Use code BRAINFOOD10 to get 10 FREE MEALS across your first 4 HelloFresh boxes, including free shipping on your first box at bit.ly/3rmTSUA
@purplealice3 жыл бұрын
Any of the meal kits I've seen are quite a bit more expensive than buying the ingredients separately and learning how to do the prep work yourself, and learning a few basic principles of cooking.
@RikDog913 жыл бұрын
Does this work for Australia too?
@RikDog913 жыл бұрын
@@purplealice I see it as a good starter thing, as I'm changing up my own cooking now and like these services as they introduce me to new meals.
@RichardIresonMusician3 жыл бұрын
Code doesn't work in the UK!🤔
@toddellner52833 жыл бұрын
More expensive than buying premium ingredients at the store. The recipes I tried aren't all that great. This is for people who didn't master kitchen basics and don't have a decent cookbook.
@hashtag4153 жыл бұрын
A recent study has shown that humans eat more bananas than monkeys. It must be true because I've never eaten a monkey.
@cascanicoff57633 жыл бұрын
That's a good one 😆
@drtm17183 жыл бұрын
The women in your life must have been terribly disappointed.
@KEVMAN79873 жыл бұрын
Don't eat monkeys. That's why HIV exists today.
@sinisterthoughts28963 жыл бұрын
Sound logic.
@tedarcher91203 жыл бұрын
Monkeys don't eat bananas actually, so that is true either way
@Cydonia20203 жыл бұрын
“Good thing they can’t manipulate me.” I say going back to my Quaker oatmeal with Sunkist raisins and Maxwell House coffee.
@sleazybtd3 жыл бұрын
Don't forget to light up a Lucky Strike afterwards to aid in digesting that breakfast.
@conservativeguitarsingerjs79373 жыл бұрын
Just eat and drink what you like, make sure you’re getting enough protein for your body weight, eat as many carbs or fat as you want, drink enough water and hydrating liquids and make sure you get your micronutrients from a source that your body can use while staying at maintenance calories if you’re eat a healthy weight. That is it. Pretty much no food is healthy or unhealthy. Everything else is pseudo science. Brands don’t matter at all lol
@FourOf920002 жыл бұрын
you are not immune to propaganda -Garfield
@laurabustos65602 жыл бұрын
@@sleazybtd turning the tides with our torches of freedom!!👌🔥👌
@TheSultan14702 жыл бұрын
Exactly.
@ggrriissoomm3 жыл бұрын
I went to South Korea once and my friends mom made me spaghetti every morning because she heard Americans eat special food for breakfast and spaghetti was the only American food she'd ever heard of (I know, I know). Had heart burn every single day I was there.
@nurgle3333 жыл бұрын
R.I.P.
@jakepullman49142 жыл бұрын
Her heart was in the right place.
@dustbowlhammer71192 жыл бұрын
That sounds incredibly sweet.
@AlakaxamM2 жыл бұрын
"😰I heard Americans have special diets! What do I feed it?? ☺️I know..." 🤣 She was so sweet. Americans get a bad rep for not understanding other cultures, but it's honestly everyone lol
@TheSultan14702 жыл бұрын
Jesus
@autumnalvoid96463 жыл бұрын
"Changing the package is too expensive, so let's re-program how a whole nation perceives a colour." - "Wait, what?" - "Yeah... people are that dumb... You'll see... Green..."
@craigcrawford65953 жыл бұрын
Ever read Hidden Persuaders by Vance Packard? More truth to what you said than many realize. .
@lordgarion5143 жыл бұрын
If someone is dumb enough to not use something, just because of the package color, then they're already 10 times dumber than needed to change their minds.
@craigcrawford65953 жыл бұрын
@@lordgarion514 And if you don't think you buy things merely because of color then you lie to yourself. Because if you buy only for practical purposes then color wouldn't be an issue but I bet your car is particular color you like and was probably a major factor in buying it. .
@lordgarion5143 жыл бұрын
@@craigcrawford6595 That's not remotely what I said. Reading comprehension isn't that hard. I've owned several cars in colors I didn't care for, because they were a damn good deal. Like I said, and I'll type it slowly for you, if someone is dumb enough to not use something because of the color...... In other words, if you love everything about something except the color, and you say screw it, you're an idiot that's going to be easily manipulated. My long sleeve work shirts are light grey, and I hate grey. Why? Because the Amazon seller had a 6 pack of just the grey on sale for what 3 of any other color cost.
@ethanhayes70383 жыл бұрын
@@craigcrawford6595 Cars are valued personal belongings lasting for many years, and out in the open for all to see. Any rational person will care more about the color of their car than a piece of cardboard that'll be stowed away in a bag or pocket most of the time and disposed of within a week. It's not a good comparison.
@jmchez3 жыл бұрын
In any cause or endeavor, always remember that the difference between being involved and being committed is like a breakfast of eggs and bacon. The chicken is involved, the pig is committed.
@MonkeyJedi993 жыл бұрын
This is both funny and thought provoking
@markmcadie3543 жыл бұрын
For the Chicken a days work, but a lifetime vocation for the pig...
@sinisterthoughts28963 жыл бұрын
Good perspective
@toddnolastname44853 жыл бұрын
Not with those new miracle meats.
@tsawe62463 жыл бұрын
Okay greys anatomy
@davidsigalow73493 жыл бұрын
Americans are not the only ones whose "traditional foods" became "traditional" through the efforts of marketing agencies. In Britian, the "ploughman's lunch" - bread, cheese, onions, pickles to start- became a popular pub lunch in the 1950s due to efforts of the Cheese Bureau to increase the consumption of cheese.
@therealchayd3 жыл бұрын
Ha, didn't know that about the ploughmans, damn those cheese marketers.
@killgoretrout90003 жыл бұрын
@@therealchayd Blessed are the cheesemakers
@viciousyeen66443 жыл бұрын
I love the thought of a „cheese bureau“ like businessmen and Secretaries working on typewriters, just cheesy
@therealchayd3 жыл бұрын
@@viciousyeen6644 Pretty Monty Pythonesque I thought.
@owenshebbeare29993 жыл бұрын
Plus the supposed American origin of the fried breakfast is a lie.
@MythicalPhoebe3 жыл бұрын
"Time is an illusion. Lunch time, doubly so" -Douglass Adams.
@MythicalPhoebe3 жыл бұрын
I've never seen breakfast time or dinner time as serious parameters. I eat whatever Is available. Sometimes I eat leftovers for breakfast.
@zappawench60483 жыл бұрын
Much better than the long, dark teatime of the soul...
@kevinfreeman30983 жыл бұрын
@@MythicalPhoebe whatever whenever
@sadjupiter94623 жыл бұрын
never ask the ground to be your friend -whale
@Nilguiri3 жыл бұрын
"Douglass Adam's"? WTF is the matter with you?
@allyourcode3 жыл бұрын
I love learning about how deliberate marketing invented all sorts of "common sense" preferences. Diamonds, pearls, mouth wash, and now bacon & eggs. This topic could be a channel all it's own. (I would totally subscribe to that.)
@axiomshift46663 жыл бұрын
Pancakes waffles and oatmeal were always a bigger breakfast food for my family but I like bacon for burgers and grandma would make it with her pancakes. I prefer sausages though.
@sweetie_chu3 жыл бұрын
Don’t forget Santa. The current image of Santa was a big marketing ploy by Coca-Cola
@churblefurbles3 жыл бұрын
early cosmo mag writer later admitted they wrote fake glamorous stories of life in the big city to sell women on a consumerist life style as single women consume more. sex and the city later on fictionalized even the writer part of the equation.
@jennagrace15343 жыл бұрын
I think there is a podcast called “under the influence” that goes into marketing and advertisement trickery.
@cerveza22973 жыл бұрын
Trends, be aware of them don't follow them.
@myplane1503 жыл бұрын
Oh, man. I remember mom "making" orange juice from concentrate back in the 70s (12:07). It was a thrill to get a teaspoon of the icy concentrate for a small treat! Loved it!!! ☺
@EverlastingHobnocker3 жыл бұрын
I remember that too. Haven't even thought of it in so long, now wondering if it's still a thing
@joannekerr33 жыл бұрын
My mom did this as well....in the late 90s-early 2000s
@cherrywilliams57393 жыл бұрын
The beginning of the video, you state that the agricultural community ate hearty breakfasts that included bacon and eggs. So, the pr campaign was not the beginning.
@ScottTancock3 жыл бұрын
The Anglo-saxons were the beginning: serving large, hearty meals to those who visited them in the spirit of hospitality. This became the Full English, which has been with America since before independence.
@stevethepocket3 жыл бұрын
Yeah, what I want to know is why certain foods are considered "breakfast foods" and it's weird to eat, like, a sub sandwich or fried chicken for breakfast.
@curt27423 жыл бұрын
@@stevethepocket I would guess it is because these traditional foods predate refrigeration. When you wake up and prepare your morning meal, you reach for the easiest things to make that wouldn't spoil overnight. Cured meats, cheese, eggs, grains, etc. Fresh killed meat would come later in the day.
@thehorseformerlywithoutana25223 жыл бұрын
As I understand it that was a traditional rural breakfast as that’s what people had lying around on the farm. When people urbanized they drifted away from that tradition, and the sales dropped accordingly. So they threw a huge ad campaign to “remind America of its roots.”
@gorkyd79123 жыл бұрын
The PR campaign was the beginning of the tradition. Before the PR campaign it was not a tradition it was just a convenience for some people working in rural settings who would start work at 6am, skip lunch, stop work when the sun goes down, and maybe have a small dinner before bed. It wasn't a tradition it was just the habit of eating adapted to that work schedule for some people.
@lunarwuffy52993 жыл бұрын
Leftover cold pizza and warm beer. Breakfast of champions!
@zalphinian3 жыл бұрын
Change the warm beer to flat root beer and you have my favorite breakfast as a teen.
@paulherman58223 жыл бұрын
Folger's crystals and milk. Breakfast of ex-champions.
@andymofoincross3 жыл бұрын
I read an article recently where a nutritionist explained how a slice of pizza is technically a "healthier" breakfast than the average breakfast cereal. So if Wheaties are the breakfast of Olympians, then pizza really is the breakfast of champions.
@Rex-ii2yz3 жыл бұрын
Thats what my home is fueled by.
@nealhoffman75183 жыл бұрын
Cold fried chicken also
@raydunakin3 жыл бұрын
This video is making me sooooo hungry!
@fanboy80263 жыл бұрын
🍔🍕🌭🍲
@Floninjalo3 жыл бұрын
That’s just your tapeworm, bud.
@knday3 жыл бұрын
I just really want orange juice right now.
@craigrainbow76743 жыл бұрын
Just wanna make a hello fresh shout out for that honey thyme pork tenderloin. 10/10
@fairwaywoods3 жыл бұрын
I want pancakes.
@krisfrederick50013 жыл бұрын
Fun Fact: It was not until the 15th century that "Breakfast" came into use in written English to describe a morning meal, which literally meant to break the fasting period of the prior night. Yes, I copied that.
@JohnVKaravitis3 жыл бұрын
Do you know Sp0ns0rBlock?
@Matty060013 жыл бұрын
My grandkids find it difficult to remember what the name of any particular meal is. I keep calling it break the fast. Eventually, I suppose they’ll get it.
@elaineburnett52303 жыл бұрын
Well I am happy someone thought of breakfast...and I am indebted to those who thought of bacon and eggs as well!
@jaklumen3 жыл бұрын
I've been observing 16-hour intermittent fasting, so... I could call the noon meal "breakfast", since I skip the morning one. But considering the other names of meals, it seems a lot of names are arbitrary- "dinner" might be in the middle of the day, or it might be in the evening.
@deewesthill13583 жыл бұрын
@@elaineburnett5230 I'm a vegan, and I say no need to break eggs to break fast.
@savageman70473 жыл бұрын
I just had meatloaf mashed potatoes and collard greens for breakfast
@twentypdrparrott6943 жыл бұрын
My maternal grandmother's standard breakfast consisted of the following: eggs fried or scrambled; oatmeal with cream; bacon; sausage; fresh home made buttered biscuits; coffee. Served between 6:30 and 7:00 every morning.
@larapalma37443 жыл бұрын
Did she live to be a teenager?
@somekid67183 жыл бұрын
@Green Mamba Games I believe his distinction is that in a scrambled egg the yolk is broken and mixed with the white
@claustrum55343 жыл бұрын
I'd need to go back to sleep after a breakfast like that
@KatjeKat863 жыл бұрын
That sounds about right for the older generations of my family who were dairy farmers and were up for hours before they had breakfast working.
@JordanKetterer3 жыл бұрын
Ok did I miss something. You just had a whole video saying that bacon and eggs weren't traditional, bit then explain the reason it is was because the dwindling of bacon and eggs as the traditional American breakfast. So it is in fact a older and very traditional breakfast then isn't?
@larryroyovitz78293 жыл бұрын
@@weplaywax Coka Cola of course.
@derekirish51213 жыл бұрын
No, that’s exactly what you saw. It’s scary how many people missed the circular reasoning.
@KalonOrdona23 жыл бұрын
Yup, I noticed this as well
@stevenscott21363 жыл бұрын
He very clearly said they were traditional farm foods, went out of fashion among the urbanizing population, and were then brought back by Bernays.
@randomobserver81683 жыл бұрын
@@stevenscott2136 Agreed, and that's a valid frame for it, it's just not how the video started off.
@IKEMENOsakaman3 жыл бұрын
It's so nice to live life knowing where certain customs or cultures came from. Thanks as always!
@jasatotakouzeno46743 жыл бұрын
Hold on... is this the first itteration of the “9 out of 10 experts recommend X”?
@noway2343 жыл бұрын
I always wonder what that ONE Dr had to say!
@malenotyalc3 жыл бұрын
I smashed the like button. Now my cellphone is broken. My brother is an attorney and he says I'll own Simon by the end of the week for this.
@lyrix97533 жыл бұрын
So what you're saying is that a greedy person used a woman's issue to make them buy their product (talking about the cigarettes). But it does sound familiar when looking at companies being "virtuous"
@ameliarosealdridge64683 жыл бұрын
It still goes on to this day, many companies will gladly fly rainbows and outwardly express support for LGBTQ+ and say "no" to racism people and then within the company internally, actively discriminate against these groups. They are just a market for these corporations, they don't actually care about you or what's right, many will say whatever they must to appease the press, but then knowingly use child labour to make their products.
@Gappasaurus3 жыл бұрын
Corporate America: “The people aren’t consuming enough nicotine, cholesterol, and fat!” 😭 Edward Bernays: “Challenge Accepted”
@nameremoved40103 жыл бұрын
Nicotine fights Covid. And cholesterol and saturated fat are good for you provided they aren't transfat or seed oils.
@dadillen59023 жыл бұрын
Bernays - Hold my Bacon flavored peanut butter.
@dadillen59023 жыл бұрын
@@nameremoved4010 So, it heart disease or lung cancer and ash tray breath wanna choice. Win-Win.😯
@IQTech613 жыл бұрын
Yes, nicotine is bad for you. Cholesterol comes from fat and the fact is, the cholesterol hypothesis has been completely debunked. Read "The Great Cholesterol Myth" by Bowden and Sinatra.
@nameremoved40103 жыл бұрын
@@IQTech61 I agree tobacco is bad but it is also bad for the 'virus'.
@momstermom29393 жыл бұрын
“Don’t get saucy with me, Bernays.”
@skiporbit3 жыл бұрын
Oh that comment was too rich.
@kaleblundberg74793 жыл бұрын
"Oh, Pissboy!"
@kevinwheesysouthward92953 жыл бұрын
I paid for them, theys are mine
@ruel99613 жыл бұрын
Count the money. Count the money.
@largefishsmallpond53933 жыл бұрын
Classic
@bigfan98053 жыл бұрын
Delicious Bacon has no time restraints, any time of day is a good time to enjoy Delicious Bacon.👌🏻👍🏻
@jonnunn41963 жыл бұрын
It's more common for me to eat Bacon at lunch (as part of a Cheese Baconburger)
@morrigankasa5703 жыл бұрын
Exactly Bacon is one of the greatest meats ever. In fact a breakfast I love is Bacon, Fried Eggs, Hashbrowns and the Eggs and Hashbrowns cooked in the Bacon grease. It is fantastic.
@jameshuggins43003 жыл бұрын
As I watch this im eating bacon and eggs at midnight 😋 😆 🤣 😂
@erichan69853 жыл бұрын
@Robert Sears can’t argue that .
@erichan69853 жыл бұрын
Bacon is very special . Very .
@rosepearl70923 жыл бұрын
"partnered with the American Aluminum company to sell fluoride..."?! Please, more on this!
@bernardherman98873 жыл бұрын
IIRC Fluoride was a byproduct of aluminum production, and was expensive to dispose of. Enter a medical study showing that fluoride helped prevent tooth decay and viola! Alcoa started making money selling a waste product to municipalities. Of course General Ripper would say it was a commie threat to sap our precise bodily fluids.
@zapkvr3 жыл бұрын
@@bernardherman9887 correct. Or in the case of Australia, fertilizer companies
@gorkyd79123 жыл бұрын
People who worship science can be convinced to dispose of a deadly manufacturing byproduct by drinking it on the grounds of a single fraudulent scientific paper.
@dragonhealer75883 жыл бұрын
@@gorkyd7912 So the numerous meta-studies between the 1940's and now are all fraudulent? Citation please.
@mikecsernyik73603 жыл бұрын
@@gorkyd7912 I like your comment, but honestly I would propose to change "science" to "established scientific institutions" because to me, true science is the scientific method of deriving conclusions from your own observations.
@yotaiji0123 жыл бұрын
Betty crocker add an egg...that worked? Hahahah omg
@stevenscott21363 жыл бұрын
I know many women of the "I want to be a good wife... but I don't want to spend any time or energy on it" mindset.
@BTheBlindRef3 жыл бұрын
This was one of the big culture shocks to my wife who is from Thailand. She couldn't figure out why we had specific "breakfast" foods. When I asked her what they generally ate for breakfast in Thailand, she was like: "food".
@Simonsvids3 жыл бұрын
That would be so boring to an European to live like that. A dreary boring life. No wonder she married you. Still it's 'white mans burden' to civilise these people.
@24033733 жыл бұрын
@@Simonsvids wtf is wrong with you?
@BTheBlindRef3 жыл бұрын
@@Simonsvids Not sure I get whether you are being sarcastic or funny or observational. It was a revelation to ME to realize that not every culture had a designation between types of food to go along with different meal times, since that was all I had ever known. I had always assumed each culture had "breakfast foods" and "lunch foods", etc. I had a similar WTF moment when I learned that peanut butter was an almost exclusively US thing. I had assumed it was a common food amongst most of the western world until my Eastern European coworker expressed how much she disliked it, and she explained they didn't grow up with it, and that even if they WANTED to find it in her country (which they rarely did) they would generally have go to a specialty store to find it. Just stuff I took for granted.
@claustrum55343 жыл бұрын
@@Simonsvids so edgy. Congrats.
@footbroke3 жыл бұрын
@@Simonsvids based
@advisingbob3 жыл бұрын
Fast food logo colors chosen by what colors make people feel hungry or gambling mechanics in some video games, psychology in marketing lays human instincts to bare.
@Bookmite13 жыл бұрын
Hello Fresh: We want you to advertise us. Today I Found Out: Great, can't wait to try your stuff. Hello Fresh: Sorry, we don't deliver to your area.
@toastnjam73843 жыл бұрын
A Virginia Slims commercial from the late 60's emphasized that the suffragette movement gave women the right to smoke. It's on YT.
@redstateforever3 жыл бұрын
I can’t imagine living in the days when everyone smoked, everywhere, all the time. I’m old enough to remember smoking sections in restaurants, we always sat far away, lol. I guess you just became “nose blind” to the smell, like how you do with perfume, you can barely smell it after awhile, meanwhile others think you bathed in it. I imagine it was like that for body odor in the days before cheap soap and deodorant. Yet another reason to be glad you’re alive today!
@faithlesshound56213 жыл бұрын
I remember a tennis player (who was more a model than a sportswoman) causing a stir in the 1980's (or 1990's ?) when she turned up to play at Wimbledon in a dress that looked exactly like the packet of a brand of cigarette heavily promoted to young women.
@christinescreativitycabine2803 жыл бұрын
The Betty Crocker story is an urban legend. Yes, cake mix sales were bad at first, and yes, there was market research that said that women were reluctant to use convenience foods such as cake mixes, because they thought it made them neglectful housewives. And yes, cake mix sales did go up once they were reformulated to add eggs. But the real reason cake mixes were changed to add eggs was because of taste. Early, just-add-water cake mixes had powdered eggs in them and they just didn't taste all that good as a result. Once they started reformulating cake mixes to add fresh eggs, the resulting cakes tasted a whole lot better, and that led to increased cake mix sales. This is a rather complicated case of correlation not equaling causation. Also Occam's razor.
@EvilSSP3 жыл бұрын
Almost everything that's considered healthy about food/meals is wrong and it's almost all due to marketing and companies making money.
@nahor883 жыл бұрын
He's talking bullshit about orange juice though; I wanted to smack the man for spreading lies. A glass of orange juice is NOT like a can of coke... he's likely thinking of the Great Value shitty orange juice, pulp free and from concentrate. The GOOD orange juice you find in the refrigerated section has less sugar and still contains the natural vitamins found in oranges like vitamin C. It also contains the natural fibers of the orange if you get some pulp or lots of pulp. Secondly, part of the reason coke is so bad is that the sugar comes from HFCS, the worst possible sugar for your body. Natural fruit sugars should be consumed in moderation, but they're not nearly as bad as HFCS.
@conservativeguitarsingerjs79373 жыл бұрын
No it’s not you’re just a left wing Marxist who hates capitalism. Or doesn’t like capitalism or criticizes it or thinks it incentivizes more bad behavior than good. You probably Have no idea about nutrition and what is a healthy vs unhealthy food or what even cause fat gain.
@DBT10073 жыл бұрын
LOL it's half. 50:50. 1. EVERY FOODS ARE HEALTHY. It's unhealthy depends on your diet, your lifestyle, and etc. For example, the juicy multilayered burger is rich in nutrients so it's healthy especially for ppl that need some weight mass. And if you eat too much beans, it's bad. As we know.. we can fart a lot. That means something happen to our digestive system. 2. There are some food propaganda like vitaminC propaganda, milk propaganda, etc. We actually dont need these stuffs. For example, milk. OUR ANCESTORS, MAJORITY OF THEM, DONT CONSUME MILK AND DAIRY PRODUCTS. ONLY EUROPEANS & MIDDLE EASTERN PPL(including subcontinent Indians) THAT CONSUME DAIRY. Look at Africans there. They're stronger n taller than Europeans that they being used as slaves even since long time ago. And it's not because of MILK and other Dairy products. We can get vitaminD, iron, and calcium from other sources. Spinach, tomato, meat, etc.
@haveyougotyourtowel3 жыл бұрын
@@nahor88 Nearly all refrigerated orange juice comes from concentrate--even those claiming otherwise--because local oranges are cheap but only ripe very briefly, while imported oranges are relatively expensive. (Grocery stores eat much of that cost by spreading the loss across the entire year.) The main difference between those that claim to be fresher is that some are mostly flavored by the peel and orange oils, since the juices lose flavor in such long-term storage.
@nahor883 жыл бұрын
@@haveyougotyourtowel Wrong; they store they non-concentrated juice in vats so they can sell the juice even in the offseason. You're not wrong about the necessity for flavor packs, but it's still nothing like drinking coke.
@MrTryAnotherOne3 жыл бұрын
And of course, the same method is still being used ... for political campaigns.
@Zraknul3 жыл бұрын
It's being used for everything people are trying to sell you on.
@andrejg41363 жыл бұрын
@@Zraknul The knowledge that we base things on may have changed, but the human brain hasn't changed significantly in a thousand years, probably longer.
@jarchibald743 жыл бұрын
I choose to break my fast at noon. I don’t usually get hungry before noon.
@nowthatsjustducky3 жыл бұрын
I have been keeping myself busy enough in the mornings that I often don't get around to eating anything until around noon. Then, my breakfast may be a calzone cooked in the oven, a banana, some sort of pot pie over a slice of bread, or an English muffin with PB and J. At that point in my day, my final cup of coffee may also be somewhat spiked with a shot of whiskey and / or rum. This is all taken out on the porch and followed up with a bowl of homegrown happy weed...
@Actionronnie3 жыл бұрын
During my work week, don't have breakfast or lunch, other than a glass of milk, tea or a Coke. I have no problem having a coke before work while everyone has their coffee with so much sugar and cream,it makes my Coke look healthy 😂 If I eat I'm done for the day and very unproductive. On weekends I eat what I want when I want. Everyone's body is different,and reacts different to meals.
@gorkyd79123 жыл бұрын
If I'm working in an office, coffee for breakfast works for me and sometimes I miss lunch also. If I'm outside doing physical work I will be staggering around like I've lost a few pints of blood by 1PM if I don't have a big breakfast or lunch.
@randomobserver81683 жыл бұрын
The larger theme of what different cultures eat for breakfast, or whatever their first meal is called, whether it's a large or small meal, hot or cold, and whether it is or includes foods specifically assigned to that meal, is one of the more interesting questions in food culture.
@deathsnitemaresinfullust22693 жыл бұрын
I woke up this morning feeling awful, threw up a few times and was ready to throw in the towel for the day. Now it's around lunch time, i started watching this video, and i'll be Damned if i don't want some Breakfast right now. Like my tummy is growling i still have No clue as to why i was getting sick but i feel hungry and somewhat better just from looking at that Wonderful picture of Bacon, Eggs, Toast and Juice. Thank You 👍
@IamSnowbird3 жыл бұрын
My mom was a believer of bacon and eggs for breakfast. She also wanted my brother and me to drink a glass of milk at every meal.
@Laladust3 жыл бұрын
So did mine and I started puberty at 10....My children and I eat plant based and my 11 year old isn't close to puberty.
@faithlesshound56213 жыл бұрын
Thanks to the Milk Marketing Board, who are probably responsible for the increase in abdominal tuberculosis before the war (before tuberculin testing of dairy herds).
@locomotivefaox3 жыл бұрын
Ah yes, 2-Guys, the predecessor of Five Guys.
@tsartomato3 жыл бұрын
husbands of two girls with a breakfast cup
@smith27813 жыл бұрын
@@tsartomato 😂🤣😂🤣
@PeachysMom3 жыл бұрын
Two Guys was a Kmart-type store when I was a kid.
@JoshuaWillis893 жыл бұрын
I appreciate that Bernays actually put in real work to undo the harm he caused. I would hope he wouldn’t have promoted smoking had the evidence of its harm been clear at the time, but who knows.
@ZippoX053 жыл бұрын
This episode is brought to you by magic spoon, get all your breakfast needs from a box of $10ish cereal
@fernandoloyola34133 жыл бұрын
Someone needs to give this man a raise. All of his videos are excellent
@domhamai Жыл бұрын
He works for himself 🤷♂️
@raymondtan24153 жыл бұрын
The product promo part was ridiculously long, I thought I had clicked on the wrong video.
@tombstone10553 жыл бұрын
If only there was a way to skip or fast forward 🙃
@eatadick69693 жыл бұрын
What promo? I don't see it...
@PShawtx3 жыл бұрын
This shows how easy people can be controled by companies.
@carneeki3 жыл бұрын
> Americans have been eating this breakfast for hundreds of years except they haven't. Later > breakfast which included bacon and eggs were common for farmers. Starting to think the writers didn't have a good breakfast before writing this episode.
@LRM12o83 жыл бұрын
So, ALL Americans were farmers, doing hard, manual labor with their own hands (opposed to slaves) until a hundred years ago? I Doubt it...
@fiveoctaves3 жыл бұрын
@@LRM12o8 Sometimes people hear only what they want to hear.
@kevinfreeman30983 жыл бұрын
@@LRM12o8 that's just a stupid, juvenile attempt at winning an argument by creating an all inclusive category which could never possibly exist and everyone knows it, but here you are trying to propagate it like it's the cumulative knowledge that was lost in the Library of Alexandria. Elevate yourself and try again like a real adult.
@sinisterthoughts28963 жыл бұрын
@@LRM12o8 you're just putting words in others mouth and removing all context. I understand you wanted to people to think you were intelligent and interesting, but making things up and trying to bully people is not the way.
@sinisterthoughts28963 жыл бұрын
I also noticed that rather glaring contradiction.
@robertgraybeard37503 жыл бұрын
at 8:36 "add and egg" yes, that makes it "cooking". Indeed, as you say in a few seconds, "This guy's a genius."
@greatleader48413 жыл бұрын
Think about instant ramen, some aren't in premade bowls or cups because of the fact that you feel like you're cooking it by putting it in a pot or in one yourself and adding hot water and the packet. there's no reason they can't all be like cup of noodles where its all premixed and in a styrofoam cup. it's just so you feel like you cooked it.
@benistingray60973 жыл бұрын
Video starts at 1:49
@thomaslong84013 жыл бұрын
That it’s easier to change peoples attitude towards a product than it is to change the color of the packaging is rather scary.
@theflashhobbyist3 жыл бұрын
This is extremely terrifying, my god we were so screwed by Marketing over the last 100 years but you’d never know. Combine that with the nonsense of the food pyramid, it’s hard not to see why we have an obesity issue. My idea to find the longest heritage of food habits and follow that is probably the best idea.
@189Blake3 жыл бұрын
The same with diamonds bro. They are actually common, but a publicity campaign brainwashed the whole world to make you think that it's the only appropriate stone for a wedding ring.
@epauletshark37933 жыл бұрын
@@189Blake not useless, diamonds are incredibly hard, diamond tipped saws are quite useful.
@epauletshark37933 жыл бұрын
Yes, food pyramid and myplate is pretty dumb.
@SpacemanXC3 жыл бұрын
@@189Blake Diamonds are common, but not useless. Most manufacturing wouldn't be what it is without diamonds since they're used in a lot of tools. Also the future of electronics might be carbon, not silicone and copper. Carbon can take a lot more heat before it starts to break down. Meaning far more robust hardware for everyone.
@189Blake3 жыл бұрын
@@SpacemanXC Oh well, my point was that they shouldn't be expensive at all because we have plenty. I edit.
@TymP3213 жыл бұрын
Having been raised in Japan and Germany, I'm not really into American breakfast ideas and frequently do "breakfast" as a dinner meal.
@owenshebbeare29993 жыл бұрын
By the standards of many traditional cultures, the American tendency to pigeonhole certain foods to certain times of the day is exceptional. Other cultures do it, but rhe US reasons are almost universally ad-based.
@michaels20073 жыл бұрын
He’s been getting too American lately 😂 In his speech especially
@ShinigamiInuyasha7773 жыл бұрын
Yeah, i mean his a british guy living in Czech republic. How the hell that happened? Is his wife from the US?
@kevinfreeman30983 жыл бұрын
@@ShinigamiInuyasha777 it's because he is catering to those that really matter. 🇺🇸😉😂
@ShinigamiInuyasha7773 жыл бұрын
@@kevinfreeman3098 Im sure there ks a wide audience
@kevinfreeman30983 жыл бұрын
@@ShinigamiInuyasha777 it's an OG inside joke man...
@ShinigamiInuyasha7773 жыл бұрын
@@kevinfreeman3098 aw ok
@mratkovich3 жыл бұрын
Today I found out that if you emphasize a different syllable in every word than everyone else you sound smarter
@huntergray39853 жыл бұрын
Go back on his videos, he has tried so many idiosyncratic ways of delivering the spiel written for him -some of them make the subject matter almost unintelligible.
@felixgonzalez97763 жыл бұрын
@@huntergray3985 wow accents are a thing!! /J
@huntergray39853 жыл бұрын
@@felixgonzalez9776 I am English (from the South of England), I speak received English with a middle-class accent -very much as Simon does. Not only does he introduce (or has in the past introduced) inane and ridiculous affectations to speech, but he also mispronounces words that any educated English person would not (I am not referring to his use of American pronunciations, which could be thought of as merely an affectation if the channel did not have an international audience.)
@maxcryan8103 жыл бұрын
@@huntergray3985 shuddup
@huntergray39853 жыл бұрын
@@maxcryan810 Just don't read it if you don't like what I say. But I maintain that what I have said on this matter is true.
@progamertwo-oh-oh-one8903 жыл бұрын
The best breakfast is a bug cup of coffee and a cigarette.
@johnringwald9553 жыл бұрын
I dont have a bug cup. Can I use a tumbler, instead?
@tremorsfan3 жыл бұрын
So what about the Full English Breakfast? Was that also created in the 1920s?
@elaineburnett52303 жыл бұрын
No, that came much earlier and as an An American I am proud to keep the British end up by eating bacon and eggs...heck maybe I will even add baked beans, why not?😂😊😉
@owenshebbeare29993 жыл бұрын
@@elaineburnett5230 Ahh, a learned lady! Mind you, baked beans are often associated with the British, but are most likely an American invention, though making your own is a million times better than canned too!
@TheCoffeehound3 жыл бұрын
Don't get saucy with me, Bearnaise!
@htpchtpc41403 жыл бұрын
Yeah, he really SPREAD his influence.
@nowthatsjustducky3 жыл бұрын
It was only recently that I learned that was a pun in History of the World. Never heard of Bernaise until then.
@rezlogan47873 жыл бұрын
Living in the US, I’ve needed to research traditional diets to properly plan my food intake for health. For my breakfast I’ve learned to enjoy sugar free oatmeal with herbs, nuts, and berries as well as a vegan stew made with cabbage, leeks, mushrooms, garlic, ginger, carrots, beets, and sauerkraut with pepper. For lunches I have 3 servings of fruit. Occasionally for dinner I’ll just have a can of beans with more oats if I’m tired from work. It’s amazing how much better I feel eating that way. The Western diet is literally killing people more than any other cause.
@Bacopa683 жыл бұрын
We eat bacon because of the Bacon Alarm Clock. Only legendary blazers will understand.
@urobos13 жыл бұрын
This kill someone and for that reason I’m out!
@Slappaccino3 жыл бұрын
Funny that this video is in the recommended section from that video lol. That's how I got here.
@forthexp86493 жыл бұрын
Dave's not here man.
@Bacopa683 жыл бұрын
@@Slappaccino You are truly an alleged legend.
@JohnVKaravitis3 жыл бұрын
Do you know Sp0ns0rBlock?
@jacobkain47213 жыл бұрын
That overlord's breakfast bit brought me to tears. "10,000 quail eggs, a WILD BOAR"
@dudeinoakland3 жыл бұрын
"Eat the breakfast of a king, lunch of a prince, and the supper of a pauper."
@resistingreader3 жыл бұрын
Great video, but a fact check for you guys: That bit about Bernays and instant cake mix is a classic marketing myth with no truth behind it. It was Ernest Dichter, not Bernays, who did that research for General Mills, and it was after sales flattened in the late 50s. The falling sales were more likely to do with the fact that fresh eggs made better cakes. Snopes has a great article on this.
@justsomeperson51103 жыл бұрын
Mmmm. Yum yum! Codfish balls for breakfast!
@davegriffin90833 жыл бұрын
I never knew codfish had balls! all these years catching them and I must have only been getting females!
@DC_Prox3 жыл бұрын
OMG thank you for pronouncing "corollary" correctly! Every American science podcast host I listen to says it like the names Cora and Larry.
@slinky64813 жыл бұрын
If enough people begin consistently pronouncing something differently, then it will eventually become the "correct" form. That's how languages change over time. I'm guessing you don't say "antique" as though it rhymes with "frantic", or "ration" like "nation". Yet, these were both considered the correct ways of pronouncing these words not so long ago.
@AppNasty3 жыл бұрын
Orange Juice is my fav thing to drink. I thought it was healthy. Now I'm just depressed.
@elaineburnett52303 жыл бұрын
😂🤣😎keep drinking oj, i hear it is good at relieving depression😁😂🤣😃😄😉
@AppNasty3 жыл бұрын
@@elaineburnett5230 omg now I'm caught in an infinite loop!
@728huey3 жыл бұрын
If you get actual fresh-squeezed orange juice with a little bit of the pulp in it, it actually is healthy. But nearly all of the orange juice sold in supermarkets today are industrially processed, with tons of oranges juiced and squeezed into large vats which have the juice pasteurized and vacuum sealed, which is why the flavor is essentially burned out. To repackage it into half gallon sized bottles and cartons, they throw in flavor packets filled with orange essential oils and sugar or high fructose corn syrup which is mixed into the juice. What is sold to us as orange juice is no different than soda pop except it isn't carbonated.
@AppNasty3 жыл бұрын
@@728huey so then actual oranges from my orange tree is good for me. But super market stuff...not so much?
@728huey3 жыл бұрын
@@AppNasty That's correct.
@tanyawade51972 жыл бұрын
We had one of those juicers when I was a kid. Seeing it brought up a bunch of fond memories. Thx Simon👍🏽.
@BOWS3R3 жыл бұрын
Man hello fresh is neither cheaper nor more environmentally friendly than buying food at a normal, local grocery store, and cooking it yourself.
@roots4x12 күн бұрын
No one getting hello fresh is doing any of that. Stop criticizing stuff that helps at least some people make some small steps to learning how to cook. You’re a gatekeeper.
@maenad12312 жыл бұрын
I need a mini documentary explaining how I got hypnotized into looking forward to having avocado toast for breakfast
@CaudilloSilovik3 жыл бұрын
Coffee! Talk about Coffee! ;-)
@Laladust3 жыл бұрын
If you're Australian, by default your blood is already 50% coffee at birth.
@Ben_D.3 жыл бұрын
....and I paused the vid midway, and went to the kitchen because he just rattled off all of my favorite foods and my mouth is watering.
@antispeedrun3 жыл бұрын
Ooh, I've been looking for a way to get more swords in my diet.
@squeakymcbink93423 жыл бұрын
I'm watching this at noon eating pizza for my "breakfast" in bed as I try to go to sleep for the night. 😂🤣😂
@achecase3 жыл бұрын
If nobody told us what we like, we wouldn't like anything.
@LRM12o83 жыл бұрын
Well, that's very sad, but please speak for yourself...
@HeWhoComments3 жыл бұрын
My mom has ordered Hello Fresh before and it’s really good, but kind of costly. More of a thing you can order once in a while unless you’re loaded. Would recommend 👍🏼
@vilena53083 жыл бұрын
Kudos, I loved being reminded how easily manipulated we are. Edit: You commenters, who are 'the special ones,' are just adorable.
@hamiltoneuzarraga65463 жыл бұрын
Our parents and grandparents
@glenngriffon80323 жыл бұрын
humans are animals, and we're smart enough to learn how to train animals, including ourselves. Even now today there are people so enthralled by capitalism they will defend tooth and nail their favorite corporate entities so they can have things to buy. Like people hopelessly dependant on the Matrix that will fight to remain enslaved to the machines.
@robertcaseydavis3 жыл бұрын
That's a nice "we" you got there.
@celebrim13 жыл бұрын
Perhaps this video, reminding you how easily manipulated you are, is itself an example of manipulating you.
@enemdisk66283 жыл бұрын
Love the Edit.
@neilbodwell91723 жыл бұрын
Sunkist's main orchards are still in operation in the inland empire part of California. Some of they're orchards are almost right next to California Baptist University in Riverside CA. A fact that the local army reserve officer training corps instructors have in the past taken advantage of and taken many cadets on long early morning runs through. Good times. Always fun trying to keep pace while avoiding the mud of the irrigation setup.
@vio_lin3 жыл бұрын
Before even watching the video I just want to say. I eat whatever I want at any time of day. If I wake up and want a sandwich, burger, or waffles, thats what I have. The only criteria for breakfast is that it's eaten when you wake up. Even if you wake up at 8pm because you work night shift. Having a type of food you're subjected to eat during certain periods of time throughout the day is a ridiculous concept that I'm sure will be mentioned in this video.
@wildog473 жыл бұрын
Hamburger is my favorite breakfast. Keeps me full so long. Had that today at 9 am!
@ZyloxDragon13 жыл бұрын
I regularly fry eggs and bacon for lunch or dinner. Never made sense to me to limit my choices of what to eat based on time of day.
@jamesgarrett88333 жыл бұрын
Hey Simon for a future video do the history and origin of wearing a cape
@miomimomiro3 жыл бұрын
He needs a sponsor suitable for that kind of content first, ;)
@ChaosTJC13 жыл бұрын
How many donations do you need to make this video
@ChaosTJC13 жыл бұрын
Please do this video and eat your cereal
@kobil316SH3 жыл бұрын
...why tho
@ChaosTJC13 жыл бұрын
@@kobil316SH useless random facts are the best
@eduardosalas2640 Жыл бұрын
I remember drinking milk in school in the ‘50s. We would all drink together as the teacher counted to 5 on her fingers. 1st grade. We were pretty good little robots! 😂
@stevechance1503 жыл бұрын
I stopped eating breakfast when the lockdown started and lost twenty pounds. I'm never going back to eating breakfast.
@LRM12o83 жыл бұрын
lol, I started eating breakfast when my employer sent everyone to Homeoffice. Before that, lunch brake was the first meal I had, now I have breakfast instead of lunch. I wouldn't call my eating habits healthy though. 'time-saving' and 'about sufficient' are more precise... : |
@avinashprasad25353 жыл бұрын
You'd be inviting stomach ulcers then. If anything you'd be better off trimming the lunch and dinner rather than cutting off breakfast completely.
@sinisterthoughts28963 жыл бұрын
@@avinashprasad2535 stomach ulcers are due to bacterial infection. Treatable by antibiotics. It has been proven, but all the myths and legends still persist. It's rather interesting apparently many doctors are not sure, because there is so much bad information out there, they are afraid to trust good information. It's worth looking into, it's rather interesting. At least that's what my research has taught me, as someone who used to have ulcers.
@robinlaszlo3 жыл бұрын
@@sinisterthoughts2896 having ulcers does not make you the expert on ulcers. None of this info is valid because your source is yourself and no one knows who you are.
@crystalm24603 жыл бұрын
@@avinashprasad2535 why would skipping breakfast give you ulcers?
@ladonnaburk40203 жыл бұрын
Being from Oklahoma, toast isn't a standard ingredient with breakfast. Biscuits and gravy goes with our traditional breakfast. It is a weekend tradition in our house. We, also, add some type of potato, whether tator tots or hash browns.
@infoscholar52213 жыл бұрын
Let us then meditate upon the "Full English/Irish, etc..." Fry up...
@marymoor9353 жыл бұрын
I could not live without bacon and eggs, with black pudding. Yummy 😁 Also this is a British food, the English breakfast, bacon, eggs, sausages, hash browns, fried bread, mushrooms, black pudding, grilled tomatoes and beans. The best hang over cure in the world.😀
@TheQuickSilver1013 жыл бұрын
I can't even remember the last time I had bacon and eggs for breakfast. That's way more calories than I want in the morning.
@catatonicbug75223 жыл бұрын
I never have. I hate eggs in any other form but hard boiled, and the smell of cooking bacon makes me sick. The idea of biting into meat fat makes my stomach churn! No thanks!
@FriedEgg1013 жыл бұрын
Your body adapts to the routines you set for it. So being able to eat 3 eggs for breakfast everyday is just a matter of practice :)
@eurodoc63433 жыл бұрын
Cod balls? Sounds absolutely delightful for breakfast.
@OlafoWaffle3 жыл бұрын
While acidosis turned out to be a dead end, scurvy was made a thing of the past
@tonyb22713 жыл бұрын
Cabbage cured scurvy
@enriquehartmann86423 жыл бұрын
Is the samurai sword in the clip of Danny unpacking his Hello Fresh a nod to John Belushi's samurai skit from SNL?
@catatonicbug75223 жыл бұрын
Then where did the "full English" breakfast come from?
@h.s.levine29323 жыл бұрын
From people that can stomach baked beans and black pudding first thing in the morning!
@elizabethsohler65163 жыл бұрын
England presumably.
@owenshebbeare29993 жыл бұрын
Pre-dates the American claim to bacon and eggs. As for baked beans, they are most likely an American invention, and most Brits don't go near black pudding, we leave it to the northeners.
@GarrettMerkin3 жыл бұрын
It's 7:13am here and I just fired up the oven to cook up a sheet pan of bacon. Thanks for giving me the motivation. Bacon, egg, and cheese sandwich in a little bit.
@flexygoo12953 жыл бұрын
I work 3rd shift. This silly tradition holds no sway over me. I eat burgers at 7am. If I can find them....McDonald's won't serve one at 7am, but they'll serve their disgusting plastic breakfast all day now....
@lq77773 жыл бұрын
Whataburger. Sadly there aren’t any where I live now, but you could get a burger 24 hours a day and their lobbies were always open. Not many other places (save maybe Denny’s and I don’t like their burgers) where you could have a burger at 4 AM while sitting in the lobby.
@chaosreaver35972 жыл бұрын
I feel that. I have been a night person for over a decade now, I work as a night shift supervisor and finish about 6am. Now, plenty of places near where I work will serve hot food at that time, but it's always a breakfast menu, so for a couple of years it was a Full English Breakfast before I headed home or a ready-meal when I got home. But, some former night worker from the docks had a brain wave. He opened a 24 hour cafeteria which had two rooms, the main was like any other cafe, breakfast 3am till 10am, lunch 10am till 5pm, dinner 5pm to 3am. But the smaller room had a special menu 3am till 10 am. Proper dinners, want a Roast Beef dinner at 6 in the morning with all the trimmings and a beer or wine? Sure. Pizza, Pasta, Curry, Burgers, Pies etc. you got it. It was a bit more expensive than the typical menu, but so worth it. It always packed to the point the guy had to start offering take-out to satisfy demand. And it top quality too, my girlfriend about once a week will get me to bring take-out back because she works similar hours to me and prepping a full meal is just too much of a pain on some days.
@jacksavage40983 жыл бұрын
Skipping the OJ and putting a little Jack.
@YoFreshWiggy3 жыл бұрын
Why does Deamon have a sword in his kitchen? Did Hello Fresh give him a sword? Can I expect a sword from Hello Fresh? lol
@DrivermanO3 жыл бұрын
Looks like a full English to me. Its been tradional in England for as long as I can remember - that's best part of 70 years!
@owenshebbeare29993 жыл бұрын
Goes back way further. Definitely not an American invention, this bloke just popularised it there.
@chrisbalfour4663 жыл бұрын
Daven unpacked the sponsor's product with a sword, and then painted his fingernails red before he started cooking. Highlander, samurai and fashionista.
@protoculturejunkie3 жыл бұрын
I didn’t even catch that he painted his nails. I was too busy wondering why he had the sword.
@mkshffr4936 Жыл бұрын
I don't do juice (too much sugar) but eggs and meat absolutely.
@Souchirouu3 жыл бұрын
Just imagine if such marketing was used for the good of the people instead of the good of some CEO's wallet.
@jdbjicase3 жыл бұрын
If they did that, people wouldn't buy things and the economy as we know it would probably collapse.
@stevethepocket3 жыл бұрын
@@jdbjicase Sup, fellow _Calvin and Hobbes_ fan.
@majacovic51413 жыл бұрын
@@jdbjicase it wouldn't, we'd just be a less materialistic and consumeristic culture, with more free time and no bilionaires. Needs would be met easier if resources were not diverted to artificial desires.
@jdbjicase3 жыл бұрын
@@majacovic5141 I believe you're referring to what Plato called the ideal plane. But that's not how the world works.
@majacovic51413 жыл бұрын
@@jdbjicase no, i just noticed that capitalism is killing the planet. This idea that the economy would crash without manipulation is - ironically - propaganda. If the systemm requiers manipulation, it is a bad system and needs change. Things would not be perfect, just not mass extincion bad.
@dwashbur3 жыл бұрын
Later on, a restaurant chain took this and ran with it and redefined the word "breakfast" right before our eyes. Suddenly "breakfast" wasn't the first meal of the day any more, it was that specific set of foods. And they did it with one simple commercial campaign with the slogan "I like breakfast, and I like at 6 o'clock in the evening." A perfect example of linguistic change happening right before our eyes.
@RedGandalf3 жыл бұрын
The big question here is, does the first order of Hello Fresh come with the sword for opening subsequent packages?
@purplealice3 жыл бұрын
Townsends once prepared an 18th-century American breakfast consisting of homemade whole-grain bread toast, with a fried egg and a few slices of bacon on top of the toast. (Of course, during this time period, people still needed a hearty breakfast to fuel them for the day.) To me, breakfast *MUST* include bacon, and some kind of starch (anything from plain toast to muffins, biscuits, pancakes, waffles, French toast, popovers, cornbread, or other such homely fare. Add an egg and some OJ (or a banana) and you had an approximation of a balanced meal.
@jasongrundy17173 жыл бұрын
That's not a bowl of cheerios. What are you even talking about?
@sailorbychoice13 жыл бұрын
In the post-WWI housing boom era in USA he was approached by the book publishing industry~ they wanted to sell more books. Rather than starting a pro-literary campaign, as had been tried and failed in the past, he approached schools for architectures and instilled into their minds that _"No Modern Home Should Be Without Bookshelves and/or Book Cases."_ Soon nearly every home being built had shelves being built into living rooms and dens across the country. If you have bookshelves you need stuff to put on them, this influenced two major industries; the book publishing (as they had hoped), and the knick-knack industries. Now people had a place for small dolls, snow globes, ceramic figurines, and a slew of small gatzi-riggamaroles.
@JarrodCoombes3 жыл бұрын
"Was the nephew of the father of psychoanalysis Sigmund Freud" You definitely could have worded that better I had to listen to us a few times to realize you were not saying he was Freud's cousin.
@XXDeathShadeXl3 жыл бұрын
that is because you mistake psychoanalysis for a profession instead of a scientific field, it was said properly...