How To Start A Personal Training Business | A Step By Step Guide

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Hello and welcome to or welcome back to Sorta Healthy--your spot for all things personal training!
Today, Jeff is talking about how to start a personal training business--and giving you a step by step guide to doing so.
Whether you're looking to open your own business in the future or are trying to get started, there are sure to be some helpful tips for your journey!
As a reminder, please remember to like this video and subscribe to the channel if you found this video helpful as it really does help us to grow!
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#personaltrainingbusiness #personaltrainingcareer #becomingapersonaltrainer

[@SortaHealthyTrainerEducation]

If you're looking to start a personal training business or website check this new video out: kzbin.info/www/bejne/rJWogZ9mhtqGgNU Thanks for the love and support guys!

[@jccoachingpodcast7517]

id just like to let you know that around 9 months ago i became a personal trainer because of you and your videos... now im transitioning to a private trainer with many of my clients, because of you.. again. Thank you for being the only well created and streamlined source for my fitness training journey. you've changed my life.

[@SortaHealthyTrainerEducation]

Honestly, this is probably one of my favorite comments that I’ve gotten! Thanks for the kind words and support! I really appreciate everything!

[@BattlestarGenesis]

how are you doing now?

[@jccoachingpodcast7517]

@@BattlestarGenesis doing good, still a private trainer and gained clients thru word of mouth. ended up taking a high level group training gig for extra cash on the side and spread my name out.

[@nailaaltaf3363]

​@@jccoachingpodcast7517❤❤

[@NyCzAcEpLaYA]

I'm literally just beginning my pt journey and I've been training people for free for the last 8 years. this is making things way less stressful for me

[@louie5237]

Dude all your content is so awesome. I love your honesty and direct way of providing the information. No fluff and sugarcoating. Thanks for the inspiration 🙏🏼🔥

[@SortaHealthyTrainerEducation]

Thanks so much for the kind words!

[@markalume6987]

Jeff, You are absolutely amazing🙏🏽 You are providing tons of value for new personals out there who are lost! Thank you so much Jeff, Keep providing value and helping out other people.

[@SortaHealthyTrainerEducation]

Thank you very much! We’ll keep doing our thing! There’s still lots more content that we want to make! I appreciate the support and kind words!

[@ojbd18]

Amazing work👏🏼 thank you for always sharing all this valuable info

[@SortaHealthyTrainerEducation]

Of course! Thanks for the kind words and support!

[@jamesvelasquez6398]

thank you so much for this video Jeff so helpful.

[@SortaHealthyTrainerEducation]

Of course! I’m glad you found it helpful!

[@aaronsamms2947]

I’ve only watched two videos of sorta healthy and I love him already! Looking forward to all the tips ima get from you!!

[@SortaHealthyTrainerEducation]

Thanks for your support!

[@zinbx]

I watched 3 videos and I'm hooked. All the information I'm looking for is on this channel. You just earned A new subscriber. Thank You Jeff

[@SortaHealthyTrainerEducation]

That’s awesome! I love to hear that! Thanks for the support!

[@rachelcasteel7348]

I love how straightforward and honest you are about what it take to start a PT business.

[@SortaHealthyTrainerEducation]

Thank you! We pride ourselves on that and it's always great to hear!

[@thebmanshow9746]

Awesome guide! I took so many notes. Thank you!

[@SortaHealthyTrainerEducation]

Glad you found it helpful!

[@OZ01209]

Glad I found this channel. About to binge watch all these videos! 😄

[@SortaHealthyTrainerEducation]

Thanks so much for your support!

[@manavbal4666]

I never comment on videos, but this is one of the best and most well summarized, value offering video I've ever seen. Thanks so much

[@SortaHealthyTrainerEducation]

Wow thank you so much for the kind words! Glad you found it helpful!

[@dianet2565]

Absolutely fantastic advice and support!

[@SortaHealthyTrainerEducation]

Thank you! We appreciate that!

[@ethanhartley6632]

That’s was really helpful, thanks man honestly

[@SortaHealthyTrainerEducation]

Glad you found it helpful!

[@EnTyceJackson]

Dam this video is one for one and all for all.. definitely a 101 on PT business, much appreciated Sir 🎩

[@SortaHealthyTrainerEducation]

Thank you so much! Glad you found it helpful!

[@taebond007]

I love your channel. Thank you so much. I am a personal trainer have been for many years, but this is so good to refresh my memory. I love how thorough you are. Thank you.💜🙏🏽🏋🏽‍♀️

[@SortaHealthyTrainerEducation]

You're so welcome! Thanks for your kind words and support!

[@taebond007]

💜💜💜💜

[@Lama78483]

This helped so much. Thank you! 🙏🏻

[@SortaHealthyTrainerEducation]

So glad you found it helpful!

[@donnies1458]

Keep on posting! You are inspirational 💪

[@SortaHealthyTrainerEducation]

Thank you! We’re gonna keep posting! There are still many more topics to cover!

[@charleschalres209]

Dude, you are inspiring 🎉

[@SortaHealthyTrainerEducation]

Thanks for the kind words!

[@brodvlogs3214]

Appreciate this video more than you can possibly think 🙏🏽 Thank you

[@brodvlogs3214]

I currently am training at my local park . Have 9 clients so far , been training for 2 months

[@SortaHealthyTrainerEducation]

That’s really good! You’re off to a great start! Keep up the hard work!

[@mp31wellness]

This was so helpful! Thank you!!

[@SortaHealthyTrainerEducation]

Of course! I’m glad you found it helpful!

[@glee2098]

Great information .Your the best

[@SortaHealthyTrainerEducation]

Thank you! I really appreciate that!

[@michelelima1078]

This is an amazing video for me cause I am studying for the CPT. It's a long path to do, but this video help me how to start my small business when I pass the Nasm exam. Thank you, Jeff! Keep crate more videos to us!!

[@SortaHealthyTrainerEducation]

Thanks for the support! Good luck on your exam! I’m sure you’ll do well!

[@cindyvieira5389]

Great work guys!

[@SortaHealthyTrainerEducation]

Thank you!

[@lowfatlowsquat4470]

Thank you, you're very helpful bro

[@SortaHealthyTrainerEducation]

Thank you! I appreciate that!

[@vincevalie876]

This answers just about every question I've had about starting. Thanks

[@SortaHealthyTrainerEducation]

So glad to hear that! You’re welcome!

[@vincevalie876]

@@SortaHealthyTrainerEducation I'm NYC based as well! Would be cool someday. Thanks again

[@whystretch]

Thank you. This is the first time I ever commented on a video. you're appreciated !!

[@MrCee718]

These videos are good…do you train too?

[@SortaHealthyTrainerEducation]

You are so welcome! Thanks for your support!

[@mistyschachter4173]

❤ thank you so much I will keep you posted on my success you are a true contributor to the way to set up a business successfully step by step I appreciate you and I will my respect and admiration will be shared for your ability to encourage an educate thank you so much

[@SortaHealthyTrainerEducation]

Thanks for the kind words! Best of luck to you!

[@chrismcloydcpt]

Now I know where i messed up in my journey thanks for your breakdown.

[@SortaHealthyTrainerEducation]

Glad you found it helpful Chris!

[@kingsG-ht1tg]

Thank you brother for your guidance

[@SortaHealthyTrainerEducation]

You’re very welcome!

[@thomasarillotta6518]

11/16/23 Viewing and learning; loved it!

[@SortaHealthyTrainerEducation]

Thanks!

[@fitpatricks4154]

look forward to learning

[@SortaHealthyTrainerEducation]

Thanks! Hopefully you find the content useful!

[@DivaQatar]

You are really amazing jeff. Thank you for you guidance, and knowlegde. I was remember i am a PT, FI, 2yrs back. Turn into Mobile training and now soon i become a Partial Rental Space. I always comeback to all your videos coz it helps me a lot. Your such an angel, hope you continue helping people all over the world. God bless you🥰

[@SortaHealthyTrainerEducation]

Thank you for the kind words and support! I really appreciate it!

[@DivaQatar]

🙏🙏🙏

[@albertolegaria2174]

Awesome explanation

[@SortaHealthyTrainerEducation]

Glad you liked it!

[@JGPT89]

This is fantastic, thankyou

[@SortaHealthyTrainerEducation]

Of course! Glad you found it helpful!

[@JD-hu3dg]

Wow you went all out on this one!

[@SortaHealthyTrainerEducation]

Haha thanks JD! We did!

[@billyhoelscher1649]

Hi Sorta Healthy Team! Thank you so much for your content. I'm a long time fitness enthusiast, though corporate people leader by trade, and am about to test for my NASM cert. I've decided to begin the shift into the personal training sphere and your channel continues to serve as my absolutely best and favorite resource. My fiancé is a Surgical P.A. and is also changing careers to become a holistic health and wellness coach. I'm sharing everything I am learning here with her and she loves it too!

[@SortaHealthyTrainerEducation]

That’s awesome! It sounds like you guys will make a powerful team! Thanks for the support and kind words!

[@IvanPerez-id4cl]

Hey Billy! I am currently studying to take the CSCS certification, however, and interested in attending PA school. I have the desire of creating my own virtual business, focusing on overall wellness, while including training programs to help with weight loss and overall cardiovascular health. My question to you is, what were the legal obstacles your wife had to overcome to become a wellness coach as a PA, considering all PA’s must work under a supervising physician?

[@coachjim4723]

Thanks so much for this

[@SortaHealthyTrainerEducation]

Of course! Thanks for watching!

[@vigneshg1267]

Thanks for the guidance jeff i also want to be an entrepreneur like you❤

[@SortaHealthyTrainerEducation]

Thank you! It’s a hard road but it’s worth it!

[@fitforfreelance]

This is business of personal training 101!!

[@SortaHealthyTrainerEducation]

I appreciate you saying that! Thanks for the support!

[@levelupwithleon53966]

Love you man

[@SortaHealthyTrainerEducation]

Haha thanks! We love you too!

[@husseinkarnoub582]

Thank you jeff for this info ! I will be a certified personal trainer from europe active in like a month and a half !

[@SortaHealthyTrainerEducation]

That's awesome! It's actually a really good time to get into the field. Good luck to you going forward!

[@husseinkarnoub582]

@@SortaHealthyTrainerEducation thank you , i really appreciate , i got a couple of theoratical and practical exams coming up , and i am working on traveling to europe for my new career ! And hopefully learning more and getting more certificates in the new future. Thank you jeff !

[@JonClinton]

thanks for the video

[@SortaHealthyTrainerEducation]

Thanks for the support!

[@grownatural6235]

Starting my own gym studio this march in India ❤ This helped tons 🙌😊

[@SortaHealthyTrainerEducation]

Great to hear! Keep working hard and it will pay off!

[@sifublack192]

Great advice and very thorough!

[@SortaHealthyTrainerEducation]

Thanks! We try to be as thorough as possible!

[@sifublack192]

@@SortaHealthyTrainerEducation have you ever done a video on people who want to ADD personal training to their list of services? I'm a martial art school owner looking to add 1:1 personal training to my list of services. Based on your videos (been watching them all morning 😉) I'm worried about either confusing my potential customers, or having the new service lost in the shuffle. Would love to get your thoughts!

[@SortaHealthyTrainerEducation]

Ive never done a video on that but it could be an interesting one! I think if you went about that the right way it could be beneficial! If the demand is there and you live in an area with disposable income I would definitely go for it. I don’t think it would be confusing to customers. I offer multiple services at my studio at it works out pretty well.

[@sifublack192]

@@SortaHealthyTrainerEducation Oh wow, it'd be awesome to get your insight on adding/marketing multiple devices considering it's something you already do! I've got the notification bell on in case you decide to do a video on it. 😉

[@carolynmcneil9338]

love your videos. Thanks for all the information. Do you have a mentor group for new personal trainers or do you just post informational videos here?

[@SortaHealthyTrainerEducation]

I’m not currently doing any mentoring unfortunately but I have in the past/will open it back up in the future!

[@rayshacordero4476]

I'm in group fitness and still got alot of value from this. Thanks!!

[@SortaHealthyTrainerEducation]

Awesome to hear! I’m glad you found it helpful!

[@FreakDaFunk]

Thanks bro

[@SortaHealthyTrainerEducation]

Of course! Thanks for watching!

[@stevenprince8282]

subscribed, liked, commented

[@SortaHealthyTrainerEducation]

Thank you! We really appreciate that!

[@maggiekay7426]

Can you make an updated video for at home training (clients coming to your home to train). The main things that I’m worried about it liability insurance. How to get it What will it protect (ex if they were to injure themselves and blame you could they sue and take house or something, will liability insurance cover)? Etc

[@SortaHealthyTrainerEducation]

It’s something I could definitely see myself doing at some point in time. That’s a complicated process though, and you’d likely have to talk to some local insurance agents about rider policies on your homeowners.

[@jh8203]

Hey Jeff! Thank you for all of your amazingly helpful info! Question for you…my NSCA membership includes insurance. Wondering if this insurance protects me while training in a client’s home?

[@SortaHealthyTrainerEducation]

Thanks for the support and kind words! Honestly, I have no idea. You’d have to check with the NSCA themselves.

[@illwiteboy]

You are a gold mine of info, I can’t thank you enough, have you considered consulting? I would love to be a part of that!

[@SortaHealthyTrainerEducation]

Thanks so much! And yes, I am not doing it right now but I will open my calendar at some point this year!

[@allanc3234]

Bro could charge for these informations you're a saint for this

[@SortaHealthyTrainerEducation]

Thank you! I appreciate that!

[@Yarmalate]

Thanks for this video, it's been really helpful. I've been doing some searching on SEO and what people look for. I have a couple of niches, helping people get out of pain, and also moving better for jiujitsu. Do you know how I can find out what exactly people are searching for in those areas? Is it possible to have more than one niche and market both? Thanks!!!

[@Yarmalate]

Not sure if I have explained that well... basically, I don't think that people searching for "personal trainer in my area" will necessarily be looking to get out of pain as their main goal

[@SortaHealthyTrainerEducation]

You explained it well! My only concern with some of those niches would be lack of interest. If you’re in a big city I’m sure there will be tons of people who’d be interested but it could be tough in a smaller town. I’d start here as far as seeing what people are searching locally. support.google.com/trends/answer/4355212?hl=en

[@Yarmalate]

@@SortaHealthyTrainerEducation much appreciated thanks man

[@vigneshg1267]

❤

[@SortaHealthyTrainerEducation]

Thanks for checking out the video!

[@yednah]

great video! maybe put a disclaimer somewhere so you don’t have to explain how you’re not qualified every time you talk about something outside of your profession

[@SortaHealthyTrainerEducation]

Thanks! We’ll probably do that at some point soon!

[@kittykat831]

I actually had a question for you about when you first started your LLC. You obviously worked as a trainer at a gym, but how could do you have any photos or information to put up on Google, reviews and such, or in the form of a website such as Facebook or Instagram? meaning when you worked as a trainer in the gym I’m sure they didn’t let you take photos. How did that affect your business when it started? Cause I mean… you would have experience but not that info. I am wondering how to honestly get around this when I have years and years of experience but no photos or reviews bc I worked for a private personal training company (well, two). I have also trained but off the books to be honest. Do you have a video on how to flip a business from under the table to on the table? 😂 (last part is a joke). Seriously wondering your opinion /experience with this, I am at the beginning stage but … not a beginner trainer (at all). Lol. Thank you!! ❤

[@SortaHealthyTrainerEducation]

Thanks for the support and kind words! When I was starting out I took pictures of myself training some friends and family members. I also had some of those same people leave me reviews as well. Luckily, in my case I had actually trained those people so those reviews were legit. Basically, as you sign more people on you’ll want to find ways to incentivize them to leave you reviews. Your best clients typically won’t mind doing that at all. Also, within a year of starting I hired someone to take some better pictures of myself training clients. That said, the pics of me working with friends and family were more than enough to get the ball rolling. Hope that helps!

[@ronaldbuck1667]

Question about Certifications: Are the Certs required? I have a MS in Health, Nutrition, & Exercise Science and am also a licensed PE teacher, is it necessary to go through those courses to be a trainer? I already have extensive knowledge and see the certs as an unnecessary hinderance. I'm not opposed to them, but if I don't NEED them, then I'm good with that. What would you recommend? Gratitude!

[@SortaHealthyTrainerEducation]

Thanks for the support! It’s probably only necessary if you plan on working for someone else and they need you to be certified for insurance reasons. If you’re planning on working for yourself, I wouldn’t necessarily bother. You certainly could still get a cert, but your knowledge should already be miles ahead of what you’d get with one.

[@ronaldbuck1667]

@@SortaHealthyTrainerEducation You're freakin Dope and I'm thankful I found your page. Much appreciated on the insight!

[@borisnovillo8594]

Hello Jeff Congratulations on such great content, it’s very helpful! I have a question I wonder what your advice is and if you can give me some advice. I was fired from my previous job for not signing a noncompete agreement. However I was not paid for my last week of work. I emailed them and they don’t respond. I was told that if I reach out to any of the clients I would be sued even though I never signed the noncompete. How if possible can I report and to who about not being paid? Or is that money lost?

[@SortaHealthyTrainerEducation]

I would reach out to them again and ask for it again. Is it a larger gym? Do they have a corporate office?

[@borisnovillo8594]

@@SortaHealthyTrainerEducation unfortunately is small studio so no HR or anything. I guess I wouldn’t hurt to try again. What is your experience with department of labor and industry? I was told to file an unpaid wages form? Also what’s your experience with suing for taking clients? Everyone in the field I talk to says it’s a long process and it’s more of a scare tactic? Again very helpful videos, learning a lot. Happy holidays from Virginia

[@SortaHealthyTrainerEducation]

I don’t have any experience with the department of labor or with suing anyone/being sued. I would definitely reach out again either by phone and/or email/in person. They definitely owe you money for any hours worked.

[@borisnovillo8594]

@@SortaHealthyTrainerEducation thank you for all the advice! And also again I’m really and enjoying your videos as well as learning a lot about the business side of personal training. Thank you and I look forward to many more videos!

[@Memento__Mori]

For anyone who is an experienced mobile trainer . What equipment is necessary to do it and what pro tips could you give someone who wants to begin mobile training?

[@SortaHealthyTrainerEducation]

You don’t need a ton of equipment! Start with some adjustable dumbbells, loop and long resistance bands, a mat and a stability ball. Maybe a TRX too. That should get you started and you can add as you go along!

[@natalierg5642]

What if I am currently working at a gym and in a few shorts months I want to do mobile training on my own? Should I do this and get an LLC., or should I train on my own, for myself while still working at the gym, and should I get an LLC. while doing that?

[@SortaHealthyTrainerEducation]

I think as soon as you’re ready to train at all on your own you should consider an LLC. All an LLC does is help to protect you if you’re sued, which you’d be sued directly if you were training someone on your own outside of a gym.

[@natalierg5642]

@@SortaHealthyTrainerEducation thank you!!

[@NicoleBermz]

What if you go around giving people unique business cards to sign up and exercise at a local park and just accept cash app for money? You’re just motivating them and helping them stay of top of their weight. Why would I need a LLC for this? ​@@SortaHealthyTrainerEducation

[@oorahcrazydog]

I have an idea of what I want for my niche and the name for my studio. Should I go ahead and get an LLC with that name?

[@SortaHealthyTrainerEducation]

Congrats! I wouldn’t bother with the LLC until you’re training the clients themselves. So setting up the LLC is the last thing I’d do. You may change your mind about what you want your business to be all about. The LLC is just a form of protection for yourself. You don’t want to have to create multiple ones if you don’t have to though.

[@shinemanaung4008]

If I have a nurse job,can I still do part time P.T business as my side job?🥺🥺

[@SortaHealthyTrainerEducation]

Of course you can! Training makes a great part time job!

[@kittykat831]

What about AAAI/ISMA? I have been making good money/working a lot using my certification from that program.

[@SortaHealthyTrainerEducation]

Honestly, I’ve never heard of that program. I’ll have to check it out!

[@kittykat831]

@@SortaHealthyTrainerEducation it’s a nationally recognized program, I’ve gotten jobs at two different ..kind of elite.. personal training studios with my certification from there and have been doing in home training with my certification from there. I also have recently taken the ACE course and I’ve noticed that ACE is a little different, I actually feel it made certain aspects more complicated and challenging then need be. Anyway I was just wondering. Thank you!

[@kittykat831]

@@SortaHealthyTrainerEducation I actually had a question for you about when you first started your LLC. You obviously worked as a trainer at a gym, but how could do you have any photos or information to put up on Google, reviews and such, or in the form of a website such as Facebook or Instagram? meaning when you worked as a trainer in the gym I’m sure they didn’t let you take photos. How did that affect your business when it started? Cause I mean… you would have experience but not that info. I am wondering how to honestly get around this when I have years and years of experience but no photos or reviews bc I worked for a private personal training company (well, two). I have also trained but off the books to be honest. Do you have a video on how to flip a business from under the table to on the table? 😂 (last part is a joke). Seriously wondering your opinion /experience with this, I am at the beginning stage but … not a beginner trainer (at all). Lol. Thank you!! ❤

[@BTheOP]

Would you ever do a video tour of your gym?

[@SortaHealthyTrainerEducation]

You can find a tour of our studio here: kzbin.info/www/bejne/j2asfqKdpMeMbas

[@BTheOP]

@@SortaHealthyTrainerEducation I want to thank you for taking the time to reply and help me on my journey this far. I’m a really big Sorta Healthy supporter and you’ve made my trainings and sessions so much easier

[@SortaHealthyTrainerEducation]

Thank you! That’s great to hear!

[@kristenness6034]

You didn't list NCSF as a good certification, is there a specific reason?

[@SortaHealthyTrainerEducation]

Honestly, I just don’t know as much about that certification. I’ll most likely be reviewing later this year though!

[@kristenness6034]

@@SortaHealthyTrainerEducation I asked the question again in a different video... You can ignore it 😅 Okay that makes sense! For a minute I was worried since I haven't seen many reviews that it wasn't actually a great one... Although before purchasing it I read a lot about it... So... Unnecessary anxiety!