How to Sell Without Being Salesy-Sell Like Crazy

A portion of this video was sponsored by Google Ads Smart campaigns. Click here to learn more: bit.ly/2W8tO1d
Sales. It's a dirty word for some of you. Most of our experiences with "Sales" people are unpleasant. Sales has a bad rap. Because it's often perpetrated by people who use manipulative, high-pressure techniques and will stop at nothing to get the sale.
If this has been your experience and exposure to what it means to sell, then it's probably not much of a leap to assume you avoid selling at all costs. You know you need to for the sake of your business, but you don't want to feel slimy afterward. In this video, Chris is going to break down what sales is, and give you a different way of approaching it.
Chapters
0:00 Learn a whole new way to sell
0:10 Brought to you by Google Ads
1:26 What do you think of when you hear the word “SALES”?
2:16 You have to sell as part of your business
2:35 What does it (really) mean to sell?
3:13 S.A.L.E.S. acronym
3:27 Serve don't sell
3:59 Ask questions, resist giving advice
5:22 What are the best questions to ask a prospect?
6:19 Listen more, talk less
7:32 Empathize and focus on the pain-point
8:27 Summarize to demonstrate you're listening
9:49 How to close the sale using the “conditional hypothetical close”
10:30 How to make it easier for your prospect to decide
11:35 Summary
12:28 Recommended sales reading
Links to our recommended books: bit.ly/Books-Creative-Profess...
#sales #sponsored
Google Ads Smart campaigns, small business advertising, Smart campaigns
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Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster
Social Team: Elle Money, Alex Burlui
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[@jonatancordoba7984]

Let's take a brief moment to acknowledge the fact he's being sponsored directly by Google.

[@atharshah6575]

hahhaa I was waiting for this comment

[@Blackktyptonite]

Like a boss. Welcometo The Futur Marketing Ceo literally. Just wait till Jeff Bezos answers

[@woodwatch256]

😂i thought i was the only surprised fellow here

[@solomonnwabuoku162]

I trust the futur so much i hit the like button before the video starts playing

[@thefutur]

Appreciate it

[@napolunatico]

That's because you hadn't seen the Ad part.

[@alexanderrivera8072]

Same!

[@nicolephoebeanasco6384]

Same

[@cameronjenkins1994]

Thats what I did lol

[@SamirYasif1]

Chris is my hidden free online teacher/mentor for years. Absolutely improving my pitch and communication since I knew you.

[@Nodsaibot]

me too, mix his advice with Benjamin Dennehy and Alex Hormozi and you have a GOLD key to the world

[@IliePandia]

Apart from Seth Godin, Chris Do is the only person I know that can talk about sales and not let a bad taste in your mouth. This is a very big shift in how sales are done, and you'd like more salespeople like this in your life, helping you through your decision making process :)

[@thefutur]

that's a big compliment.

[@AdemirAlijagic]

YES!!!

[@4TheCreatives]

I love the point about sales is not telling someone what to do, but is informing them so they can make a decision. It is really about helping the other person by showing them how there is something that could solve their problem. Thanks for the gold!

[@scottkeita]

True, it makes such a huge difference in perspective...

[@JadeTrading]

Find the problem, sell the solution.

[@codydabest]

"Silence the advice monster" & "If is safe, it's a small commitment" are probably the two greatest nuggets of sales training anyone could ever get. Incredible.

[@zacharyk7006]

mindblown. I was helping someone through some personal problems a while ago and the SALES acronym was basically exactly the set of steps I used when walking them through the problem to understand it myself, then summarize it back to them, ask if that understanding was correct, and then move on to ask about the next bit. In the end I summarized back the whole problem from a 1000 foot view, and stated the solutions they already knew they wanted to take, but why they didn't take them ( fear / etc ). They were so grateful I'd done that and all I'd done in my mind was gained an understanding of their problem set.

[@thefutur]

well done Zachary.

[@AFMCarlos]

I like seeing selling as a way of teaching. Everyone has a learning curve to making a decision, people who sell guide them through that, we are teachers.

[@curtismcdonald6461]

Mr Do, I immensely enjoy your Expert Insights on Selling. I recently started watching your KZbin videos. - I confess that I envy your talent/charm along with your YT and podcast traction. You are uniquely talented, sir. Hopefully my envy will soon translate to helping small local businesses in my county to increase their weekly sales, retain loyal customers, and boost their customer referrals. - I’ve been a sales Coach/Director for 3 Home Improvement franchises. - I honed my sales and entrepreneurial skills within 2.5 yrs by reading 3-5 sales/ month then implementing those techniques at each of my sales appointments. - My sales evolution was exponential; I had 12-15 qualified sales appts, weekly. - Mr Do, I look forward to seeing more of your fantastic videos. I wish you all the success you can garner. Warm regards. 😃

[@GraphicDesignerStephen]

You know it’s going to be a good video when even the sponsored section provides meaningful information. Chris and the Futur deliver over and over again.

[@ambrose13br]

Never has a video recommendation been more timely, I was just getting finished with Michael Jada's excellent talk and now you guys drop this trove of actionable advice on us, the amount of value you provide with this channel is just ridiculous. Seriously, it doesn't even feel right to consume this amount of killer content for free, so thank you.

[@thefutur]

Thank you Renan. this would normally be part of paid course, but thanks to Google, we can offer it up to our audience for free.

[@loony5174]

I wish I could just pause my life and just binge all your videos Chris 🤣 Thank you for being born and doing what you do, sir! 😄🙏

[@thefutur]

I appreciate that!

[@jsdevtom]

Possibly, the most succinct, helpful sales video on the whole of KZbin.

[@thefutur]

Thank you so much.

[@ExoticCrickett]

This guys actually read our comments and also reply us, what a humbleness. You guys are example of what every big youtuber or channel should be like

[@thefutur]

Thanks 🙏

[@barbiefigueroa]

Chris is Cool, Likeable, full of wisdom and has this calm energy that makes you feel like pulling out your credit card and buying whatever he’s selling. What a class act to model!

[@thefutur]

Thank you. haha. operators are standing by.

[@MrYounis26]

My man Ikaku Madarame taking a break from soul society duties to help us to succeed in selling, respect.

[@biggim3265]

Love this thank you Chris, I read enough around sales to know that you are spot on, love that it's short and sweet too - great for busy people ......😀

[@eapelbaum]

@chris I've been following you for the past 2 years and this is the single most useful video in only 10 minutes. Socratic framework + labelling + consultative selling + expertise, everything together explained really easy and straightforward. Kudos!

[@thefutur]

Thank you. It’s something I developed to help other people understand sales.

[@abhijitbharadwaj5369]

I believe it's important to actually serve and not pretend to serve. In my experience, if you can't really care about a project, you're wasting your time and the client's time

[@thefutur]

people can smell it if you have an agenda. be genuine or don't do it.

[@abhijitbharadwaj5369]

@@thefutur absolutely true. Great video as always thanks!

[@demonicturtle5589]

Might be the only sponsor in a video I haven't skipped.

[@cyberth25]

Wow! I discovered your videos a couple of weeks ago and I haven't been able to stop watching! Keep it up!

[@JHJOwen]

Wow! Chris, you’re a great teacher. Awesome video and I love how you broke it down. So simple to understand and apply, thank you 🙏🏻

[@tuams]

Very well put! Thank you for summarising and putting the power in our own hands instead of some external reasons.

[@tookallyourmoney]

Putting all this into play next week for a perspective client during a walk through.

[@ProfNomis]

This was a great video, Chris. I love how you broke it all down. So clear and concise. Thank you 🙌🏻

[@thefutur]

Thanks Simon

[@trishamaecanoza7415]

Very timely, Chris! Thank you as always! 👏🏻

[@GrowWithWill]

6:25 -- listen more, talk less -- YES. You can sell so much more this way. A common mistake is to just keep talking and pitching your product or service when all you really need to do is truly understand what your prospect needs.

[@alecule]

Thank you Chris, this is quite a primer on sales without getting salesy (as you mentioned). I also liked that you've talked about the latin root of the word "decide" which made me realize why sometimes it's so hard to make a decision, because you have to kill something inside of you in order for something else to live. Cheers

[@birgitsmetana]

awesome video. love the acronym of SALES: helps tremendously to put sales into the right light.

[@thinklet7]

Chris, dropping gems as usual. True sensei!

[@Oluwatoyosi.A]

This channel is a real blessing

[@bigdamnhero2297]

You are simply amazing, the points you make are absolutely to the point and are often avoided by other speakers but what I love about you is how practical and straight forward your talks are, I've learned so much from you. Thanks for all your hard work

[@thefutur]

my pleasure

[@taciasoares2022]

Wow! Wow, wow. This was the single most helpful “how to sell” video I’ve every watched. Thank you so much Chris Do!

[@MrTAGBRASIL]

This video is great, it showed me that i was doing ALMOST everything correctly. My biggest problem was in closing the "sale". I was listening without making suggestions and interrupting the client, i was asking the right questions and the way that i was asking was correct (intonation & etc) but i was laking the most fundamental thing, the last act. Thanks Chris you helped me in a big way, as always!

[@thefutur]

Glad it helped! good luck. let us know how it goes.

[@totodomination6809]

Great video, exactly what I was looking for! Been looking all day for great value on sales like this one!

[@gabrielolagundoye8362]

Chris I've just watched this video, and I'm speechless about how priceless this content is, keep it up, you're doing great

[@thefutur]

Thanks

[@mpark1206]

Thank you. I needed this. My approach has been to try to quickly diagnose the problem on the spot without fully understanding the problem.

[@joepeezly]

I'm just discovering your channel and videos. Thanks for putting info like this out there to freely soak up and implement. I have a full-time job, and I can use all of this info in my work.

[@ciocolatta]

Fantastic video Chris! Thank you for sharing from your context. 🤘

[@1104opha]

Simply genius episode! Love it, thank you for sharing Chris

[@maxone007]

This is a huge one, Chris! It is like a bomb of a new understanding of sales. Thank you for the gems!

[@seanopenshaw]

Bravo! Thank you for this! Two years later, this video is still giving value and keeps on ticking!

[@victordabak794]

This is incredible After watching the first time, I had to get my notepad to start afresh. Thank you so much Sir

[@cliffbucag1128]

Easily the BEST and most HONEST advise I heard over several videos i've watched today.

[@louieestrivo]

I was wondering why this thing seems so familiar in some way? Then I heard you say "Chris Voss". Curiosity over. BIG LIKE Chris. Thank you for this.

[@creatorialz]

*We have to begin to do better as Creators and to think ourselves as people who are here to Serve.* Selling isn't _dirty_ , but your Approach to it might be. Selling a Solution that will help your Clients, Customers or Audience, is a Service. *Begin to Show up intentionally and with a burning desire to be of Service so that when it is time to have those conversations that lead to the Sale, you can do it from a place of Dignity.*

[@thefutur]

great POV.

[@shreyaspatil3748]

The futur is my religion

[@Wolph47000]

I really learn about design in this channel! Excellent!

[@jayrobles7125]

Great tips. Love the clarity of the information presented. So helpful.

[@TukundaneYonna]

Wow! You nailed it. Thank you for the book recommendations.

[@thebusinessmindset]

Solid video and advice. Thanks Chris!

[@gdking10]

THIS IS GOLD! I cant thank you enough!

[@ricardolongo5164]

This is incredible. Thanks alot for all this insight

[@AjGalloway95]

This is the best sales process I’ve ever heard. Unbelievable free information, what a force for good in the world!

[@thefutur]

Thank you Austin

[@anastasiaeast2283]

Amazing information Chris. Thank you so much for sharing. I’m loving your content!

[@AndresTheDesigner]

Fantastic video. Gotta rewatch it. Take notes. And rewatch it again.

[@thefutur]

Glad you enjoyed it! Please do.

[@johnleighdesigns]

Awesome thanks Chris - been procrastinating and putting off for too long jumping into working for myself in photography and video - technically and creatively I can do the work but its the business side that stops me I just need to roll sleeves up on this side of things its not my forte ive always been poor at blowing own trumpet but with no full time roles coming back to me and all the fake jobs out there I feel time better spent investing in myself

[@emersonvolkova6715]

Damn this was POTENT! Thank you for dropping this 🙏🏾

[@mustaphaghazali3943]

your content is unbelievably good, thx Chris !

[@thefutur]

I appreciate that!

[@erminkadic]

Fire!!! Years, thousands of hours of learning and experience packed into 13minutes - for free. Thanks for the vid, and for all this amazing content.

[@thefutur]

not totally for free. Google picked up the tab.

[@joeabuda]

brilliant as always... THANK YOU! really inspiring... 💜

[@binaljavia6583]

Thanks for this alternative take on SALES...I learned so much from this! 😀

[@danielhedu]

I'm happy for you that you are starting to get more sponsors :)

[@thefutur]

me too! thanks @Daniel

[@woodwatch256]

I do all the SALES abbreviation part, needed help with closing. But am proud as a new Father nonetheless 😂😂😂😂😂😂

[@AdemirAlijagic]

I really feel this way! I don't want to seel because I want to be a good person 😆 Thank you for making this video I learnt a lot from it!

[@miketaiwanwalkcity6355]

So clever guy! And well explained. To see and see again

[@mauricioariasg]

I know this is an old video, but I have to thank you for your amazing content. I'm a musician and I have learned a lot by watching them. Have a great day and thanks again to all of you!

[@thefutur]

Thank you. Glad to hear it was helpful to you.

[@AheartFixedInChrist]

another great learning..Thank you

[@iamusmanshykh]

This video is an absolute value nuke. Chris is eliminating all our fears of not perusing a successful creative business. More power to you man 🙌🏼👏🏻 #1bminus1

[@Chozennay]

When I tell you the timing for this was perfect!! 😭 God knows I needed this.

[@thefutur]

Perfect!

[@yeahworkingonit]

Mahn..I feel the same for every video they post

[@Chozennay]

ASHIL MP same!! I have pages of notes from them they’re great, lol!

[@paulirwin2678]

Really helpful info! thanks!

[@kokocipher685]

I’m learning so much, thanks for the vid.

[@ninghua5312]

Some people react over Why questions, they feel being challenged / blamed if you ask why, so yes it's a great question but need to be more careful using it.

[@aaroncushing]

Another home run from The Futur! Thank you!

[@thefutur]

Appreciate it

[@Hugkan]

This is an amazing video! Thanks!

[@krupalvithlani]

I first thought it would be phony video but I stuck till end because I am a fan and realised I am doing most if not all of this but I didn't know it's part of sales. I just considered it the part of design

[@thefutur]

You do this intuitively.

[@yourproductguy]

Its a perfect mix of Chris Voss Never Split The Different and Pre-Suasion by Robet Cialdini. Amazing video like always!

[@thefutur]

Glad you like it!

[@damagebrain]

The best channel for marketing my digital media tnks

[@genesisbuico8134]

Oh Jesus CHRIS, why are you throwing so much gold. I still need to buy some containers so I can save this content of yours lol. "I was searching for copper yet I found gold!" THANK U

[@thefutur]

support us when you can afford to.

[@169ester]

*furiously taking notes* God this whole video is so helpful!

[@SJDContactServices]

Very informative! Thanks Chris! :)

[@chadtarheel]

Chris Voss is the Boss. This is HOW to sell. 👍🏻 Combo of rapport and empathy is the only way to communicate and bring real value to the party. Effective marketing is the bigger bear 🐻. Get some Google ADS on.

[@MTJ_Africa]

Wow I didn't expect this video to take the direction it did on Sales. Brilliant. Will be coming back often to rewatch this one.

[@thefutur]

Glad to hear

[@2be1am]

Sending Gratitude for this video.

[@stfncreatormodeon]

thanks for all this helpful videos on your channel 🙏☀️

[@kellyjones9573]

Thank you, very infromative. keep me update.

[@jeen_yuhs000]

CHRIS THIS IS INCREDIBLE😍🤯

[@thefutur]

Thanks 😊

[@NZAgriculture]

Thanks Chris. Great reminders.

[@_muzg_]

Like these kinds of videos a lot. Please do more!

[@abdelsalammj8504]

Thank you for this 🔥🔥❤️

[@pabloquesadac]

what a great piece of valuable content! bravo! you guys are over the top...

[@Bands740]

Cool stuff, thanks for your teachings ❤

[@jamesglaschek697]

Awesome information. Short, sweet to the point. Thanks Chris.

[@thefutur]

Thank you

[@carlraetzsch]

Dope video. The closing nugget at the end was gold.

[@thefutur]

Glad you liked it!

[@mustaphanail2005]

before I watch it I know its great 💙

[@alfrembautista9916]

3:30 very valuable for beginners and pros👍

[@moziyahdiamond]

Great content and simple methodology to implement.

[@GH-sx6tk]

Amazing Content! I think I will bookmark this and watch it back before any sales calls or client meetings!

[@thefutur]

Awesome! Thank you!

[@denismalizani]

I just seen your video on Indy Mogul and it was brilliant. It brought me here to learn more from you. Love your style man.

[@thefutur]

Thank you. Welcome to the Futur