I chose THIS camera instead of the SONY A7IV.

For weeks, I fantasized about owning the Sony A7IV. But when it finally came time to buy it...I didn't. Here's why.
(Excuse the glare in my glasses!)
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Much love. 💕 ✌️
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Let's connect:
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► Website: www.christopherraymedia.com
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Some of the gear I use:
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🎥 Video Kit
► Fuji X-T4: amzn.to/3CTI0kE
► Fuji 16-55mm f2.8: amzn.to/3CTIO90
► Fuji 56mm f1.2: amzn.to/3MwaEeX
► Deity V-Mic D3 Pro: amzn.to/3Mu8oVg
► FeelWorld F6 Plus Monitor: amzn.to/3erdK7p
► Cinebloom Filter: amzn.to/3yzYkED
► ND Filter: amzn.to/3TtSjSk
📷 X100V Kit
► Fuji X100V: amzn.to/3yENvAZ
► Lens Hood: amzn.to/3sneGNc
► Thumb Grip: amzn.to/3F92OGj
► Shutter Button: amzn.to/3SuSvzn
► Lens Cap: amzn.to/3TL9ZIW
► Tiffen Black Pro-Mist 1/8 Filter: amzn.to/3MwGRCL
📸 Photo Kit
► Fuji X-E4: amzn.to/3CuwoTD
► Fuji 27mm f2.8: amzn.to/3CVduXp
► Canon AE-1 Program: amzn.to/3T2rGn5
► Mamiya 645 Pro TL: amzn.to/3VDC9r9
🎒Bags and Other Accessories
► Sling bag: amzn.to/3S8Adny
► Favorite camera backpack: amzn.to/3CxgjfZ
► Favorite EDC bag: amzn.to/3EFygeY
► Camera strap: amzn.to/3S1mQ8y
(I get a small commission if you purchase using these links, which helps support the channel!)
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► CHAPTERS:
00:00 Intro
02:34 The Camera I Chose
03:07 Reason 1: Cost
04:20 Reason 2: Design
06:00 Reason 3: "Color Science"
08:06 Summary
10:00 Outro
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#sonya7iv #xt4 #fuji

[@Christopher_Ray]

My deepest apologies to the people who were watching me from across the park while I was filming myself repeatedly spitting water out. Trust me -- I was as mortified as you were.

[@Kxdda]

But did they at least enjoy the shot down the Town Center stairs? Had to at least make up for it lol

[@kevsaptrips8789]

As a shooter using both fuji xpro and a7iv, i can tell you that You will miss Sony AF if that’s what you’re looking for

[@Christopher_Ray]

@@Kxdda oddly enough, nobody paid attention to that 😅

[@Christopher_Ray]

@@kevsaptrips8789 I never had it to begin with, so 🤷‍♂️ I’m well aware of Fuji’s shortcomings with AF, but I don’t rely on it too much as it is.

[@kevsaptrips8789]

@@Christopher_Ray I shoot events so that little box sticking to the bride’s eye full time makes me happy

[@scottrgarland]

"Is this the perfect camera... for me?" is a great question to propose. I work at a video production company and we use a variety of Sony cameras and I personally purchased a Fujifilm x100F recently to add to my A7III. And honestly the Fujifilm x100F puts out more cinematic pictures than anything we use including, A7III, A7SIII, A7IV, FX3. there's just something incredible about Fuji's color science and sensors.

[@Christopher_Ray]

I love this. I think we too often try to find the perfect camera, thinking that what the internet states is “the best” is “best for us,” when that can sometimes be furthest from the truth. I love the X100 series! I have the V, and it’s hands down my favorite camera of all time.

[@scottrgarland]

@@Christopher_Ray Exactly! I think it's good to buy used, or try your friends' cameras. You never know what you'll love. Shoot with what you love and what makes you love shooting.

[@laeklynshaffer3239]

What I love about this video is that it’s just as entertaining for someone who just so happened to stumble upon it as it is for someone who intentionally found it to learn more about the vast amount of camera choices out there. 12/10 made me laugh and you are so very talented.

[@Christopher_Ray]

Thank you, love. I appreciate your love and support the most!

[@SDXStudio]

Those are always the best kinds of YT videos. I have no intention of buying a Fuji camera (at least at the moment.) but you gotta love those kinds of videos where you just get sucked in. THIRTEEN/10 will watch again. ;)

[@peterhamilton7218]

Really well said! Owning and using a Fuji camera is a culture of sorts. For me, it took photography from hobby to obsession. Like you said, the camera begs to be handled and used. It can't just be sat on a shelf. It's a muse of sorts. Tools are this way for me as well. In Carpentry or mechanical work, sometimes there are tools I want to use or processes that I look forward to going through, and it inspires the work. I once carried a new screwdriver everywhere I went for 2 weeks until I got to use it! Not everyone is this way, but who cares what drives your ambition as long as you're out there doing the thing!

[@Christopher_Ray]

Louder for the people in the back! Well said, Peter! Thanks for watching, dude!

[@caesarbell]

I am completly agree with all the things you explained, especially the similarity with an analogic camera, and the film simulations database, the black and white adding shadows, hilight and film grain, is something that other brand will never give!! But I work with the XT3 and an Alpha 7/3, each one of these complete the other. Thanks for this special Video

[@jackdehosson]

This is actually a similar story to how I ended up shooting Fuji😃I got a XT100 when I was just getting in to photography (about four years ago) for many of the same reasons (having had it recommended to me, size, and price). And that little entry level camera performed so well, and produced such amazing images, that when I finally grew out of it.... I went straight for the X-H2S😅 And I couldn't be happier!😊

[@Christopher_Ray]

Awesome! I can’t wait to try out an X-H2S!

[@arjunrai9555]

You know, you tell a great story with your video which makes it compelling to watch - good job!

[@djtrotte]

Thanks for laying all of this out. From your video alone, (as the first one I came across when I started doing my own mirrorless research), I do have to say that my own camera choice is always turning up Fuji now (all my search history can prove it). All the other Fujifilm videos I come across all have something else in common with you, which is they just seem more passionate about 'why'. I'm pretty sympatico on all your approaches from design to colour output. We've got a pretty good 2nd hand market in Hong Kong, so I'm really hunting for the X series orphan that wants to come home with me.

[@BTMovieSecondChannel]

Amazing video! It was very fun to watch! Nice color grade as well. I went for Fuji a few years ago as well because of the JPEG colors mostly. I was tired of having to edit all my (non-work) pictures and loved the idea of clean exposure operation with the dials.

[@rkjelseth]

Hey man! Happy I found you and this video!! I got the A7IV when it was released from another Sony body, but previously shooting on Canon. I never got used to Sony, and didn't feel like I loved the camera as one should. I was always attracted to Fuji, but had never tried one. Finally made the leap and got an xt4 this spring. I've only been using it since, but still haven't let go of my Sony, but I think it's time as it's just collecting dust at this point!

[@Christopher_Ray]

Rune, what an awesome story! It's so crazy how even though, on paper, the A7IV should be a better camera than the X-T4, but at the end of the day, it all comes down to what FEELS GOOD to YOU. It's not always about the specs, and I love it. Thanks for watching, and thanks for sharing!

[@petrolpoodle6617]

Hey Rune, How have you found the video differences? Or are you mostly a photographer?

[@b3arodactyl]

I feel exactly the same, bought an X-T4 two years ago and it completely revived my love for photography and videography. Such an amazing system and I’ve had more fun than I ever would have imagined using it. The portra 400 recipe makes my straight out of cameras have a magical quality I can’t quite achieve in editing, I’d say over 50% of the time I’ll go with the jpeg and do only slight modifications (only low light does it do worse usually). Great video by the way, very nice editing and you have some awesome film making talent :)

[@Christopher_Ray]

“Revival” is the best way to put it! I love the Fuji system! I appreciate you, bro! New video VERY soon!

[@philippesandmeier3736]

excellent clip and great story-telling, Christopher!

[@sergiomoralesgarzon1296]

I’ve been an Xt4 user for over a year, and for me it’s one of the greatest cameras ever! Love it!

[@Christopher_Ray]

I agree! It’s so much fun to use!

[@MilesChatterji]

I did the same here, I had an R6, and an R. Traded the R for an X-T4 thinking that it would be a better backup as the spec was so similar to R6 other than the sensor size. It was so much lighter, and had better video control, so I found myself reaching for the X-T4 and hardly using the R6. I ended up selling the R6 and all my canon lenses to get the X-H2s. Full Fuji boi now.. and coulndt be more happy. Sooooo much fun.

[@Christopher_Ray]

Damnnn, you went all in like me! 😂 Sold off my Canon stuff and within six months time, I had an X-T4, X-E4, and X100V 😅 Fuji gang 👊

[@MilesChatterji]

@@Christopher_Ray Yep, and I dont regret it a bit! I have alot more fun now!

[@carlosr.2027]

Is the new xt-s20 a good beginner camera I believe it has some of the xh2 xt5/4 tech

[@navninja1]

@@carlosr.2027 it's all up to you how you are going to use it, is it the best camera .... for you, for me not really I do require weather proofing to my camera to protect it from difficult weather condition and yes the classic look of x-t4 and x-t5 is love at first ....

[@lostkidnate7910]

crazy, im about to sell my r6 for the x-t4

[@paulaivy1729]

Ahhh I love that it was the fuji you picked! I love fuji cameras because of how it looks & the vintage vibes in the photos. It really connects me to why I fell in love with photography when I was a kid. Love this video dude, thank you!

[@Christopher_Ray]

Thanks so much, Paula! I'm stoked this resonated with you. The looks are one thing, for sure, but sometimes it's hard to capture a "feeling," and I think Fuji does that for me -- and it evidently does that for you too. :)

[@jlorenz745]

Love your style. Such a well graded, edited narrative. Thank you

[@Christopher_Ray]

Wow, I really appreciate that! Thanks so much, dude!

[@seanventen1530]

I've been shooting XT-3 for a while, and often get camera envy when looking at the Sony A7IV. But every time I think about whether that is my next camera, I pick up a friend's Canon and realise just how unfun it is. The Fuji experience makes photography exciting, so glad you made the switch!

[@Christopher_Ray]

You nailed it! “Unfun” is the best way to describe how I was feeling towards the end of my Canon run. No disrespect to Canon users! I was just not enjoying the process anymore. Thanks for watching and for sharing the Fuji love. 🙏

[@MrMarco7ify]

My fun is in photoshop/LR so a full frame makes more sense however a smal Fuji crop sensor with recipes and straight out of Camera Jpegs sounds like fun too.

[@seanventen1530]

@@MrMarco7ify Yeah man if that's what you enjoy then lean into it! I find the feeling of 'crafting' a photo from scratch, all manual and all dials to give me a sense of pride that editing alone doesn't do. But glad you have found what works best for you!

[@Christopher_Ray]

Don’t get me wrong - I love editing. For client work, or stuff for the gram, I don’t mind it as a street and portrait photographer. But a huge portion of my work is documentation/everyday life/personal photos, and I just want to be able to take those photos quickly and move on. Fuji makes this process fun, easy, and beautiful all at once. Give it a try some time!

[@RevMeTurk]

I bought the fuji for some of the same reasons. I wanted better video abilities and the fuji was recommended everywhere as the ultimate hybrid. Initially I was a bit underwhelmed but the more I used it the more I loved it. I used to spend hours and hours tinkering with pictures in lightroom and then photoshop with my old Nikon D5600. With the fuji most of what I do is bump the shadows slightly, apply film simulation and it looks great, I don't feel like there's anything more I can add by continuing to edit. It's incredibly kind to skin, I'm often shocked at how it makes peoples skin look better than what it actually was. I take photos at my local town festival in Ireland so blushed skin is common, I used to do every one the favour of reducing the reds on the face. Not necessary with the fuji for some reason. In Davinci resolve the skin tones are nearly always in the perfect position on the vectorscope without doing anything.

[@Christopher_Ray]

That’s so awesome. It really sounds like Fuji is the perfect system for YOU! I love how much my workflow has improved. Getting a RAW photo to a point I’m happy with doesn’t take nearly as long, thanks to the colors and film simulations, and shooting in JPG is so much fun. I agree with you on skin tones. I don’t struggle nearly as much with getting those right as I have in the past on other brands.

[@doogieham]

This is the best video I’ve seen in awhile, Christopher. I’m looking forward to many more!

[@Christopher_Ray]

High praise! Thanks so much! 🙏

[@kaylacrose7079]

Thank you for creating this video! Super inspiring and insightful

[@Christopher_Ray]

Thanks for watching! Glad to inspire.

[@ricardodurand422]

I own the A7IV and a Fuiji X100V and I agree with you the Fuji is so much nicer when using it for personal everyday stuff. The A7IV is amazing for client work. I am happy with both my cameras 😬

[@Christopher_Ray]

You’ve got the best of both worlds, to be honest! And isn’t that X100V such a lovely camera? Perfect companion for everyday.

[@mohantutors]

Sony ma74 it's not over heating for you?

[@nikluth]

Literally me when falling in love with Sony's A7 line and researching for a year before going for my Fuji XT30 haha. I shot with my friend's XT20 and instantly realized I can get WAAAY more bang for my buck with VERY similar IQ and solid video with Fuji. Every point you made I couldn't have said better myself. It stands out, it's ergonomic, they keep their OG "film feel", and their X-Trans sensor is SO GENIUS!!! Fuji all the way. Their prices are unmatched for the quality they give.

[@Christopher_Ray]

Everything. All of this. Spot on! So stoked our stories are so similar!

[@user-wj9cu6gi3r]

i'm in love with this pitch

[@ChrisSaunders]

Great video! I just recently went from X-T4 to a Canon setup but I miss the 3rd party lenses and using custom recipes to pull stunning jpgs right out of camera. I spend more time in LR these days. Ultimately you have to enjoy the camera it's your conduit to these frozen little snippets of reality we like to capture!

[@Christopher_Ray]

I love that; "frozen little snippets of reality." That's really what it's all about, and whatever camera makes that easier for you is the one for you! What Canon are you using?

[@matthieuzglurg6015]

There was kind of the same dilemma for me. I was shooting with a Canon M50, and with the release of the A7IV, the price of the A7III dropped considerable on the used marked (as a lot of A7III users were selling theirs to finance the buy of an A7IV). So I sat down, and looked at the diffrent options that were available to me. I was doing a bit of event photography, and believe it or not I HAD SD card failures, and I had the M50 lock up on me once. And I realized that for the price of an A7III used (~1600 euros used) + a couple of lenses (35mm, 85mm and a telephoto, either a zoom or a prime, about 1500 euros AT LEAST for those used) I could buy a Fuji X-T2 AND a Fuji X-T1 as backup, a bunch of batteries, a 23, 35, 56 and 85 mm primes (so 35, 50, 85 and 130mm equiv), a 12-24 adapted zoom with an 18-135 general use lens. And also get myself some new SD card and a camera bag upgrade. Worst thing about it ? It never felt like I was downgrading in anyway. I almost never use fece detect and I prefer to put my focus point on actual people so the X-T2 is plenty good for that, video is the same if not better than in the A7III (4K30p with F-Log inernally, that's a treat). Sometimes you just have to look away from the obvious option everybody is pointing at

[@Christopher_Ray]

WOW! I love this! That’s a killer deal! I don’t blame you for not wanting to pass that up. The deal I got on my XT4 was insane as well. That’s so crazy - I was ALSO coming from an M50, and had been wanting to upgrade for at LEAST two years. I’m an over thinker and spent far too long researching and waiting for the “right camera” to come along, expecting it to be a Sony or high-end Canon. It wasn’t until I stumbled upon some Fuji photographers on KZbin (after a couple years of my friend whispering “come to Fuji” in my ear lol) that I saw them in a new light and was sold. :)

[@Amal8752]

I started with film photography, so going with Fuji was a no brainer for me. The xt4 is my first digital camera and I thought I’d pick it up less than my film cameras, but that’s not true! Sometimes I tear up from how much I love shooting with it

[@Christopher_Ray]

That’s love, dude!

[@phamwoaw]

1 minute in and you already pull the heart strings of your day today video/cinematographer and tastefully compare them to the 'influencers' well done my friend.

[@Christopher_Ray]

Aww man, I appreciate that! 🙏

[@BrentODell]

I used the X-T4 for a while, and I really enjoyed it. I ended up switching to a Canon R6 recently because I love shooting wildlife and the autofocus on the Fuji was frustrating at time. I do miss it, though. If I were rich, I might have both systems :)

[@EloraDuran]

Oddly enough, I switched from the x-t4 to the a7iv. I just had so many problems with my auto focus all the time. I could never tell if my photos were in focus until I’d get them onto the computer and too frequently they weren’t. Once I switched to primarily pet and baby photography the animal eye af came in very handy. For personal use, it’s pretty much family photo/video and daily life. The slow intentional feel of the fuji line didn’t quit fit my needs despite being a camera I loved. Just needed a device that could think for me half the time and one I could effectively use as a tool the other half.

[@Christopher_Ray]

I’m super stoked that worked out for you! I’d love to see the pet photography!

[@zakiradi450]

I have used both Sony and Fuji and finally sold off my XT4. The video quality in slog 3 is exceptionally pleasing with the right lut compared to fuji profiles. Also I had mine hang a couple of times during professional work.

[@johncarbone1114]

Coming from Canon (and Minolta in my analog days a hundred years ago) I also choose the XT-4 for the same reasons you did. Great & fun camera. I never looked back!

[@awellroundedwhatever]

Great video Christopher! Really loved your perspective and the editing work here. Kudos!

[@Christopher_Ray]

Thanks, Jason! 🙏

[@connorthompson05]

My story is very similar. I switched from my Nikon Z6 to the Sony A7IV. I bought into the hype. A lot of it is true. It’s a great camera, the autofocus is great! But it’s not a as robust as my Nikon in any way. Even the IBIS was better on the Z6. There’s no perfect camera.

[@qiyuxuan9437]

Nikon's IBIS is insane, I was worried about handheld video with longer zoom lens, but the result is pretty good. The main reason is the really large Z mount, which allows more room for the sensor to shift around. Sony E mount is barely enough for full frame sensor.

[@Kadehr]

You made the right choice! Have a story for you : I was a canon shooter (dlsr), I decided to buy a XT3 for my pro work. Then I decided to go for the A7III given all the hype it gets, and sold my beloved XT3. I was REALLY disappointed! Didn't like the way it felt in hands, did a wedding shoot with both camera side by side, and see no difference (apart for the DOF, obviously). I decided to sell the A7III and buy another XT3! The autofocus for photos is very good, the only problem is the video AF, when set at multi zone / wide, the system is not as clever as the sony or canon cameras. I have the solution for you : if you set an autofocus box (single point) on your subject, you'll never lose autofocus! Cheers fuji mate lol

[@Christopher_Ray]

That’s crazy! Sometimes you’ve got to figure it out the hard way, but I’m glad you came back around! 😂 As far as AF for video, I’m with you! I use AF-C and a single box and track using that and it’s been pretty reliable. Thanks for sharing, and for watching! ✌️

[@X99Zero]

If fuji can get the auto focus right I would consider switching. For photography its definitely excellent.

[@Kadehr]

@@X99Zero if you want the camera to do all the work for you, then some sony or canon would suit you better

[@X99Zero]

@@Kadehr The issue with fuji is that it still has a bit of pulsating when finding focus. Doubt that videographers using fuji are hardcore manual mode film makers.

[@Kadehr]

@@X99Zero definitely depends on the lens you are using and the settings in camera. Pair your xt3 with a sigma 18-35 for example, and you'll see it's a match made in heaven

[@trogdor]

Digging your style of story telling. Nice work.

[@Christopher_Ray]

I appreciate that, Stephen! Story is king. In my next video, I’m pushing it further into short film territory, and I’m stoked to share it.

[@_ErickRangel]

This is an awesome video and the quality feels like it’s coming from a seasoned KZbinr. Can’t wait to see more!

[@Christopher_Ray]

Thank you! Seasoned editor, new to KZbin! 😅 More on the way!

[@Ed_Scott]

Good stuff. I recently switched to the A7IV and while I think it’s a fantastic camera and checks most boxes for client work, I just don’t think about picking it up for personal use. I keep coming back to videos about the XT-4. The images out of this camera are beautiful and just have this certain look that I find aesthetically pleasing. Love your style sir and can’t wait to see what else you create in the space…#subbed!

[@Christopher_Ray]

Totally agree! I’ve been carrying around the X100V as an everyday camera lately, and have been mainly using the XT4 as my video camera, but every time I shoot images with it, I’m always questioning why I don’t do it more! It’s really such a pleasure to use. I appreciate you, sir!

[@Ataraxia_Atom]

I'm still good with the A7iii, but i def agree with your decision, Fuji is killing the aesthetic. And they provide awesome support. I've been considering picking up the Panasonic S5 to check the 6k 12bit. I also just ordered for eos M to set up with the magic lantern and check out some super 16 fun

[@Christopher_Ray]

It’s insane how the A7III is still such a killer camera. Honestly, I almost want to pick one up just to have 😅

[@rushabhjain]

I choose fujifilm xt3 2years back. Many of them said me why didn't you go for sony a7siii or a7sii(also had experience working on this cameras before) but before purchasing my camera I researched alot and finally made a decision. Fujifilm is not overhyped in crowd that's a good thing actually. Fujifilm is the best and will be the best, in love with it✌️❤️❤️ Fujifilm gives you a time to be spontaneous, also slow and intentionaly involved for creating visuals,which matters for me alot with the concern of technicalities along with the scope for creativity.

[@stefanhansen5882]

Oh yeah! I got an X-T4 two years ago. It's an awesome camera, and after making a decision to shoot JPG only (no RAW "backup") my photos got a lot better.

[@VacMaster1991]

I have both of these cameras. They are both fantastic in there own way. The xt4 has much better ibis, less 4k60 crop, 1080p 240, nicer color, no cfexpress needed, much less rolling shutter and costs $800 less. The a7iv has better autofocus, no record limit, a more comfortable body and a bit more dynamic range. It's a tough pick.

[@Christopher_Ray]

Most definitely. There’s pros and cons to both - it’s just a matter of deciding which set of cons you’re willing to work around. That dynamic range was something I knew I’d be missing out on! 😅

[@VacMaster1991]

@@Christopher_Ray ​ @Christopher Ray, Its 15 on Sony and 14 on fuji. impressive for an apsc camera I must say

[@sergiypervun]

Nice choice! Why not Lumix S5?

[@Christopher_Ray]

Also a good choice! I was buying used, and the deal I got was excellent. I also own the XE4 and X100V, so being able to use lenses across the XT4 and XE4 was an added bonus. 👍

[@Omgiamsotriggered]

I totally understand u for saying "loving how a camera looks". Its all about how the camera makes u feel, almost like the camera has a soul.

[@bathawes]

Great video - I really enjoyed the soundtrack and cinematic look. You’ve earned a sub 😊

[@ferrygelluny9093]

The video is bad

[@Christopher_Ray]

Whew, good to know! I was worried it might have been good.

[@ferrygelluny9093]

@@Christopher_Ray not your youtube video, the video quality of that camera!

[@ceeby69]

Great production yet again, these videos are so relaxing, and I really get the Fuji thing, I have sold all of my other gear and just have an X100V for every day shooting, and an X-H1 with the beautiful 8-16mm for landscapes. Your videos are a good replacement for blood pressure medication as I am a highly stressed individual. In fact, this evening I beat up my Nikon D500 and buried it in a shallow grave in my back garden.....

[@CurtisVenn]

Stumbled upon this. Great video. Appreciate it

[@Christopher_Ray]

Glad you enjoyed, bud. Decide what you’re getting?

[@oregonduc]

I had a Sony 3N and Canon T2i/m50 and eventually went on to buy Fuji X-S10. I felt excited using the film simulations and reading up about film recipes. I also have a Canon AE-1 and AT-1 film cameras so having the Fuji camera to do film simulations was nostalgic.

[@Christopher_Ray]

They’re great! Such a simple workflow, and the images look great too. And I had an M50, as well!

[@keeyoni]

I just picked up the A74 so I could use my current A73 as a partner camera on shoots. Previously I was using the A7 in conjunction with my A73. Getting the A74 allows me to do something special which is to gift my A7 to a friend of mine with a very grave disease. He has always wanted a full frame camera and hopefully he can use it to focus in on being creative despite what he will be facing HealthWise. I think your video speaks to that sentiment, to use a tool and create the best content despite it not being the latest and greatest. Kudos to your content its inspirational.

[@Christopher_Ray]

Tony, that’s amazing! What a very thoughtful gift, and you’re a great friend for doing that. And thank you - I often remind myself of this when something new comes out, and that sometimes it’s not always about the tools, but how you use it and what you create with it. (There’s an innuendo somewhere in there, but I digress 😅) Thanks again for the watch and kind words. 🙏

[@freakalishess]

Something similar happened to me, I had a Canon 80D and was thinking about buying a full frame Sony and ended up buying a Fujifilm X-H1. And when you see the film simulation jpgs for yourself you realise how amazing Fujifilm are.

[@photoholohan]

LOVED this video. I thought it was a really nice exploration of not automatically 'going with' the latest most-raved about product, and instead just quietly choosing what works best for YOU 👍🏻

[@Christopher_Ray]

Ian, thanks so much! That's really what I was going for here, and I'm glad it succeeded in getting that message across. Thanks again for watching!

[@jesteltapiks9939]

I love how you edit your video! Amazing review too

[@Christopher_Ray]

Hey, thanks so much!

[@patrickbog]

Thank you for this video! Helpful to hear your thoughts on this

[@Sachin-gb2ji]

I look for this kind of content! Loved the way you put it across.

[@Christopher_Ray]

Thanks so much, and thanks for watching!

[@SkeviN0000]

I had a Nikon D90 (from 2010) and my interest for photography had been missing for a few years. Then we got a dog, and the D90 and passion was dusted off again! However, I could feel how it was technologically lagging behind and I felt the urge to upgrade. After looking at Nikon and Sony mainly, I came across the X-T4 and was amazed by the specs for the price. I got one and I was in awe at the technological advances, 26mpx, the 10bit 4k and 1080 240fps is crystal clear and amazing for sports/dogvideos! You could say I came for the "bang for buck" ratio, but stayed for the Fuji magic. I cannot imagine being without the clean dials and the on lens aperture ring I had no idea I needed in my life😅 So ur video explains my story pretty good as well👍

[@Christopher_Ray]

What good way to put it! “Stayed for the Fuji magic.” It’s so true. It’s truly a powerful thing, to love how a camera feels and operates. It inspires and makes the process fun again. I don’t need the best specs on paper. I just need something that’s capable to produce what I want, the way I want it. And I didn’t know that was Fuji until I owned one, and then I understood what the “magic” was all about. Thanks for sharing. 🙏✌️

[@OneDegreeLife]

Good vid! I have an X-T3 and owned the A7rIII. Honestly, very much dislike the handling on both platforms. The SX10 is the best-handling Fuji IMO, but haven't tried the new X-H2s. I love the LOOK of the XT series bodies, but the shallow grip and, more annoyingly, the button/jog dial combo on the rear that loves to exit menus, etc., while I'm still trying to rotate it is an endless pain. Apparently, this has gone away on the H2s. I know it defeats the retro functionality, but if I can't change the settings from the two dials, it slows me down too much for things like weddings. I also love the JPEG colors from Fuji and AF has gotten much better, but still can't match the latest Sony, Canon, or Nikon offerings. Fuji is doing a LOT right and their glass is excellent. Glad to see they are updating some of the screw drive AF motors to more video-appropriate offerings. Cheers.

[@ericphilpott9468]

Well-shot and beautifully edited = Great storytelling! Thank you! (I’m sticking with my Sony but your decision makes sense)

[@Christopher_Ray]

Thanks so much, Eric! Glad you found what works for you!

[@terrencewhitcombe1002]

You're a great storyteller. Thoroughly enjoyed this video bro! Very entertaining. Instant sub.

[@Christopher_Ray]

Thanks so much, Terrence! Glad you enjoyed!

[@TITAOSTEIN]

Wonderful work here! Thank you! I’m working professionally with photo and video since 1996, and I used many different Cameras (Sony, Panasonic, Nikon, Olympus). Since 2012 I’m working with M43 (but I keep my Nikon Cameras which I use eventually), and I’m, and my clients also, more than happy with the results. I’m currently using the OM-1 and the GH5 and planning to buy the GH6. I’m a old school Videographer and yes I work exclusively in MF. But your choice for the Fuji make sense! I think that I would buy Fuji if I would start now! We just need to keep in mind that no Camera is perfect and that the creativity and edition are very important aspects, frequently much more important than the iQ alone. The Sony Cameras (also Canon) are great, but the Sony hype is very strong, and in my opinion it is nothing more than that, a hype! Undoubtedly the AF, the Low light performance and the quality of the sensors are great, but there are so many other aspects involved! I really like the results of Sony Cameras, but I just hate the usability and ergonomics. And I work daily with Cameras. In the end, nowadays the practical difference in iQ is very small between manufacturers, but usability makes all the difference. The Olympus and Nikon Cameras are a delight to use and the Panasonics are easy and smart. The FF (“Fool” frame) and Sony hypes will not get me!

[@Christopher_Ray]

100% right! "Usability makes all the difference." When one is using a camera as much as someone like you do, a camera's ability to simply "get out of your way" can't be overstated. Another viewer wrote, "The main 'feature' a camera can have is the 'makes me want to shoot' feature. If it lacks that and instead makes you feel like shooting is a chore, then it’s not a camera you should use." And I agree with this completely! I think we often get too caught up on what the newest feature is, how high the resolution goes, how many frames we can shoot per second, etc. Unless these things are roadblocks for creating what you want to create, these should honestly be secondary to whether the camera fits for your style of shooting and if it feels good to use. I've heard so many stories now at this point of people thinking one camera or another was "the one," only to find out it wasn't after spending time with it. Sounds like a relationship, doesn't it? 😂 Thanks so much for watching! More is on the way. ✌️

[@sebastienwiard3900]

Love the narration and overall video quality, a lot of effort was put into this and I love it ! You earned yourself a sub sir !

[@Christopher_Ray]

Thanks, man! Definitely a bit of time and pre-production, but I’m glad it shows! I appreciate you! 🙏

[@MohiniUfeli]

Duuuude, that intro!!! 🔥😍🤣🙌🏾👌🏾 My current setup is XT3 and X100V (worked great for my last pre-wedding photoshoot), and I'm also photo+video focused. I've put my EOS R up for sale (don't enjoy using it) and I'm looking to get a powerful video-capable camera. Looking at the HX2S and the FX3. If Fuji had a full-frame camera, I'd be all over it. The GFX series are beyond my budget and solid video is a big factor. Anyway, totally enjoyed your video. I feel you on all the reasons in favor of Fuji, Cheers to your XT4!

[@Christopher_Ray]

Haha thanks! And that’s awesome - I also have an X100V, and I love how you use it for pre-wedding shoots! I’m sure people are thrown off by how good that camera is based on its size! I feel you on the GFX series. It’s way out of my price range, but the X-H2S (that name, though 💀😵‍💫) is an excellent choice! I’m also drawn to the FX3, but I don’t want to have to invest into Sony glass at this point, considering I just switched 😅 Thanks for watching!

[@CalCampos]

Wonderful video! Thank you Christopher!

[@kitwilson9796]

awesome video. I shoot sony and have 2x a7iv's. I moved from sony APSC to full frame about 5 years ago when starting to do professional work. I had the sony a6000, then sony a6500. the change to full frame for profressional use makes sense for me and the images look more professional.In saying that, I recently just purchased the fuji x100vi to have that light small camera fell where i can take it anywhere and do need to worry about editing the RAWs. to have a camera that didnt feel like work all the time

[@ftk-alt]

the reason 3 is exactly what i told my friend. and i share the same feeling. using sony feels like a computer. but when it comes to pro work is amazing. but when it comes to personal use, i dont wanna bring a expensive full frame just to "shoot" normal photos. i didnt like sony regular jpg and i have been editing alot of raw photos of sony. its a waste of time if i need to edit the jpg again if i wana get the nice color of the casual photos i took. fuji really save alot alot of my time and energy and is exactly what i need. i was able to enjoy photography again now thanks to fujifilm. i can immediately shoot great sooc jpg and upload them to my socmed. i still use both sony and fuji. both do what they need to do and deliver well. as for design wise, the fujifilm feels pretty good on my hands. but overall i still use my fujifilm like a dslr setting. the main focus has been the color and jpg.

[@estebalstigopopoluz]

I have nothing to say about the video i just wanted to give you props for answering everyone of your comments with a real answer and not copy paste. Really cool of you man! Keep up the good work

[@Christopher_Ray]

Haha, I try to engage as much as I can! Thanks for watching, man!

[@ConstitutionAcademy]

Love your editing style and way of articulating your thoughts. You're gonna kill it on KZbin!

[@Christopher_Ray]

I appreciate you! 🙏

[@zwehtoo9053]

Your videos are so insanely well produced!

[@Christopher_Ray]

Ahhh, thank you so much 🙏

[@Briangutierrez21]

I usually skip or double tap videos to just get to the point, and I NEVER comment on videos but man, this was a great video to just watch not even for the camera but the clips and dialogue was great. Bravo 👏

[@Christopher_Ray]

Haha, thanks Brian! That’s mighty praise! 🙏

[@RatnoonTV]

Wow. What a gem of a KZbin Channel! Instantly subscribed. Love the way you present information and tell your story. Perfect balance between voice and music, nicely edited video too. But what really made click those lovely buttons was your subtle sense of humour. I'm getting past tired of KZbinr's "forcing it". This was just that perfect balance. Well done! You seem like a cool dude I'd be friends with too.

[@Christopher_Ray]

Just seeing this comment! Haha thanks dude!

[@charliejg]

I basically had the same experience shopping when I ended up buy a barely used XT-3, with a lens, non battery grip, extra batteries and all in the original boxes.. I don't shoot video with a mirrorless, so the XT-4 wasn't necessary. I love the images I get from the XT-3 and also am a fan of the dials. I don't think you can beat the quality for the money.

[@Christopher_Ray]

Totally agree, Charlie. For the experience and quality, it’s hard to find better in that price range.

[@Fernyg323]

Awesome video. Can’t wait for all the Fuji content. I shot on Sony for many years and in 2020 snagged a x100v and a few months later a xt4. Love Fuji!

[@Christopher_Ray]

Thanks! And nicely done, the X100V is an excellent camera. Enjoy it!

[@bottledgroovephoto]

hope you enjoy your camera! I came from a fujifilm ecosystem, having owned the XT-3 and X-T4, to the A7IV and never looked back (at least, for work). It was what I needed for weddings especially. but when it came to my street and family/casual photography, I always turn to Fujifilm.

[@Christopher_Ray]

Thanks! I definitely get that. While I do know a few people who use Fuji's in a professional video environment (X-T4, X-H2S), there's no question that the majority uses Sony or Canon, and I can't blame them.

[@catalin.tanase]

Wow! Nice storytelling and video edit! You’ve earned yourself a new subscriber from Europe! I’m glad KZbin recommended me your channel!

[@Christopher_Ray]

Wow, thanks so much! 🙏

[@rcordo2000]

My man Christopher, I really enjoy you videos and content, always educative, entertaining and beautifully done. I’m a Sony a7r4 and a6600 shooter mostly stills and my 2 non Sony are a Leica and a Ricoh GRIII. But lately I’ve been getting the itch of getting a Fuji camera, X100V to be precise ( if I could only find one ). And the reason is cuz I, like you, miss the feeling of my film cameras and like Fuji film simulation factor. Anyway, keep up the good and inspirational work. ✌🏻

[@Christopher_Ray]

Thanks, Raul! I appreciate that. What Leica do your shoot? I recently did an X100V video, if you haven’t checked it out yet! Cheers, man. Best of luck to you finding an X100V! 🙏✌️

[@kaavyashukla3324]

I just came across your youtube 🎉, I loved this video, can’t wait to learn a lot from you!!!

[@Christopher_Ray]

Heck yeah, thanks Kaavya!

[@thundercat.2]

Great video! I was in the same boat as you, I've had my XT4 for a couple of weeks now and I've already shot more with it than I had for the previous 5 years. The camera really does make you want to go out there and make art. Today I challenged myself to only shoot Acros and it was so much fun. The only down side as I see it is that I'm eying out other fuji cameras to add to the collection.

[@Christopher_Ray]

Thanks! So stoked to hear you’re loving it! And I totally get that. For me, it started with the XT4. Then it was the XE4. …and then the X100V. They really just make great cameras. 😅

[@AtomicPixel]

Hahaha so true! I now have the xt4, xt2, xt3 and xe4 looooool

[@AtomicPixel]

@@Christopher_Ray ah yes, a fellow Fuji addict. Welcome

[@Christopher_Ray]

@@AtomicPixel Oh, an addict for sure.

[@sara.sofies]

Such a good video! Informational, well edited and fun to watch :D keep it up

[@Christopher_Ray]

Thanks so much -- stoked you enjoyed it :)

[@kaibehrendt879]

Top Notch Quality Mate! Great stuff, didn’t see the camera coming, but I’m happy to have checked this video, even after going with the A7IV 🙌

[@Christopher_Ray]

Thank you, dude! Enjoy that A7IV! I know it’s a beast!

[@niftytwo]

WOW. I do very little amounts of videos so I’m very pleased with your recommendations. I’m still using my A7/3. I’m an aged Aussie and my usage is very busy but not on a Professional Level. Thank you.

[@Christopher_Ray]

Glad to hear! You considering going to the A7IV, or are you thinking of trying out Fuji?

[@bamherd]

Cool video. I had a similar experience moving from Sony A7iii to Fuji XT4. No regrets whatsoever. Shooting video with the Fuji colour profiles/recipes is also super fun and good out the box 👍

[@Christopher_Ray]

The colors right out of camera are beautiful! Thanks for watching 🙏

[@orniejoaquin8276]

I am an avid fan of photography because of the beauty it captures and how it brings memory more meaningful with its undeniably amazing varying colorful shots. I am not a professional photographer but someone who just loves to capture memories. I had my my very first Fujifilm X-T100 mirrorless camera and I am so happy taking pictures with it. When I found out that Fuji doesn't have a full frame mirrorless camera (I could be wrong), I started browsing and researching for the brands with full frame sensors. I am honestly quite amazed by Sony a7iv having that sensor but this video of yours makes me realize that there is something in Fuji that can capture someone who is an avid fan of taking photos. Aside from the quality pictures that this brand can offer, the design really is something that will make you more excited to go out and take photos. Thank you for this ❤ I am now having fun reading comments attesting how Fuji greatly changed their options on buying amazing cameras.

[@Christopher_Ray]

There’s a ton of value in owning a camera that makes you want to shoot! Could have the best specs ever, but if the camera isn’t a joy to use, what’s the point? Obviously, as a profession, this wouldn’t necessarily apply. But for hobbyists and enthusiasts, I think it’s a good point to consider. 😜

[@Arthenex]

Great video! I’m looking forward to seeing more!

[@Christopher_Ray]

Tyler, thanks dude! Super looking forward to what you and your friends make! If you need anything, you know where to find me haha

[@kamilchosta5526]

I love your vibe. Your voice, music, editing, content. Keep it up :)

[@Christopher_Ray]

Thanks Kamil! I know the channel doesn’t have a whole lot yet, but it’s just getting started. Thank you for watching! 🙏

[@john-wiggains]

Thank you very much for this video. I've been going back and forth between considering the Sony IV or one of the Fuji.

[@larrylim]

Well done with the video! Intro was killer haha 👌

[@Christopher_Ray]

Haha, thanks man!

[@akadno]

Great job with the video. Well edited, clear audio and nice content. I have an X-T3 and this video came up on my feed. Not in the market for a new camera at the moment but glad I checked it out. Keep up the good work!

[@Christopher_Ray]

Hey, nothing wrong with the X-T3! Still a beast of a camera. Thanks for the kind words, man. I appreciate you 🙏

[@akadno]

@@Christopher_Ray For sure my X-T3, along with my Ricoh GR are more than enough for now, but GAS always lingers! 🙂

[@benbeattie4609]

A beautiful production! Please keep up the great work, you’ve got a new subscriber from across the pond looking forward to seeing more of your creative output! Warmest regards from a fellow Fujinista!

[@Christopher_Ray]

Thanks, Ben! I'm overwhelmed with video storyboards and scripts right now, so trust me when I say that plenty is on the way! Thanks for subbing and watching, I appreciate it! 🙏

[@OITW]

A lot of your reasons resonated with my own! Affordability and features at their prices are what initially drew me to Fujifilm, and it was the colors that really had me invest further. The photographic film simulations are fantastic, but what I'm really excited to see is how video simulations might later be developed. The Eterna profile made me think about baked-in video looks and textures to bypass correcting and grading in post--not to mention LUTs since I don't use them myself. With Arri adopting this "digital-stock" feature for their newest camera, I hope these are moves that direct the camera industry at large. Aside from the nerdy-tech stuff, I liked the video a lot, dude! Looking forward to more of your work as I can tell how much work you put into it. Above all, I'm super happy to see more Fujifilm shooters enter the KZbin space! I feel like we're highly underrated, and have been put into a hipster niche waiting to be broken. Let's connect! I'd love to hear more about the direction you're taking.

[@Christopher_Ray]

Thanks for much! I agree; Eterna is an excellent profile and can really be a quick and easy final resting point for a color grade if you want it to be. And I am also looking forward to seeing how Fuji can apply the film simulations into video! I appreciate the kind words, though! To be honest, I’m not typically one for talking specs and such, but I knew for me to get the point of the video across, I needed to include at least some of it 😅. It does certainly feel like the Fuji community is most hipster-y of the bunch, but I can accept that haha. It really is a wonderful brand of camera that often gets overlooked. Can’t wait to share what else I have planned for the channel! But yes, let’s connect! My social links are in the description. :)

[@re2Core]

Yeah Fuji rocks! Love the xt4 ❤️

[@tiarebowman]

i am a canon shooter for work but got an x100v a year and a half ago. i shoot on the x100 every singleeeee day and find myself wanting to fully switch to fuji because of it. great video!

[@Christopher_Ray]

Hell yeah, Tiare. The X100V basically lives on me - it’s such an inspiring little camera and makes me want to shoot. I really only pull out the X-T4 for video and bigger photo work, and I’m constantly being reminded of how GREAT a camera it is when I use it. What kinda Canon do you use?

[@FaiazMosby]

What a great video! nice work

[@Christopher_Ray]

I appreciate you!

[@bodivanbodivan3668]

Thanks Chris

[@Christopher_Ray]

You’re welcome, thanks for watching!

[@MSladekPhoto]

Really fun, interesting and informative video. Choosing a camera and system is so personal. Welcome to the Fuji Family!!! Cheers!

[@Christopher_Ray]

Thanks, Michael! It really is; as an artist, it’s an extension of you, so it really is something to consider. It’s a wonderful system!

[@JasonLawrenceNoel]

Really love this video! ❤️

[@Christopher_Ray]

Thanks! Do you shoot Fuji?

[@salamdurum8568]

So true, I could tell you the exactly same story:)) from canon to fuji XT4, scary trip but now I’m so happy 😁

[@Christopher_Ray]

Congrats!

[@anotherintrospekt6596]

Nice watching a happy video in the morning

[@jamiescott5597]

Great video! I'll stick with my FF as i like that shallower depth of field but i completely agree with the design asthetic, if the design makes you happier to use it that's hugely important, it's the no 1 reasin i would consider the jump to the Xt-4 :)

[@janrudolfmoncatar1082]

Glad to see more users appreciate the Fuji system. I was first on the canon system and was planning to start a photo / video business w/ it. The problem was I needed a solid cam with photo and can do videos solidly too but on a budget.... #1 option was the 90d (can do slow-mo, and can take solid photos) problem was it was a 6 digit cam in my country and it can only save to a single slot SD card. #2 a7iii which was the best by that time, of course on a budget so no go.... #3 i saw a video of the Xh1. Solid photo performance, solid 4k video w/ good color science, dual card slots and slow mo video 120fps. so i bought the xh1, then i bought some manual lenses Meike brands, to complete my focal lengths. after some months my team acquired a 2nd hand xt1, and a bunch of 2nd hand xt20. Now we're a 6 figure company in a span of one year. We still rock those fujis. :) The quality and the economy side of the fuji system made it all possible.

[@Christopher_Ray]

What an incredible story! I was blind to Fuji for a very long time, and it wasn't until I started realizing that a lot of my favorite images from my favorite street photographers were shot on Fuji cameras that I started to do my research and seriously consider it. Congrats to you and your company! That's amazing you guys make it all possible on Fuji -- you almost never hear that these days. Thanks for watching. 🙏✌️

[@janrudolfmoncatar1082]

@@Christopher_Ray Hopefully you upload more of this kinds of video, the community needs someone who speaks practicality instead of spec-chasing. Will be sure to support you on this. :)

[@Christopher_Ray]

I'm not a big "spec" guy, so I won't let you down haha

[@eric.valleyoftheheroic]

Your storytelling is top notch!!!!!! Glad I found your channel!! 🙏🏼🔥

[@Christopher_Ray]

Haha thanks so much! Story is key to a compelling video. I’m glad it resonates. 😊

[@markgarcia8253]

I bought the XT-4 too and it was amazing. I returned after 2 weeks because I realized the film simulations were overrated and only applies to the JPEG. It was a brick to me. It didn’t fit my needs. But the fact I could buy an adapter to the FF sensor on the Sony that I can have limitless film photography and endless amazing of usable lens systems for the A7iv. Took 3 prime film lenses on a road-trip thru Europe. Best decision I ever made.

[@Bo_Hazem]

You mage good points, but I can't stomach non-full-frame look as side by side it looks like a downgrade, even an APS-C. Sometimes tools are beyond our budget, like my wanting the Sony A1 that will be a massive upgrade and convenience to me minus the non-flippy screen. A7sIII will do for now but need 2 bodies for weddings/interviews.😋