7 Keys to Lead Generation & Sales Prospecting for Business Development and B2B Sales

Learn the key strategies to lead generation and sales prospecting for B2B sales and business development. Join the Ultimate Online Sales Masterclass Sales Legacy or Watch our Free 1-Hour Training: www.saleslegacy.com/
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0:00 Intro To 7 Keys To Lead Generation
01:03 Tip #1: Send 75 Cold Emails And Linkedin Messages Per Day
02:11 Tip #2: Write Like You're Writing To A Friend
03:18 Tip #3: Don't Share Too Much Information In Your Outreach
04:04 Tip #4: Have A Clear Call To Action
04:53 Tip #5: Follow Up
05:58 Tip #6: If Something Is Working, Double Down
07:32 Tip #7: Have Fun
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Lead generation is one of the most overlooked skillsets you can have as a sales and business development person.
If you can't get meetings with your dream customers, well, you don't even have a chance to sell anything!
I'll be showing you the 7 key lead generation strategies you have to know if you want to flood your calendar with new meetings every month!
1) Send 75 Cold Emails and LinkedIn Messages Per Day
When you're doing any sales prospecting to generate leads, send about 75 cold emails and 75 LinkedIn messages per month. These platforms have limitations on how much you can send per day without getting penalized.
2) Write Like You're Writing To A Friend
For your cold email and LinkedIn messages, make sure your copy is written as if it were written to a friend. If you want success with lead generation, avoid corporate speak.
3) Don't Share Too Much Information In Your Cold Outreach
The only goal of a cold email or LinkedIn message is to get a meeting with your ideal customer. Hyperfocus on that.
4) Have a Clear CTA (Call-To-Action)
At the end of your cold email or LinkedIn message, make sure you have a clear call to action. In most b2b sales prospecting and lead generation, this usually means booking a meeting.
5) Follow Up
If you want to schedule more meetings with cold email and LinkedIn, make sure to follow up at least 2 to 3 times.
6) If Something Is Working, Double Down
If a lead generation channel is working well for you, double down and scale your efforts. This means that if your cold emails are working, find more prospects via cold email and scale.
7) Have Fun
Lead generation and business development can become tedious. Find ways to gamify the process and celebrate your wins.
--
Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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#leadgeneration #salesprospecting #businessdevelopment

[@patrickdang]

Ready to start and accelerate your sales career? Join the Ultimate Online Sales Masterclass Sales Legacy OR Watch our Free 1-Hour Training: www.saleslegacy.com/

[@ADjannusHD]

This video is a wake-up call. i thought 10 emails/day was enough! Let's goooo!!

[@ezeuba001]

I will help you with 80 emails/phone number and LinkedIn profile link for a small fee. I'm a data entry freelance

[@william_SMMA]

Me too. 75 is a laughable amount and you'll barely have time for anything else Unless you have a team of 10 - 15 people to handle your actual services, prospecting, project management etc And the headaches from all those clients would be insane lol

[@arkojitkolay2414]

Haha i know it's a year late but Gmass allows you to send 1900/day so that's just the minimum. Imagine if you could have 6 emails and put Gmass in all of them.

[@searchbug]

What a wake-up message this is for everyone involved in sales. Lead generation is the bloodline of the sales industry. By consistently generating high-quality leads, businesses can maintain a steady flow of potential customers, supporting expansion and profitability. Thank you Patrick!

[@stellamarizastrero3805]

Thanks for this, Patrick.

[@douablinbenjamin]

This video never goes out of date! Always top-notch content Patrick!

[@AgencyFastTrack]

Patrick Dang, great content on lead gen and prospecting! Love how you explain things.

[@djae6083]

This is an awesome video - Thanks Patrick! Much appreciated.

[@keithstewart511]

Thanks. useful and having fun is right.

[@tionefinau6940]

Thanks for the tips! Definitely need to write more emails as if I was writing my friend.

[@LummyLummyLum]

Gotta make the process of trying fun! Well said!

[@trinhhaiyan7026]

Thanks for all of videos about BD. The scope of BD's works is dubious. You made them become easier and simplier ^^

[@rohanjadhav3511]

Patrick your videos gives the confidence about the inside sales process and i am very thankful to you. How can one have lead generation effectively 4 hours per day , How one should search the database in case of b2b and how one should generate leads for b2c, would like to have a videos about it.

[@johnzhou7923]

That is so good, thank you, Patrick

[@lorivehernandez3896]

Your videos are gems, thanks for sharing your ideas...

[@brentmcquitty3501]

Patrick, big fan of your videos. I’m about to start as a BDR at Netsuite and everything you preach applies to my job. Great stuff and please keep producing more content!

[@patrickdang]

I appreciate that Brent. More videos coming every week!

[@maximilianoibarra9747]

Great video Patrick!

[@jackjones007able]

Hi Patrick. Just found your channel and I am loving it. Its straight forward and clear and what I hoped to find and learn about business development. I am currently binging on it right now and pursing a business development route. I have a question: What types of software would you recommend for business development (emails, follow ups, storing info etc)? Are there any free ones I can use until I pay for something solid?

[@4ALLADVISORS]

There are some GREAT points here. I want to mention though that staying vague, so you can "get a meeting", doesn't work that well 2023. People need a bigger reason to meet. I've noticed that in myself as well. If I'm going to give you a meeting, I may or may not end up becoming a client. However, if I'm going to spend the time meeting with you then I want to know that you are someone who is good to know. That you are a good business connection.... AND... I definitely want to Learn something New. I would have a meeting with someone from a cold email if those criteria are met... AND I believe I am NOT alone on that. Thank you for your work Patrick.

[@pamelabrowne3968]

Great Information Patrick! You really simplify the prospecting process so its easier to understand. Do you have some suggestions on how to market on Facebook?

[@coryostroot7464]

This was very helpful!

[@MrMarcoAlvarado]

Hi Patrick, nice video thanks for this! If you make leads for somebody else how much would you charge for arranging a meeting? E.G in the field of IT or 3D printing?

[@MehediHasan-di9nd]

Thanks brother ❤

[@whisp4999]

Great tips! :)

[@srujan00]

#2 is a good tip, since a lot of "formal" stuff goes straight into spam. Formal stuff reads like the foreign scammers who overcompensate with wording and try too hard to mask their imperfect non-native English.

[@spartacus9960]

Nice video again Patrick. 👍

[@patrickdang]

Thanks for watching

[@ethandowie3907]

Very helpful video. Unsure how this channel doesn’t have a millions subs.

[@patrickdang]

Getting there!

[@GoAndStay]

Getting the 75 emails/phone numbers per day is my biggest challenge! Always find your videos helpful

[@patrickdang]

Try using a email tool like Apollo. And thanks I appreciate it

[@ezeuba001]

I will help you with 100 emails/phone number and LinkedIn profile link for a small fee. I'm a data entry freelance

[@nandhamurali1]

How do you generate a list everyday?

[@anandaiqbalekaputra7537]

This follow up is actually kinda a forgotten to me hahaha, thank you for reminding me on that. and the last point is also agree!! sometimes it is frustating, especially when you get no results after working for hours but even days to reach customers through cold emails or/and cold callings

[@patrickdang]

The magic is in the follow up!

[@KausarMiah-hl5nt]

thank you

[@andresperalta9481]

5:40 What following sequences softwares would you recommend? You mean CRM's or do you mean automatic generation of following up?

[@Voiceofmarketing]

Good information Sir

[@hubadabubbada]

Hey patrick, Ive really enjoyed watching your videos. I love the vibe that you create; makes it really fun to watch. I have a suggestion! Please provide some more advice when it comes to big boy clients. E.g. the leading businesses/clients in the industries that you are involved in. I feel like the techniques and approaches used, have to be tweaked abit when dealing with these types of clients. They are often really busy, stuck up and very mean 😡.

[@patrickdang]

Alright I hear you. Thanks for the suggestion and I’ll see what I can do

[@othmanealaoui2805]

Is it better to make the call to action (Meeting invitation) since the first email, in the follow-up, or both?

[@JL-gw4iy]

One of the best videos I have chanced upon! very real and practical. Just thinking out loud, do you think lead generation will evolve down the road? and how in your POV :) Many thanks, Patrick! Always enjoyed your videos.

[@patrickdang]

i think marketing and sales will work much closer together instead of being separate in different departments. I also think the tools will get much better so less manual work for sales reps, and more time selling!

[@JL-gw4iy]

@@patrickdang Would be delighted to see this happening, as I know currently the challenge for outbound sales is knocking on the doors that do not have a demand, and it is also a chore for the prospects to respond. Hoping with the ubiquitous of data nowadays and moving forward, we could match supply/demand for the ease of both parties! :)

[@TheExperienceShow_]

Great!😀

[@thekelechiamadi...]

Hello Patrick, for LinkedIn lead generation, how do I (a beginner in sales for SaaS) identify potential customers to send messages?

[@divijsharma2094]

Thank

[@williamlinden6339]

challenge is tracking for follow up. Strategy

[@kuyashantv7605]

hi patrick new VA here if you make video tutorial on how to navigate and use sales navigator and ulinc..step by step a more detailed one.it would be great.thanks.

[@paulmun5558]

Hey Patrick, love all of your content, super helpful and informative. My question to you is how do track all of your emails/follow-ups? Do you have a spreadsheet or document that you use to track those emails? Would love if you can share that with me. Thank you!

[@nandhamurali1]

I would recommend using software to send emails and track follow-ups.

[@yananzhang768]

@@nandhamurali1 Thank you for sharing, Nandhakumar, can ask what software you are using for tracking emails?

[@TechVHD]

love the videos! do you have a video schedule for new videos?

[@patrickdang]

Thanks! Right now im dropping new videos every Monday, Wednesday, and Friday

[@musicalmerwyn5808]

Great tips. Apart from emails, getting contact numbers are a real challenge. So would be a good suggestion? Calling clients or emailing them first?

[@patrickdang]

Both ways can work. try both and see which works best for you

[@ezeuba001]

I will help you with 100 emails/phone number and LinkedIn profile link for a small fee. I'm a data entry freelance

[@nandhamurali1]

What are the challenges in getting contact numbers, are using any tools to get contact numbers?

[@maihuong93169]

Thanks for helpful sharing again! I'd like to know more about 75 number. Does it count follow-ups too? I guess with that number, we would not be able to do too much research and personalization?

[@patrickdang]

It includes the the follow ups so you'll have to be aware of that when you're scheduling. You can personalize for a specific pain in a specific industry. If you can find lets say 20 companies that have the same problem in the same industry, the reader will feel like it's personalized for them.

[@william_SMMA]

@@patrickdang I still think that's insane and borderline counterproductive Sir For example I handle web design and SEO services for startups with 2 - 50 employees Just getting 100 leads a day and checking their websites if they have outdated websites OR if they aren't ranking properly on Google can take 10 hours because you'll check like 8-10 before you see 1 that has a crappy website When would you have time for family, social life, WORKING on websites for current clients? From my experience over the years. 10 - 20 cold emails a day is the sweetspot as it let's you contact 300 - 600 a month which should land 1-3 clients for $3k - $15k each And that on its own requires you to vet 80 - 200 companies and their websites every day

[@patrickdang]

@@william_SMMA Hey if that works for you, keep at it. I personally find that people who sell commodity services have trouble getting a high response rate so I'm offering a different perspective to make their proposition more unique. You can also use software to speed up the process of checking websites vs. doing it manually.

[@william_SMMA]

@@patrickdang hmm. Please give more insight into that if you can Sir Automation softwares that can check if a website looks outdated would be amazing 🔥

[@jay70328]

@@william_SMMA hexomatic. Lifetime deal on AppSumo. Give it a list of URLs and it'll check the tech stack, do a full website audit etc while you sleep.

[@scottishhat8894]

Hey Patrick, The problem is that they don't accept connection requests I edit my profile according to your instruction, but still i am facing that issue

[@user-cv7kx3ug1h]

I post in my ads in the facebook not inquire or buy in my product

[@Thekhlu]

Hi Pat! Thanks a lot for this information, it's great value! Would be great to have it in spanish, maybe can help with that! Problems: the time that consume to do the research, and then qualified the leads for your ideal costumer (I have become a detective online), then being organized to create a database, and finally to follow up. I just starting to a new position in other company, in the same industry but I can feel the changes when you work for a well-known company to an unknown one in the market, mostly people do not want to work with at the begining and to create the relationship with the client its where it comes harder.

[@thekelechiamadi...]

Hello Kuan, how have you been able to work around being in an unknown company? how do you gain potential customers trust?

[@ghostnbdy]

HI PAT, THIS STILL WORKS TILL NOW? 1:46

[@MFN357]

Not getting enough connect through LinkedIn

[@Fezwas]

I'm having issues reaching our target audience

[@rvngo2989]

One challenge is getting people to show to meetings or respond even though initially provided their email.

[@ningyoh3490]

Trust me I have already tried all these but it just doent work !! No one responds back,

[@salmankhanhandsome]

👍🏻

[@makedeimpossiblehappenii8157]

You are editing the voice *too much* - Especially Treble Boost... Please keep it normal, we love that voice!

[@patrickdang]

Hey just reviewed this with my editor and it looks like we are not adding any edits to change the voice. That's what it sounds like using our mic so I hope it's alright with you. In the past, we used a Shure podcasting mic, but didn't like how it has to be front and center for it to sound right.

[@makedeimpossiblehappenii8157]

@@patrickdang I still believe something is to be configured in your recording settings then... Just my suggestions, thanks for the quick response!

[@patrickdang]

@@makedeimpossiblehappenii8157 Appreciate the ideas. thanks!

[@user-xm3kr4ed5k]

You need a real job, not this