How To Start A Clothing Brand If You Have $0 Dollars (Step X Step Guide)

If you’re starting a clothing brand you may have heard of Print On Demand. In this video we show you how to grow it with $0. Thanks to Gelato we take it one step further and share strategies that million dollar brands are using. Get Started: www.gelato.com/john
Throughout this video we share the nuts and bolts of what it takes to find your target audience, choose the best products and determine your pricing and marketing to help you grow your clothing brand. We then take you behind the scenes to a special event Gelato hosted in Norway, where you get to hear some strategies that helped print on demand businesses scale MASSIVELY!
Download the guides and grab the resources we mentioned in this video:
✅ Level up your art and get it ready for production with Kittl- bit.ly/Kittl-Designer
✅ Start your free trial of Shopify and get it for $1 per month: bit.ly/Free-Shopify
✅ Download the worksheets and guides we shared: www.ftgu.app/
▸ Connect with me on Instagram ✉︎
/ johnxsantos
▸ Follow the official Merch Store Build:
www.streetcrafter.store/
📝Follow Along
0:00 How To Start A Clothing Brand With $0 Step x Step Guide
0:40 Strategy To Finding A Niche Market
2:00 Utilizing Google Trends To Confirm Market
5:15 Selecting Products For Your Target Market
7:30 Creating Designs That People Want To Buy
13:00 How To Select A Print On Demand Parter
16:00 Getting Started With Gelato Print On Demand
19:40 How To Sell On Marketplaces with Print On Demand
21:40 What Price Should You Sell Your Products?
24:40 Increasing Your Profits
27:00 What To Look For In Product Samples
33:00 Promotional Tips For Your Clothing Brand
34:40 Launching Your eCommerce Store
35:40 Connecting Your Domain To Shopify
37:00 eCommerce Themes Free VS Paid
39:00 Activating Print On Demand On Your Store
41:50 Calculating Your Profit Margins
44:00 4 Powerful Features You Should Consider
45:30 Allowing Customers To Personalizing Your Brand
50:00 How To Fund Your Print On Demand Business with No Money
52:30 Top Print On Demand Sellers Share Their Secrets
*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.

[@mahmoudha4425]

Best Print on Demand Tutorial i have ever seen !

[@johnxsantos]

I appreciate you taking the time to watch and leave such a positive comment.

[@tamaraboo00]

John you’re the best! Thank you for always delivering awesome and helpful content!! ❤🙌🏽🔥👑🚀

[@johnxsantos]

I appreciate that! thank you for subscribing!

[@PaesanoPride]

Sunday Mass is a great example for a brand name in that niche. I think a lot of people will gravitate to a brand with the right name that speaks to them so a lot of thought should go into that

[@johnxsantos]

Perfect example, Hugo’s the man!

[@BCxptures]

I love everything Gelato has to offer. Now i actually just started my own clothing company about a month ago, getting everything finalized before ordering blanks. My question is, im all about quality and dont want to sell materials you can find at a hobby lobby or a michaels. I am looking for high quality, thick materials, does gelatos selection of clothing offer anything of quality? I see so many manufacturers and just scared to start dumping money on blanks to find the best quality

[@ShootersOnGo]

Dropping a comment because i am exactly like you. i am starting my own brand but dont want shit quality. i want nice thick hoodies

[@johnxsantos]

When it comes to the product Gelato has for apparel, they are a limited limited right now. However I was advised they are about to release a ton of new wholesale blanks that will give everyone options. So I am excited for that, at the moment they just have gilden, but their accessories and other upsell products are 🔥🔥🔥

[@realidadesyamortambien8289]

Hey John I am happy to find your channel, I have a new brand that I am working on it for the pass year, i have the brand registered in Mexico and I am just registering in the US I am all ready working in some products and samples and this video it really helps, keep it up bro, thanks

[@johnxsantos]

you're very welcome

[@rebeccatulpaharr4010]

Thank you!!

[@johnxsantos]

you're very welcome!

[@hamhamhooray]

Hey I was wondering if you could do a video with a $2500 start up budget

[@johnxsantos]

Great suggestion. I'll work on this!!!

[@customclothingmanufacturers]

Informative support from Riddle Apparel Clothing Manufacturer company

[@jstnrussell]

First ! awesome video man any tip for brand building and getting more sales but without running alot of ads , im a teen starting my own brand

[@johnxsantos]

Definitely ID the niche. then really work on what the man Hugo Byrnes talked about in his interview. Those 2 combined will give you the greatest impact.

[@Slim545]

You gonna need money to invest bruh lol starting with 0$ won’t be enough, you gotta promote your brand and that cost money,

[@JoinTheVictoriousVoyage]

Yo thanks man

[@johnxsantos]

I appreciate your support!

[@JoinTheVictoriousVoyage]

any tips for someone selling in person?

[@basharabdulah8505]

thank you for this helpfull content, can you please reduce the noise in the video and these over effects so we can focus more, thanks again

[@deeedwards5639]

Great video. I have been selling on POD platforms for a couple of years. My challenge is getting my products in front of the target market. I don't have any money for ad's right now. What do you recommend? I'm open to any and all recommendations.

[@YoKudi]

Hi John, I just considered starting my brand and I’m wondering what’s the best fabric and quality can I use that really stand up and what kind of prints. Thanks

[@johnxsantos]

Every wholesale blank is a little unique. When it comes to quality it's subjective. However 100% cotton is what you want to go with if you are doing print on demand. When you start doing blends with polyester they can feel softer, but when it comes to printing with DTG it can look faded. Choose the blank that will allow you to hit your intended retail price (and have a profit doing so). There are some t-shirts like streetcrafter blanks that run $10-12 while blanks such as Gilden, Bella or Alystyle will run you $4-8 for the shirt (and you can print with Gelato for the pricing in video). If you're resell price is $20-$25, then you'll want to go on the lower end. But if your resell price is 40-50, then source for something that will give your customers that value. Hope that makes sense!

[@Byrnzy]

That Sunday Mass bloke seems like alright fella 😎🙏

[@johnxsantos]

Such a cool dude

[@KeithBranding]

Hi John, do you offer a course which tailored for building clothing Brand with creating POD shop? Cheers~

[@johnxsantos]

We do and its FREE. join our community: community.ftgu.app/

[@caknelson2254]

.........Pause at <a href="#" class="seekto" data-time="1717">28:37</a>, you can see the "box" treatment lines where black color looks different than the non treated side...dtf or screen printing is best

[@johnxsantos]

that is the pretreatment, but does go away after the first wash. That is a downside though of DTG and if customers don't know, you may get complaints

[@BCxptures]

Also, where can i get the profit calculator? Not seeing the link in the description.

[@johnxsantos]

community.ftgu.app its available in the resource section of our community, along with a free training course on POD

[@nygtay56]

Where did you get the hoodie you're wearing? Is it a Gelato product?

[@johnxsantos]

it's not available on Gelato yet, but maybe in the future? For now it's available here: www.streetcrafter.com/products/streetcrafter-luxury-heavyweight-hoodie-limited-time-pre-sale?variant=45268355383592

[@ronney.yu07]

Printful vs Gelato vs Printify for clothing, please help. Idk which one to choose, located in Australia.

[@johnxsantos]

Gelato's got a good presence in Australia, and the brand owner in the video is using them for fulfillment. You should give them a try for the products you are designing.

[@liltriniboy12]

how you download the profit sheet?

[@johnxsantos]

we linked it in our free community here: community.ftgu.app

[@user-qf5gb2tz2d]

Ilov bro

[@johnxsantos]

Thanks for the love, bro!

[@irvgottiboss1453]

Can u help start up my clothing brand bro ? Please

[@Immortalking9]

I don't like to build a Shopify store. If I build my own website what's possible i faced

[@johnxsantos]

Even though most apps are built for Shopify. There is a way to manage and route orders using platforms such as Order Desk. It allows Gelato to pull your shops detail and route to customers. So all this still applies

[@Immortalking9]

@@johnxsantos thanks for reply

[@Nestosix]

New Merch Drop ! # bendtheelbow 💪 Looking for collaborations

[@johnxsantos]

Get it!

[@intistyles]

Canal español?

[@JoinTheVictoriousVoyage]

Tu hablas español? Jo hablas poquito

[@celestinomartis7711]

All bla bla bla No one talks about the expensive shipping costs for bulk purchasing

[@johnxsantos]

It is very expensive. Which is why print on demand is the way to go when you're just getting started.