How to Succeed as a Non-Technical PM by Spotify's Product Owner

[@InstaTeacher]

I studied English Language Linguistics, during my studies I dabbled into Quality Assurance job. In that position I really learned how a development team works and how to work with a PM and designers. Naturally, 3 years later I moved to Product Management. I think doing Quality Assurance is a very good stepping stone, as well. I was not a technical person in the past, and I'm not technical at the moment either, but I learnt to understand how the systems we have work, how they relate and I understood the impact of each decision. The speaker hasn't mentioned much about importance for a Product Manager to understand analytics to be properly able to measure the impact and performance, which I think is one of the crucial parts of the job.

[@shortiezgame]

Me too!

[@chisomjennifer8196]

Exactly, QA helps you understand how the system works

[@fookiebear1]

this video basically answered all my concerns about PM. if you ever see this, thank u Jori ily

[@priyanshusharma4843]

Kknn गोली

[@srikanthjnr]

This is hands-down, one of the best product management videos I have seen in recent times. Great breakdown of your day-to-day experiences in simple terms, no loaded big business terms. The fact that you come from a non-tech background really highlights and elevates your product management experience in a unique light but for everyone to understand in simple terms.

[@BellJori]

Thanks so much! I'm so happy this was helpful.

[@CS-yc6qp]

I’m interviewing for a apprenticeship role at my job and felt skeptical for not having much technical background but you are a voice of confidence, thank you for sharing 😊

[@zeinabibrahim]

Loved it. she explained everything in details and addressing the main issues while providing the solutions. Was really helpful. As a non tech pm as well I’m so proud of you hun ❤

[@ProductSchoolSanFrancisco]

Glad you liked it

[@ayeshasal4760]

You are honest. Normally, no one expects PM's to know how to code but just understand how different components work together, bring creativity, structure, and the voice and needs of those they may not directly want to interact with. Knowing the techncial capabilities and the limitations is definitely a plus. What you described is a common challenge from anyone coming from a non-development or engineering/infrastructure background. You pushed through it learning along the way and now speaking about it. ✌️

[@hxvideo]

This is a very useful intro to the PM; I'm also coming from a non- technical bg, and am facing similar challenges, your story is very encouraging!

[@ProductSchoolSanFrancisco]

That's really awesome to hear!

[@BeeHalo]

Great career storyline! Product School-- during any Q&A sessions please remind the presenters to repeat the question.

[@vakarthi4]

or handover the students a mike.

[@ProductSchoolSanFrancisco]

Noted!

[@irenalam5601]

Absolutely loved this Product School session. Really appreciate her transparency and encouragement. It definitely opened my eyes to different perspectives and methods toward being a great PM.

[@ProductSchoolSanFrancisco]

The PM journey can be so varied, it's important to showcase lots of aspects to it so we're glad you enjoyed it!

[@chellakumarpm1443]

Very informative and Jory's humility and openness adds a lot of confidence in budding Non-Tech PMs like me.

[@ProductSchoolSanFrancisco]

Great to hear you identify and it helped you!

[@cherilsurejjayan]

Very informative for ppl who aspires to be PM coming from nontech background. Most of the points discussed really clarified on how to look PM from a different perspective. 🙂🙂

[@basstrainee]

I have a question you guys. Do you use PPT for Story board of website or app planning on? And is that a important role of Product manager or designer's R&R? Actually product management is not defined clearly in South Korea so that we, PM also is doing SB for website or APP. How about your country? And like this seminar, Product manager's definition is not determined in common every countries but I want to know what your countries' PM is doing for a project. Thank you so much for an answer and video.

[@bluemoon1972]

Thanks for this great video! As a graduate student in Villanova University's Agile Management program, I've learned quite a bit about product ownership, and am expanding my education into product management now as well. This has been very helpful as I have an instructional design background with light UX, wireframing/front end development, persona creation, and customer research skills, but no hard technical background.

[@sandeephadole4242]

This was very nice session and cleared the myth of requiring the tech background for the PM Role. one suggestion ..question asked by participant not clearly audible in the video.

[@_kayphil]

I enjoyed the talk. The video quality however is not great. I can't see the text on the screen.

[@buckstraw925]

Hmmm.... I think a Product Manager can quite easily point to the development of a product in order to demonstrate a portfolio. It is actually far easier than for a developer to show what they've done. One other thing to point out is that the role of Product Manager isn't new. It has been around for decades. It is a role in a phase of being redefined though which I think is what the presenter was communicating. Overall, a very nice presentation particularly for non technical people aspiring to be a Product Manager.

[@abhay26dh]

Really nice session. That "thanx guys" at the end could cause people to fall flat. Thank you! :)

[@phingers1969]

You really need to give the audience a microphone to ask their questions or make comments. Maybe you've done this in more recent sessions?

[@theecon867]

Can you move from sales to PM?

[@ProductSchoolSanFrancisco]

Yes you can! We have loads of great videos about transitioning into a PM role! Check out this clip to get started 👉 kzbin.info/www/bejne/gH2zlXdjirBnqJY

[@ChiokeMcRae]

This was really good. Thanks

[@iampetrunin]

Very motivating speech, thanks so much!

[@HarsivoEdu]

Made my day :) thanks. It's valuable info :)

[@ProductSchoolSanFrancisco]

Glad to hear it!

[@ahmedodufuwa9792]

great insights!

[@dibrahim08]

She really did stumble into PM and was lucky to not have any technical or real solid foundation background. This is not the case now.

[@timurmukhtarov8462]

This was great! Thank you!

[@ProductSchoolSanFrancisco]

Thank you for watching!

[@tatianapodvysotska3283]

amazingly encouraging, thank you!

[@ubinemj.2550]

Awesome 👍

[@ProductSchoolSanFrancisco]

Thanks 🤗

[@matr4724]

What this means is that you need luck in your professional life to enter world you were not supposed to be part of to start of with :) Good on you hehe

[@tustak]

Non-technical Product Managers are the worst. Glorified administrators ... Either be a subject matter expert or be a sales man. Everything else is just middleware!

[@shreyanmehta6999]

display thumbnail and title and video are not exactly what it means like

[@samiraz2678]

Annoying that she doesn't repeat the questions..

[@Stayinflo]

Not really a true Chicagoan - as revealed by the love for "deep dish"

[@BellJori]

And now as a New Yorker...that deep dish doesn't hold a candle to NY Style pizza :P

[@-Floydimus]

This video is more of a career counselling session. Not much to learn.

[@devinmickey8125]

Nothing much learned here folks, just that she is non-technical and she was honest about it.

[@ProductSchoolSanFrancisco]

That's still quite a lot to learn :)

[@kurtcampher4716]

Are you serious? I have a list of 20 points that I'm going to use. Next time press play.

[@MoGoda1]

@@kurtcampher4716 what are those 20? :)

[@kirav8051]

More than 10 mins only talking about how she became a PM🤦🏻‍♀️

[@beca961989]

I actually appreciated that, as all the other PMs I've watched have not had a direct track into Product Management; rather it's a journey. That shows that there are so many ways and things that build you up before coming or "stumbling" into a PM role.