How Universal Records Used Black Music To Get Rich

[@DorianGroup82]

My masters are virgins and they are staying that way.

[@levelleferguson5399]

I love the fact that he kept it real: a record label can't be successful without Urban Music. The Root of all music. I love him for that Dorian.

[@fredos4323]

Salute for the gems, hope that a bunch of young ppl can learn from what you're trying to teach them about ownership and it's long term importance

[@macewbee]

Great point

[@ATMFX-uv3ox]

Lmfao

[@jaywyse7150]

🤣

[@jaywyse7150]

Slavery never ended. Just got smarter!

[@rickeybernard8156]

Preach.

[@Mandology575]

💯

[@RideAlongWthJavieFrmTheIE]

@Mista Scott no the chains are on the neck.

[@mikew2610]

@@RideAlongWthJavieFrmTheIE No, its lack of business and financial intelligence that these companies exploited from their artists. Its sad because it took a while for people to figure it out.

[@bmrnvgga133]

@@mikew2610 companies people in general

[@Xolanidj]

So true. I remember being a kid about 14 or 15 at the beginning of my DJ career and seeing all of these hot artists were coming from Universal records. The average consumer did not know that Universal owned and controlled all of these entities. So when 50 Cent and Ja Rule were at the height of their beef, the man in the video profited the most. When Dre and Suge were beefing, that man in the video and Jimmy Iovine made more money off of them, because they were both owned by Interscope, which was owned by Universal. When 50 Cent challenged Kanye to see who could sell more records, again Universal is the winner! And so on!

[@DorianGroup82]

WWE to the fullest.

[@BIGMONEYMEDIA]

I can see them now saying hey let’s pull the plug on ja and help 50 out because he’s winning and is definitely making us more money and the streets want a winner.

[@99centstoreful]

Go watch a empire of their own. You’ll know what it is when you see it

[@DaMixWizard]

Vlad tv figured out this formula also. That's why 95% of his videos are of black people. He studied that $hit. He understands that black people generates millions of dollars, he's fascinated by black people's talent.

[@gbrown8523]

No.. he fascinated with capitalizing off black people’s talent.

[@DaMixWizard]

@@gbrown8523 most definitely 👍

[@Frankelmind1]

Why don't you be the new VLAD

[@Geekmasterproduction]

Im out of here. Yall are 99% er's who forget the accountability part. These rappers choose to go on VLAD. Sad part is yall won't realise this because your mind is wired to just blame, and blame and blame. The real twist here is that you guys will go and watch those interviews, and forget about how you were here blaming the xxxx man.

[@macewbee]

Yep

[@jamestate416]

You can give these new artist all the education in the world but in reality they still go sign no matter what...it is what it is

[@BeatsByCed]

Yep

[@bizpartnertv2949]

Every artist ain’t signing bro trust it’s a ton of young artist with deals on the table n not signing nothing

[@BeatsByCed]

@@bizpartnertv2949 that is so true

[@KingBaldEagle1984_Prosperity]

Instant gratification is what you call it .

[@mike-k7f]

They goofys and sell outs

[@727killuminati]

This channel is special! Thank you

[@laundracasper2090]

They need us ‼️‼️‼️‼️ know thy self 🙏🏾🌞🌞💯💯

[@Jcoatsishappy]

I totally agree!!!! kzbin.info/www/bejne/bqLQf5tnbJmgeZI

[@brotherkareem181]

They always have & always will they ain’t going nowhere without us.

[@AudioGAWD]

Another gem and I didn't even notice this about Universal

[@jamescommander406]

Ditto----Universal had Hip-Hop, R&B, Neo-Soul during that era---NOW the confessions are public👀WHO will accept being the change???

[@gilfordmccormack8140]

Universal controls most of the music industry

[@lewjones3]

He didn't wanna say they need "black" music

[@jamescommander406]

Can't have a successful label without URBAN MUSIC---the roots of our music🤯 Doug Morris👀DAMN----DAMN--DAMN!

[@DorianGroup82]

Stay stealing from us.

[@Christian-uj1mq]

Bro it’s dudes like u who keep black people down. Instead of complaining about how man runs his business.MAKE UR OWN SHIT

[@92alpha13]

He new he needed the “urban market” in order to make money. He wasn’t in country, honky tonk, heavy metal. He wanted the “urban market”🤔.

[@robstark5842]

Jimmy Ivine spent 30 years selling Hip Hop to the suburbs he's the reason Hip Hop is the number one genre

[@92alpha13]

@@robstark5842 nah. Jimmy saw what Jerry Heller had with NWA. Both new this urban music was gonna crossover. Just like rock n roll, they came in early in hip hops development and used their capital and white faces to convince radio to play it. Hip Hop made hip hop number 1. Jimmy helped but he ain’t the reason why.

[@nochannel6258]

@@robstark5842 without the suburbs, hip hop would still be the number genre

[@Topearner11]

@@92alpha13 Jimmy Iovine is definitely the reason why hip hop is up and running till this day. When The U.S went after hip-hop, they went for all the major companies neck but it was Iovine who was at the front lines along song Dre and Snoop. When Dre was out of contract and starving. Iovine was the only one who backed Dre and invested all his Worth into Dre . And into Death row. With all of his connections. Then in the mid 90s when death row was about to blow Up,he again was At the front lines when Dre again left Death row and created After math ,with the blessing of Iovine. Which would later breed Cash money and No limit, by imitating Suge and Death row. His is at the essence of why it stood the test of time, defiantly

[@Christian-uj1mq]

@@nochannel6258 Bro that’s so dumb.

[@airacks5258]

I see what you’re doing and I respect it. Keep grinding!

[@Hoodfilms]

This is amazing info bro. They actual white dudes that own the so called rich black musicians masters.

[@Osamabeenleanin210]

And isn't funny how majority of white folks HATE rap and hip hop but own and run the companies that manage, produce, and distribute the very same music🤔 HATE hearing cars booming down the streets talkin bout nigga this but are also the same people that will call you a nigga with no fear🤔🤔

[@davidleonard1903]

And how ignorant are WE as black folks, to know this information and still support the music industry? 🤔

[@Osamabeenleanin210]

@@davidleonard1903 Right, shit crazy man🤦🏾‍♂️

[@rml4289]

@@Osamabeenleanin210 you made that up, majority white people do not go around calling black people nigga and they don’t hate hip hop, that must be an American thing

[@jamalomar3124]

I thing the owner of universal music is jew!

[@Theclap94]

It's the music BUISNESS , KEY WORDS HERE .

[@TheAbnorm]

This the most powerful one u posted for sure. Keep grindin shit after watchin 100 videos I'm finally subscribing after this one

[@KiamKweli]

Now this is enlightening, especially hearing it from his perspective.

[@ManFinest]

Urban music is a good way of saying black music.

[@JeromeGigante]

MICHAEL JACKSON WAS ABOUT TO BUY UNIVERSAL RECORDS ... y’all know how that ended up #RIP 🙏🏾

[@spicykicks3899]

Yeah he was going to buy universal while he was 500 million dollars in debt makes sense

[@MeMe-ec6mm]

Fr ???

[@Infamous1021]

@@spicykicks3899 LOL what debt stop talking outta your ass

[@chanceblack6038]

But Michael Jackson owned have of sony

[@wolfboy20]

@@spicykicks3899 source?

[@ReedMySole]

It's sad that 2020 is exposing what most knew already and had been called crazy for.

[@coreyhawthorne8089]

Bro keep putting out this 🔥 content.

[@99centstoreful]

I suggest everyone go watch “an empire of their own”

[@Geekmasterproduction]

This is why I look up to Deion aka primetime. He don't talk, complain, or make plans. He just goes and does what has to be done. You all will complain, then tommorrow will literally forget about complaining and do the same behaviors that in a way have caused the problem.

[@smoothmisticmike7040]

Dating a woman as an example, that’s a great analogy, nuff respect...

[@thekoolbreeze]

I Heard Years Ago That Black Music Saved Them A Few Times From Bankruptcy.

[@matthewmann8969]

From Jazz, Blues, Rock N Roll, Disco, Funk, Rythem And Blues, Soul, Slow Jams, And Hip Hop/Rap

[@courtneyjeffries390]

A reason why a lot of artist rather go independent.

[@mally4339]

You’re telling me this guy knows what rap is hot😂

[@MrCalverino]

Look at this guy... "URBAN MUSIC"

[@clitlickah]

Lmao 😂, Exactly....

[@92alpha13]

Yep!

[@kennethjefferson9848]

Urban music is a euphemism for black music, that what it was called initially.

[@MrCalverino]

@@kennethjefferson9848 I know that 🤷🏾‍♂️

[@kennethjefferson9848]

It's good you know, however, you have to provide context for Urban Music and how that came about, during my time in music there was no such genre, it really change in the late 70's when corporate was trying figure out how they should market the music to a broader demographic, and get PD's to play and rotation on radio stations. I'm just scratching the surface of what really happen.

[@86Boxingtv]

With all going on, you’ve been putting people on game!! 💯💯💯

[@brucebaner1]

We should stop focusing on music as a culture. Education needs to be our new passion.

[@LithiumGod]

Instagram put me on to you a few months ago and i been tuned in ever since. I aint sellin out ima let the public buy in.

[@samj458]

But what people don't understand is p diddy, jay z , Kanye etc. Are all richer than the likes of Clive Davis, lyor Cohen, lucianne Grange and Doug Morris

[@AfrikanLifestyle]

On point bro...One of the biggest obstacle black folk have to overcome is seeking instant gratification over long term generational wealth. That's why they take the crumbs and roll with it. White folk have mastered the art of "dangling the carrot" and black folk have mastered the art of taking it...

[@blackmcbain3145]

This is what dame meant by "culture vulture"

[@MrGreen-oi5ey]

This is maddening hearing him talk about our music culture as a cash cow 🤬

[@Mandology575]

That’s all it is.

[@MrGreen-oi5ey]

@@Mandology575 2 them, 2 me music is a soundtrack 2 my life with certain songs bring up pleasant and unpleasant memories. Artistry that meaningful shouldn't be pimped out!!

[@Mandology575]

@@MrGreen-oi5ey Agreed. Unfortunately that’s the way it is. I was shocked to find out how broke TLC were, and they had a monster hit talking about Scrubs. All because of the shady record business.

[@rml4289]

@@MrGreen-oi5ey it’s ironic as mainstream hip hop is literally cash cow music that’s all they chat about

[@Christian-uj1mq]

Bro stfu it’s business, if ur so mad make ur own universal then

[@Lonersquare]

2:29 I often think about how T-Pain said he saw people quit the music business the same year they started! Universal is pretty much the music industry itself (with at least 3 other major labels directly under it from what I saw.) Jimmy Iovine was a sharp dude, because he saw the worthwhile risk with gangsta music, and played the long game. "If you don't own your Masters, your Master owns you." - Prince

[@chrisandrademusic]

I like the good vibes of this song. Dunno why I've been playing this track for an hour already. 🔥🔥🔥

[@angeluvsvid]

Your verty verty smart 😊i like that 😅

[@brickcity1711]

Good Job again DorianGroup82

[@Mandology575]

Black people were born to be used. SMH.

[@donniexl1033]

Mans literally said music ain't shit unless you own all the black music because they set the foundation for whats going to be good. Then proceeded to brag about how they accomplished it. Jesus

[@bboymac84]

So true!

[@kingkemet2527]

Wow crazy story

[@jqsmooth3467]

What’s the link to the real interview 🤔

[@timjohns2558]

Keep the light Bright

[@VioletRobots]

Cool video.

[@JakeJon]

What ANALOGY 😂😂😂 Effective tho I can’t lie

[@raquel5842]

BLESSINGS MY G🙏🙏🙏💯💯💯 DOPE CONTENT IM PISSED YET ENLIGHTENED AND MOTIVATED AF🙏🙏🔥🔥🔥 I gotta reach you brother 🙏🙏🙏

[@AdonisNoel]

Dude, you that dude for putting this out, straight up!

[@zo3019]

The sad truth is record labels have been doing this since the 50's and 60's. Hell even earlier than that (can't fact check now). What universal did is nothing new....making a fortune off of the black community.

[@BeatsByCed]

Now this is your best clip yet. This was interesting.

[@horacioorellana9519]

So much game!!! Respect my brother!!!!

[@alainconstant5006]

I fuck with the knowledge you spitting but I can’t fuck with the analogy’😂 But I’m still gonna use your information king

[@RAPSNINO]

Damn CULTURE VULTURES!!!!

[@RyanSaplanPT]

Great video idea: under what terms would you take a record deal or potentially give up your masters?

[@lsgstrangeboy]

3:00 I like how you rock with that left hand.

[@Uber---Octopus_100X]

The Doug Morris' figured out the business of the music industry. They barely particpate in the createive process. They focus on the psychology, acceptance and investment aspects.

[@kingmikeymack5869]

Where can i find this full interview?

[@gerard3578]

Whyyyyyy do we sell our music like this 😩

[@ZeLuJ]

Not surprised 🥲

[@Mastermindmoneyteam]

good video

[@SeymourKitty]

Black people are the culture. PeriodT

[@promochannel25]

Great analogy

[@KingTrayTovine]

I like this wave I'm just learning more Game 💪🏾💯

[@ZINK4U]

“Cool kids”

[@kingchad333]

Woke up this morning and thought it said Black "Magic" 🤦🏾‍♂️lol

[@blacksinatra8797]

Jbp brought me here

[@jaywayz1877]

He ain’t even say Mary J. Blige right

[@Mandology575]

😂😂 He doesn’t care. Definitely doesn’t listen to “urban music”.

[@zonloe3268]

He couldn’t care less of how you say it. She’s just another person on his roster!

[@kakazo6reezy]

This is top game 💯 😎

[@rebelliatv1714]

What interview is this??? I need to see

[@blue7blue777]

Wooooooooooooooooooww!!!!!!!

[@shaliea.richardson8394]

Did all the work and someone else got rich 🤦🏿‍♂️

[@gangstamack8397]

YEP

[@JusdoinstuF]

We have to stop complaining about the decisions we make. Start learning the game and make better decisions.

[@Geekmasterproduction]

Bruh, There is no "we". Its "you" , and that applies to me as well. I hate sports but Primtime is a black icon to me. He wanted to elevate the HBCU game and just did it. Zero, and I mean zero talking. There aint one interview with him saying stuff like "we need to do this, black people need to " etc. He just went and did it. As long as you and I do what needs to be done thats all that matters. Forget we, and us.

[@herbertherbomoore415]

How do I become an independent 🎨, or record producer?

[@marcusday121]

u can’t bro the industry is sooooo big if you become independent they will silence your music bro look up russ

[@marcusday121]

it’s damn near impossible bro

[@robstark5842]

You have to understand they had to push hip hop on suburban teens for 30 years for it to become the number one genre. They made Hip Hop cool and Rock a fringe sub culture. The power of marketing

[@EASTSIDE33161]

Dre love Jimmy doe

[@chrispbacon1167]

“It was how I ran these cultures” translation I wanted black artist to talk about drugs sex and violence only

[@80musicgroup26]

"The ROOTS of OUR music" Nigga WHAT?!

[@toracedunlap8020]

COOL G RAPP

[@jackaugust9412]

1:20 - 1:30 The truth !!! 👁️👁️👂👂🥇❌🧢

[@remsiiig4537]

This man said URBAN MUSIC

[@georgiasweetpotato7170]

#DorianGroup82 🔥🔥💯🔥🔥💯🔥🔥💯🔥🔥💯

[@t-god2439]

Wasent def jam beefing with death row? But they owned both of them???

[@marjoken246]

Bad Boy not Def Jam

[@t-god2439]

@@marjoken246 but they were also beefing with def jam as well had the whole east coast west coast thing

[@gbrown8523]

@@t-god2439 death row never had beef with any def jam artist.

[@t-god2439]

@@gbrown8523 nas was signed to def jam him and pac had beef

[@gbrown8523]

@@t-god2439 nas signed to to def Jam a decade after pac died. But pac did beef with JAY-Z. I stand corrected

[@readyfreddy269]

360 deals back then but over time i will have people in the 90s to listen to now but these new rappers have to make so many songs because they don't know how long they'll be here i love the young rappers take care of family but these record labels taking it all then we have plenty black billionaires but none own a big record label thug went to a rock and roll LABEL and came off but we as blacks are on the end of every darn stick it is

[@i-divineallah4482]

Peace. Money and so-called fame caused artists to go to the big labels. If you look at Cash Money Records, they (Birdman and Slim) were independent at first from like 91 to 98. Juvenile had a record or two that sold, like 200,000 units. Birdman and Slim got 30,000,000 from Universal. Notice I’m saying Birdman and Slim.

[@donnellthigpen659]

At the end of the day its a business.

[@michaelrhodes9178]

Now you know who really own isshh. Oh and all that you watch also..🤔 that part

[@turtleanton6539]

Right

[@TekkLuthor]

Slavery never ended, it got redefined

[@fakeaccount6211]

recently watched this interview! SMH!

[@nawfkidd]

Share link

[@saulgood2548]

The truest thing you said in this video was what you said about being the music industry and wanting to get the fuck out! No morals or values and so much cut throat and back stabbing going on!

[@TheMrmayo33]

🐐🐐🐐

[@lacuteentertainment4149]

Walk Booney

[@blackmcbain3145]

Do you all see the importance of pgLang now? I wish Kendrick the best!

[@princeapple6084]

They started the whole east cost west cost beef sleep in peace Tupac and Biggie 😡👀🤦‍♀️🏃‍♀️

[@ikechicoreralation]

Rush lol

[@sonolo6897]

💣

[@sawlty-suite5131]

"urban"

[@raquel5842]

I gotta reach you🙏🙏🙏🙏💯💯💯 I am a prophetess. With a similar message. It’s additional insight on how the 😈 used us🔥🔥 I need you to help MY GOD PURPOSE

[@factsonly6903]

Straight Evil 🤦🏾‍♂️