I Figured Out The BEST Way To Scale Fb Ads (It Can 3x Your Revenue)

🏆 Have Nick Theriot Run Your Ads: www.theriotsol...
💰 Have Nick Theriot Mentor You: theriotsolutio...
💸 Nick's Facebook Ad Course: www.nicktherio...
📚 Nick's Ebook: adsthatscalebo...
📸 Follow Me On Instagram: / nicktheriot_
***
Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
I Figured Out The BEST Way To Scale Fb Ads (It Can 3x Your Revenue)
In today's video...
In this video I share the best way to scale Facebook ads in 2024.
I’ll show you a recent success story we’ve had with a client, taking him from $100k a month to $300k a month in just 30 days.
You'll learn the strategies and tactics we used to achieve this rapid growth.
Watch to discover how you can apply these techniques to your own campaigns and see similar results.
#Facebookads #facebookadvertising #facebookmarketing
***
-Nick Theriot

[@NickTheriot]

🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com 💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle 💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads

[@ChicPlanners]

If free content so valuable I can't even imagine value of Nick's Facebook Ad Course🙂

[@NickTheriot]

You should try it out!

[@MagnifyMarketing-g1w]

bro gave so much value wth

[@NickTheriot]

Thank you!

[@LeadTitanLLC-yx7rx]

Good stuff as always! Do you care how many ad sets are active at a time (i.e. is there any sort of max)? Or do you just keep every ad set on that's positively impacting the business/performing profitably?

[@NickTheriot]

As long as it's positively impacting the business

[@kylechristiansuarez579]

You're solid bro! Thankyou nick!

[@NickTheriot]

Welcome!

[@ODaughterofZionMinistries]

Ok what?! I am going to watch this again and take more notes! Thank you!!

[@NickTheriot]

Glad it was helpful!

[@AhsanKhan-qo8rq]

Hello Nick your videos are great and I learned too much from them. I have a question should I do 1 campaign structure for shoes and sandals or they can be added to different campaigns. Thanks

[@NickTheriot]

Same

[@AhsanKhan-qo8rq]

@@NickTheriot Thanks again :)

[@nashramasamy]

Amazing video bro, when do you increase budgets by 20% on CBOs at midnight or during the day? thanks

[@NickTheriot]

Whenever I get to the account that day. Depends on what I got going on that day.

[@tylersstanley]

Love the content man! You've helped me so much. What do you think of the idea that you should only scale by 20% once a week so you don't 'over optimize'?

[@NickTheriot]

I do it daily

[@arthemisclothing9178]

I’m running one CBO campaign at around 200-400$/day since a few months and ONLY the original DTC spend money. I created over 50 new DTC in the last months and not one of them spend more than 10-20$. I actually do a lot of research, some of the creative get good result on organic and I feel the creatives are overall WAY better than the old DTC. The performance of the one old DTC is OK, not good, not bad, but I can’t scale more or results drops. Also, the ROAS is gradually dropping week by week. However, Facebook never spend in the new DTCs… What would be the solution in such case? Should I let them run more than 7 days to see if there is more spend? Should I just continue creating more DTC? Should I increase the overall CBO budget anyway to allow facebook to spend more on the new DTCs? Thank you!

[@NickTheriot]

I would be looking at how we've been filming creatives and what can we do differently. Some of the same things have been done that is causing for poor dct's

[@arthemisclothing9178]

@@NickTheriotIt’s actually different, new videos, new angle, some photos, etc They just don’t spend money

[@IanAndersen1]

Hey Nick, this video and your channel was exactly what I needed to breath some new life into my account. I was starting to spread myself too thin with ASC and manual campaigns overlapping themselves and creating too much work. I followed your setup to a tee a few days ago and it's now my best campaign, so i'll be patient and scale it slowly. I sell a subscription product in the US and CA, and we know that 70% of our members are women. Also, in the past when I've done women only campaigns, they're always cheaper. So I'm wondering if I should do 4 CBO campaigns based on each country/gender combo. They'd all have the exact same ads at first, but I suspect they'd diverge over time as I learn more and optimize for the specific demo. I'm wondering if you like this idea, or would prefer to just keep everything in one campaign. Thanks!

[@NickTheriot]

Let's gooo, goood work! There's nothing wrong with a gender specific campaign if the creatives will be different for those genders

[@oliiiwannn]

Hey Nick 1. Would you still test 4 new DCTs per week even if campaign budget is on the low side like $100+? 2. if a DCT takes up most of the budget, and getting most of the sales. BUT its unprofitable. Would you kill it? 3. if another DCT taking up 20% of spend, but it is profitable. You'll just keep it on right? and then just launch new DCTs to find one that can take up majority of spend and is profitable. ps: trying to move all my account structure to CBO DCT format. So testing with low budget rn

[@NickTheriot]

1. 2-4 2. If business performance is worse than it is now, then yes 3. Yeah you can leave it on

[@jonsaid3264]

I love your content and its really good when you are educational, showing with text step by step ad structur. Thank you

[@NickTheriot]

Welcome!

[@Nahmannahman420]

Hey Nick awesome video as always! I wanted to ask how did you make the image ad for the anti lazy elixir ?

[@NickTheriot]

My graphic designer

[@Nahmannahman420]

@@NickTheriot :l

[@hiwoodmanindia]

We have 3 products in same category but different price ranges and different features. Shud we make 3 different DCTOC campaigns or how can be done ?

[@NickTheriot]

I would focus on the product that drives majority of sales

[@viktoralexander4284]

Keep up bro 👊🏻

[@NickTheriot]

Will do!

[@arturhavrylov]

Thanks bro! You don’t use “main” adset anymore with winning ads?

[@NickTheriot]

Correct

[@ibenturesOZ]

Should I setup a different campaign for a sale? Example: black friday sale? Or should i just include in the same campaign

[@NickTheriot]

We use the same campaign

[@jayeshkhiste248]

How does the day of launch, whether a weekday or a weekend, impact the results?

[@NickTheriot]

I don't pay attention to that

[@JaytirthAhya]

Hi Nick, once a DCT wins, do we convert that into its own ad set with winning variation? Or it should continue to run in same DCT format?

[@NickTheriot]

I just leave the dct on

[@JaytirthAhya]

@@NickTheriot thanks man! Just a hack if anyone is looking for this -- make your creatives in 1080*1920 dimension with safe zones and it will work in DCT on all placements stories, reels and posts.

[@erictan9274]

Nick how do you guys purchase ads account as well?

[@NickTheriot]

I never do, my clients always come to me with their own ad accounts

[@gazzaaaa]

when you say 4 dcts every 7 days, is that 4 new dct campaigns with new sets of creatives?

[@NickTheriot]

I never make new campaigns, i keep operating out the same. Just new adsets

[@michaelvandervelde1497]

Hey Nick, if we were running a big discount sale to clear a certain SKU and we wanted to implement cost caps, how would you do it?

[@NickTheriot]

I don't use cost caps. But i would focus on email / sms for that product and then toss a couple ads live for it as well

[@OgunremiEmmanuel]

Hey Nick anytime I post a link of my landing page it's saying it goes against the community standards I have read the community standards please any advice about it

[@NickTheriot]

Request manual review from fb

[@sliceofcy]

Great stuff as always! Do you ever turn off the first manual adset when it tanks CPA after sometime?

[@NickTheriot]

If i have better ads to replace them with overall spend, then yes

[@viktoralexander4284]

@@NickTheriot if i got you right in a previous vid, you said that you dont paste winning ad variation in the main ad set, or did i get smth erong?

[@Tom-hw5sz]

love this - any chance you could send the link for the cpa calculator?

[@NickTheriot]

kzbin.info/www/bejne/h5fQe42ngZWYrdU

[@ChicPlanners]

Is that feasible if target NC-CPA - 15$?

[@NickTheriot]

Yes

[@MrPrankingBros]

Hey Nick, i have a question. Do you also do new campaigns for like diffrent service or products. i am advertising insurance for cars right now but we also want to add another insurance. is it the best to have a new campaign for the other insurance?

[@NickTheriot]

I would do a new campaign

[@ethansmith6275]

how do I ensure lead quality. FB will probs prioritise lower CPL? or just requires checking quality on backend and turning off if quality drops?

[@NickTheriot]

Create ads that resonate with ideal audience, measure conversion rate on back end, and then adjust criteria for people to fill out a lead based off feedback

[@soledadpriani894]

hi! do you put any minimum budget for the ad sets? or do you recommend doing that?

[@NickTheriot]

You can put a $5-10 daily.

[@kevinng6644]

hi nick great video, i have a question, what if the new DCT is take up to 70% of more spend,and the old winner now take less than 30%,should i do something to the old winner ? or just left it

[@NickTheriot]

Just leave it

[@afghanentertainment8834]

Hey Nick! I just launched a CBO (Lead Gen), got my winning creatives but when I tested those same creatives with Facebook forms instead of a landing page, I got less reach and spend, but got more leads. Didn't change anything with the targeting, again tested a CBO with two creatives. What would you do in this situation?

[@NickTheriot]

I would see which leads convert better into sales, then go all in on that (lead form or landing page)

[@afghanentertainment8834]

@@NickTheriot Makes sense. Appreciate you!

[@ayeshanoor3235]

what is this insight app that you use where you can see the different channels you are getting revenue from? i am having a tough time with tracking and need help

[@NickTheriot]

Triple Whale

[@allanmm123]

Hey Nick! Do you work with smaller brands? I've achieved 100k in sales in 2 and half months, things were going great until 3 days ago I got my FB account disabled for good. Now I have to start from zero again on a fresh BM, im not sure what to do and was thinking of going the agency route.

[@NickTheriot]

Our rates start off at $10,000 pr/mo so we do but it's not financially feasible for a lot of brands under $100k pr/mo. A lot them go to my mentor program for that reason

[@isanjeevgupta]

Value pack ❤

[@NickTheriot]

Thanks

[@essenciaisprodutos]

Every time that i will test a new ad set with the same content, Should I create on same campaign or I need to create a new cbo?

[@NickTheriot]

New adset in the same cbo

[@viktoralexander4284]

Hi Nick, I launched one new DCT Adset last Sunday early morning. Now 3 days passed and the DCT got 70% Ad Spend and Sales. But over all Performance tanked. Should i wait till day 7 oder turn of now and launch 2 new dcts?

[@NickTheriot]

I would turn it off since it negatively impacted performance

[@joes8384]

How many adsets would you launch on a new campaign? I've done 6 all DCT with 3 creatives but is that too much?

[@NickTheriot]

Cool nothing wrong with that. It's already been launched, focus on 2-3 new dct's a week now until you find winners that are profitable

[@joes8384]

@@NickTheriot Woah that was quick, thank you brother! Much love from the UK, you're the goat

[@viktoralexander4284]

Hey nick one more question. You say I should launch 4 DCTs every 7 days. Does it mean, every dct is a variation of a concept so when i put 3 variations of a concept in one dct i launch overall 12 creatives a week?

[@NickTheriot]

Every dct is a new concept, iteration, or variation. And there is 3 creatives inside each dct. I can't tell you what you need, as I would have to look through all your creatives and see existing things tested to be able to give you an answer.

[@viktoralexander4284]

@@NickTheriot You say, there are 3 Creatives inside each dct. How is the exactly structure inside a dct for the creatives? Do i create 3 Ads and every ad has one creative variation? Or do i create one Ad and put all 3 creative variations of a concept in it? You would help me a lot with an answer :) Thx

[@michaellopez1670]

@@viktoralexander4284I believe it’s just one ad with all three creatives in it