How Unified Commerce Drives Smarter, Data-Driven Decisions

Great customer experiences increase loyalty, spurs growth and enables you to continue investing in technology to unlock even greater experiences. But too often, disjointed IT systems and siloed data stand in the way. WWT Director of Digital Products Chris Douglas talks about how unified commerce ties it all together - breaks down silos across IT systems to provide visibility into customer data, e-commerce, order fulfillment, inventory management, customer relationship management (CRM), point-of-sale (POS) systems and more.