How United's New Structure Will Operate! | Man United Explained

Dave Brailsford, Dan Ashworth, Omar Berrada.... so many new faces have joined Sir Jim Ratcliffe's Manchester United revolution! Joe & Jay take a look at how the new structure will function!
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0:00 - Video Start
0:38 - Ratcliffe
2:24 - Blanc
5:16 - Brailsford
7:19 - Berrada
9:48 - Ashworth
13:48 - Wilcox
19:09 - Vivell
23:02 - Ten Hag
24:49 - Van Nistelrooy
25:37 - Hake
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[@FullTimeDevils]

Like this comment if you're impressed with Ratcliffe's appointments so far!

[@ohheyitskevinc]

Yep, but you’re probably not given we just got a new goalkeeper coach 😂 “get back in the studio, there’s another one” 😂

[@gothgurlfriend]

He's a Billionaire Tory Brexiteer liar who pollutes the planet and has enabled the Glazers to stay at Utd when they were on their knees and otherwise would have had to've sold up. Now he's doing austerity moves with Utd. F@*K Ratcliffe mate.

[@Davidmcevoy503]

Joe is a late employee of this channel but I have to say he is a critical part of the show an absolute amazing man his knowledge of football is incredible! Joe is a legend like all involved in the paddock we all love united but much respect and appreciation to you guys. Hope this board can deliver and recreate Manchester United the best club of all time. Up the ten hag! Come on you reds

[@snorkelofsanity]

Joe is fantastic and Joe and Jay the best double act since Armstrong and Aldrin

[@Stegibbon]

He's part owner with Jay, Adam and Howson.

[@Davidmcevoy503]

Jay & joe are great together been watching since the full time devils days. I even on a fan cam with the full time devils with Adam years back. Come on you reds

[@amankc7226]

Joe is amazing but sad he shares the same with the glazers 😂

[@BhambathaDlungwane-ze1sx]

Reason being is that Joe actually takes what he does seriously and wants to contribute solid work. Jay is that guy who doesn't help with the project but shows up and gets marks because it's very rare for him to saying backed by actual research, he consistently cuts people and segways to conversation like some of us want to hear the rest of what the person was going to say but we never do and he does it to Adam, Joe and Ronaldo. I think Jay could br a great person outside this YT ish but tbh he just shows up and adds nothing of value besides the dad jokes which tend to be funny from time to time but Joe is elite, he really goes out of his to give up info Jay would say "idk much about the player" like dude do your research then do then video to give us some bit of info because it comes off as him not even trying

[@windupmerchant1679]

@2:24 I'm pretty sure Jean Claude Blanc used to present Eurotrash on channel 4 back in the day.

[@FullTimeDevils]

haha good shout

[@dessertstorm7476]

that was late night wank material. How spoiled we are now.

[@boreilly82]

Underrated comment

[@rileystewart2787]

gaultier

[@billbaggiotmua372]

Jean Paul gaultier did, he looked like a trans gazza😳

[@3DSte1985]

12:25 "the manager becomes a plug in" Yes! That's exactly how I see it. The manager is hired to simply manage game time ect. The style, the tactics will be mostly set by the club, with maybe tweaks by the manager. But if a manager leaves, the next manager won't have a different "philosophy" or style, it will be the same. The manager will have to fit the players style. No more hiring a manager who plays 7 at the back and a DM to park the bus, when we're a squad set up for a 4-3-3 and counter attack It will be the same when we buy a player, Ashworth and Co will get round pegs for round holes.

[@MicDubTV]

The club sets the overarching tactics such as, "play attacking football, we want to press the opponents hard, etc". What the club will NOT do is say, "we want you to play a 4-3-1-2 formation with overlapping wing play". That is up to the manager. Now, the club decides who is the best for the job based on what a manager tells them his philosophy, formation & playstyle will be like. But, the club is not generally telling a manager, "Hey, this is the formation that you're playing & you better not play a one striker set up or else we'll have an issue."

[@djaxon12]

Great informative video, guys. Could really do with a graphic showing the hierarchy though!

[@BigPurp9]

20:43 tbf I don’t judge anyone for what’s gone on at Chelsea. Todd Boehly was taking transfer suggestions off fans on Twitter 😂😂

[@Patrick-li7yl]

Feels so weird that we have a structure now 😂😂😂

[@NickyHC]

Love how Joe is trying to be realistic, but he is excited inside lol.

[@user-zi7fv2hg8m]

Brilliant explanations.. Kudos to both of you.

[@ronakjoshi5198]

Just need Jaap Stam, EVDS and RVP to compete the Dutch takeover

[@garydavies1843]

Bots outta control on every vid

[@manny-420]

They can block them in privacy settings 🤷‍♂️

[@EnshroudedLad]

I get on a reporting spree every time I start watching a vid

[@RetroPaolo]

Report them with the 3 dots

[@snorkelofsanity]

Assolutely

[@Number1show]

This is the best video i have seen on the New Man Utd Structure. Very clear. Thank you :)

[@freeindeed13]

Well done Joe! Your revision paid off 🤓

[@IR._]

We’ve just brought on a new GK coach. Dutch of course 😂

[@tranceamnesia]

Great breakdown. Thanks

[@ernestium]

Very optimistic for united this coming season🤞

[@Gavin_Harnett]

He had no control at chelsea once Todd came in and went lerky with the cheque book 23:57

[@2mafumpo]

Great video 👍🏼

[@iambenga6231]

Enjoying this video - awesome

[@davesimpson3037]

Great review guys thanks very much.

[@juliafarino]

Not sure I follow how Brailsford works under Berrada - did you get that right? Maybe you meant Blanc?

[@AAZer0]

Same here. From what I understand Blanc and Brailsford are board members alongside co-owner Jim Radcliffe and everyone at Manchester United are under CEO Omar Berrada who will report to the three above him while Dan Ashford, Jason Wilcox, Christopher Vivell, Erik Ten Hag and everyone else reports to Omar Berrada with him being the highest ranked person at the club in terms of football operations and day to day operations.

[@juliafarino]

@@AAZer0 Think it must have been a slip-up - too many Blancs, Brailsfords and Berradas to keep track of.

[@TomWilson-ir6uq]

Excellent video 😊

[@koifishjohnny]

Food tree 🌴Love it Jay 🤣 This episode is GOLD, Joe in his element awesome explanations of complex structure ⭐ If Southgate was in charge of this episode Joe would have on lighting 🤣

[@williambinderll961]

Fantastic Joe.

[@ShahulHaq]

Well cooked vid guys 🍻

[@theredowlfootball]

Finally Club backing manager. NOW, We will see

[@hansj5846]

I'll go to bed optimistic for a change. Thanks ❤

[@jonathanball8237]

New goalkeeper coach incoming according to the twitterverse

[@mysticalA257]

When will United win their next PL / UCL ?

[@MicDubTV]

Before Liverpool. Book it.

[@mzakaria10]

2028

[@j_ramone]

Okay now things are alot clearer lol

[@allanirvine7304]

Will they have a structure that prevents 30 plus shots against per game ?

[@user-zc2sz1os3j]

They have a head coach, and he has coaches.

[@mzakaria10]

No need to ask, Ten Hag disciples will shift from blaming injuries to saying the field and net are too large.

[@ameyagokhale5123]

We'll find out when next season begins won't we...

[@ameyagokhale5123]

​@@mzakaria10Meanwhile the Ten Hag outers will foam at the mouth at the first draw as the green light to call for ten Hag's head?

[@mzakaria10]

@@ameyagokhale5123 Ten Hag outers are chillin mate. This is your manager, he's got the contract, the structure behind him and another summer of spending, he has to show results now and next season or he's done. No excuses anymore. If he succeeds, then we get a competent and successful team. So, we'd love to be proven wrong. Balls in your court, y'all backed him, now he has to perform, or did y'all forget that part? 😂

[@4.20Everyday]

we should have hone for paul mitchel,

[@snaheelyadav5863]

We all know by now who's who, when are they gonna make some signings? Almost have the summer window is over 😔

[@farmansiddiqui9279]

Hope we don’t oscillate between LVG and Mourinho football anymore. Need to see 100% chemistry and unity on the pitch.

[@colincuppleditch4928]

Thanks guys

[@steverito]

750k brought out the bots

[@whatsthestoryhere]

United+Nike=success

[@davidjohnson5369]

2026 champions league 2027 Premier league

[@adambarlow8294]

Vivell ledt Chelsea because of what was happening

[@mrcross91]

Vivell at chelsea should be taken with a pinch of salt, he was brought in to do a job and within months that job role was taken from him and he was left with nothing to do, hence why he left. Chelsea isnt exactly the beromiter for success are they!

[@Stegibbon]

It's barometer lad. Good point though.

[@mrcross91]

@@Stegibbon I was half asleep when I wrote it 😂

[@snorkelofsanity]

I fear that ETH is an obstacle to their vision…they wanted to clean out the temple and restart everything but they are stuck with a stubborn man who wants control and is a very good coach but not aligned to their ideas.

[@d.b.cooper1]

Some of these are basic and well overdue, but ngl do get the vibes of the old 'too many cooks spoil the broth'. I think we'll start to see a Ineos in house mob vs external hires division at some point.

[@NostalgiNorden]

Stupid comment. They just fired 250 people. These are people for different jobs.

[@snorkelofsanity]

A power struggle is always a possibility so let’s hope the roles are well defined and that Ratcliffe isn’t too controlling either

[@raymondmassie4898]

I’m hoping Ashworth will help us get young talent from South America rather than buying that same talent from a club in Europe, saving the club a fortune

[@d.b.cooper1]

Easier said than done. Clubs with these structures in place have been trying to do this for years & are frankly a decade ahead of us. Even then you can't rely on South America which more often than not disappoints big time.

[@NostalgiNorden]

United have advances structures in place already but has been too slow on pulling the trigger accprding to The Athletic.

[@charizardsdealer]

It won't be him but Vivell and the scouting network. We've looked at players there but it's the decisions makers and that's why we missed out on Alvarez and others. Also it might be easier to buy via INEOS other teams and adapt then to Europe

[@rileystewart2787]

Psg founded 1970

[@yingyang1008]

Too many cooks trying to cook All I think they ever needed was a decent DoF instead of Woodward - combined with a good manager like Ancelotti, that would have been fine for the post Fergie era

[@mzakaria10]

I don't mind. Our youth setup the past decade has been poor - Mainoo, Garnacho, McTominay, Greenwood, Henderson and Rashford have been the only notable additions. Vivell's focus focus is on recruitment - we can actually start to get incisive in the market instead of just splunking £50M and £70M on obvious choices. Has experience in a multi club setup. Etc, etx

[@ameyagokhale5123]

I think they're going the Manchester City model instead of the Real Madrid model... Because the City model works in the PL...

[@TheEdgeRunners]

The medical staff have to be next

[@Sanyvibe05]

Funny how the united channels talking about structure now while other clubs have moved past it long ago.

[@mzakaria10]

What are these "other clubs"?

[@lawrencemanganda486]

Funny that you are listening to it

[@ameyagokhale5123]

Wait... Yo... You mean United's new structure which wasn't there for the 11 years post Ferguson is... New? Of course they'll talk about it! We weren't run like any other club for the last 11 years...

[@Sanyvibe05]

@@mzakaria10 even the lower clubs have this structure long ago not even talking about the big clubs. Google

[@phenomenal1s]

Erik ten hag 1st season carabao cup 2nd season Fa cup 3rd season Premier league 4th season champions league 5th season treble We will be there

[@ShahulHaq]

🤞

[@andywilson8524]

Is Jay 5’3” ? Seems very small sitting next to Joe

[@RetroPaolo]

Who cares?

[@ALong-fo5so]

Joe is a huge guy about 6’ 5”. Anyone would look small beside him

[@kapilpandey09]

Too many fruits in a basket

[@ameyagokhale5123]

They seem to be okay with it... We'll only find out if it's too many fruits once the season started

[@yingyang1008]

now was the time for change, with new broom effect and understanding from everyone now it's gonna be a never ending drama, upset players, shambles on the pitch This will all make INEOS look dumb when they sack him and destroy the good will everyone is giving them at the start

[@zebadee2476]

How? We’ve only had 4 days since 1st July and it turns out they had kept good announcements until the new financial year like Ashworth who we thought was going to start next year, new coaches and De Light as long as Bayern accept a v good offer. Give them two summers then judge, they are still minority shareholders after all they don’t own United, they can’t just pump in to buy new players from their own pockets

[@yingyang1008]

@@zebadee2476 when they sack ten Haag in November, it's gonna look amatuerish and reactionary We were lucky to come 8th last season, so when everyone realizes that we'll finish no higher than 8th this year and the crowd turns on the manager and Onana, there's gonna be a horrible atmosphere And INEOS will look dumb, whereas they could have kicked off a new era with positive vibes

[@aldorevael9031]

Honesty you look like Jesus

[@tinomuvongamushure3410]

😂😂😂😂

[@johnsaltmarsh5853]

If we go deeper into the correct history jay probably looks more like jesus did than Joe

[@utd4life629]

The “Jesus” that’s depicted on tv

[@hansj5846]

Does Joe look like he's from Nazareth? 😂😂😂

[@johnsaltmarsh5853]

@@hansj5846 you gonna have to squint a little to see it tbf 🤔🤔🤣

[@mattbarker3873]

Serious question, does any United fan watching this not know any of this?

[@yblackie]

I don't

[@mattbarker3873]

@@yblackie not a fan then

[@snorkelofsanity]

I know it but I love hearing it again and again…sporting director, technical director…music to my ears

[@dessertstorm7476]

Man utd suffer from having quite an unfashionable colour scheme and badge, no one is going to wear our stuff for fashion like PSG. Look at the New York Yankees logo. Peoople who ever watched baseball in their lives wear their caps because its a simple recognisable logo and the colours go with anything. Man Utd, basically has a bright red and yellow coat of arms that we all love, but no one is gonna wear that because it looks good.

[@andywilson8524]

One of the reasons why Man Utd have over a billion fans world wide is because of the colour red which is considered lucky in lots of countries in Asia. China is a huge market to tap into with the colour red and brand.

[@robtok1968]

If you're a club that has or had the player's name messi, Ronaldo, mbappe,salah, and even as far back as beckham you're going to sell millions of shirts, sometimes regardless of what team they actually play for. The Real Madrid beckham shirt was HUGE, as was the LA Galaxy one

[@ShahulHaq]

What are you going on about 🤣 We have one of the most iconic logos We are called the Red Devils Our stadium is called the Theatre of Dreams Both our red, white and black and yellow/green are iconic

[@ameyagokhale5123]

Couldn't have had a worse take on it... United's logo is one of the most Recognised Sports logos. If they do a Collab with a Big American brand like PSG did with Jordan (I know the Nike and Adidas thing will prevent that from happening) but any other big American brand and don't make the price Uber crazy, the sales will dwarf PSG x Jordan's sales

[@MorAodhan]

Bloody yanks😂