How Video Games Are Made In The Current Year

[@AscendantStoic]

Sequel: -Game sells poorly -Studio gets shut down -Gamers get called bigots for not buying the game that by the admission of DEI commissars "wasn't made for them"

[@jaffarebellion292]

The game is not made for you. You will be made to suit it, bigot. Resistance is futile.

[@Green-Gloves-the-Scientist]

Hollow Knight in a nutshell. 😅

[@AscendantStoic]

@@Green-Gloves-the-Scientist Hollow Knight!!!?

[@legacymse7095]

@@AscendantStoic I have zero idea why people say that ngl. Hollow Knight was a massive hit and the only issue about it's sequel, Silksong, is that it's a long time to come out

[@GholdenGhost]

I completely understand what that first reply is talking about. He/she is most likely referring to Silksong (or as I call it, "Simpsong") the "sequel", about the abusive girl-boss character "Hornet". We can't have a male hero knight anymore, he's off the table, along with the rest of the amazing cast of characters the original game already had - we have to make a strong, edgy female as the protagonist and trash the whole original kingdom for her. It's a good example that I've made a few times regarding what's going on in the gaming industry. I don't mind a female warrior character, but Hornet is very unpleasant, narcissistic, arrogant, and cruel. Not to mention, a lot of the HK fandom is toxically woke... Too many games are getting this treatment, even obscure indie games like HK. Hornet essentially ruined the series. If "Simpsong" ever exists, it will absolutely not be successful. Everyone I have ever discussed HK with in the real world doesn't like Hornet. It would be better if TC just updated Hollow Knight and made a Hornet saga DLC, along with other characters playable. But no. It's all about the waifu... You probably wouldn't agree, and people who bring this game up here in the commenta (including myself) are getting a lot of vicious replies. I respect others opinions, but it's true about what's going on with HK, and this video is so accurate as to where all games are going these days. Woke, edgy woman protagonist, etc...

[@MikeyDog]

I think they just bought a transcript from a real corporate executive meeting and changed a few words.

[@desmien679]

I'm more inclined to believe they recorded the whole meeting and only changed the name of the game and kept everything else intact.

[@kentuckyfriedpepespeaks1550]

They left out the part where they dedicate an entire section to micro transactions and built-in slot machines and then Steer all of the development of the game towards that

[@Rusty_Shackleford099]

Probably written by someone who was forced to work on a team collaborating with SBI...

[@desmien679]

@@kentuckyfriedpepespeaks1550 fortunately loot boxes are going through legal scrutiny in many countries including in EU and US

[@desmien679]

@@Rusty_Shackleford099 not needed especially with how public certain devs have been speaking out against SBI and DEI in the industry. Grummz should see this video

[@yeetusdeletus9818]

I started to smile, then I remembered that this isn’t satire… it’s all true, and then I got really sad.

[@bradfordbrucker]

I retired when it was just called "Diversity Training", I never thought it could get more crazy => DEI...

[@smolchungus5647]

It is true but it's still satire

[@Chronorust]

Yeah 5 out of the hundreds of thousands of games available today, and three of those are simply hated bc they just "exist" lol

[@LukiKruki]

​@@bradfordbrucker Diversity Training; Diversity Equity Inclusion; Diversity and Inclusion; Benchmarking Race, Inclusion and Diversity in Global Engagement - all the same little s##t just under different name. And yes, the last one is real and it's a new name this nonsense going with forward.

[@ThBlueSalamander]

​@@bradfordbruckerit's actually DIE, lmao. Pretty much Don't Even Invest.

[@paolo9038]

She doesn't have a "mafia" nose ring nor blue hair, so it is easy to understand that she is an actress

[@CorvusHyperion]

The most dangerous DEI pushers are those who appear normal.

[@arkdon477]

Did you ever have a nose ring wearing, blue haired boss? Those are reserved for middle management.

[@deafshark9932]

​@@arkdon477repeat the last two words of your comment to uderstand the irony of what you're saying.

[@arkdon477]

@@deafshark9932 not understanding

[@narikeish]

Her play is great.

[@hashimirasama]

"There's no Gay stuff!" "Well, it's for kids..." "Yeah! Hence the Gay stuff!!!...Dah!" That one is too accurate to be satire.

[@Freddy78909]

The sad thing it's usually women pushing that narrative. I thought their maternal instinct was to protect kids?

[@ViktorVeeyt]

I don't understand what's wrong with gay representation in children media. I mean, there were straight couples kissing in lots of cartoons, and in Disney ones too. If not the kisses, characters are generally attracted to opposite gender. No sexy stuff, just love interest. Why can't it be gay? It's not like we are showing gay pornography to them

[@ffdgasfdasgjdfgf]

and yet not many seem to be bothered by these things.....

[@ViktorVeeyt]

@@ffdgasfdasgjdfgf you mean be bothered by people in children cartoons being attracted to opposite gender?

[@Lovethehumans]

​@@ViktorVeeytIt's s**ualizing children.

[@herknorth8691]

I can't believe she/her assumed the hamster's gender.

[@emorybest1003]

Watch out, she might say your oppressing her

[@36KACRE]

How dare u , ur oppressive 😢

[@ii_plagueii]

So oppressive.. you should be ashamed!!!! 😂😂😂

[@jvdmeritt]

It was totally a non binary gay hamster. They should have explained that. 😂

[@JimK445]

This is making me have a Zhe/Zher Sgrjrysjsrykdjetuj2rgiw4uuwryjqyrhyq44l8

[@markmunroe-hz8rf]

This skit is not satire, it's a sad reflection of reality. Since when Babylon Bee report actual news?!

[@ASporz]

facts

[@markmunroe-hz8rf]

​@@ASporzthe video should've ended with the company going bankrupt and the head and DEI woman blaming customers for being toxic/bigots or whatever.

[@cp1cupcake]

@@markmunroe-hz8rf You forgot the part where it comes out that the DIE woman also got them to hire a company she owns to scam more money off of them.

[@Hurdleizer]

@@markmunroe-hz8rf That's part of the DLC that you have to pay for

[@peopleforpooping]

Since all of this comical nonsense became reality

[@nikolonobile5024]

And the idiots will say "conservatives can't define what woke mean"

[@jenji6658]

I remember when DeSantis lawyers litteraly admitted it was about fighting injustices.

[@Sorakeyblademaster37]

​​@@jenji6658 That's why Republicans who aren't Trump keep losing to Progoids. They don't understand or care what their voters want.

[@donovanberserk4993]

Perceived injustices

[@MrTheclevercat]

@@jenji6658 He is wrong. Being woke means being a slave to far left gender ideology and identity politics. They have never fought any injustice.

[@jenji6658]

@@donovanberserk4993 Of course. You obviously need to percieve an injustice to adress it.

[@PRORAGEGUY]

the moment she said "she/her", its over

[@emergencyambulance2017]

😂😂😂😂😂🤣

[@adrielbearden4060]

I hate that we’re at a point where people feel like they have to specify what they are

[@DragonOfTheMortalKombat]

She/her isn't that bad bur when they start yapping about wierd pronouns like they/them or ze/Zhem or something that's the point you gotta avoiding.

[@ChronicallyTweaking]

​@@DragonOfTheMortalKombat It's unnecessary when it's so obvious

[@Im_a_cool_one_48]

Moral of the story: dont hire woman

[@daniellabra4186]

Some mistakes here: Her hair isn't blue or rose and she doesn't weight a ton...

[@vakuzar]

LMAO!

[@eduardogregorin8122]

Nothing wrong with that, just the workers have colored hair. The weight that controls the shadow show is pretty standard.

[@js70371]

No septum piercing and shitty banal, kitschy tattoos either

[@Strykerx31]

Dude she's an actor not crazy

[@aerinsoleris]

No ugly haircut, no humongous glasses

[@douglasammirati8450]

Missed the part where the game fails miserably, gamers are blamed for their bigotry, devs are fired, studio is closed.

[@КонстантинМатвеев-д8ц]

They deserved it though. Another Mario clone? Should at least be inclusive. Inclusive Mario. Super Mario Trans.

[@denifnaf5874]

​@@КонстантинМатвеев-д8ц paper mario did that already so it would still be a clone

[@КонстантинМатвеев-д8ц]

@@denifnaf5874 well... poop then they're screwed

[@edman9953]

@@denifnaf5874blame the localization team for that. In the Japanese version of the game, none of that bs is said. Just the Western world trying to enforce its stupid ideas on an Asian made video game. I don’t think that flag people understand this, but Asian nations and cultures are traditionally conservative.

[@JohnSmith-ff2pb]

​@@КонстантинМатвеев-д8цSuper Maria Sisters

[@Receptical]

I worked in the industry this is all accurate but it’s all said in business-ese over months of back and forth in never ending meetings and emails. And anyone who is a real dev can’t say anything about it or ‘else’ and the ones that do slowly get removed and pushed out. It’s horrible.

[@leatherDarkhorse]

I can confirm this.

[@rphb5870]

well based on everything I have heard from bioware that is 100% accurate. What I don't understand is why are they trying to make games when they obviously hate both games and gamers

[@apolloisnotashirt]

I'm sorry you had to experience this, thank you for all the work you've done.

[@gesalbte]

It's really rough to work under that, and there are no winning outcomes. If I obey and comply with them, then I'm a part of the problem that ruins everything. If I passively rebel and do the right things, then I get a bunch of hateful gossips and a bad reputation before I'm kicked out.

[@rphb5870]

@@gesalbte quit, and get a job at a company that is not woke

[@DeaDraug]

Now you need to do a part 2 where the director is confused why the game didn't sell. Then blame all the fans for not buying the game. Extra points for making a comment about "legacy features" which are not include in the game.

[@markmurex6559]

100%

[@taags]

And a third part when the company shuts down and everyone is fired.

[@0giwan]

All of the above.

[@Cleve-East]

@@taags You mean like Deep Silver after the last Saints Row Reboot?

[@DameOfDiamonds]

I have a theory, i think they try to be woke but also try to market towards straight women. The problem is that all of these DEI people aren't straight women and don't actually know what we like. All we want is good gameplay, and hot guys doesn't even have to have story (EX: the insane success of touken ranbu) it is literally SO easy to market towards women (most profitable demographic see: every boyband ever) its mind boggling that they haven't figured it out lol

[@GKRPLAYZ]

My favorite quotes: “You are a guy right?” “I’ll go report myself to HR” 😂😂😂

[@GKRPLAYZ]

Second is: “It’s for kids… hence the gay stuff”

[@DiabloGuard1993]

Mind you the consultant just did not care 😅

[@ryanb509]

You can't ask, but also you can't assume. You must inherently know, and not be wrong, or else you're a bigot.

[@richardmahn7589]

Kids are asking for gay games, 100% of the time! I tell you!

[@bfontaine566]

@@GKRPLAYZ "they are comming for your childrens" song

[@richardmahn7589]

I was listening to a Zelda podcast where they were playing a game "Guess the character" which was mostly guessing NPCs. They were so PC/woke that they had to ask not "Is it a man/male or woman/female?" but "Do they have the appearance of one who identifies as a woman?" I immediately stopped it and deleted the podcast from my app.

[@foppypoof5195]

There's nothing wrong with transgender individuals.

[@richardmahn7589]

@@foppypoof5195 It's very wrong. You seem to not get that. It goes against who they are, why they were created, and the roles of men and women, and the traditional, godly family. They are living a perverted view of themselves and God, living out their lusts and perversion. Read Romans 1. Reprobate minds is what they have, and what that tells us.

[@richardmahn7589]

@@foppypoof5195 Did you not get from this video that you came to watch and then comment on, that all this perverse views DEI and the woke are trying to push on us are NOT good? It corrupts. It is the minority. And it is not good. It is not natural, and will never be viewed or accepted as such, nor should it be.

[@thepikminbrawler1746]

Considering there are a fair amount of Zelda characters where their gender isn’t revealed and they are super androgynous, that’s kinda a fair question. Characters like Sheik and the Zora call that into question sometimes

[@richardmahn7589]

@@thepikminbrawler1746 /whoosh! You don't get it. You're going along with the woke madness. Most NPCs are obvious, and are a specific gender. NPCs aren't real, so it is getting really stupid to need pronouns from theml! Boy or girl. Male or female. You don't chose. If you can answer the pathetic PC/woke question, you can answer the simple question that had been asked before all this woke nonsense for many many years.

[@onionface5835]

As a former employee of a global gaming company, this brings back painful memories.

[@cupwasneverhere]

I would pay to hear the horror stories

[@KoongYe]

The moment she said "she/her" they knew what's up.

[@kellywright540]

Amen!!

[@silverscalederg8632]

I do pronouns too you biggot I have a few that I accept Hurri/cane ,vor/tex and dis/aster use my damn pronouns

[@CosilHeiir]

The moment she said "she/her" I said "fuck/you, got it"

[@ccrs776]

I see that and if I can, I leave. Having to collect credit items I'm forced to deal with these sociopaths.

[@patrickrannou1278]

I would have interrupted her, saying she can't be part of the team as she is obviously a mentally unfit person living in some kind of weird mental loser bizarro world. "It's been proven time and again that going woke always means going broke. Always. Look no further than the abysmal disney sdtuff viewerships, and bud light. You're not stupid and immature enough to believe otherwise, right? Plus I bet she want to outsource to some external woke crap company that will turn out to be owned by her, right? She's just a leech trying to ruin the company, and nothing more. Fire the parasite and let's move on to real work that will make the ACTUAL PLAYERS have FUN, not make a few wokists feel good about themselves while making the players actually feel like they are being moralized with a hammer." Show the stats on "woke" games that all went under. Now, you know what really sells? BEAUTIFUL SEXY GIRLS! (showing Eve from Stellar Blade, or any other number of recent games that are non-woke and were smash hits).

[@cp1cupcake]

You guys forgot how the DIE consultant scammed the devs to hire companies which don't do anything but are owned by the consultant.

[@dinchy12]

And they also forgot adding hetero cis-male white man as main villain whose super evil power is making rational decisions...

[@gamebros8424]

DEI*

[@uniqueprogressive9908]

@@gamebros8424 Its spelt DIE on purpose

[@themonsterunderyourbed9408]

Racketeering.

[@lllHot_Waterlll]

The skit is exactly how bad actor are sent into a company to destroy it from within. This isn't just applicable for the gaming industry but every other industry as well.

[@anothercastle17]

“Diversity” should include jumping hamsters, this video is rather bigoted towards rodents and the vertically inclined.

[@Thunderblock7889]

""We should also be allowed to marry our hamsters and morpekos!!!""-woke horny furries and pokemon fans

[@goofygoof338]

Hamster lives matter 😢✊

[@Kreuzrippengewoelbe]

That's anti semitic

[@goofygoof338]

@@Kreuzrippengewoelbe never see a Jewish hamster huh?

[@celebenarinya]

Hilarious. so true

[@brOKen21764]

D.E.I for me stands for "Destroy Entertainment Irreversibly", change my mind

[@isenhart2920]

In part 2, nobody buys the game and the devs blame the consumers' bigotry.

[@garrettsmith2776]

Part 3: The actually passionate creators of Ultra Jump Hamster Legend release the game they wanted to make, before Lesley Perkins barged in, under an independent company or on their own site.

[@becauseYES9999]

​@garrettsmith2776 and the game does really well

[@MaxStirner123]

No, a game doesn't sell because it's shit, people can complain all they want about bullshit like "homosexual characters" or similar, but in the end they end up buying them anyway. Remember when people complained about the last of us 2? Game that ended up winning tons of awards, sky-high reviews, and a blockbuster? And do you know why? Because it's beautiful

[@isenhart2920]

@@MaxStirner123 So by that logic, if the DEI representation was not present, it would have made the same amount of money from sales, right?

[@MaxStirner123]

@@isenhart2920 This depends on the title, the target audience and the "importance" of the DEI but in the vast majority of cases the changes, especially for the most important titles of large development houses, would be minimal.

[@mightywhiskas3880]

It needs an ending where the two developers are laid off after the game doesn’t sell.

[@ffdgasfdasgjdfgf]

that or sent to the mobile game/COD/FIFA mines and never seen or heard off again

[@Sorain1]

That'd be the follow up, where they get new jobs over it, see a similar thing starting and one says to the other. "So, make our own indie company?" The other nods as they walk out. Bonus points if it's the same consultant, who doesn't recognize them.

[@zussman_]

i would like to see them go back to Sonic Team

[@heckinmemes6430]

*Puts cigarette out on your face* "Now make it lame and gay."

[@user-AADZ]

Put the chicken in and make her gay!

[@azradun3903]

This is so frighteningly accurate, it's not even satire at this point.

[@markangelocrueta2882]

"Wait, Kotaku is still in business?"

[@Sorain1]

It is remarkable they're not gone yet.

[@Lucrei.]

Definitely the funniest line in the whole thing.

[@TheSolidSnakeOil]

I'm surprised too.

[@latetotheparty7551]

My reaction but then they've recently been trying to defend The Acolyte. 😂

[@aloysiusprasetyo3737]

@@markangelocrueta2882 unfortunately yes

[@IxHATExUCLA]

The woman is a good actor. The way she inhales very loud. The way she seems like a balloon ready to pop. Very good job on her part. And good writing; this is funny! It’s true. Dei is impacting all the stuff being created lately

[@dorn0531]

I already hate her

[@kentuckyleisure4289]

I couldn't stomach the whole video. Not because it wasn't good but because it was so freaking accurate of the way businesses are currently acting.

[@mk_wizard]

Yup. All the way down to hiring people who don't even like games. It's like hiring a vegan to help manage a steakhouse. Sometimes, I think some CEOs are not ok and need help.

[@theotherky]

Oh good, it wasn't just me.

[@LuckyTheCat256]

Yeah, it makes my blood boil every time I hear about a game that cares more about “the message” than making any actually enjoyable game 😩

[@richardmahn7589]

You have a stomach? I don't. Please be considerate of those who don't have a stomach to stomach things!!!

[@mk_wizard]

@@richardmahn7589 You know what's really sad? I once heard that a lot of disabled people namely those who cannot walk got so much joy out of playing video games like Spider-Man and the Batman Arkham games because the experience was so immersive and real that it felt like THEY were doing that too. It's proof that the whole "consider people who can't do that" is a lie. People who can't do that stuff want to forget real world boundaries more than anyone else does and make believe that they can do anything even fly let alone just walk.

[@brycefuller2764]

I just literally just got done watching a guy's video about what happened to masculinity in video games. Only as soon as 6 years ago, things were still relatively sane. Now you can't play 10 minutes without finding somebody gay or a political commentary about social justice. It's all because of the diverse hires they've been bringing into their teams who seem to hate most of the gamers they're creating for.

[@dr.medieval1131]

"How is this going to help sell video games?" "Video games?"

[@JG7772]

Sweet Baby Inc: The Documentary

[@anonymoustroll2432]

Sweet Baby Inc will soon make an aquisition with Mihoyo.

[@BulletSponge71436]

@@anonymoustroll2432 Why do you think so? And I don't think that China's government will allow it, especially since one of the CEO's is in CCP now.

[@bojidarvladev4890]

​@@anonymoustroll2432 L for all Genshin Impact and Honkai:Star Rail Fans .

[@Fanndch]

​​@@anonymoustroll2432that aged poorly - and hopefully it'd stay like that for eternity

[@DeusExDraconian]

The scene is missing the part where she says, "If I don't approve your game I will give you a bad ESG score and you'll never secure a loan ever again and you will go out of business."

[@MrJefferson07]

You forgot the part where she tells them they will go to jail because she can file a report for sexual harassment, so they better listen or their lives and family tree ends right now.

[@RichterfanReborn89]

How the hell did they get footage from inside of Ubisoft?!

[@Brightsonp]

Love how everyone's face is so sad when she said "she/her", they know they are doomed

[@carltasticdrew9633]

I would point a shotgun hiding under my desk to someone’s face if I ever heard the words “DEI consultant” and the pronouns.

[@rachelvieira397]

“I never should’ve left sonic team“ was the funniest line in this video

[@dansmith1661]

They made Rouge flat. Waiting for a day where Tails and Sonic share romance since they have been "best friends" for decades.

[@rachelvieira397]

@@dansmith1661 didn’t know sonic was a Drake fan

[@CutieFakeKirby]

​@@rachelvieira397 drakenic the pedhog 💀

[@LATAM_EQ]

Specially since they have been cooking up so well in current years, first Frontiers and now SxS generations, we rating good😅

[@rachelvieira397]

@@LATAM_EQ it feels like they are kinda lacking when it comes to their shows recently. Sonic prime was carried by animation and shadow’s characterization(which could have been better but still…) and the knuckles show was carried by knuckles himself and his backstory with The fire demon(was that supposed to be iblis or just a reference to him?) in episode 4. But yeah I’m looking forward to the shadow anime, SxS and Sonic movie 3

[@youknowho4439]

This is sad because Unreal started demanding people use the correct pronoun in the game CODE? People are going to be offended by the game code?

[@MrDezokokotar]

Thats meant as a measure to be "inclusive" and inoffensive to other studio members when they read the code and notes of another coder.

[@Oblithian]

People have been making dumb vomplaints about terms used in different contexts (like coding) for decades. Absurdity isn't new, it's just sadly trendy.

[@ronaldwoofer5024]

the other developers that infiltrated the industry could be offended by the code.

[@macibax]

@@MrDezokokotar thats so dumb

[@Eir749]

@@MrDezokokotar Excuse me what? No respectable coder gets "offended" by code.

[@boxing4242]

I laughed and applauded the whole time. This was so spot on and the actors completely nailed the whole situation.

[@Matticus289]

This is exactly how I envision a DEI specialist

[@Jowen2713]

nah, she was about 100 pounds too light and her hair wasn't a rainbow.

[@CommDante]

​@@Jowen2713 And missing tattoos and nose rings etc

[@miscielrossvillegas6307]

"Sensitivity Readers" are already like this.

[@ricequackers]

Too white, too female, too healthy, too integrated into mainstream society.

[@kronosbot5]

The fact that she was able to walk on her own legs rather than call everyone into her office is how I knew this was a parody.

[@WilloftheFans]

Literally what Sweet Baby Inc do.

[@oORiseAboveOo]

With more att a cking of wh i te men.

[@tovawr]

Probably exactly what the video is referencing, now that their influence in the game industry is known of

[@geraldbouvy1222]

And blackmail. They do a lot of blackmail.

[@daro4066]

Blackrock in general, Sweet Baby Inc is just one of it's many lapdogs

[@surplusking2425]

@@daro4066 Indeed. corporate overlords want us to work hard, consume more to maximize their profit instead of play games and work less, consume less.

[@survivaloptions4999]

There is literally nothing about this that is satire. I wish that statement were hyperbolic.

[@qwefg3]

Technically it is Satire... they only had one DEI consultant. By the end of the game they would have had to hire more DEI representees to report back to the DEI consultant for anything they didn't like about the company that also needed to be changed.

[@thronosstudios]

​@@qwefg3She also didn't have unnatural hair colors, nor was overweight, wearing glasses and ugly. So definitely satire

[@qwefg3]

@thronosstudios that is the minons and those hired afterwards. The professionals look normal to fool CEOs.

[@thronosstudios]

@@qwefg3 Eh, that depends on the company

[@mrbisshie]

They didn't fire the white dev at the end, so it is satire.

[@Thisduderighthere.]

0:42 the moment if someone like this comes in, the business is Alr over💀

[@starcat5167]

This is how the new Assassins Creeds game was made...

[@badmuppet6532]

This was how the last three assassins creed games were made lol

[@alexanderchapman6529]

Do you mean Assassin’s Creed Shadows?

[@starcat5167]

@@alexanderchapman6529 Yes

[@brianmurphy6480]

​@alexanderchapman6529 Yes, the stunning and brave social commentary about a poor, African-American samurai who is oppressed by colonialism and SLAVERY by whites, then mocked by the Japanese whose society refuses to acknowledge how brave and stunning he is (especially in the face of his generational trauma!), thus justifying his absolutely understandable campaign of unrestrained aggression against yet another Asian culture and its people. 🥲

[@Lawrence_Talbot]

100%. the DEI consultant was a white lady who told Ubisoft their Japanese game wasn’t inclusive enough so they changed the character to Yakusi and then swapped the story, combat, and everything else because of her demands. It’s sad when you look at the leaked info on how Shadows was originally supposed to be (even the original title was different) vs what we’ll get. Went from A love letter to Japanese Feudal Japan history and culture changed to a hoodlum beating up on some Asians like they do in NYC every day

[@johnbcardin]

"Wait, Kotaku is still in business?" ☠☠☠

[@schwaaard]

Remember, Bee is prophetic! :D

[@DameOfDiamonds]

Babylon bee got more journalistic integrity than kotaku

[@pastelgothbrat]

I genuinely wanna know. I don't know about why people hate Kotaku. What's bad about Kotaku?

[@thronosstudios]

​@@pastelgothbratThey've gone ultra woke and have been consistently putting their foot in their mouth against the gaming community as "gaming journalists". Their bad rep has garnered quite a bit of attention the past few weeks because of this ultra woke girl they have on their team that hates basically everything traditional gamers love

[@MrBCRC]

@@pastelgothbrat Someone's been loving under a rock.

[@4.0gpa44]

Funny thing is most hard cheese has hardly any lactose. The bacteria break down nearly all of it.

[@Mankeischreck]

Good comment, this really bothered me. Respect the cheese!

[@eeshananand3773]

Ohh, so you think they/them people will understand this thing??

[@ajoe.8461]

​@@eeshananand3773no, but we try. We as humans are designed in a way where we trial error our way through civilization. (We found out way how to and how to not make rope) so we try to make them understand.

[@mr.ddhemmalshehri5611]

@@ajoe.8461 only humans with common sense have place for improvements.

[@theavatarofinsanity]

You forgot to show the part where the game sells "way below expectations". Leading to the developers loosing their jobs, while the consultant just moves on to the next project. (After being paid a hefty sum of money by the studio executive)

[@VizabeeGames]

"Let's make him a strong woman of an ambiguous ethnic background. That's like an instant positive review on Kotaku" and "Kotaku is still in business?" Holy crap I needed a good laugh after watching companies like Sweet Baby Inc destroy the industry I love over the last several months. Thanks bee!

[@kylespevak6781]

Sweet Baby Inc is the creepiest name

[@GusMix79]

Unfortunately no satire detected.

[@schwarzerritter5724]

The problem is not videogames are made that way. The problem is games like that are praised by people who would never play them.

[@cabnbeeschurgr]

That's the real issue. It's all a big virtue signal. People like anita sarkeesian don't see a medium to help ppl enjoy games, they see a problematic medium with not enough diversity. Even if the majority of the audience thinks it's stupid, they'll still put it in because they think they're doing the dei god's work. "This is what I hate about games, it appeals to the male fantasy" yeah because mostly guys play it. And most women aren't interested in such things. Unequal outcomes do not necessarily imply discrimination.

[@salliemagnaye1403]

Your right. But that could be the future of modern video games…

[@zolombox1779]

No, the problem is people who never play games try to cancel them if it not fit their narrative, it’s like China but replace censorship with degeneracy. Those people get payed to push it on other people even there is no need or reason to do this but they need to work for the paycheck.

[@wesleyblake6249]

Most games critics are just journalism majors who never got their dream job of working for the news corporations

[@deldude1412]

Bonnie Ross and Kiki "Wolfkill" are prime examples of this.

[@DEVILantS23]

As a gamer..... this is terrifying. Bad enough most game companies do this shit. IM LOOKING AT YOU SAINTS ROW REBOOT!!!

[@ProxyHaxOO]

When satire becomes reality. Honestly, this doesn't make me laugh, it makes me angry because this is literally how everything is now.

[@RetroNerdyGamer]

What the hell are you doing here lmao I agree 100% though couldnt finish it with my dad earlier though my fave part is the "ill go report myself to hr now"😂

[@Probably_CLOUD]

I feel the same. It’s infuriating for how much it reflects the kind of world that we live in today. Gives me a “We live in a society” moment.

[@theotherky]

It's honestly sickening. Big name companies are imploding and creativity is dying all for the sake of "inclusivity".

[@XiahouJoe]

same, I didn't laugh. It was frustrating to see because it isn't satire it is reality.

[@Oblithian]

​​@@theotherky 'Inclusivity' as coined by the neo-segregationists who make things 'inclusive' through a stringent process of stereotypes, differentiation, and most importantly... exclusion. 🤦‍♀️

[@DriftWare]

"A game for everyone is game for no one" -Arrowhead, creator of friggin helldivers

[@vindicator879]

ironic how that game turned out to be a corporate disaster shortly afterwards

[@lmcgregoruk]

@@vindicator879 Well that was more Sony than Arrowhead though.

[@DeathsjesterKMNP]

Too bad they're slowly being coerced by the powerful in the industry to bend the knee.

[@crustader3755]

@vindicator879 Eeh, corporate disaster 95% because of Sony. Only iffy thing about Helldivers itself is the Discord server, but that’s because it’s Discord. The actual head people of Helldivers are great tbh. Except when they nerf things too much in a PVE game, but that’s an ongoing thing being corrected rn. I just remember when everyone praised Helldivers for banning the LGBTQ cape idea or discussion of it, how y’all forget that so soon 😩

[@DeathsjesterKMNP]

@@crustader3755 Haven't forgotten that, but things aren't looking good right now. If the head people were as you say, why would they be allowing the crap that's happening in their Discord?

[@asta3749]

I was thinking BEST COMEDY. Then I realized it's a documentary.

[@plasticsand9370]

like idiocracy... haha. did u see that movie? or maybe dont look up? lots of vibes im getting from those movies and here and in real life

[@plasticsand9370]

hahaha

[@Kevin00685]

This video has many more views than Sony's current crop of game as a service will ever have players, starting with Concord that has already been killed weeks after release.

[@thespencerowen]

As a software developer, this hits too close to home.

[@DaidriveCJ]

"No strong and competent straight white males or beautiful feminine female characters for you!!" Haha... so sad😢

[@ari638]

^ you can speak for yourself, I started getting tired of only ever seeing strong guys and feminine girls when I was in primary school, you can moan and complain all you want but this is a step in the right direction because not every story needs to be like that. Plenty of games like that still exist if you want them, you can go play spider man or zelda or wandersong or mario or dragonquest etc etc etc

[@elfireii328]

​@@ari638 sure but dont go around hijacking existing games and franchises, make your own.

[@AmonguslmaoLmao]

@@ari638bait or mental retardation

[@theye29]

​@@ari638sure lets make a game where the character is gay (make sure make everyone know that he is gay), black for no other motive than representation, and lets make every evil character be christian or something because in The past whatever bullshit happened, obvliously its gonna have a HUGE impact and will make profit from the very people ( gamers ) they will make fun of ingame every single cutscene.

[@gigiizzy5651]

"Wait, Kotaku is still in business?" Stop! It's already dead!

[@dannik9932]

Unfortunately, not yet... I've been doing my part by never visiting the site/channel, but somehow it still clings to life. Someone slap a D.N.R. sticker on it already.

[@The-Raging-Ram]

Holy shit it’d be funny if it weren’t so true. That’s exactly how I bet ubisoft and activison works. DEI = Destroying Everything Intentionally

[@SturmAH]

The Kamala Harris cackle was the cherry on top! ❤😂

[@ManFromThePits]

"Never should have left Sonic Team..."

[@bobbybobo6499]

I thought the Dark Wizard enemy would be called out for being wildly racist!! 😅

[@makeda6530]

I thought that too but that must have been too low hanging 🤭

[@DaidriveCJ]

So far, only orcs have gotten that treatment... _for now!_

[@TwistedChaos4428]

I thought they would have made him a white wizard instead. Both in skin tone and cloak.

[@richardmahn7589]

I thought they would want to make him a clearly rich white man who oppresses the people by making them work paid jobs.

[@richardmahn7589]

Dark refers to black, which is racist!!!! Are you racist?????

[@IamW4RL0RD]

Sweet Baby Inc should be shut down

[@Xein17]

It should disappear from everywhere, including our memories, although it is good to actually remember them so that no other company is too smart.

[@aloysiusprasetyo3737]

Burn it to the ground with Black Rock and Black Stone

[@blutygergaming8789]

*shot down

[@IamW4RL0RD]

@@aloysiusprasetyo3737 didn’t even know there was more than one black rock like company.

[@jeremiahfino7905]

True. Sbi = leaches.

[@RoulicisThe]

If a new woman comes in and introduces herself by saying "she/her" I immediately walk through the door. There is nothing left to save here

[@mk_wizard]

I know you didn't mean to, Babylon, but this made me cry because a lot of my childhood involved video games. It is how I used to bond with my brother, how it helped my storytelling and it made me realize that grit can be a good thing in art. To see that it has just become another soap box for politics is sad because this is not how any art should be. Yes, art always had politic themes, but video games were built upon ESCAPING reality not being sucked into the worst parts of it.

[@schwaaard]

Even worse, it's not even reality we're being sucked into; it's a warped perversion of reality with counterfeit morality and inverted values masquerading as virtue.

[@DaisyCloverbee]

Escaping reality means time-traveling for me now. I have a slew of older games to replay.

[@schwaaard]

Reality I can handle. It's the counterfeit morality and inverted values presented as virtue that I simply can't abide.

[@Skullgryn]

Just play some DOOOOOOOM

[@silverbane8065]

That is *exactly* why they went after everyone's hobbies. No escapism to be allowed. If you can escape their reality, *you* are not taking part in *their* world or engaging in *their* worldview. And if normies, geeks and game players aren't forced to interact with the world the way *they* want.... Well, we could just wait it out. As someone here said....time travel. Old games. Old media. Old books and old hobbies. Physical old editions are best. Don't patch them if they are games (once they start 'updating for a Modern Audience' you will need to disable updates) Buy 2nd hand dvds/blurays over streaming (since those can't be *fixed* too, unlike streamed content) We shall weather the storm.

[@blakej6416]

The DEI lady does a pretty good Kamala impression.

[@Misakyz]

I'm pretty sure she was impersonating an employee from Sweet Baby.

[@brianmurphy6480]

​@Misakyz I thought it was Alyssa Mercante. She certainly captured the annoying edgelord + desperate cam girl + failed prostitute aesthetic. 🥲

[@wrongthinker843]

@@Misakyz They make Bethesda NPCs look like complex characters so it's hard to say.

[@MrDezokokotar]

Nah man, she was doing an impression a rtarded hyena.

[@Maxvla]

She's far too coherent for a Kamala impression.

[@timgorg1919]

This is literally Sweet Baby Inc.

[@ambassadorofbadtaste]

Y'know, I myself is a DEI CEO DEI, of course, stands for "Divinity, Elegance and Idealcy", something we all should strive for

[@gowtham8909]

Games does not need "diversity" in characters race, it needs diversity in gameplay elements and character arcs and music

[@brandan7761]

Everything should be organic to the character. There is a palpable difference between an element organic to the game or story versus an inclusion for DEI

[@nanthilrodriguez]

Imagine thinking that games need characters or arcs. What's the narrative hook of chess? Nothing, it's a fucking game. Quake guy had no character arc. Neither did doom guy. Neither did portal girl. Neither did half-life man. Why? Because it's a fucking video GAME not a video INTERACTICE STORY. so get your escapism coping ass the fuck out if my video GAMES

[@DukeJon1969]

woke: diversity in everything except what matters the most: diversity of thought

[@builder1013]

"I can't fly, fight monsters, travel through dimensions, or lift heavy things so therefore Minecraft should be changed" 🤦‍♂

[@calicust]

noone has ever said this, quit winning imaginary scenarios in your head and get back into reality.

[@foppypoof5195]

bro's fighting ghosts.

[@TheAbsol7448]

​@@calicustPeople have said that unironically about "ableism" in media, though. Not having an indigenous disabled woman ~♪♪of color♪♪~ in your media is racist, sexist, and ableist because that's somehow being inconsiderate.

[@ondururagittandeska2004]

You should not have said that

[@builder1013]

@@ondururagittandeska2004 Me or the other guy? The way I see it, in the state of our world today there are too many things as to which I would say "You should not have said that" :/

[@Vyhox2000]

The instant hysterical laughing at her own comment is too accurate XD

[@trighyjock5415]

The biggest problem is: Games aren't supposed to be real. I play games because I want to travel, be in a world or adventure I could never be! Heck, I could be Crash a experiment gone wrong fighting Doctor Neo? Samus a space bounty hunter figthing Ridley? Clearly no and that's the point!

[@nidalderoo3448]

"What if someone does something I can't do" is probably the dumbest reason for being turned off by something.

[@redphantom6921]

Well I guess I shouldn't enjoy Monster Hunter since I can't carry a sword that's the twice my size, and weight to battle dragons and dinosaurs. Also my cat doesn't throw bombs at my enemies.

[@TheMakerHimselfs]

Well i guess i shouldn't enjoy Metal Gear series since i can't sneak my way to a heavily guarded hostile militia HQ and also,i can't diced a robot dinosaur with a dollar store katana

[@oldsport2770]

Well fuck bloons td 6 then since I can't operate a submarine like the monkeys do, or I don't know, sacrifice monkeys to become the True Sun God

[@Superluigi881]

I want to double jump irl but I can't. Clearly the laws of physics are ableist.

[@redphantom6921]

@@Superluigi881 Think that's bad? Wait till you see what happened when I tried to slide on solid concrete.

[@DJ.XreX-777]

"I never should have left Sonic Team" was felt. 😂 😂

[@mtkk_productions]

"Making bad games for 9 years was better than this!"

[@goldensaiyan4]

​@mtkk_productions Frontiers was Aight. They are having a bit of a comeback. I rather play Sonic Boom or Sonic 06 than any of these DEI and SBI trash like Kill the Justice League and AC Shadows.

[@memenation5105]

​@@goldensaiyan4 facts I really enjoyed frontiers and superstars.

[@dzaki8331]

dont forget adding Straight white guy as main villain of the game

[@skootergirl22]

Yep and he's the stereotype

[@calicust]

be honest, have you ever seen an example of this in any video game ever? has this scenario EVER played out? name one game.

[@denifnaf5874]

Reverse racism is still racism😂

[@MrAuthor3DS]

@@calicust I've heard of a webcomic where the villain is a straight white man. Seriously, his sexuality was specified. Needless to say, that was enough of a red flag for me to never interact with that comic.

[@sonicfanboy3375]

​@@MrAuthor3DSEveryone can be a bad person, even straight men

[@hedonepicurea4327]

3:09 the look I've seen so many times in media when you're expected to keep your mouth shut and accept.

[@tateranus4365]

I didn't know the Babylon Bee was a real news agency?! as someone who is friends with a few game devs I can confidently say this is genuinely accurate for basically every AAA studio and even some indie studios...

[@boldforchrist9000]

If we are being honest those people have always had an infatuation with hamsters.

[@stevenverdoliva6217]

😂😂😂😂

[@lyngruen8607]

😂😂😂😂

[@MrJacksspleen]

Gerbils

[@MrJacksspleen]

The tail is important.

[@user-AADZ]

Lmao hamtaor

[@Kotoyc]

It's not just a fun skit at this point. This is exactly how many modern games feel like.

[@calicust]

name one.

[@ergastolo4281]

@user-nt7os5cg7j Spiderman Miles Morales, the new Tomb Raider, Resident Evil 2, 3 and 4 "remakes", and the list goes on...

[@rafaelsilaen9057]

@user-nt7os5cg7jcookie run and angry birds (yes FUCKING angry birds)

[@rafaelsilaen9057]

Cookie run and angry birds (Yes ANGRY BIRDS) Cookie run is a game that I grew up with and it completely went into the gutter ever since they celebrated that pride shit,not to mention the game became more pay to win and the characters aren’t about cookies being cute and awesome and now it just becomes “OWO LOOK WE HAVE COOKIES WITH THEY/THEM PRONOUNS,LOOK WE HAVE FEMBOYS HERE AND THERE,LETS KEEP RETCONNING THE STORY SO PEOPLE CAN LIKE OUR NEW COOKIE CHARACTER WHO IS SO WHOLESOME AND QUEER🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈(said character had been doing horrible acts during the beginning of the story).GET THIS QUEER CHARACTER IN THE GACHA NOW WHILE ITS META IN PVP OR ELSE YOU WON’T BE IN THE DIAMOND TIER AND GET GOOD REWARDS TO PROGRESS IN THE GAME SO YOU MUST BUY OUR BUNDLE THAT COST AS MUCH AS YOUR ELECTRICITY BILLS :3333” Sorry I went a little nuts there,I just hate what my favorite childhood game has become thanks to those DEI jerks.

[@legacymse7095]

@@ergastolo4281 The next Fable, the Silent Hill remake, the Last of Us, Assassin's creed shadows. And we're just talking about games, imagine if we started to bring up the netflix bs we get (Witcher immediately comes to mind)

[@Siegdrifa]

Ubisoft did it for reel. New hero in Rainbow Six Siege is a woman in wheelchair. Not a joke.

[@jkerthe1944]

Find wine indeed

[@richardhockey8442]

It's been a while since I played R6: Siege (around 3-4 years) but I seem to remember a lot of the levels in the game having a profundity of staircases. Perhaps this is something I am supposed to not notice, but how exactly does a person in a wheel chair navigate a staircase while under fire?

[@MrAwesome457]

What’s wrong with women characters?

[@tobiasnguyen2502]

​@MrAwesome_69 I like how you focus on the word "woman" instead of the word "wheelchair"

[@MrAwesome457]

@ I think that part is dumb, but what’s wrong with the woman part? A lot of the best characters in gaming history are chicks.

[@UmUs]

Imagine playing games to escape reality only to have real world problems shoved up your face

[@calicust]

your definition of real world problems is someone liking the same gender in a video game 😭😭

[@UmUs]

@@calicust Yes, because my comment was targeting gender in videogames, an not unnecessary corporate intervention as a whole, you fucking donut

[@Mobius118]

For real though, I go to games to escape the degeneracy of the modern day, not have more of this sexuality and racist propaganda propagated in my games

[@AgresteEsko]

​@@calicusthe didn't say that. that's a straw man falacy. and... what if he don't want to have any of that in his fucking jumpy hamster game??? you still don't get it? if you don't yoy are part of the problem.

[@MaxStirner123]

​@@AgresteEsko You don't like it, you don't buy it, if it sells then the game has succeeded in its intent

[@solomani-42]

This is 100% how it’s done for every failed game in the last 10 years.

[@Plasmawarrior]

Other than Overwatch 2. That was just what was included in the story.

[@aguyfromnothere]

This is how it works for the successful ones as well.

[@hypyman45]

Which one? ​@@aguyfromnothere

[@The_medicine_frog]

​@@hypyman45 Baldurs Gate 3 was just about the most successful game the year it came out

[@sonictelephone1526]

​@@The_medicine_frog BG3 is a great game with a few DEI initiatives added in. Whereas a lot of the others are DEI initiatives with a bit of game added in 🤷

[@SkiesTurnedGrey]

This is so accurate it's actually depressing.

[@COELACANTHofficial]

This skit is scarily accurate, lol. All around, great writing and acting 👏.

[@terfalicious]

This is the first piece of straight reporting I've seen BB do - oops - I said 'straight' - I'll just report myself to HR!

[@robertwildschwein7207]

3:39 I love how the shitty version of the game is AI generated. It couldn't be more perfect!

[@MonsterHat133]

pretty sure the hamster version is also ai generated, look closely

[@sonicfanboy3375]

​@@MonsterHat133It's like the told an AI to make a Hamtaro game

[@BijihLogamMulia]

WTF is that name! I'm dead LMAO

[@CedevismoLiberale]

It's fascinating to see such an inside to the Blizzard Overwatch development process

[@roarkthehalf-orc6598]

Should’ve had her say “that’ll be $7 million for this consultation”

[@tiziorodriguez5854]

This is a documentary...

[@gowtham8909]

I used to think i am Optimus Prime as a kid lol, its not the characters body but the characters soul that should make you connect with them.

[@scotto9448]

Correct. No one, ever, has identified with a character because of superficial nonsense characteristics. It doesn't happen, and never will.

[@arrowghost]

Turning a passion project into woke messaging that will not sell, devs get laid off and suffer the most while executives remain free and still be rich to destroy others after the last one.

[@jacobbradley7134]

3:39 EA whenever they buy a new studio

[@StayReal-]

As a pixel artist, i appreciate that you guys hired a pixel artist for this! Great work!

[@Monster-39]

? You sure? It's look like AI generated. We'll the last part where Trans screen is.

[@StayReal-]

@@Monster-39 it looks extremely real and tough for ai to make so

[@BucsFan1307]

Ubisoft, Insomniac, and Naughty Dog

[@rafaelsilaen9057]

Don’t forget Devsisters

[@notdarkhead]

​@@rafaelsilaen9057 Wait, even Devsisters with the Cookie Run games?!

[@rafaelsilaen9057]

​@@notdarkhead yep,there is this character name cream unicorn cookie who was released around 2020 and he was supposed to be a guy but when their new game cookie run kingdom got popular around 2022 they hired a voice actor for him and I SHIT YOU NOT,the voice actor uses they/them pronouns and he’s a “Silly Soft man”.so they decided to change the character gender to they/them

[@MESHALGAMEZ]

And… Blizzard

[@kitothekito915]

Wdym Insomniac is still great

[@_Luluko_]

I thought thats a satire channel... this 100% accurate no satire to be found.

[@calicust]

dont lie to make yourself happier than hypotheticals.

[@_Luluko_]

@@calicust thats 100% accurate how these consulting people/grifters are. Only thing missing was the blackmail via their gaming journalist friends if they dont pay them. And how they uglify females.

[@Buss_o_lin]

Is funny how 2 months later a Sweet Baby employee admits his goal Is "Burning The Games Industry To The Ground", as the final scene shows. Maybe they knew something we don't 😅

[@Bon3537]

“I never should’ve left Sonic team”

[@КонстантинМатвеев-д8ц]

Meanwhile in Sonic dev team: Now we make Sonic... *inhales* INFLATE WITH SUPER PREGNANCY

[@Gillury353]

@@КонстантинМатвеев-д8ц What have you been watching lately?

[@Bon3537]

@@КонстантинМатвеев-д8ц 😦 nvn

[@MESHALGAMEZ]

@@КонстантинМатвеев-д8ц I Think You Are Talking About The Trash Fandom Not Sonic Team

[@patrik9328]

​@@КонстантинМатвеев-д8цdont pull Super Mario Wonder into this

[@denmander]

This hurts to watch as a game developer.

[@VizabeeGames]

Hopefully they aren't doing it at your studio.

[@denmander]

@@VizabeeGames I am currently a solo developer, calling it a studio is very generous.

[@VizabeeGames]

@@denmander Same here. Best of luck to you

[@36KACRE]

Which game I would love to play

[@LegoTrunks]

​@@milliegirl2005companies don't care how much religious people play their game they only care about the nectar they crave which is of course money

[@OrangeNinja.]

1:35 I love how he’s pushing away a bottle of pills! It’s the little details! 😊

[@Tanker4769]

The actual rage I felt watching this even though I knew it was a parody is troubling. Not one thing seemed farcical.

[@The_NonDescript]

Ugh, these DEI consultants.... they're basically doing to game developers the same thing they did to them in High School.... bullying them and taking their money

[@kingdomedits721]

That woman is a great actress! Fully representated that bubbly, passive nature. And with this personality, you know if you let one bad word slip, she'll turn into a mad woman. And WILL make you feel like the bad guy 😅

[@MarioFanaticXV]

I play video games specifically TO do things I can't do in real life!

[@markmurex6559]

After I lost my job 4 months ago, I play a life simulator where I work a hard job for 12 hours a day. I actually spend money to play it too!

[@RoyParrish-z3j]

Actress did a great job making you hate her, that is actually really good acting, she came off like Bill Lambergh in Office Space.