1) "Stop being selfish" - Audience first It is not about you, but about your audience. Cut length, people won't pay attention for a long time 2) "Grab me!" - What is the one thing you want me to remember? No matter what you communicate, make sure you bring across your most important point. 3) "Keep it simple" One sentence/paragraph is better than two. Use simple sentence structure. Use simple words. 4) "Be human, write like a human" Don't try to be a Harvard professor; bring your point across like you are talking to someone at the bar. 5) "Just stop" - Use as few words and sentences as possible There you go, this would not have needed 15 minutes.
@kygrcstarr2 жыл бұрын
Thank you for the highlight!
@ItsZacharyT2 жыл бұрын
My thoughts exactly 😂
@ZymaPro2 жыл бұрын
In writing it doesn't need 15 min. I am patient with it as the medium is in person [at the time] and video. Context matters and I'm sure he condensed as much as he could. I appreciated the length as I also feel he got to the point. For our generation tho we do see through the "I'm going to tell you at the end." Just start should be point 6. lol Get to it as soon as you can. But it does also go back to the balance of being human point 4. There's a balance between who is being selfish. Let the audience be selfish but also don't dehumanize the delivery.
@ThePandaWarrior2 жыл бұрын
Thank you
@veryveryred2 жыл бұрын
@@ZymaPro While I agree to a certain point I really don't have 15 min every time someone proposes a new lifehack. I need the core information as fast as possible so I can decide whether I think it is useful or not and either spend more time with it or get on with my life.
@stevenporter8632 жыл бұрын
0:30 True. In college I wrote a 25 page term paper and in error turned in the draft with a bunch of typos, grammer errors, run on sentences, spelling errors, etc. The first couple paragraphs were fine so when it got retuned it was graded 'A+' with a 'Good work' handwritten by the professor. Obviously ( and luckily for me ) he didn't bother reading past the first sentence.
@lifestyle-uncensored2 жыл бұрын
Haha😀
@philliprader62982 жыл бұрын
Omg. I'm experiencing the same in my masters class!!!
@tonylombardi46612 жыл бұрын
My 5th grade teacher explained when writing "KISS", keep it simple stupid. 40 years later I still remember her and her instructions.
@engzain14612 жыл бұрын
P
@ChesterMbangchia2 жыл бұрын
Introduction: 11 minutes Body (tips): 3 minutes Conclusion: 1 minute. Thank you for teaching us how to be brief through your long introduction. For minutes 11 to 15, kudos 👌.
@hdmat1012 жыл бұрын
I was going to say the same lol
@Mediaright2 жыл бұрын
Gotta shake that money-maker I guess.
@danh41192 жыл бұрын
Yea, this dude tells us how to be brief and that most readers spend only 26 seconds per page, yet goes on with antidotal experience on how to be brief while wasting 11 mins. Perfect example of the idiom "Do as I say, not as I do". Video should have been 5 mins at max.
@michaelaskarbova2232 жыл бұрын
I cannot agree more, he could have conveyed the same message in 5-6 mins, instead of his 16mins. We all know we are bombarded with information all the time and we do not read in detail everything, no need to expand on that for 10 long minutes 😂
@lukedavies37322 жыл бұрын
Thank you. I'm 5 mins in and started scrolling comments wondering if this was going to be a full 15 mins of intro. I'll skip to 11.
@matthewrank1092 жыл бұрын
This was a fantastic talk. Its a topic we are all somewhat aware of but we need to dive deeper like this individual. Thank you sir.
@rameshsilva61102 жыл бұрын
I always tell my wife, It's not about how you feel, it's about how the other person understands what you gonna say. And for God sake, keep it short but clear.
@stevenporter8632 жыл бұрын
Brevity
@rameshsilva61102 жыл бұрын
@@stevenporter863 exactly !
@derandreas2 жыл бұрын
interesting how someone talking about efficiency can waste 10 minutes on introduction.
@VitoC.2 жыл бұрын
Well said
@VitoC.2 жыл бұрын
11 minutes lol
@ridwan.ncu982 жыл бұрын
Lmao
@salalbaloch93 Жыл бұрын
Thanks for saving my 11 minutes
@garudastan Жыл бұрын
I cried for him to make a point at minute 6.37
@Prasad_Pai2 жыл бұрын
Very well put. I love how ted talks are short but convey meaningful messages
@wlrohr12 жыл бұрын
Nicholas Carr described this "scanning vs deep reading" phenomenon in great detail in his 2010 book "The Shallows, What the internet is doing to our brains" and is worth a read for anyone with further interest (and he provides provocative evidence it changes the mechanism our brain uses to process and store information)
@skylark12502 жыл бұрын
Thanks for mentioning “The Shallows” an excellent book which describes the effects of our modern technologies on how we communicate, or don’t. Cellular phones and computers and social media have changed our brains. It’s changed our language, and what we consider important. That’s why conspiracy theories and fake science and manipulation of facts has so impacted politics. It’s a dangerous world. Pay attention to how you use it. Take breaks from technology. Nature and friends are good for your mind in ways you don’t realize until you are restored by a walk in the woods without your phone.
@michaelraphael53242 жыл бұрын
LOVE this. I need this so badly. The professor asks for a 100 word discussion post, and I give him 500+ masterfully written words. The professors don't have time for that crap! I'm secretly trying to impress myself and others. On the other hand, when I wan to be precise with the idea I'm trying to express, that seems to either require bigger words or more words.
@travelszene-bike20932 жыл бұрын
Jim, wonderfully explained. I still remember the times when you read a book from cover to cover, and as you did so you enjoyed the moment, but those were different times. In today's time, everything goes very, very fast. I wish many things were like they used to be, but we have to adapt to today's world, to make the most of technology.
@Boomer11562 жыл бұрын
That hit home! I'm so guilty of spending hours writing/answering emails etc with what I would think makes me sound strong intelligent and a force to be respected and would read them back to myself countless times to see how good l looked....l loved this talk and will TOTALLY change now ..K.i.s.s. keep it simple stupid
@barry35182 жыл бұрын
Ya did it here, too ;)
@googlegoogle-qm1ob Жыл бұрын
This is what we need nowadays. The internet, the tv, the social media are full of trash today and we missed short but meaningful topics and news.
@malamalsatish13842 жыл бұрын
11:00 where he drops real nuggets, rest is just promoting his company
@SteveJubs2 жыл бұрын
Appreciated
@ElectricIguana2 жыл бұрын
I tuned this guy out before the 10 minute mark. Maybe this talk should be called "How to SPEAK less but say more."
@MQuest772 жыл бұрын
I always say get to the point but there’s something hidden in the details. If it’s important enough, you can get to the details quickly enough. The concept of Plain English rebranded. Groovy.
@ag.cousins2 жыл бұрын
Well im a Reddit user. For those that don’t know it’s a giant forum for people to share news articles and then discuss in the comments about how they read the headline.
@Dead_pixelz_2 жыл бұрын
Even then if they wrote a novel as a post I’m not reading it. Most I will read on a post for Reddit is 2 paragraphs, If it’s longer I skip.
@RN-gx7wt2 жыл бұрын
@@Dead_pixelz_ It' will say something about intelligence. In all seriousness how others will be able to connect with people as well.
@keenzeen2 жыл бұрын
Give them there time back that they deserve, rightfully 😊.❤
@PongoXBongo2 жыл бұрын
I wish more people in academia thought like this. A client of mine who is working toward his master's has two tutors: a subject matter expert and me. His expert tutor helps with first drafts, I help with proofing and editing (and submitting, among other techy tasks). The drafts are often walls of text with run-on sentences galore and Shakespearean verbiage that practically requires a thesaurus alongside the textbook.* I'm then tasked with translating that into one-breath sentences, bite-sized (i.e. focused) paragraphs, and plain English. At least he doesn't right entirely in citations.** . *This is not exclusive to him, _many_ published papers are written like this. **I really wish the APA would switch to from in-line citations to footnotes to help with flow.
@danlowe80222 жыл бұрын
Great talk.(two words)
@AzEagletarian2 жыл бұрын
Twitter is teaching me to say more with fewer words.
@Ksvjnr2 жыл бұрын
My God this is so right. I have a blog about positivity thru adversity in life... and it's just short to the point articles that I hope will help others.
@mylliej36952 жыл бұрын
Can we have the link? I’d like to read it :)
@mdaly40102 жыл бұрын
Yes. A link, plz. Ty in advance.
@kavinkacreates2 жыл бұрын
This was great! I am a freelance content writer and I've been implementing these strategies from the beginning because it's very true. Great talk!
@williamp23592 жыл бұрын
Oddly, for a talk telling me to use less words, he talked for 15 minutes - much longer than most of the Ted Talks that I watch.
@bobrossisgod26642 жыл бұрын
I feel like this could be satire. I was sitting there waiting for something more than the most cliche ted talks lines and that never came.
@ralphsanders17832 жыл бұрын
I just discovered this new thing and I want to tell you all about it. It's called good writing.
@RN-gx7wt2 жыл бұрын
I discovered breathing, every day people stop breathing. It's called dying.
@sirdoc12882 жыл бұрын
LOL Point 1, "focus on what they want." Yes, what I want is to hear you go on and on and on about your jobs, accomplishments, and the big names that you work with. Oh please make another video about you.
@GOODSKINGDOM13072 жыл бұрын
Be human, not bots So clearly, thanks for this amazing talk sir
@shubhamgupta-bo3jf2 жыл бұрын
I don't understand why people are throwing shoes on him. We pay more attention on video bcoz we just need to hear it(Less work). He is talking about writing, and that true we skim so fewer words make it easy and convince readers to read(Simple).
@semihcorbaci2 жыл бұрын
Most beneficial TED speech ever. Hats off!
@joshfraser38562 жыл бұрын
Always good to hear your thoughtful and logical analysis. I don't care about bullish or bearish market. Trade a small percentage of your portfolio rather than going in and out every couple weeks trying to time the market trading went smooth for me as I was able to raise over 8.4 BTC when I started at 3 BTC in just few weeks implementing Richard and tips..
@joshfraser38562 жыл бұрын
@joshfraser38562 жыл бұрын
fx1Richard
@craigmertz19942 жыл бұрын
Hey - I've been hearing about Richard for a long time now. Started during the pandemic and I've heard of how accurate his signals is.. I really do appreciate hearing your advice and feel that it is genuine
@bawahassan59612 жыл бұрын
I started from the bottom... now I'm here!
@bawahassan59612 жыл бұрын
smashing it all 💥 €2000 to €21k 🤟🤘
@harrydaplatypus361 Жыл бұрын
How to communicate effectively in a distracted digitalized world: 1. Don't be selfish - You talk/write to provide important values for the audience, not you. So don't ramble on to feel good. 2. Grab the audience - Focus on what's truly important to communicate in under 26 seconds. Provide a reason for the audience to keep listening/reading. -> Critic: In some cases, it's not the fault of the communicator that the audience has a short attention span. What if there is a hard-to-communicate subject that needs great expertise and/or emotional readiness in the audience? Since these subjects require more time to elaborate, what are the solutions to keep it short like under 26 secs? 3. Keep it simple (be human) - Communicate so that others can understand, not to flex. Simple structures and vocabulary can still work effectively 4. Just stop - Save time and improve communication efficiency -> Critic: To-the-point and short sentences can be socially insensitive and, worse, disrespectful. How to communicate simultaneously in socially sound and sharp ways?
@smokeyboudin33652 жыл бұрын
I wish I had those 15 minutes back.
@jamiemiller92682 жыл бұрын
The ABCs of miltary communication, at least what I was taught back in my time, mid-1980s. Accuracy, Brevity, and Clarity. Pretty simple.
@guvenguneren65792 жыл бұрын
It goes the same for the speech and/or video. The nutshell of the entire 15 mins of speech could have been delivered in a 3 mins-video!
@RN-gx7wt2 жыл бұрын
Less is more.
@guvenguneren65792 жыл бұрын
@@RN-gx7wt even better! 👍
@RN-gx7wt2 жыл бұрын
@@guvenguneren6579 Cheers
@Todd_Writersroom2 жыл бұрын
Interesting : I like to write but I hear ya - also depends on what area or field your in - he is speaking to journalist - so this makes sence - however - as a writer, very interesting - I hear ya - I will keep this in mind - thank you
@wolfrain88982 жыл бұрын
all of what he is saying is true some people only go for a sentence or two before becoming bored with it. if not trying to get a point across just right how you want to.
@sophiagray43762 жыл бұрын
It’s like when you ask someone the time and they tell you how to build a clock. 🤦🏽♀️
@madararam28532 жыл бұрын
If you are on KZbin, you do comment, or any social media in this case, and therefore you have to read to be able to respond to some credible and acknowledgeable sense of things described by other users. The only or most common case scenario .. is that they write perceptually subjectively instead of objectively..possibly lack of focus, experience, or because of emotional information bias causing stress and/or due devaluing their personal interests. Like trying to taunt of preferred hobby or pastimes useless or unpopular!! but then, who cares when they all blind and not what needs to be seen. Ooh! and about the video ...it relates more to Hemingway journalistic theory which conflicts nowadays with the media being grammatically lethargic. Thanks for sharing.
@tvathome5622 жыл бұрын
Skip to 11.00, ( same rules for vidz) ;-)
@EducandoSeuBolso2 жыл бұрын
What a thing of beauty! 👏
@philliprader62982 жыл бұрын
I've used axios for my research. It's really helpful
@Dutchenter2 жыл бұрын
Very helpful
@Johnnyohhh19522 жыл бұрын
Excellent talk
@MandoPrime11382 жыл бұрын
Tell that to college professors. They give us a word count on our papers/essays which only encourages fluff and filler material to reach that criteria
@stevenporter8632 жыл бұрын
In college I wrote a 25 page term paper and in error turned in the draft with a bunch of typos, grammer errors, run on sentences, spelling errors, etc. The first couple paragraphs were fine so when it got retuned it was graded 'A+' with a 'Good work' handwritten by the professor. Obviously ( and luckily for me ) he didn't bother reading past the first sentence.
@grenadagreengroupg37762 жыл бұрын
Mercifully, not always true. One of my university lecturers said "Verbal diarrhoea is a sign of mental constipation". And he graded our essays by insight, not weight!
@RN-gx7wt2 жыл бұрын
@@grenadagreengroupg3776 That’s subjective, if he’s a lemon, you could be blasted out of the water for nothing else than incompetence from his side.
@martinzarzarmusic53382 жыл бұрын
I watched the first minute of this. Great video…
@rubberdog87632 жыл бұрын
Plz list 5 points, with brief description, comment. I got lost in the in between words.
@EldhoseJoseph2 жыл бұрын
Hey do you know about this? "After doing a thorough due diligence and retrospection, with all things considered, and a perfect memory recall with shortest latency and high degree of accuracy, as well as a wide repository of extensive knowledge about the domain with accredited testing and reliability, it is safe to come to the conclusion, without any shred of doubt or possibility of any error, past or future, it can be well established that I am mentally unable to respond to an important query, that is deemed important to you ". OR. " NO".
@TennesseeJed2 жыл бұрын
Too long to read 😜
@LabelsAreMeaningless2 жыл бұрын
Being succinct is great. Now how long will it take for you to learn that people don't appreciate being mislead or flat out lied to. Do another Ted talk when you figure that part out. Side note: You've known this information for a long time. This is why the most important information is buried at the bottom. The media uses it to their advantage, which is why in most cases the first half tends to be pointless and boring, or aimed at narrative. People stop paying attention so never get to the actual information.
@TabulaRasaa3 ай бұрын
He basically described structure of KZbin Shorts
2 жыл бұрын
Thank you for the video!
@ZymaPro2 жыл бұрын
Warf - "Some speak much but say very little. Some speak very little but say much." (Star Trek TNG)
@sinkler1232 жыл бұрын
I have never shared anything without reading it first, and I actively block people who practice this behavior (except my mom for obvious reasons) ... ;)
@S_Soccertime2 жыл бұрын
hello
@deanryanmartin2 жыл бұрын
True. Every little thing about this talk is true.
@ronaldlogan35252 жыл бұрын
He didn't give the main message of his talk until about 12 minutes into the talk. Everything up until that was him bragging about how important he is.
@olgaycelik26312 жыл бұрын
They key messages are in the end of the video. He speaks a lot without giving any tip first 10 minutes.
@viktor56722 жыл бұрын
sakto HUMSS student ako & bukas na pasukan :)
@varunahlawat9013 Жыл бұрын
Stop wanting to share everything. Share the most important thing. Okay.
@themanwnoname34542 жыл бұрын
2022(G) “Respect and dignity.” Furthermore:
@rvrmay2 жыл бұрын
I think this guy needs to make a presentation on "How to Speak Less but Say More" instead 🤣🤣🤣
@RN-gx7wt2 жыл бұрын
His ambition less is more, his findings less is more, his conclusion less is more.
@ArtArtisian2 жыл бұрын
I put relatively high odds on a fair share of this 'data' on people not reading coming from bots? Web skimmers and the like. I mean, people do skim headlines. But I feel like a nontrivial % of the time I actually open a story, I read more than the first page. Does the data contradict me?
@atenas805252 жыл бұрын
Is it possible that the quality of what we read has gone down so it is not worth spending the time in deep focus on it?
@ericli96702 жыл бұрын
I don't get the latest sentence, what does he mean by saying it's ultimately good for you because you will be hurt again? Can someone explain it to me?
@RN-gx7wt2 жыл бұрын
He means people who won't read your long lines, are stating, "it's not important, you don't make sense, or getting the feeling of not being in touch with the audience you wrote something for. It may make you end up getting hurt. (While you put all the effort into something, nobody seems interested in.)
@ericli96702 жыл бұрын
@@RN-gx7wt thanks for the explanation!
@RN-gx7wt2 жыл бұрын
@@ericli9670 No problem.
@ericli96702 жыл бұрын
@@RN-gx7wt
@A.shk92 жыл бұрын
Awsome
@tassamuakhsannugroho82642 жыл бұрын
nice tips
@nofacee942 жыл бұрын
I don't agree fully, sometimes you need to use the right word to convey what you truly mean, and sometimes you are writing for that audience that can be bothered to read it - not just producing bite-sized simplified text.
@RN-gx7wt2 жыл бұрын
The word is apply sometimes. It sure is not a holy grail. Simplified text could be disturbing as well, especially when people are not short sighted. In the end this isn’t a commercial.
@RandyJames222 жыл бұрын
Laconic
@biologicalutopian2 жыл бұрын
When information are simplified to such small volume, fragmented truth will be pieced into a horrible disinformation.
@k.t.robinson63392 жыл бұрын
.. is simplified …. a small volume …. Really? I think you missed the meaning and point of this TED
@RN-gx7wt2 жыл бұрын
@@k.t.robinson6339 He speaks about attention, not connecting by sharing the right information. It doesn't happen in 5minutes.
@k.t.robinson63392 жыл бұрын
@@RN-gx7wt ✅
@lawrenceebersole97652 жыл бұрын
Fantastic
@MrMartinBigger2 жыл бұрын
Im not sure how i can keep it short and get an interesting point out early while using common vocabulary if i want to say anything of substance.
@anuragkhetan2 жыл бұрын
10:50
@ligiasommers2 жыл бұрын
Excellent 👏🏻👏🏻👏🏻🙏🏻🌹✨
@LordMondegrene2 жыл бұрын
So the old journalism saying, "Tell 'em what yer gona tell 'em, then tell 'em, then tell 'em what you told 'em," still applies? Or is that wasting time?
@teruphoto2 жыл бұрын
13:47 The irony of him constantly giving too many examples in this presentation...😅
@skullandbones18322 жыл бұрын
I once lived a life with very limited technology if any existed a time when the world was a different place than now. Technology has changed how we live our everyday lives now. Limiting how much time you spend on your smart devices social media is something we all need to be more aware of. Going to whole weekend with your smartphone spending a week hiking the Andes just you and nature.
@DailySource2 жыл бұрын
I’ve been going to Catholic masses since I was a child 45 years ago and about 80% of the sermons have been less than 10 minutes at about 20 churches I’ve been to. About another 19% of sermons have been less than 15 minutes . The final one percent have been less than 20 minutes. I have never heard one longer than that. On weekends, most masses at most churches last for 55 minutes or an hour. The non-sermon parts of the mass take about 45 or 50 minutes between the entrance and exit, the prayers, the readings, several songs and communion and announcements. That doesn’t leave much time for the sermon. On weekdays, masses usually skip all of the songs and announcements, and communion is very quick because the number of people at a weekday mass is small. Sermons are usually two or three minutes long and the whole mass usually takes only about a half hour. So I think this speaker might be twisting the words of Pope Francis in order to make a point, but at the expense of the Catholic Church. Pope Francis on three different occasions has told priests to keep sermons to 10 minutes or less. I seriously don’t think he’s ever said that he thinks a significant percentage of priests regularly give sermons that are 30 to 40 minutes long, which is the negative impression that this TEDTalk leaves with viewers. It paints a negative picture that is inaccurate about a religion that 1.5 billion people are part of. And doing that was not needed in order to make his points. It was fine to talk about the pope recommending that sermons be a maximum of 10 minutes and to allude to that sometimes some priests go well above 10 minutes. But it is wrong to convey that Catholic services are regularly plagued by priests droning on for 30 or 40 minutes.
@DailySource2 жыл бұрын
Also, about a third of priests give sermons that are too short, and when they’re done, I would have liked for them to say more.
@JUANKERR20002 жыл бұрын
In addition to using fewer words less arm-waving and bouncing about like Tigger would aid communication.
@CoolGirl0072 жыл бұрын
Yeah
@StegerDavid2 жыл бұрын
The guy lost me when he said "or I could do what Jeff Bezos would do".
@SteveJubs2 жыл бұрын
+
@mohammedkararty99932 жыл бұрын
It's so difficult to do that.
@JustMWestАй бұрын
I get that distracted people need fewer words to get the message, but the argument that he doesn't understand why we don't talk like we're in a bar when we're trying to explain complex ideas is a bit ridiculous.
@bobrossisgod26642 жыл бұрын
guys I think he looked at the data
@edwinthulsi57242 жыл бұрын
TLDR few word do trick
@RN-gx7wt2 жыл бұрын
Less is more.(Sometimes!)
@VsevoTV-ik9bw2 жыл бұрын
Sometimes people talk just to talk.
@hansolowe192 жыл бұрын
The hand gestures are not really working for me. They seem.. _off_ somehow.
@AnthonyKrznarich2 жыл бұрын
What were his four tips?
@beataplaya2 жыл бұрын
Why don't you "keep it short stupid" as my professor often say. I want the gist, not the list.
@noddy46502 жыл бұрын
Anxiety ,, deppersion ,, medicine five years ,,i am right now today turned 18 ,, don't feel good from medicine ,,i get addict to Medicine ,,i cannot live without medicine ,,no improvement ,,all things are erritating me a lot ,,i also had Dyslexia in childhood ,,all scold me unnecessary for studying and keep scoring ,,
@andrewthurman88362 жыл бұрын
Journalism with fewer words....this translates : we tell you the news without context so you don't have to think what it means...we will just tell you what it means in a summary at the end of the news.
@Dead_pixelz_2 жыл бұрын
But people don’t even read past the headline, why should the writer put in work nobody looks at?
@mia31100unknown2 жыл бұрын
Watched this video on 2X
@neildmedia2 жыл бұрын
Good points. However succumbing complex issues to basic principles is dumbing down. Endure and debate or else what is left?
@RN-gx7wt2 жыл бұрын
Facts.
@justyourlocalrat_2 жыл бұрын
we're getting far too close to Fahrenheit 451 territory here 😬
@wotsitalabowt2 жыл бұрын
I found this overlong so stopped listening at 7.48 even though I was interested and engaged up to almost that point. Ironic but true.
@Tom-nw7px2 жыл бұрын
How embarrasing... a topic on keeping it brief spends 11 minutes getting to "tip number 1". And then the tips are painfully generic (and themselves not followed by the speaker) 1. Stop being self indulgent 2. Be interesting 3. Keep it simple 4. Write like a human 5. Just stop
@andreazingoni51492 жыл бұрын
the discovery of hot water
@stevenporter8632 жыл бұрын
3:07 Sounds like Congress not reading bills before voting.
@AdityaMehendale2 жыл бұрын
TL;DR: "TL;DR"
@jedics12 жыл бұрын
I don't need to "look at the data" to know that most people think the more words they use to say something the more important they think it makes them, Americans are especially guilty of this. If the first paragraph doesn't give me a clear and easy to absorb expression of the story then I know the rest of it isn't going to improve and they aren't very good at their craft. Poetry has something to teach here, saying or implying much with very few words.
@brianmason9803 Жыл бұрын
Unfortunately if journalists get told; "Give me 400 words on..." they will do that even if they have only 50 words to say. We vote in politicians who have learnt to say nothing in a one hour speech. We watch tv that has nothing to say. I've said enough.