont even understand what depreciaiton is. moral of the story, if contractors just refuse to work with people who want to withhold the scope of work thats a problem customer you dont want. if they are this much of a Pain in the butt at this step in the process, do yourself a favor and explain all you can about it, but after that, move on to the next customer this person will take up as much time as 2 or 3 customers. @@RoofingInsights3.0

[@Casmige]

@@hahahahhahahhaha786You all are Just Lee-Haight CuckedFanBoys & legends in your own minds justifying pillaging of homeowners & price gouging. OMGZ, the HORROR of a Homeowner actually SAVING their money. Fück Steve Badger as well.

[@BobParr2004]

I misclicked

[@bryandennis7335]

Why would anyone write a estimate on a Insurance approved Job ? Insurance has to pay 100% to get back to pre loss condition. Insurance companies are the only industrie stupid enough to write line item estimate numbers. I can give a price as soon as I'm off the roof . Why waste time writing a estimate when a price is all they want. Now if they want a estimate start at 500.00 to write it and go up depending on complexity. Contractors are Professionals and must stop doing free estimates. You're a roofer act like it matters, because it does.

[@ca02ba]

That assumes you know what the insurance covers and what it doesn't

[@Casmige]

@BrianDennis7335 You? Are the problem…

[@christopherledbetter1009]

One man told me that most roofing companies are just "glorified pimps"!!

[@AliBaba-lu3gn]

Local Contractors Sponsor Local Team?? hahahahaahahahahah they coming from Arizona for gutter clean in NJ and they sponsor local Deli. dude plz Sponsor is not working in the roofing industry

[@jakim1360]

팔어라 비 고만 빨아라 악인 되기 취소 자유의지

[@rickcastellanos7512]

👎🏿

[@Evannn3]

Whats your best year in personal sales?? @Dmitry

[@debrafrogner]

Make them blue! That will sell better. 😂

[@TT-eo5xj]

Dmitry, Your examples are way extreme, very exaggerating. You choose yhe 1% of bad as examples.

[@Casmige]

The 1% are the exception to the fact that 99% of you roofers?? Are cucked Lee-Haight fan-boy shysters worse than pedovores because you-all end up ra ping the ENTIRE family.

[@TT-eo5xj]

Dmitry sounds like hed be a fucking headache to work for and as a client.