How war became fashionable

[@xtransxcorex]

combat boots will always have a place in my heart

[@olivierbrink2434]

And it’ll always have a place in fashion

[@_JOMOMA]

Not only did certain clothing pieces come from the military but because of garment restrictions during wartime clothes would become less wide and loose fitting. That’s why trousers went from a straight and almost wide fit to a slimmer fit because a lot of frantic was going towards uniform and gauze production.

[@Tvz42]

I'm currently serving in the US military. I have always been interested in how military uniforms affect fashion. I really love the M65 field jacket, its an old cold weather jacket mostly used in Vietnam. I have had one I picked up at a military surplus store for a few years now, the service tag dates it to 1977. The quality is insane. When soldiers came back from the war they kept using their perfectly good issued jackets. as a result they became fashionable. The movie Taxi Driver is a good example of this. I'd recommend you find a good military surplus store near you. They have some really cool pieces for cheap, field jackets, trousers, combat boots, cargo pants, sweaters, just about anything. And to me its a lot like shopping at a thrift store, most of the pieces are used and don't contribute to fast fashion waste.

[@faithaziaka]

I Agree! And a lot of it is vintage, very durable and well tailored 😊 brownie points for it being vintage. We love to appreciate historic fashion because historic fashion tells stories. Also thank you for your service 🙏🏾

[@009tenoh]

The one military inspired item that I love the most is the peacoat/ trench coat. Something about that coat is just chef's kiss.

[@thespinodino1682]

I agree 🤗

[@_JOMOMA]

Another thing to point out is how the use of these fabrics became mainstream or timeless pieces. Ever heard of surplus stores? After wartime or even during wartime these surplus stores would sell outdated or overproduced items from the military. Civilians would buy them and wear them and along the line some designers would take inspiration from them.

[@carolyn6689]

I served in the military a long time ago🙈 and what I loved about their uniforms was the sturdiness of the fabric in the work fatigues esp and the boots would last you forever if you took care of them truly. The dress uniform though "what we wore for special occasions " the pants were some God awful polyester that was itchy and hot and the shirt was light colored made out of a thin thin cotton that was almost impossible to keep clean 😩🤦

[@mattymcdonald3799]

Some great ideas here. I think another interesting concept surrounding the fashioning of military clothing is related to mid C20th subcultures, especially in Britain. Subcultures like the 1960s Mods took functional military clothing ,such as M-51 Parkas, and subverted the 'meaning' of these items of clothing. For example, the mods took the M-51's and shifted/distorted its meaning to represent a specific subcultural identity and idea of 'coolness' which was related to but also markedly different to the Parkas original functional military meaning. For the Mods, the M-51 was functional as it protected them from the weather whilst riding vespa scooters and also a marker of subcultural recognition and togetherness. Hence, the M-51 was being used for its original purposes (functionality and recognition), but in a context which was vastly different to the wartime one it was designed for. Through this subcultural association the M-51 became a 'cool' and fashionable piece of Mod clothing. Many other subcultures like skinheads w/ combat boots and Punks w/ leather bomber jackets had similar experiences with contextualising military garments for their own subcultural desires/identity. I definitely think these processes of making military items 'cool' in a subcultural sense has increased the visibility of these items in fashion. I also think this separate 'history' of these garments which is more disconnected from wartime itself and more related to postwar youth culture makes the transition of these items into the modern lexicon of fashion more feasible. Love the videos and would love to hear your ideas on this!

[@JJernqvist]

The M65 field jacket is quite prominent as well

[@rodrigo655]

also interesting is the adoption of military camouflage in civilian fashion. prints that mimicked the dazzle paint applied to World War II warships were used to create trendy dresses in contemporary Britain. and army camo patterns have seen use in many different articles of civilian clothing both to protest USAmerican military activity and in support of it. camouflage prints are a simple and inexpensive way for garment manufacturers to lay into military aesthetics, and certain camo patterns (particularly US woodland) are instantly recognizable as military wear, so if you’re a consumer wanting to make some kind of statement about modern warfare, wearing camo print clothing is a very easy way to do that

[@zoohill]

PVV nahhh gotta keep the fistbumps. Maybe I am trippen, but I feel like there were some videos this year w/o the fistbump. I was like "aw, Drew not feeling well today." lol not trying to add any external pressure. I just appreciate the personality it brings.

[@calebkim2275]

As someone in the military and someone interested in fashion, I find it interesting that people are fascinated by military garments. It’s strange (and quite annoying) when people talk about the durability of military clothes as if they do any sort of military training in them ex. Ripstop or combat boots. I just hope people will stop emphasizing the military aspect of these clothes and just wear it for the sake of fashion.

[@alterior8869]

Hey Drew, Since you did a video on how war and the military have influenced fashion, I think it would be fun to see how NASA and space exploration have also influenced fashion. #pvv The people I would like to have an interview with are Nigo, Pharrell Williams, and Issey Miyake.

[@Savii-Jo]

rip issey

[@thePowerPlant]

Several pieces of clothing can be traced back to war or postwar success. The plain, white tee is probably the most famous. But others include: the trench coat, chino trousers, ghurka trousers, tilley hats, aviator sunglasses, chukka boots, as well as the German army trainer, aka GAT aka Adidas Samba design. Some prints and designs have military history, like you mentioned camo, but also Breton stripes, regimental stripes, and someone could even argue tartan.

[@bri1085]

Chukka actually has more agricultural roots l, don't me

[@thePowerPlant]

@@bri1085 I have seen this point as well. From what I have read it was the founder of Clark's who popularized them after wearing them for service in the desert.

[@bri1085]

Sambas predates GATS by 2 decades as well

[@bri1085]

​@@thePowerPlantthey have a South African origin, and around that time the brits were doing a little colonialism there

[@thePowerPlant]

​@@bri1085 yep, just mentioned the model cos a lot of ppl don't know gat by name alone.

[@khairulhelmihashim2510]

until the beginning of 20th century, most western military uniforms were designed and constructed to give the impression of smartness on parade ground, intimidate the enemies, and most importantly as quick visual recognition on the battlefield. at the beginning of 20th century, with changing of warfare nature, industrial capacity, and economic consideration, uniform designs started to emphasize more on durability, practicality and functionality.

[@lewwwwwww]

There’s something about fatigues that just does it for me. They’re so simple but so classic. I have a pair from Frizmworks, OrSlow, and Stan Ray and they’ve become an everyday thing. Nothing else is as comfortable as them yet still looks appropriate for any occasion. Shoutout Canoe Club’s podcast for putting me on.

[@joaoquental2933]

#pvv WE STILL FEELIN THAT FIST BUMP ENERGY, WE LOVE THE FIST BUMPS!!!!!!!!!!!! Great video Drew, there's no other guy like you on youtube, always bringing stuff no one was expecting but end up lovin it! I was thinking one of this days, wondering if athletes in sports have always influecend fashion like they do today, it would make a great video, analysing the evolution of trends brought buy athletes and that kinda stuff. An interesting thing that the 1st world war brougt were wrist watches, before that men would carry the watches in their pockets (wrist watches were considered a woman's accessory), but then the pilots and soldiers carrying weapons had their hands busy, and couldn't reach their pocket to grap the timepiece , so the people in charge of the uniforms made for the war, added a wrist watch to their granments, and since then brands like Hamilton, Rolex, Omega, and then later some japanese brands that were known to be very innovative like Seiko and Citizen became very popular, because after the 1st world war everyone wanted to have a wristwatch. (I'm kinda of a watch enthusiast, and i find interesting to share things like this)

[@Dada35288]

Damn I love Civ VI too! Didn't expect that reference at the beginning

[@LA_CD]

6:43 there’s fashion that turned popular war garments. For example US Navy SEALs wore Levi’s to combat in Vietnam.

[@harsyahhanif7878]

Military or war I think always have that cutting edge, high end tech, and prominent crafts. Because like Plato said "All wars are fought for the sake of getting money"

[@kevinwichlin9889]

Burberry trench coats, Palladium boots, high heels coming from cavalry are amongst the coolest for me. A bad example would be… Hugo Boss

[@younghazelk0021]

My favourite to go always is the Bomber jacket , the second one is cargo pants and shorts most be in everybody’s closet .

[@ethanmiller631]

im glad he made a war fashion video without mentioning WWII and its horrors

[@jackgrimes3566]

Love how Oree NYC has recontextualized their version of the combat boot and utilized those design elements in other aspects of their brand

[@letsgobrah]

When I watched the video, an ushanka-hat immediately comes to my mind.(Im from Russia :D) It was used in many military agencies in various periods of Russias history.(it uses nowadays too, especially in police, cadet schools,in military units in the rear.) I was really surprised when i saw so many celebrities wearing this hat(Tyler, Rihanna, Jared Leto, John Travolta) I didnt think that military agencies and war could have such an impact on mass fashion. Thanks for the video and food for thought, Drew.

[@yodaddyyogatti3586]

A video we didn’t know we needed until Drew dropped it. Great vid Drew! One thing I’d like to add is that when it comes to war the positives that have come from the wars in the 18th to 20th century are immense. Technological advancements such as the race to space, computers, nuclear advancements (which is very clear that have prevented many wars that could have happened if the atomic bomb was never invented), countless medical advancements. I could go on and on for a long time and I still wouldn’t run out of advancements that have happened as a result of war. I guess it really doesn’t make up for all the lost lives and it probably never will but sometimes we gotta look things on the bright side. Imagine all the wars and chemical/biochemical warfare we could be living through right now if the nukes weren’t dropped on Japan at the end of WW2. The amount of lives lost on both sides during the America v Japan war would have been much much greater. It’s just something to think about I guess, I’m not justifying the horrendous act but in an alternate reality we’d be living in a much worse scenario. Also obviously the best solution would be no wars but unfortunately it’s just a human thing I guess

[@isaacandal]

One thing to note is that military wear is where modern tailoring stems from, suits and jackets were made for men that were in the army and was always kind of bespoke.

[@Kira.8953]

I love the fist bump

[@danielwright568]

As someone who loves both history and fashion, this video was perfect for me so thank you! I found it very very interesting :)

[@iAnon666]

PVV: Rick Rubin, Andrew, Huberman, Duncan, Trussell, Lex Fridman

[@rickyrubio7934]

You are reaching the upper echelons of content. 🙌🏼

[@reganhaack.mp4453]

I love the fist bumps!! never stop!!

[@mthek007]

Honorable mention: The Trenchcoat

[@maxmaxim5635]

It's true! The Devil DOES wear Prada, LOL

[@jcheungtv]

From the streetwear grave the Bape shark hoodie is a great example. It’s design is based off fighter jets I believe. Dead or alive I’m talking to Mac Miller, Basquiat, and Nigo 🙏

[@eajayy8969]

Bro used a vagabond panel 😂😂 respect doe.

[@swense1651]

love the uploads man, really been appreciating my fashion and apparel more, keep it up !!

[@CHUKSAJUA.V3]

12:11 peep the kicks of the dudes in the back too lmao

[@jtramos5636]

drew just dropping an instant classic like that?! i love this vid

[@EvanHBogle]

I've been binging your videos the last few hours. I like your channel, you got a new subscriber!

[@DrewJoiner]

I am glad to have you

[@onrextcl3720]

not only a vid, history class

[@faithaziaka]

Save me a seat at that table fam 🙌🏾 thanks for the video

[@mrmivisuals]

This was a great video essay. Super interesting and informative!

[@raihana.onfilm]

Combat boots and bomber jackets are timelessss

[@Alex-ie4yx]

its definitely one of the most interesting points of fashion where doc martens and combat boots meet. Its so mainstream yet oddly disconnected from the roots of military-core. There's something beautiful about those jungle boots that stand out (#pvv keep the fist bump for the one time)

[@kev2fuego]

Great video and some very important context that you that has to be considered in the present. I would’ve also added more on camouflage prints have been adapted to modern day but that in itself could be its own whole video. It’s really interesting to see how Camo has transferred into modern-day street aesthetics. From the 2017 trend of coloured camo pants to Nigo’s Bape. It’s interesting to see how it has adapted in a way that makes people stand out when it’s original purpose was to stay hidden, it’s like an interesting juxtaposition to consider. Would you say the modern use of camo is pretentious or insensitive as it offers the complete opposite dynamic?

[@individual5777]

Me when I see a fashion video about war, and know that the inevitable discussion of Hugo Boss and a particular group of Germans will come up.

[@brunonjezic6208]

Wow those Fracaps!!!

[@holybiscuits7714]

the fist bumps will never get old, keep em coming :D #pvv I'd probably grab Edison and Tesla back from the dead so I can see their (mostly Edison's) reaction when they find out alternating current is like the backbone of modern society lmao

[@oualidll]

16:27 👊🏻👊🏻

[@ed_winn]

Forgot about the trench coat

[@jaimenumeros]

Never expected seeing drew starting a video talking about cib 6, whats your main in that game? Mine is ciro from persia. #pvv - Oscar wilde - Jesus - Socrates - Julio Cesar

[@JakeBodenhamer]

And they said nobody wins in war!

[@M.ike03]

Gotta love the #PVV!

[@ur2312]

#pvv fistpump! I’d say van gogh, carrie fisher, and emily dickinson

[@riccardobesana483]

man, from my perspective, you should keep the fist bump because it's like your signature of the pvv, which is also the signature of the video, so the fist bump is, again, the signature of the video

[@lnrdlnrd266]

#pvv noam chomsky, ferdinand de saussure, and king sejong (of korea)

[@dubssalamander]

#pvv fist bumps will never get old 👊🏼👊🏼!!, for my round table id also love to talk with Jesus, Drew joiner and probably Dave Chappelle

[@444-w8k]

fashion is downstream from power

[@gflower3]

I remember one of my friend’s brother was in the military and he was very strict about his ideals of civilians not wearing navy green/ and camouflage. Personally idk about that…. I also wanna add that I always liked it when public officials wore blue / yellow to support Ukraine, since it’s kinda on topic or when women wore red because Hitler didn’t like that

[@spacecowboy9807]

Shot out PotatoMcwhiskey and all civ6 gamers

[@sachafromfrance5729]

Did you know the White T-Shirt originated from the military?

[@alonewithmythoughts5035]

Lol i was not expecting you to be a civ6 fan

[@nbnickk]

Literally fashionlover4

[@user-hn8eo7sh4m]

the military industrial complex inspired fashion

[@Whodnl]

Drew always blessing us

[@carlharbo1821]

The trenchcoat and wrist watch are both from WW1

[@miguelfranciscosoares6745]

Trench coats?

[@mrmivisuals]

PVV Muhammad Ali 🤜🏾🤛🏾

[@OutfitRepeater]

I really dig military inspired fashion, although I don’t wear it much myself other than combat boots. This was a really cool glimpse into the topic. #pvv I’d like to talk with Joan of Arc

[@patrickgabaldon2921]

#pvv Marcus Aurelius, Seneca, Albert Camus and Buddha 👊

[@Drownedinblood]

We need more wars for fashions sake...i swear this was a skit i saw once.

[@unbroken023]

#ppv love your contents love & positivity from Thailand

[@nerdyedits115]

#pvv give me a table of Morgan Freeman, Jesus Christ, Aba Lincoln, and Stalin

[@Soca_Jay]

Watching your videos made me try the Levi 514 regular jeans n I love them! Thank you for talking about different types of denim jeans n being entertaining! *fistbump 👊🏿 I would want to talk to MLK jr, Malcolm X, & Barack Obama. I love basketball so that table would be LeBron James, Kobe Bryant, & Draymond Green. #pvv

[@pablovladimir646]

#pvv FISTBUMP *BAP*

[@RogueRadicals]

#pvv definitely plato

[@mirror9865]

Probably Frida Kahlo and Jeaus

[@JeuneF]

I always wondered how a world war would influence fashion nowadays

[@Drownedinblood]

Hazmat suits on trend.

[@gflower3]

😅 not trynna find out tho👀

[@JeuneF]

@@gflower3 fo sur 😅

[@Ayosubzero]

🤜🏾

[@melvinlvstad1922]

#pvv DONT DISCONTINUE THE FISTBUUUUMPS!!!!😔😁

[@Trevbotics]

Fashionlover4 made this same video 2 weeks ago

[@regolithia]

Was thinking just this lol

[@KidCracken]

It's been kind of a trending topic on fashion KZbin last couple of months lol. But at least Drew had some original angles and didn't just talk about the most basic stuff.

[@KidCracken]

Did a quick search, Real Men Real Style did a video on the topic 6 years ago lol.

[@mia4759]

Stellar video content and topic, Drew! I enjoyed this video very much. I recently did a project on military attire throughout history for my European history class so this video was a perfect addition to my knowledge on military gear. #PVV if you want to spice things up you could do a foot high five instead of a fist bump 🦶🏻 (it’s exactly as it sounds, you high-five the camera with your pups).

[@therootofjesse286]

Good video but I have a issue with the benefit of war take. Even inside the fashion bubble it should be unthinkable to say there’s some benefits to War. War has no benefit as it is destruction of life and the earth! Compassion has to go further than being thankful that one is born in peaceful circumstances. A more sober reality is War has given us in the west the privilege of caring so much about fashion and inconsequential things whilst robbing others of that ability and impoverishing them beyond measure.

[@KidCracken]

No peace and love in '23? 😢

[@simonpijnenburg4406]

You really lost me at the end of the video… Military wear and equality? Perhaps one could make a sound argument for that, but it falls flat here.

[@GabiCamisasca]

not you beginning the video mentioning civ 6 and assuming people would be lost,,,

[@jacobopy1314]

Shielded from the horrors of war by being born in America?

[@alexmadrid1459]

Fantastica. Gracias a Dios por El amor, merced, proteccion, y creaciones y gracias a Dios todo los dias mala o bueno y vayan con Dios a todos y yo en el sangre y nombre de Cristo Jesus Rey de reys amen 😊 Amazing. Thank God for His love, mercy, protection, and creations and thank God during the highs and lows and God bless you and all of us in Jesus Christ’s King of all kings blood that was shed and name we declare and name we pray amen 😊

[@oualidll]

#pvv

[@nk-me2nw]

as I'm living in Ukraine and being a part of a war, want to educate a bit on Kadyrov and his battalion, they are so called tiktok warriors as they used to come to places that become rear to front line recently and pose for tiktok vids with heavy guns and equipment that regular russian military guy can only dream of, they do not take part in battle and serve to protect the regime what itself is corrupt and Kadyrov lives his best life from grants to his region and crazy taxes, he usurped power and spends other people money to live a luxury life, hope that helps to understand why he poses in prada boots

[@reagankohler1181]

Civ 4 is way better bruh

[@MayoneighsRB]

Civ V better

[@Drownedinblood]

Western obsession with war is more accurate. Hanfu, kimono etc were not war garments...and war garments of history and civilian garments are a lot less defined. Its how you can wear a military wool shirt from the 30s and its not seen as militarism.

[@bri1085]

Probably more a US thing, don't think there's another country as obsessed with their military

[@RogueRadicals]

Com for ALGO