How Tudor TRICKS you into buying their watches, and no Rolex doesn’t own Tudor

Were you lucky enough to get the Tudor you wanted? Or did you really want a Rolex and settle for the Tudor equivalent?
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[@tombowers2020]

“Buy it because you like it “...some of the best advice for any watch collector!

[@marksmith8046]

💯

[@wreneric121962]

Got a black bay in black, frankly i couldn't give a s**t, its a superb piece of it's own.

[@Sadhill25]

Same here. Also gave a Rolex Explorer. Love both

[@qiranwang]

why pay that much for a ETA?

[@ComicalSatania]

@@qiranwang because they like the watch? Plus who doesn't love to spend less money on a service and be able to take them to most watch makers out there

[@wrongbeach35]

“You may never “qualify” to buy that steel Rolex GMT Pepsi” 😂 Rolex has turned their brand into the douchiest for the douchiest among us.

[@scsmith4604]

Like Ferrari did a few years back. Some Ferrari dealers will not let you in the showroom unless you can prove you have owned a luxury sports car in the past.

[@davidcoen6553]

The only word I can use to describe a Rolex "Pepsi" is gauche. Still, we all have different tastes. If (as I suspect) all Rolex indices are made of white gold, I'll never wear any Rolex. Gold is prohibited for a Muslim man (but it's permissible for women) and it's easy to avoid. I do admire Rolex for restricting supply, and actually, I can see the sense in the snootiness of retailers - they want to know that the watch is going to a gentleman. Unfortunately the flip side of that is the "flipping" phenomenon: pre-owned (let's just call it what it is and say secondhand) selling for a price higher than the brand new retail figure! That's madness.

[@lsu1992]

"Buying a Tudor GMT is like buying a Seiko." Boy Bye. Rolex dbags are THE WORST

[@MoonsingerMedia]

Agree

[@andrewnewton9083]

I wouldn't give Rolex my money , as they think they are more important than the customer, I get plenty of people asking about my Seiko king samarai which is ten times more affordable than a Rolex list price Also Seiko do everything in house . From the movement to the bracelet, and here's a crazy idea. You don't have to qualify for any of their watches even grand Seiko which in my opinion are better built than a Rolex as they are all handmade

[@raimondirimescu2845]

No tricks by Tudor. For the money Tudor offers extremely excellent value. It is holding strong and their sports models will climb up in value. Tudor is a very reputable company, delivering a great product.

[@bngr_bngr]

I rather buy a Seiko. If I want a Rolex, why would I buy a Tudor?

[@makdrumz]

@@bngr_bngr I also want a Porsche but I drive a Seat…I got the best that I can afford.

[@augustojoseramonpinochetug5235]

Seiko is 💩. You can’t compare

[@bngr_bngr]

@@augustojoseramonpinochetug5235 Seiko MM300 or Grand Seiko.

[@kentbetts]

@@bngr_bngr "I rather buy a Seiko. If I want a Rolex, why would I buy a Tudor?" Because it is an excellent Swiss watch without the games played by Rolex re supply and price.

[@traeucity6087]

Rolex Sea Dweller: $16,859. Tudor Pelagos LHD: $4500.00. PLEASE, Tudor, trick me some more!

[@marktaylor7410]

"Rolex shortages are true shortages" - are they made from unobtanium? No. Rolex play the same game as Ferrari - "make on less car than the market wants" They create their own shortages on purpose. Tudor aren't Rolex - I am fairly sure this wont be a revaluation to anyone who subscribes to your channel. What Tudor are is a manufacturer of good quality watches that have a different marketing strategy Rolex - and I am sure a tiny budget in comparison, but they use it smartly, creating demand through reviewers, influencers etc. and then supplying that demand with product in volume - probably every company in the world would see that as sound and smart marketing. "If you get a Tudor you will get hosed" - Mark, maybe take off your Rolex-shaped goggles for a minute and join the real world - most people should buy watches that they love and want to wear, not as a growth investment. If people buy a Rolex (and the tiny % of other brands which appreciate) and put them in a bank vault along with their gold bars, bearer bonds and Fabergé Eggs' that is not watch collecting or hobbying, that is something very different.

[@bighands69]

Rolex are not playing games. The market demand has grown for particular Rolex watches but they have simply not increased production. They are a conservative company that does not get carried away with hype. They have seen the market go up and down many times since their founding.

[@traeucity6087]

Great comment!

[@MrFraiche]

Watches are made by craftsmen. You can't just DOUBLE production simply because the demand doubled. How long do you think it takes to train a watchmaker that makes it by hand? How many people you know want to even go into that field of work? This isn't like accounting or software engineering industry. The supply of labor is extremely rare.

[@xpusostomos]

@@MrFraiche Well.... you don't need to be a "watchmaker" to assemble watches... like you don't need to be a mechanic to work in a car factory.

[@spyder_man]

Rolex fired the old watchmaker craftsmen in 2008 and replaced with younger watchmakers as a cost saving, they could employ more if they wanted to. They choose not to.

[@mikehatfield3561]

Lol what it must be like to view EVERYTHING through rolex colored glasses

[@jeffreybowden9835]

Yes, Mark’s obsessed with Rolex value retention.

[@jiheemvohor9720]

Elaborate, because everything he saying is true.

[@DannyKaffee]

@@jiheemvohor9720 No. The BB58 is not selling like a Breitling and it's been out for almost three years.

[@jiheemvohor9720]

@@DannyKaffee thanks, cause I was like 🤔

[@rogerdracks1880]

@@jiheemvohor9720 Rolex phist Marc on Reg basis

[@Johnlt13]

I remember the day when you would purchase a watch to wear it, not to flaunt it. Yea most buy Tudor because they can’t get Rolex. But some but just because we want it. My Pelagos is 7 years old now and has never left my wrist. And I don’t consider it a Rolex in any way. I actually prefer it over the Rolex brand. Tudor is now what Rolex was 20 years ago.

[@edk2221]

I bought a Tudor BB58 and love it. Worth every single penny

[@CharlieHustle1687]

Me too. Doesn’t leave my wrist.

[@IrixGuy]

Same

[@edk2221]

“... And no Rolex doesn’t own Tudor.” No, but both are owned and run by the Hans Wilsdorf Foundation. So they are very closely related

[@weeksy68]

I’m on the list , is the hype worth it ?

[@edk2221]

@@weeksy68Oh is there a waiting list again? Which model are you getting? To me, it’s well worth the hype. No question. In fact I even prefer it over the Sub because it’s not luxury in appearance, has a slimmer look, and I love the snowflake hour hand. Plus COSC certified, mine runs -0.4 spd faithfully

[@richspjones]

Totally agree with you. I have two Tudors and I bought them because I bloody love them. That’s how it should be!

[@elizabethsmith7342]

the same here, have a ranger, the new P01, and now a reverse Panda on order....

[@thomasreed49]

I agree I have two tutors didn’t buy them as an investment. Will probably pull the trigger on the BB 54 because I like the watch a lot. Making money out of my watches it is not going to happen and I know that.

[@finesse49]

You can't blame Tudor for a person's lack of self control.

[@jtwu8931]

Like cocaine

[@snippy5265]

@@jtwu8931 hahaha...

[@eoinleonard6282]

I prefer Tudor to Rolex. More interesting designs, great value and they still have that association with Rolex.

[@varanid9]

That association is what gives them the reputation of being the "cheap Rolex wannabe" which is too bad because I like their watches better.

[@juancruz-jg5pq]

My father asked me : son , brand new rolex submariner or tudor for your birthday ? And i said , dad i want the tudor .

[@fragu123]

@@juancruz-jg5pq …why? Isn’t the Rolex superior in so many ways…!?! Brand image, resale if needed, exclusivity, perfect one watch collection I’d say

[@volpiguitar]

You should do your research too. Tudor is Rolex. All the workers in Geneva work for Rolex. There is no Tudor signe on the paycheck. The Tudor 58 is exactly what I would have expected from Rolex in the '90ies. And the retro vibe is breathtaking when you hold her in your hands. Greetz from Lucerne, Switzerland.

[@Sam-pn5nh]

I send my tudor pelagos for services get it back with Rolex papers services! So they are one company

[@ragetobe]

Wow, use Google, you will feel extremely stupid for this comment shortly after you read the search results. "Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation."

[@jswede1]

No one thinks that Tudor is playing this trick. Only you.

[@floridaman727]

I believe he is spot on

[@robinbalthazar1662]

He seems spot on

[@galaga8834]

@@floridaman727 Me 2.

[@closer71]

And those people who think like you would be ignorant. Typical of the average sucker who takes everything at face value…🙄

[@KB-vf4gz]

😂😂😂😂😂 best comment in KZbin history. It’s like he’s explaining something after he read a marketing 101 textbook or marketing for dummies.

[@smgeraldo]

Left all this behind a while back, Omega and Grand Seiko man now, and very happy.

[@snriley8880]

Pre-owned Tudor prices in the USA are now equal to or slightly more than new MSRP. In addition, the build quality is equal to a comparable Rolex model. Tudors are certified chronometers and the GMT has a 70 hour power reserve. The only difference is the grade of stainless- 316 vs. 904, and who among my fellow Rolex/Tudor wearers can detect that difference? I own both so believe me when I say the Tudor is a tremendous value and equal in performance to a Rolex.

[@leekindell9937]

Not in uk i just brought a pelagos 42mm 2 months old for £3,000 they retail at £4,100 over here. If you look around all i looked at are well under MSRP. I have 2 rolex , GMT and Deepsea that go for nearly double the retail price which is just stupid

[@mrgee007]

Not now, grey market prices are tumbling, and now that I've heard the new mega Rolex factory is fired up, the guy market prices will continue to fall. I too paid 3k for the LHD Pelagos and love it!@@leekindell9937

[@SPQR-Z]

Buying a premium watch for investment is the first mistake. With the exception of Rolex and some specific models from other brands most watches fall in value on the secondary market. Even buying a Rolex SS Sport at an elevated secondary market price can be disastrous. Your strategy for waiting out the hype of a new watch introduction is generally correct. That said if you buy a Tudor sport at a decent price you’ll never regret it

[@AK-pr2nk]

I've never ever wanted a rolex but I brought a tudor

[@AK-ct9pd]

There can be only one ⚔️

[@Lilbizkit]

Where did you bring it from?

[@JG-qb9gd]

Rolex is a status symbol if you're a watch nerd and love watches tudor is VERY interesting.

[@PanditaP]

For the longest time I had no idea about Tudor's relationship with Rolex. I genuinely liked the black bay. So I bought it :)

[@colinedwards4815]

I have 2 Rolex watches I also have a Tudor and I have just ordered another Tudor you only lose money if you sell it !! The Tudors are a beautiful watch

[@jeffbauer1609]

To the extent maintenance matters, Tudors are serviced at Rolex service centers in the USA.

[@Newtypenewtype]

As another Chicago area local I can confirm that BB58's are available at most AD's, or at most a few weeks wait if you want them on bracelet. I did get suckered into the 58 Blue hype and was able to buy one first day, but have since replaced it with a Pelagos which fits more of my personal preferences.

[@jimlittle5769]

The same group that owns Rolex owns Tudor. So while it's technically true that Rolex doesn't own Tudor, they are sister companies owned by the Hans Wilsdorf Foundation. So saying Rolex doesn't own Tudor is a matter of semantics.

[@micway71]

True. Like equating GM owns Cadillac and Ford owns Lincoln. For all intents and purposes It’s correct to say. One could say Tudor owns Rolex…. In my mind the best way to think is certainly they are owned by the same company.

[@steelsteez6118]

10:29 you 100% have this right! Thank you for your honesty and candidness. Super informational video.

[@mkyhou1160]

I have the Tudor GMT. It’s a great watch if you have about a 7 inch wrist or up. Can wear it anywhere, rugged, lots of presence, charm (had a guy compare it to his dads old Rolex GMT), and 200M dive rating. Perfect sun travel (if we can ever do that again) / all round watch. I’m on wait list Rolex GMT to go with my Air King, not sure what I’ll do with the Tudor if I get it, any Tudor sort of fits a nice spot in a higher end collection as a luxury go anywhere / beater. As to value, I never saw it as a collectible, but I’m glad they hold their value way better than most other watches same price point (eg Breitling / Omega).

[@joypadretro2797]

Tudor was registered as a company in 1926 by Hans Wilsdorf, the founder of Rolex. Tudor is a sister company of Rolex, and both companies are owned by the Hans Wilsdorf Foundation.

[@CobraKaiNoMercy]

He says this at 1:10?

[@jerrygustoso8287]

I think the black bay & pelagos are beautiful watches! Do you know how much does it cost to service a Tudor? Also, does it get sent out to Swiss or Texas factory if purchased in the U.S.?

[@TennesseeMike]

Bought my BB41 used from a trusted source used. Love it.

[@floridaman727]

I sold my submariner because I felt uncomfortable wearing it. I realized my pelagos never left my wrist. Very understated and flies under the radar easily. Bought it used for a 3500.

[@MrMatt1923]

Why did you feel uncomfortable?

[@floridaman727]

@@MrMatt1923 because it’s a lot of watch to wear. Anything that’s says Rolex is such a statement piece. Some of us work jobs that make that uncomfortable. I’m in sales and wearing a Rolex can at times make the customer feel uncomfortable. You should never act like you make more money than them.

[@MrMatt1923]

@@floridaman727 I agree to that. I’m selective where I wear my Sub.

[@MrFraiche]

@@floridaman727 You must be a fantastic salesman. You think way ahead of the game.

[@JesusGonzalez-sd3ql]

@@floridaman727 exactly my point. I have Rolex, Tudor, Breitling and Oris… I am also a Sales Executive and I basically never use my sub, because it catch so much unwanted attention and some customers feels intimidated by it.

[@michaelplantus1999]

I think the Pelagoes is one of there best offers next to the BB58 and BB36. I believe the Pelagoes has been a bit slightly overlooked But now that some people are starting to really admire it. I think it's very recently become way more popular and will be seen alot more in the coming future. I love the current Rolex Submariner like many do, but it can be a bit cumbersome and heavy etc for smaller wrists and in general so IMHO the Pelagoes serves a purpose and offers a great alternative to a Sub and may as a whole suit more for an everyday wearer for some . I feel like the square indices and hands give more of a subdued look and casual wear. The Rolex is a perfect everyday watch it is more of a luxury looking feeling tool watch and costs considerably more. The Pelagoes imho has purpose just like any good tool watch and I think it's a winner!

[@EricBishard]

I just pulled the trigger on a BB58 Blue today. I'm smitten as a kitten!

[@znasser1]

Great vid and great perspective and advice! Thx! 👍

[@Jack-S4097]

Fairly accurate analysis except that you missed mentioning an important point in my opinion. Tudor watches end up on the grey market not because their previous owners were unhappy or dissatisfied. They end up there because their previous owners got hooked on luxury watches and upgraded. They are entry level luxury watches and nothing gets you motivated to jump into the luxury watch market like a Tudor.

[@scodude12]

Spot on!!

[@gorkemkyak1963]

no if you want to buy your first Rolex they ask for a buying history and dealers offer to sell you a Tudor first and buyers dump these on the grey market most of the time unused

[@aliibn-muhammadal-sharif8568]

It’s the best watch for the price tag of under $6k. And it is definitely owned by Rolex.

[@lethalmindninja]

@Silver Fox So it's pretty safe to say that in practicality they own Tudor? In which case the reasons people mention that Rolex "owns" Tudor still stand. Meaning it sort of doesn't matter to correct people.

[@kevinr206]

A slow rollout fixes the bugs, plus i think the bb58 are still pretty hard to find

[@mt3377]

My first time watching your videos. Really enjoyed it.cheers

[@robertl8429]

Thanks for the video. Good info. very eye opening.

[@timemeasured9137]

The first Tudor black bay bronze is my favorite Tudor!

[@salvadorcano4494]

I bought my BB58 black because I really liked it and is great bang per buck for a in house movement watch. I own Rolex and Omega and my BB58 gets the most wrist time..

[@PatrykEspinosa]

Exactly the same thing here, have the new blue bb58 and it’s worn more than Rolex, omega and Panerai.

[@patrickr6297]

And same here. I have a GMT II, and my 58 gets twice the wear. I prefer the 58 case over the maxi-case also

[@salvadorcano4494]

@@patrickr6297 Totally agree with you. The BB58 is a damn good watch. Money well spent.

[@salvadorcano4494]

@@PatrykEspinosa Yes.. It totally grows on you.. It certainly has with me..

[@thegraciefighter102]

Bought a blue BB58 instead of a Seamaster and very glad I did - much better wearability

[@nedhourani]

Couldn’t miss out on the free subscription, 😜 subscribed ✌🏼 I enjoy your channel.

[@davidg4536]

I wanted an fxd21 but couldn’t find one. So I may settle for a 22. Wanted the 21 to protect resale a little. I do think the 21 will retain value better. Agree?

[@mikeanthony589]

Rolex doesn't own Tudor, but they sure as hell make me feel welcome in their store when I go to get my Black Bay serviced.....until you tell them you want to buy a Submariner. Remember that scene from Austin Powers where the bad guys continually laugh? That was them when asking to buy a Submariner.

[@jonirwin7316]

Marc, no one tricks me into buying anything.

[@jimlittle5769]

Exactly. But a certain someone has been brainwashed for years into thinking the Sub is the end all be all watch. Gets rid of a beautiful white Seamaster 300M to have a Sub that looks the same as it always has and that WAAAAAY more people have.

[@thexardas8395]

I bought my Pelagos new bellow 4K after tax. Nice watch and it already went up in MSRP I believe. Secondary market wise I agree. It goes no where. I bought it because I like it and decided to have a relatively affordable diver for every day wear. I had a lot of different watches in my lifetime. My current life style doesn't support me wearing 10+ watch. especially in current environment .

[@jonathansmith283]

I purchased a tudor pelagos @ 9 months ago . I was shopping for a rolex batman or sub/date. that about 3 months after another AD - offered me the sub/date . 3 months after that - the original AD offered me a batman. the tudor was my first nice watch - now there is a small group. the tudor is my everyday watch. I think it is great, great color , great lum, great clasp . stay safe & healthy. ~ JDS/CT

[@huratan]

I remember a similar situation with the Tudor GMT, although with the reported movement issues it seem to take a bit of wind out of their sails. I wonder if Omega is following suit as I'm seeing a decent amount of demand for the Moonwatch with reported waitlists at ADs. Nobody really knows if they'll pump and dump, but it may be a strong likelihood.

[@kevinbarnbrook4728]

Just one more watch reviewed both the batman and Pepsi Rolex GMT, he concluded the 2020 version had serious issues, misaligned chapter ring, misaligned bezel, poor quality strap ( gaps), wasn't up to Cosc spec

[@cdp7625]

Maybe that's a regional thing? I see them all the time here in the Northeast at Omega AD's, both the traditional Moon and the Sapphire sandwich.

[@david-yj6uv]

The strategy works apparently. My 2 watch collection consists of one Tudor and one Rolex.

[@degenerateWA]

Great topic. I will say I think this is a common practice that many brands do to generate hype.

[@clifffordmendes9367]

Marc, fanastic review. Enjoyed every bit

[@ZachKay369]

In sum: Under the cloak of rolex, there's an everyman just trying to shake his Wilsdorf

[@alkinooskrideras]

Dude, at least in Greece where I live it’s a real shortage of watches. I went to an A.D and a very reputable A.D in fact and they really did have a shortage of Tudor watches

[@johnkollias6782]

Just subscribed, like the content. Hope you review/talk about all levels of watches, not just high-end.

[@marcgoldbergdogtrainer]

Thanks and I hope You enjoy!

[@Vox-Populi]

Love the greyhound print! I worked as a lead out at a Greyhound track when I was in high school one summer, and it was an awesome experience. Great video by the way.

[@waldi2302]

That's the whole trick : What does a guy buy when he has alot of money burning a hole in his pocket and he can't get no Rolex ? Right an Omega So here comes Tudor in the game. They create a little bit of the Rolex Aura arround their New models and tadaa our guy with the burning money in his pocket buys a Tudor. Aaaaaaaaaaand the winner is ? Right the Hans Wilsdorf Foundation. ........and not Omega.

[@robertoneill4370]

Great point 👍

[@armanpartamian997]

I think you're probably right - however, I see this as more a problem on the consumer side vs. producer. As I'm sure everyone here knows, Tudor was created to be an accessible luxury level watch - in this regard, nearly the anti-Rolex. If someone is buying a Tudor for exclusivity or future market value based on scarcity, they don't understand what Tudor is all about. In fact, if Tudor started restricting supply of their watches, they would be going against the very reason for their creation. I actually really admire this about Tudor. Rolex is starting to become almost ridiculously expensive and an almost exclusively gray market brand. While I own Rolex watches and love their design and quality, I am turned off by their lack of supply to AD's and would never pay gray market prices for their watches. Thanks Marc!

[@fark69]

I don't get why people are turned off by Rolex but then buy Tudors... Tudor profits help Rolex keep doing its crap. Only by voting with your wallet and not buying Tudors or Rolexes will Rolex change...

[@robertsullivan4773]

Haven't been in a AD since Thanksgiving but at that time the Pelagos wasn't scare but it wasn't easy to get. They had to order the Blue model and the left hand drive was an order too. Naturally the blue dial black bag was a tough get.

[@Moonshine2301]

Your point on Tudor’s shortage of supply is right for the U.S., not so much for Europe - with a few exemptions you can get a Tudor at an AD here in Germany when you walk in at any time. I got a Pelagos when it was new even with a discount. The BB58 is said to be only available when you put your name on a waiting list. Waiting time was 2,5 weeks for me in 2019 for the black version, I saw the BB58 blue in the online store of a big AD in early december 2020 - weeks before the hard lockdown was put into effect and ADs had to close. The only model you actually have to wait for is the BB GMT. Tudor seem to have a different strategy in the U.S. and ship less watches over the atlantic.

[@BoleDaPole]

The strategy is the same as any other company, that's to make as much money as possible. The reason for the shortages in the US is simply due to demand, the US is the richest country in the world therfore there are many more customers than a place like Germany. It's even worse now in Germany after covid coupled with thier war on Russia which has rocked thier economy in a rough way.q

[@Jeff-11_354]

Go look at used Tudor prices. They are holding up.

[@wozza1]

Prices inflated by greedy traders. Try selling one privately. My BB GMT took the AD less than a week to get on SS. Chrono 24 et al are selling over retail. I’ve just seen one go locally as a private sale for 25% under 10% discounted retail. One thing posting it over retail another thing shifting it.

[@Jeff-11_354]

@@wozza1 I haven't tried selling any of mine, but looking at various second hand dealers (C&C, Bernard Watch, Bob's Watches, David SW, etc.) You don't see them going for much under retail. Crown and Caliber has 2 Pelagoses (Pelagi?) With box and papers for 20 bucks under retail. Definitely nothing like Breitling.

[@entroheat]

I bought my burgundy from govberg jewelers for 2700 including tax month old last year price went up

[@larrymcduffie7237]

Being a tech and watch guy I think you are pretty accurate in the assessments made. In my mind I immediately replaced Tudor with IPhone every time you said Tudor and it was a similar conversation, especially a few years back with Apple and the long lines for an iPhone launch. I wouldn’t do it then and won’t do it now, paying over retail that is. I paid 3k each for both my Tudors, a GMT and a P01.

[@michaelh8854]

iPhone is the most successful consumer product in human history so that’s a massive compliment

[@brianl4337]

I think it helps them to determine the demand (the first 3 months).

[@samd3843]

Well priced watches and you can get a discount depending on the AD. But my favourite is my vintage Tudor Big Block Chronograph.

[@frankflynt2503]

Tudor is rarely discounted now

[@Amarali73]

The Harrods special edition is still selling at a premium pre owned.

[@theaussiewhinger]

That kind of supports the point about real exclusivity being the true influence on price. The Harrods edition is not produced in the same numbers as other models and is not sold in other stores.

[@jtwu8931]

Still has a butter face….

[@luke7709]

I sent my Tudor away to get serviced. It came back with Rolex service papers.

[@jdraven0890]

Hahaha - I wondered where you going with this, and you're right. I went to the local Rolex AD, knowing full well he wouldn't have any stock to show me - but what else does he have? Tudor in the next case over, any example you could want including a BB GMT he offered me a discount on.

[@danielbercovici5202]

I doubt anyone thinks Tudor is a Rolex, however a properly kept Tudor or any good quality watch that for a while has a name for it will rise in value when the model gets discontinued, and they do after 5-15 years, so enjoy your good quality watch for long term since that is why you bought it in the first place. Don't flip like a stock market share. Happy new everyone, enjoy while you have them and be grateful for having them 😊.

[@PheasantPluckersMate]

Great video, and I would agree with your analysis. However, I just wouldn’t call this ‘tricky’ behaviour anything other than good marketing....✌️

[@ricklarson8606]

Bottom line, if you love it then buy it. Done.

[@MrSuperAndrey]

Why not buy an Omega(better preowned at very good price) instead of Tudor if you don’t want to wait for a Rolex or pay a premium for it?

[@robmiller3029]

I own an Omega Seamaster GMT 50th Anniversary from new 20 years ago. I'd still like to own a Black Bay.

[@itsmt2020]

Marc that view is fairly accurate. The value retention is approx. 60% to 70%. Basically depending on how much of a discount one got for their piece at the AD. I got 15% off and when I tried to flog it, the bid by the dealer was basically 70% of my purchase price.

[@mazrashid6549]

I foolishly bought a bb58 blue on a whim. I own a new black dial Datejust fluted bezel and jubilee bracelet which I love. I liked the idea of a submariner to complement it but realised it'd never get one. The BB58 was released with loads of hype and I thought hmm that might do and rushed to get one. I have no love for this watch at all and have even left the stickers on. Am I best of selling now or holding on till it is discontinued years down the line?

[@uwe7445]

Well guys I have bought a BB in red and I wanted this watch and for me it is not a cheap substitute for Rolex. I preferred the Tudor over the Rolex and I still do. With a Tudor on your wrist you still fly under the radar what I like pretty much. But fortunately everyone can go for what he or she wants 👍

[@JG-qb9gd]

Honestly, most people I talk to who own a Tudor (Me included) Have chose it over a Rolex. Rolex feels very dated to me , but Rolex does the same with their watches. Here in Europe you go to an AD and they make you BEG and thats cosidering what I find to be BLOATED prices. Also I cannot speak for the US but here in EUROPE people are still on wait lists for the BB58 it came out in like 2018 (I think) the dark version and you still have to wait for them in the AD. ON the used and Gray market both the Pelagos and BB58 are selling at retail and in some cases even abovde depending where you buy it. Not sure where the concept of them losing their value has come from. I guess considering how disgustingly inflated Rolex is you could compare them but in my oppinion as nice as some Rolexs are they are not worth the price tag and its obvious they over inflate their prices.

[@bighands69]

@@JG-qb9gd They are not dated you just cannot afford a Rolex.

[@JG-qb9gd]

@@bighands69 Imagine assuming I cant. I can afford a Rolex. I don't want one is what I was saying by dated. Everything is subjective but to me they look dated some of them now im relation to the current trends. I cant stand the Cyclops eye thing on the date and I think they are quite over priced for what they are. If you're okay paying that power to you.

[@bighands69]

@@JG-qb9gd One product is better engineered than the other so what other reason would you have not to go with the more expensive product. It is like buying a Toyota over a Lexus.

[@byronspencer-williams5126]

Had Rolex’s, don’t give the bastards your money and buy an Omega! They are far better watches too.

[@tisconal9004]

And cheaper!

[@tombowers2020]

Coaxiel movement...much more interesting!

[@vicosdivicos]

Do they have a production number?

[@carloscontreras3633]

Watching your video after a week or more of putting it on my watch later list. Thanks. :) 😊

[@Andrewtimoni]

I don’t agree with your statement that the prices drop hard on the secondary/used markets... they are definitely holding their value.

[@andymorrow1597]

Here in the UK you can buy a black bay enjoy yhe watch look after it and sell it a year later around couple hundred under retail. Great watches. Harrods version will obv be discontinued ar somepoint only one retailer sells that version which could be a worthy long term investment.

[@Andrewtimoni]

@@andymorrow1597 the drop off is very little… not like Breitling which can be bought brand new for nearly half retail. I got a new Superocean for 2500 USD when they retail for $4200. I think the new Black Bay Chronos are going to be hard to find and sell for more than retail. Excellent Daytona alternative.

[@andymorrow1597]

@@Andrewtimoni I have my eye on the black bay 2 tone chrono either that or the all steel version with steel bezel

[@elturko1430]

We buy Tudor watches because the are great in quality and the price,,,, There is no trick

[@paulburns6110]

Hi Marc. I’d not be surprised if what you are kindly warning us about is indeed True. Thank you for the very plausible and well reasoned insights. Your perspective is very valuable.

[@rickjason215]

I bought a Pelagos, brand spanking new at 20% off. I paid retail for a Rolex and didn’t even ask for a discount.

[@davidbeauchamp5445]

I have owned a rolex datejust 41mm and now own a yhatmaster 40 also an omega speedmaster and a tufor gmt . The only one I will never sell is the tudor. I have seen the rolex gmt it is totally different. LOVE THE SNOWFLAKE .

[@michaeljasminestewart1618]

Other than the fact is is as thick as a puck

[@HarryBunnGRVOTV]

I think it’s more likely that when a company introduces a new product it needs to test the market before producing large quantities, then if successful produce more, consumers then have the choice to pay over the odds on the secondary market (a bit daft in my opinion) or wait like i did for the 2nd wave! The same thing happened with the Timex Q & they have nothing to do with Rolex.

[@kecwt]

It may be the strategy from Tudor to provide a shortage at the beginning, i said it may be because we have to think in another way that every single new product from different brands and different business, the production line may not be very well to produce it in an acceptable quality. Therefore they need to rectify the production line as well as the suppliers to have the product up to the standard for their customers. That’s why shortage in supply at the beginning. Watch, especially those hand made in house calibre, that even require much much higher quality than we could think of. As the manufacturer needs to ensure the daily tolerance to be within a certain period of seconds, the case and the bracelet must have the same kind of brightness for this batch and the next batch ..... it takes time.

[@teslapete4461]

my 1988 & 1992 Tudor's are in Rolex marked cases...? obviously the guts are different, but the case backs are signed Rolex.

[@simondouglas3519]

I have a Pelagos and BB Steel.. both together still not half the price of a grey market sub!

[@JG-qb9gd]

Na in fact most even used sell at AD price.

[@philmandud2]

It's funny that tudor doesn't have manufacturing constraints during a pandemic but Rolex somehow has problems...

[@thegraciefighter102]

Yes because the demand is the same .....

[@JG-qb9gd]

Rolex plays a game with customers... also Tudor does have a shortage on BB58's at least here in europe.

[@jeffegan9388]

@@JG-qb9gd I just bought a bb58 yesterday it was the 1st one the ad has gotten in since thanksgiving, at least that’s what they told me.

[@bighands69]

Rolex has no issues the market demand is high and they do not want to over supply for a short term hype bubble. They will probably adjust to the demand over time but only if it stays in place.

[@philmandud2]

@@thegraciefighter102 that's a good point

[@key4duty]

There is a lot of demand for the black bay 58 (black dial/bezel) and there is an actual shortage for these models. Every single AD I called told me I had to wait at least 4-6 months for one to arrive. And I'm not surprised at all, the black bay 58 feels like a vintage piece. Vintage combined with modern parts, making it a perfect watch imo.

[@Kalmar917]

I think your on point for the most part. Currently I have a 5 digit sub no date, a 1958 sub and now a BB58. This all I got. I got the BB58 because I liked it. The other thing is that for the most part I prefer the 316L Steal better. I have a couple of buddies with the new 41mm sub and man that steal they use they say is better when it comes to corrosion but that steal is a scratch magnet. Personally, ai don’t like the size and see that they use Tudor to experiment. Getting their feet wet for a change. Also, Rolex seems to be going more luxury route more so than what are their roots. That is luxury but also toolish. Now that balance is less toolish and more luxury. That’s not for me. I want an everyday carry. The 5 digit sub and BB58 does it for me. I think Tudor is what Rolex used to be and Rolex is going down the Patel route now. Kind of sad but understand it’s a business.

[@stevendavid7483]

Man you really have to be deep in the game to come up with a theory like that

[@floridaman727]

Not really it’s a very straight forward marketing tool that many companies use. You see a lot of it in the automotive industry

[@tankt13]

Saw a Black Bay, liked it, waited for Black Friday and got it for 30% off. Still love this watch

[@maitrehg]

My BB41 is my exit watch. I love it so much. Tudor forever 🖤

[@filiiony4727]

Have you tried getting the Black Bay chrono Panda lately?

[@Gypsysalrussian]

You nailed it I was dropping dead to get the Tudor GMT because it was selling out I almost paid premium for it until I waited and my A.D. had one available and I also got a discount of about 8%

[@miabeatz80]

Their bracelets make me cringe. All of their marketing is put into one design (black bay) which doesn't hold value. Lastly you put it best "you settle for Tudor". Tudor gmt in the pepsi colors was a big mistake. It simply points out all the intricacy you get with a Rolex that's missing. Rant over lol

[@miabeatz80]

@Chong Li Let's face it the company was created to sell to entry level luxury customers who can't afford Rolex. Most companies level up not down ie Toyota/Lexus. Especially seeing as they made identical model variants to Rolex....epic fail! Very unoriginal. Other than the Harrods BB there isn't one model that appreciates. Pretty sad.

[@DannyKaffee]

Offer me a Submariner straight up for my BB58. I will decline.

[@Timesradical]

Great video by the way!

[@mattyreardon3593]

Tudor royal any good for its price point? Black and gold.

[@captain6368]

After 2 years at my local Rolex/Tudor AD, the BB58 black dial showed up in the case on a leather strap. There was only one in the case and I jumped on it. The bracelet was not available but the AD did not push me to order it. The watch is awesome and reminds me a lot of my Rolex sub 16610. I think the in-house Tudor movement watches, unlike the ETA Black Bays, will retain value as the brand becomes more popular in the US. Just like Rolex which is now simply not obtainable by an ordinary Joe with cash to spend. Plus, many people (including collectors) actually prefer the BB58 size over the big and bulky new sub (which I also have). So do I. I believe Tudor could overtake Omega in 5-10 years given the Rolex connection. Watchfinder mentioned that the new Tudor movement is manufactured in the Rolex facility. No, its not a Rolex (it’s a lot cheaper) but the Rolex connection means something and adds value to the piece. Time will tell how the story unfolds.

[@adamshow1685]

ETA version is the OG Blackbay -smiley think it would retain more value then the fake rivet bracelet bb58 caught up to marketing times of a consumer that views aesthetic over functionality. Smiley were ETA because it was meant to be easily fixed by any watch maker. Tudor original aim at being the common man’s watch. His EDC. Power reserve, spring bar easy release, and any other fancy sport watch idea takes away from the history. Collect watches but respect the idea that the watch was made to be a tool watch that served a purpose.

[@brettgosper6003]

I've got both Tudor and Rolex..... Tudor quality is not very far off Rolex I reckon.... (with that said - the Rolex bracelets are better). ... Tudor BB are not that easy to get... and from what I see - the values are not dropping much at all at the greys..

[@khoapham7707]

Agree. I own both the OG BB58 and Explorer 214270. In my opinion, The only thing that the Explorer better than the BB58 is the LOOK of the bracelet.

[@ionionescu423]

Nice one, Log Drainer! ✊✊✊✊

[@waiter90210]

Marc, how do you feel about Jomashop?

[@marcgoldbergdogtrainer]

Bought from them twice. Flawless transactions.

[@greggeorgiou52]

True but I love my tudors anyways I will buy more them

[@naturalmass]

Used Tudor watches are defo holding majority of initial value.

[@seekingthetruth3410]

Rolex is over priced, the Sports models are crap for the money,Omega is hands down far superior to Rolex.

[@JG-qb9gd]

@@seekingthetruth3410 They are very much holding their value. In some cases they are increasing in value a lot. Rolex is a status symbol and thus the over inflated price. If you are a watch geek you buy a BB58 or you start looking at Grand Seiko.

[@platano123]

Great insights! Though, I disagree that Tudor watches drop in value. Case in point Black Bay 58 39mm is holding up... Actually it is going up in price and the ask is above retail in the secondary market.

[@meddc1]

Honestly, I think Tudor were a bit caught out by the popularity of the original BB58. When they launched the blue version, they were much better prepared and most people who wanted one had one within a month or two.