How to Improve SEO with HubSpot Topic Clusters

[@HubSpotHacks]

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[@prohealthprolotherapyclini9344]

Is it okay to internally link the cluster posts. Or just stick to internally linking the cluster posts to the pillar page?

[@HubSpotHacks]

yes!

[@sujithgodavarthi5506]

I am still confused about linking articles. Is the linking happening from both sides? I mean linking pillar content to cluster content and also linking cluster content to pillar content. Or only linking from cluster content to pillar content.

[@bexciting]

exactly

[@kashtides]

Both ways. This strengthens SEO but also makes it easy for visitors to move around

[@HubSpotHacks]

You want the links to go both ways. From your pillar page to cluster content and from the cluster back to the pillar page. Here is a helpful article from HubSpot on Pillar pages: blog.hubspot.com/marketing/what-is-a-pillar-page

[@ianorford3320]

Ok so you have a table of content which is awesome, is that done using the TOC plugin of just simple with html and bookmarks? Thanks in anticipation!

[@HubSpotHacks]

+Ian Orford hey Ian / we assume you mean the time stamps in the description? If that’s the case, you can just put the time stamps in and youtube will automatically link them for you when it’s published! Nifty little trick!

[@ianorford3320]

HubSpot Hacks NO 😂 I mean the 'table of contents' in the articles in the video. They clearly show hyperlinked TOC's at the top of the article. Do you use a plugin or HTML code to generate them?

[@JonPorreca]

So the pillar page links to the cluster page while the cluster page links back to the pillar page. Is it important to use the same hyperlinked keyword each time? If yes, could you give an example? Thanks, your videos are soooo good!

[@HubSpotHacks]

+Jon Porreca no, you don’t have to use the same link text. Ideally, you’d want to make it contextually relevant. Would you want to post some examples of content you’re working on and we can chime in?

[@antonm1870]

A fantastic video...!..so clear..

[@HubSpotHacks]

Woohoo! Glad to hear that!

[@abinayaanand3881]

Can we upload a single excel sheet which has all the slugs of a website and SEO details of it through hubspot?

[@HubSpotHacks]

Not sure what you're asking?

[@renziebaluyut3424]

Thanks for the video! OK so we've established that the internal links go both ways between the pillar page and the individual blog posts. But what about linking between blog posts or several blog posts under the same topic cluster?

[@HubSpotHacks]

You can send links to other blog posts, but the purpose of a topic cluster is to improve the SEO of the pillar page, so the blog post links should point to the pillar page.

[@renziebaluyut3424]

@@HubSpotHacks so it's ok to link to other blog posts within the cluster as long as you link-- first and foremost-- to your pillar post, correct?

[@leewilson1901]

Are you suggesting to create a webpage (not a blog post) on the main topic, then create blogs or articles to link back to the webpage topic?

[@HubSpotHacks]

+Lee Wilson it could be a blog or webpage. Ideally, the url would be something like: mywebsite.com/pillar-topic-goes-here

[@fionaying8634]

you guys really did a good job, I learned a lot in your channel about the hotspot, I am only the HubSpot sale and HubSpot marketing start plan, but it gives a good good idea what I should do with my WordPress website to generate the content marketing. tks a lot.

[@HubSpotHacks]

Thanks for the feedback! Appreciate it!

[@fionaying8634]

you guys really did good job, i learned a lot in your chanel about hotspot, i am only the hubspot sale and hubspot mareting start plan ,but it gives good good idea what i should to do with my woldpress website to generate the content marketing. tks a lot.

[@HubSpotHacks]

Awesome!

[@toku_floyd]

Like everyone else it appears, they are also a spammer. Only searched because I got a spam on behalf of one of their clients. At least we know what they do!

[@HubSpotHacks]

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