How to STAND OUT on LinkedIn with Darren Pallatina | SME Growth Podcast EP 76

In this week's episode of The SME Growth Podcast, Richard Buckle sits down with Darren Pallatina - a LinkedIn design expert to talk about his early life in the military and how he came to form his business, centred around the Microsoft powerhouse - LinkedIn. From creating engaging content to being a voice of authority in your industry - Darren discusses the lessons he's learned over the years and how LinkedIn can be a springboard for any business.
Chapters:
00:00:00 - Introduction
00:03:23 - Men's Mental Health Awareness
00:06:04 - Snapping Point and Leaving the Army
00:08:42 - Coping with PTSD and Emotional Stress
00:11:36 - The Issue of Men's Mental Health and the Importance of Talking About It
00:14:26 - Overcoming Self-Sabotage and Building a Successful Business
00:17:36 - Transitioning to Graphic Design
00:20:13 - Starting in Business: Working for Free
00:22:43 - Exploring Content Templates and Animated DMS in Canva
00:25:19 - Optimising Your LinkedIn Profile
00:30:25 - Building a Profile and Prospect Pathway
00:32:59 - The Evolution of LinkedIn for Business
00:35:38 - Building Authority through Content on LinkedIn
00:38:22 - Generating Work through Comment Engagement
00:41:00 - The Importance of Attention-Grabbing Colours on LinkedIn
00:43:36 - Outro
If you are interested in what Wellmeadow does, head to our website: ⁠⁠www.wellmeadow.co.uk/
#SMEGrowthPodcast #TheSMEGrowthPodcast #UKSME #SMEGrowth #BusinessGrowth #UKEconomy #UKGrowth #NewEpisode #Podcast #MentalHealth #MensHealthWeek #MensHealth #LinkedIn #LinkedInMarketing