How Two College Dropouts Built Nude Project, A Clothing Brand With Over $30 Million In Revenue

In 2019 at age 19, Alejandro Benlloch and Bruno Casanovas created Nude Project from their dorm rooms in Barcelona--and dropped out of school when the bootstrapped business took off. The men's and women's streetwear brand raked in nearly $30 million in revenue in 2023. A full-time staff of 130 operates seven stores and one pop-up across Spain, Italy and Portugal. Products sell online to 200 countries.
0:00 Introduction
1:25 How Bruno And Alejandro Met And Came To Collaborate On A Fashion Brand
3:27 All About The Nude Brand
6:26 Bruno & Alejandro On Major Celebrities Wearing Their Clothing Brand
10:04 Sales And Marketing Approach Of Being A Newer Brand
15:46 What's Next For The Nude Project
20:54 Running A Business And Being Friends- How Does It Work?
22:50 What Will Alejandro's And Bruno's Legacy Be?
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[@iuliuscaesar9078]

I love the way they talk. Spaniards are very courteous and polite.

[@oscar.hdez5]

gracias mirey

[@oscarcorrales1772]

si tu lo dices

[@neznamtija8081]

Unlike Latinos 😅

[@sayeu1444]

facts@@neznamtija8081

[@alvaroclementegarcia]

🤍

[@martinsolorzano9071]

0:33 did he not like his partners response? Lmao his face change was so sudden

[@dianaespina7474]

Wow, I love them already! They have so much good going for them! Amazing work and their storytelling was what brought me here!

[@leonorespinoley5465]

You guys are inspirational. Besos desde gran canaria

[@leadgenjay]

Impressive growth for Nude Project, really shows the power of starting lean and scaling smart. Entrepreneurs should note how critical it is to understand unit economics early on; it's not just about the revenue but keeping customer acquisition costs lower than the lifetime value.

[@danvillro]

smarts and young !! great sample of excellence generation

[@EliasHaile-hi7ex]

GEN Z😈😈🔥🔥

[@upsupeter]

Nice guys. Good luck to you both.

[@marolle15]

Menudos cracks!! Muy fan de Nude Project, me encanta escucharlos hablar!

[@seneveshemisi6820]

Id love to know how to the fast growth of the brand effect their mental health and their personal lives and how did they over come it?

[@CesarAndorra]

Estos dos se van a comer el mundo! Amazing success story! 🚀🚀🚀🚀🙌🙌🙌

[@forteamoros]

Sois increíbles! Enhorabuena!!!✨✨✨

[@Woo27]

Truly inspirational!

[@nuevofilipo3551]

Extremely inspiring

[@acidcars]

This guys are an example from the entrepreneur dream! Congrats!💪🏻

[@genisborjas]

totally bro

[@majindalsy]

Truly inspirational it would be nice growing in a rich family too

[@preciseaudioblog]

Congrats to the guys 👍

[@javierlopezcossio2205]

Grandes! Proud de Burgos! They should make a cojonudos shirt tho x) iykyk

[@TheCassidy22]

Proud or pride, whatchu saying bhoy

[@Nash0303]

Love their energy

[@ceoslegacy]

Incredible storytelling…

[@Littlestephy29]

Absolutely love their way of thinking.

[@sofiaramos8780]

Estos 2 son un orgullo para todos los españoles👏🏼👏🏼👏🏼👏🏼

[@EcomCarl]

It's inspiring to see how Bruno and Alex turned their passion into a successful clothing brand at such a young age, starting with just €300 each! 👏 Their focus on storytelling and authenticity truly sets Nude Project apart in today's fashion landscape.

[@juvalighter]

Wow these lads are winning 👏

[@gabeensontoast]

Love these guys, so passionate and creative!

[@concretejungle9608]

What exactly is creative about the baggy 1990s looking jeans and hoodies ?

[@lucirah7792]

Mucha inspiración! 🙏

[@DidG10]

BRUTAL.

[@brunocarvalheiro3882]

This interview made me wanting to work with those two young talents. Muy bien!!

[@TheStrategist314]

Nice.

[@sanconejor]

Amazing story

[@Joe-is7tb]

It's a great brand and it's important to support young Spanish businesses

[@isabelmunoz-torreromoraled378]

Qué orgullo!!!!!!!!!!!!!! Vamosssssss. Enhorabuena chicos, qué inspiración desde que os conocí hace años escasos. Gracias por todo lo que nos aportáis, sois pura inspiración. Cracks!

[@camillemananquil7150]

Watching this while wearing my nude project hoodie

[@lbt2224]

The bests🤩

[@sergioluis6977]

They are gonna be the next Dolce and Gabanna

[@yaoyao88102811]

I like the sweater they wore! Where can find it?

[@afrik0000]

In their web!

[@Astro-uc8er]

Todos podéis llegar a lo más alto! Es coña, es un mito capitalista

[@cabotcroll4045]

Bali on the map! Congrats Bruno.

[@AneeshRathi]

bro is flirting in a Forbes video, GG.

[@jhossuaandresperez4584]

Que locura

[@alonsomeana5736]

El Bruno se estalla cuando Alex dice differentiators porque sabe que se tiró un triplazo. Y entró 15:54

[@jsc5814]

triplazo? si está bien dicho, cazurro

[@alonsomeana5736]

@@jsc5814 Hola! Por eso digo: Y entró.

[@alexyfrio]

Jajajaja fueras de serieeeee vol.x2

[@AI_Superintelligence]

NO WAY!!! College dropouts, agaaiiiin??

[@alessiomorell1]

G’s💫

[@Estoytranquiloycompleto]

Duros

[@thahighs]

fw em

[@PilarGarcia-rr1dd]

❤❤🤩🤩👏🏼👏🏼

[@CPitaMusic]

Started from the bottom, now we're here…🔝

[@fuarrkk]

Bottom? With 800k€ from their rich parents. This is bottom? 😮

[@ItzRocky127YT]

@@fuarrkk keep watching is the only thing ur capable of

[@raulmanzaneda6164]

20:36

[@73delarosa]

Rich parents invested …? Great job 👏🏾 🎉❤

[@ldtig8099]

Que importante que es saber hablar bien ingles

[@AleCabrera.]

La vrd que sí, me gustaría hablar tan bien como Bruno

[@alexabela9059]

​@@AleCabrera. Soy de Australia y la verdad es que el acento de Bruno es casi como el de un nativo

[@perrocomunista5751]

Si simplemente no fuesen 45 €😭😭😭😭😭😭😭😭😭 (las compro igualmente)

[@PPAPRD]

que grandes son coñoo

[@CesarHernandez-gr4jm]

i few months ago, a watched an episode of their podcast while they were interviewing the founder of GLOVO (the spanish Doordash) and the whole episode they promoted a beer called desnuda (nude in spanish), they didn´t look like they were managing a 30 million a year company, in fact, at the end of the episode a girl pitched her startup to them and the founder of GLOVO, and they were like "this idea is so good, but we dont have the money to invest" and let the founder of GLOVO put some money (allegedly). Its importan to mention, that in no point they mentioned a clothing brand, they spent the entire episode saying that they would like the desnuda beer to go big. Something looks a little bit off, but hope i´m wrong, good for them if the two companies are legit.

[@alejandrogavilan9996]

I don’t understand very good what is your point , Nude project is a clothing brand. Maybe the title of this video is a bit of a click bait , maybe the 30M they refer to is the volume of sales more than the revenue , you can sell 30M but have a lot of bills and things to pay so you end up having little to non profit , and this could be the case knowing they opened three or four stores in the past year , one in my city (Bilbao) . They promoted the desnuda cuz was a new product so that the People watching could know about the existence of the drink , the nude proyect brand was also promoted in that podcast as in all of the rest ones but in a more silent way, if you see the curtains at the back you could notice the name of the brand as well as in the tee shirts their using , it’s all over the place the name.

[@maitanegomez7830]

Hi, Cesar. I highly recommend you to watch more than one video to judge anything.

[@CesarHernandez-gr4jm]

@@maitanegomez7830 As i said, i hope i´m wrong and the two companies are legit.

[@nasirwarshi2117]

It is possible to convert this conversation in hindi..... 😊

[@PaulaHernando]

bruno y alex. no entiendo una mierdaaa

[@zarjio5980]

Cayetanos

[@victora.g.2708]

Pentágono

[@AlejandroGarcia-ri3ws]

How? Con el dinero de sus papis!

[@LauraGonzalezMoran]

envidioso

[@ONASKUPA]

I’m on the rise

[@ApostleAllianceArrangements]

it would scare me to have the guy on the right as a partner

[@Mr_Karre]

Why?

[@b_to_the_b]

🙄 They are Silver-spoon Trust-fund Babies

[@antoniocirilloon]

just hatin, focus on your passion and spread love

[@tonipujolsebastian]

There is not such a thing like trust-fund babies in Spain

[@isabritpop]

@@tonipujolsebastianlolazo.

[@alberu]

Sigo sin entender de dónde nace su éxito. ¿En qué acertaron que otros fallan?

[@victorius6635]

Tener padres ricos que les dieron lo que la mayoría no consigue ahorrar ni en toda una vida influyó un poco

[@fernandot60]

​@@victorius6635 no tienes idea, Steve jobs lo dijo una vez para que un producto sea exitoso debe cumplir esto, no vale con tener el mejor producto, tienen que además al target adecuado, el precio correcto y el momento perfecto. La gente lo puede llamar suerte hay más allá de eso

[@TheWolfyGFX]

with a 500k loan from the parents, thats how

[@janemisback2874]

vende tu 26 millones en el cuarto año... 1.6 en el segundo etc y te dejo yo los 500k no te jode xD

[@sammycreatess]

cracks

[@Sebas.Network]

guau

[@fuarrkk]

Their parents are millonaires. One of their parents gave them 800k€ to start Nude Project. Why do you think they speak english so well? They went to an international school as the richkids they are.

[@janemisback2874]

i give you 800k if you promise me you´ll make 26 million in sales in 4 years... if you dont i want a 2x refund. You think its easy?

[@Minu-lv1rk]

I didn't know that, thanks for pointing out! No one in these comments seems to know this.

[@Minu-lv1rk]

​@@janemisback2874The difficult part is finding capital and contacts to start the business, there are a lot of talented people out there, they probably even stole someone's idea. 800 thousand euros to start a business can do a lot, and with family contacts even more. If their parents are millionaires, why do they do interviews pretending they are working class? Then don't give me the bullshit about meritocracy. I was believing their talk until I opened the comment box.

[@newjorge7450]

No hace falta ir a escuelas internacionales para saber ingles😭

[@24Kopax]

os ahorro 25 minutos de charla. Sus padres son millonarios

[@garbanzo1000]

First budget 600 euros? HAHAHAHAHAHAH.

[@rainer6672]

Another rah-rah boys playing the coming from the bottom narrative. Just some more NPCs to this game 😂

[@pedropicapiedra4851]

So cringe it hurts but they succeded

[@DiegoMartin-ix7jh]

What you can do with dad's money...

[@musicalatina8681]

They are from high society of spain! Stop to said bullshit! Entrepeneur mis cojones!!😂😂😂

[@AleCabrera.]

Eres español o inglés xd

[@ethan-sr6eu]

exactly, i think it is obvious lmao

[@manresa1301]

bunch of rich kids

[@leoalfaro2844]

Cracks

[@joelcorte]

their parents are millionaires lmao

[@GovernmentOfAmerica]

Fake af.

[@Os_-tw4ot]

You know how?

[@studentpaolaquispe7460]

No, they are very famous in Spain, and also their brand. I'm from Spain and I can assure you

[@concretejungle9608]

Since when having family money to start a ( capital intensive ) clothing brand is called “ bootstrapping”

[@alko_xo]

Forbes finally interviews the just-launched Onlyfans adult content creators?