How to Talk About Price or Budget Using Price Bracketing

How do you talk about the price of your services? What is price bracketing? Why should you say a price before you show a price?
In this video, Chris Do talks about the importance of why should say a price before you waste any time creating a proposal.
Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: ftris.me/oTTC
#PriceBracketing #PricingCreativity #PriceAnchoring #TheFutur
Pricing Creativity by Blair Enns
www.winwithoutpitching.com/pr...
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Host- Chris Do
Cinematography- Aaron Szekely, Mark Contreras
Live Editor- Erica Pead
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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

[@thefutur]

Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: ftris.me/oTTC

[@ZackDelieu]

How can I go to these type of classes

[@nathanwright3956]

I already know my game is gonna go to level I previously did not imagine. Thank you.

[@SuperDennis1271]

It would be interesting to see Chris help a designer to land a client in real time, maybe telling them what to reply in their emails and breaking down what gets said. Awesome video as always!

[@Dextension_]

That would be the most interesting thing to ever see, I was already thinking about how it looks like in real life

[@Emotioneler]

I have been thinking the same!

[@Emotioneler]

For me personally, just selling a website/app to a client would be interesting since it's my line of work. But any creative job would do because it would be applicable to multiple situations

[@gettingthere007]

would love to see this!

[@dashkadam3146]

Great Idea! Reminds me of MTV's Wanna Come In? dating show from early 2000's where the "stud" would guide the "geek" on what to do while on a date.

[@jdanielortega]

The Futur is a content mine gold, as always

[@mohamedalsharweni1974]

Bracketing is giving a range of price, the highest point is your anchor and what you should say first. The key here is not to sell, but to frame your client's prospective, and let them pick the price (which is probably gonna be high since you used anchoring with the highest point) then work around this high and profitable territory you just created to close the deal. That's what I got from these 7 mins..

[@thefutur]

You got it

[@AnaMarcu]

I am slowly starting to get it...after watching these videos for about 3 years. I think the the hardest thing to get is not what to say in those moments, but the state of mind/confidence you need to be in those moments. Than, the words come out naturally, ❤️

[@thefutur]

Yes. The words will come when the belief is there. Are you going to stop watching now?

[@AnaMarcu]

Of course not Chris! There is always some nugget of knowledge that I am discovering in your videos. But for someone who has binged watched the channel for a while, I do sense some degree of „upcicling“ of your business content. I wish there was less ABC and more real live cases and examples.

[@thefutur]

more real live case studies huh? okay. you want to come on the show and talk to me?

[@AnaMarcu]

The Futur alright Chris! Let me figure out a couple of things first. I will write you on Facebook messenger when I know more about what questions I want to ask and what is the best way to do this logistically. Thank you for the opportunity.

[@corbinstack]

@Ana Marcu - having a killer portfolio, draw dropping skills and 10+ years experience doesn't hurt either ;-)

[@linoramalho2291]

2:05 "Because you want the client" "You're making it look like you're helping them" That lady hasn't been following you for that long xD how I laughed.

[@thefutur]

hahah. those in attendance didn't know much about me before they came.

[@linoramalho2291]

The Futur hopefully I’ll be able to attend one of your workshops when you’re back in Europe. Cheers

[@ArmadusMalaysia]

I like how you're teaching every designer to raise their price. You're increasing the market value for all of us this way, and we can only increase it if we do it together and say no to low prices.

[@juangermano8179]

How long was this talk? This video is only 7 minutes and the guy came out with a hell of a lot of vualuable information for everybody. Can't imagine what it would be like to be in front of Chris for a hole hour. You'll leave the room wanting to sell logos for 600k.

[@thefutur]

2.5 hours

[@daniel.sandoval]

@@thefutur put the rest out!

[@JAYFULFILMZ]

You’ll leave the room knowing your WORTH

[@aurelianspodarec2629]

@@daniel.sandoval Did you find the rest of this video?

[@world_changers]

😂😂😂 I kid you not, I'm beginning to wanna 10x my initial pricing for consulting services

[@AstenRegisTheFlipside]

More videos on this subject please! Excellent video!

[@Nathepcrun]

This is insane, coming back to see this again after 2 years.This had helped so much in running my own business. Come back to see this at a different point in my career, it still helps me growing. Thank you Chris and the team.

[@thefutur]

You're very welcome

[@heladioadame8025]

Thank god for the futur. If entrepreneurs don't think were worth this much then they can go do it themselves. Creatives have been led to believe that what we do isn't worth much, the problem is many of us bought into it and now we have this issue with pricing out our services. Trust me if we aren't worth this much then the most successful companies in the world wouldn't pay this but they do because we are! =)

[@TravisTraps]

Chris Do might be my favorite person on KZbin... zen master!

[@thefutur]

Aww. Thanks.

[@TravisTraps]

Thank you for the knowledge bombs! Love not only the design and business insights, but really enjoy the philosophies, mindsets, and approaches you take towards life. Have a great weekend Futur family!

[@thefutur]

you too trav

[@cuang7413]

🤣🤣

[@techyjho]

I can relate on what you said at around 6:25. When you said you got excited and maybe built something (in your head) that the client might not even need. It's a habit that I have whenever I am introduced to a project. My brain automatically thinks of some features that I might put in the project. It might be a good thing at some instances but I'm guessing not in this kind of scenario. By the way, thanks again for this Chris! Excellent video as always! :)

[@thefutur]

You're very welcome!

[@Ocpainters]

Chris Do, i’m a painter by trade , it’s been 3 months i decided to work my own leads & grow from there . I love helping people i don’t look for a sale profit i bring value to them . i’ve been following you close to a year. Today was my legitimate estimate using your technique especially this one on this particular video. i just close my estimate with my client anchoring with a higher bit and he came down to my charge . THANK YOU CHRIS

[@thefutur]

Amazing. Congrats.

[@mjmulenga3]

I used this yesterday and legit got twice what I'd have dared to ask for in the past. 😨🥳🥳🥳

[@umar5242]

You, Sir, are worthy of the Designers Mjolnir!

[@twistandtoil617]

You are a Chris Voss fan never spot the difference I keep coming back to the book it's like I already did it

[@thefutur]

I hadn't read Chris Voss' book at this point. Only in the last 2 years.

That gave me confidence. Love to see those kind of content.

[@doddybening9103]

The Magic starts from minute 6...That is an AWESOME negotiation!

[@franklyrahat]

I'm a genuine human being - Master Do

[@jumpmanyang3117]

Chris is a genuine businessman. this is exactly what God wants you to be. do what is best for your client!

[@ChrisEllinas]

Chris is so amazing at role-playing. 😊

[@thefutur]

thanks. people like the role plays.

[@ChrisEllinas]

Yes, and I'm happy about that! Because I found them 10 times more helpful when it comes to proving a point 🙂

[@blacksableza]

I can't wait to meet chris in real life. This guy has been my mentor for two years and it just keeps getting better...Long live the futur!

[@pahuana]

I'm glad to see people older than me taking your advice Chris, sometimes I feel like I'm too old to start all over, even when I have a lot of experience I feel like being old is some sort of a crime on this industry, and I'm only 35.

[@thefutur]

you are only too old when you are six feet under. don't wait. but it's never too late.

[@pahuana]

@@thefutur Wow, that answer went deep into my chest. Your thoughts are always helpful. Thanks!

[@samirelzein1095]

Just used the bigger number 1st today. Anchored that one and got it

[@hipsternihilist3928]

Amazing that this info is free; can only imagine what you get if you join

[@SamuelKamugisha]

I really love this.. Starting with the big figure first in the price range is GOLD.

[@RangoIcyCresent]

I keep coming back for these type of session, and dang they're awesome!

[@paulirwin2678]

Brilliant video! Knocking it out of the park this week guys!!

[@JohnBeatty]

Chris Do! Boom!! Mr. Smooth!

[@Kloudhandz]

Such valuable info! This topic is very interesting. Thanks!!

[@pauldimalanta]

Subtle, yet powerful. Thank you.

[@jeffreysantana2934]

6:25. Gold, Thanks Chris!

[@LeoPlaw]

I wish I had found you years back! I've listened to so many other sales / negotiation experts, with their explanations and stories seeming like an eternity in comparison to what your videos deliver in under 10 minutes. I think the fact that you role play with the people gets the message across on point. The key is, I believe, you allow in the role playing, people to make their usual mistakes (those that most of us make) and then back it up and play it again as it should be. The idea, the knowledge goes from abstract to something one can identify with... learning from other people's mistakes.

[@RodrigoTasca]

Totally agree, I find in these type of situations is where we as the students get the most value from. It's like watching a Gary V keynote I just skip to the Q&A because that's where all the meat and potatoes are at!

[@thefutur]

you found us now, so there's no point in looking back. glad you did though.

[@LeoPlaw]

@@thefutur the rueful comment was because, in the past, I was working in digital design / web development and struggled with many of the things your channel covers and provides clear solutions for. However, I've moved on to a different creative field, that of Fine Art, but, there is still much that is relevant to what I now do. So, yes, I'm looking forward and set to apply what I'm learning from you. Thank you!

[@labanlefleur1512]

Man this info is truly priceless! I am really grateful for what you guys are doing!

[@ichariathairu5510]

Amazing..........Amazing Video!!!! Needed to watch this, thanks alot!!!

[@wisemindsclothingco]

THIS IS GOLD!!!!! Gotta do this with my clients.

[@Abhishek.Saini28]

Thank-you so much Chris for providing such great value. I shared this with my seniors also.

[@nnm1192]

This is gold. Thank you

[@lucasmoreno5330]

Love the idea of saying the higher amount first to get the client to concentrate on this rather than the lower number.

[@RodrigoTasca]

Yea I'm going to start doing this one myself, that 300k is still stuck on my head.

[@afreenj5697]

The best advise and scenario, laid out! Definitely going to try this out.

[@Infinitefire715]

All the videos are so interesting and informative. Love the way how they role play real life examples it makes it so interesting and easy to understand

[@computerlab8870]

I've been searching for the full video for year.

[@thefutur]

look on our business of design playlist. sometimes, we don't have the full video here.

[@zerpakia]

It was awesome to see those people thanking Chris at the end, I would definitely *try* to give him a big hug because of how much of a great mentor he has become for me. Greetings from Venezuela folks, I love your work, wish I can meet you guys IRL someday and hang around talking about problem solving, people, money and doing crazy stuff!

[@thefutur]

Thank you. Hugs.

[@NZAgriculture]

That is such valuable clip!

[@xpansionteam1537]

Absolutely BRILLIANT content.

[@MiguelAlmenaVisual]

Major Law of Reciprocity! So much good Karma coming back to you for the value you give! Thank you! 🙏

[@thefutur]

thanks Miguel.

[@mahinhassan8601]

Gonna try it. Hoping for the best!

[@genielycruz485]

You're amazing, Chris! Thank you

[@thefutur]

thanks!!!

[@CREDOMALT]

Once again, really useful and something I’m going to keep in mind as I’m moving forward 👌

[@HavikenHayes]

Big number first. Got it. Thanks!

[@pookeyblow]

More! Learned a lot!

[@ray3040]

you are the best, hands down! Thank you! 🙏🏼 This was amazing!

[@thefutur]

Thank you.

[@kitmuntham7130]

fantastic tip!

[@mmazz414]

This is the perfect way to start my Thursday... Thank you Chris!

[@hadzirs]

in Malaysia thursday is about to end in 15 minutes. TGIF. and tq chris.

[@metalrose313]

This video about pricing is amazing, same with all their other videos that talk similar around this topic. This could really help me when I talk about pricing to my clients in the future.

[@elDebyr]

This is gold! Thank you bro!!

[@tristanking6684]

Woah I loved this , loved the part of not selling.

[@kaygeen4548]

Amazing! I took off the budget question on my intake form a while ago. I need to practice this for my next call!

[@brinardtalks]

My gosh this is GOLD

[@martingregor6718]

One of the best videos I've ever watched from the futur, such good information

[@gettingthere007]

Really good nuanced content. Saying things others coaches/thought leaders dont say.

[@fongthao2478]

Like many other videos, watched this more than once! Great job!!!

[@thefutur]

rinse and repeat til it makes sense.

[@ruzaqir354]

Omg this works like a charm

[@RodrigoTasca]

So good I had to watch it twice!!!

[@thefutur]

Thank you. Thank you.

[@IanEfford]

This video had a lot of helpful tips in it! Awesome video to start my Thursday.

[@thefutur]

Thank you

[@kailotus7508]

Chris Do is my spirit animal. Thanks for all you do!

[@AriVovp]

the art of hustling

[@ryansnaadt]

great tips!

[@christopherjames5136]

This is pure gold. It's a much genuine down to earth approach to selling than other aggressive sales video channels I see. I subbed!

[@missme1199]

This is an amazing human.. very informative and useful video.. thank u

[@leone510es]

This is amazing!

[@mike330i]

One of the best videos I've seen on pricing your service. I love the no sales approach.

[@MrNikArt]

This is just amazing. The amount of energy and positivity this guy can combine and output is unbelievable. Thank you so much for the inspiration and knowledge.

[@tubemusix789]

Good Job Chris, thanks for sharing!

[@thefutur]

my pleasure.

[@EmittSOG]

Wow.... Brilliant!!!

[@voltairepabustan]

Love the message and energy. Thanks for sharing this!💰👍

[@thefutur]

Thank you

[@tracya.schneider7698]

I love your genuineness! That is the only way I can be...I just haven't been able to talk about my value and my fees....but I LOVE that you also offer other designers. I am goin to need to find people I would want to recommend.

[@cesarv.6365]

Chris Do, your videos are very educational and inspirational to me. You provide so much value in this channel. I am a freelance web developer and this video has given me an idea of how to sell to clients. Thank you so much!

[@DzignrGrl]

Even though it is morning, Chris has already made my whole day with this video! Super brilliant!!!

[@thefutur]

yay!!!

[@nemotak]

Oh this one was gold, thanks Chris

[@thefutur]

Thank you.

[@JahmarleyGrant]

Master sensei please continue...

[@marcgosselin945]

YOU'RE GOOD! great content. just discovered this channel not long ago. can't stop watching

[@thefutur]

Welcome to the Futur

[@qooqoo2393]

Pure value!!!! 100%!

[@seancastillo8869]

Thank you Chris this is an awesome video

[@thefutur]

You are very welcome!

[@jonathanjohnson7636]

Definitely the Responsibility level is High!💰

[@DFFRNTWRLD]

AMITABHA! Give thanks for these gems.

[@tomhilado]

Awesome! Thanks for featuring Joe on this one. I love that, seasoned as he may seem, he's still learning.

[@thefutur]

he was great.

[@imbatman5428]

amazing tips, thanks chris

[@thefutur]

You are very welcome!

[@smepable]

It is just so fascinating to listen to this guy talking, he has so much confidence and he could talk probably about anything, I would listen on and on...

[@gabbbbbz]

Chris I hope I get to meet you someday! YOU'RE A LEGEND! A Real Inspiration!

[@thefutur]

thanks Gabriel.

[@MrDeerJr]

Genuine appreciation for the channel and the content you provide. It's a rare to see such a great intention put to reality with super useful content. Now I feel like telling about The Futur literally to everyone haha - you made it happen

[@thefutur]

please do. we want to grow the channel. tell all your friends.

[@samanshp]

Great one

[@ajjames9065]

Thank you for the incredible insight!

[@thefutur]

You are very welcome!

[@Jzguan]

How I wish I can join this kind of seminar . Damn you are legend

[@BuckBowen]

Incredible.

[@farihaferoze3551]

this is really good Chris. I'm working as an architect/ problem solver in a developing country, where people build their homes from a contractor. They think they can not afford an architect. But when they do appoint one, they are very calculative about if the architect is trying to rob their money for some lines on a sketchbook. Learning how to deal with clients from you is very helpful for me.

[@thefutur]

Glad to hear.

[@gorillagorilla5929]

Why don’t we have such practical approach in our MBA classrooms? This is so much better than the theory

[@thefutur]

we are here to fill the gaps in education

[@CelineAdobea]

interesting that this came up again in my recommended! perfect timing ⚓️

[@thefutur]

Oh wow!

[@cedric_ly]

So much value in such a short amount of time! No wonder your name is Chris Do and not Chris Don't. Jokes aside, thank you so much for all the effort and amazing content you and your team put out there! You're like the big brother I never had hahaha