The REAL Reason Why Your Facebook Ad Results Drop (Fix It!)

[@YonePepe]

Your channel is the FB ads channel I've always wanted to find. You are officially my #1 go to when it comes to Meta, everything you say sounds so real and genuine. If I ever decide to outsource my advertising to an agency it will be yours, you are the only one I would trust with my money lol

[@NickTheriot]

Appreciate the support alot! Looking forward to working together one day!

[@weaseldigital]

Amazing video Nick! Your content has helped us turn a client around with vastly improving their funnel on the ads side. Bravo!

[@NickTheriot]

Great to hear!

[@talhaiqbal5710]

Nick, when I run a sales campaign, I get sales during the first 3-4 days, but they start dropping day by day. After four days, I only get one sale despite still receiving clicks. I use broad targeting and Advantage placement. What's the problem? When I leave it for 7 days, it goes to learning limited.

[@NickTheriot]

Leave it for 7 days and look at 7 day averages.

[@afghanentertainment8834]

Another awesome video Nick. By the way, when testing new DCTs do we test one new DCT at a time while the other winning ad set is running? I had 3 ad sets on at the same time and Facebook kept turning them off. Appreciate your input.

[@NickTheriot]

you can do 2-3 new dct's at a time

[@lorenzo7081]

How do you transition from a not consolidated structure (5-10+ campagna) that works (3-10k a day in spend) to a 1 campaign structure?

[@NickTheriot]

kzbin.info/www/bejne/l6vUmK16qddge7c

[@lorenzo7081]

Thank you!!

[@kamranalasgarow5594]

Hey Nick. Thanks for the great value in the video. I have noticed that the CPM is aggressively different on each ad on my end. Is that normal and what influences it or how can better it?

[@NickTheriot]

Competition x audience size x entrainment of that ad All impacts cpm

[@melvinalbuen4679]

Love the vid Nick, Was the Ad campaign structure that you created last 4 or 5 months ago - Are they still working right now? because there is a lot of changing on a meta ads like dct is gone etc. etc.

[@NickTheriot]

Yes we're still using the original structure, just flexible creative is replacing dct. So still using the same, just with flexible

[@HouseMusicMixChanel]

Would you still not disable ads in the main campaign is they have 0.24 roas? They get some spend to them but this roas just stays there

[@NickTheriot]

I have no context to answer that, I would leave it on if that was my best ad

[@HanbalDigital]

Nick what is good CAC in facebook ads?

[@NickTheriot]

Depends on what your business needs. kzbin.info/www/bejne/h5fQe42ngZWYrdU

[@GauravKumar-yv8zj]

hey nick,one of my adset is having diferrent purchases one day 4 ,another day 2 ,another day 0 how to fix it,any suggestion?

[@NickTheriot]

Stop focusing on day to day. Start focusing on 7 day averages. FB is consistently inconsistent

[@anthonyyee5363]

Hey Nick, for dynamic adsets I got the error after publishing a new DCT "Campaign With Budget Has Too Many Ad Sets: You can only have up to 200 active and inactive ad sets in a campaign with budget. You must delete an existing ad set in this campaign in order to create new ad set." Do I delete older adsets? or what else would I do? Cheers!

[@NickTheriot]

You can delete older adsets and start looking at getting a new campaign launched

[@kevinng6644]

Hi,nick thank you for continue to output such good content for us. would like to ask for your advice, nowadays, if you handle a Supplement brand, would you more prefer to hit the high net profit ROAS or the high 3-month LTV(while with breakeven ROAS )?

[@NickTheriot]

breakeven on new customers and profit on all the returning. NC ROAS will look like 1.5-2.0 (avg breakeven i see) Overall roas will look like 3.0-3.5 at scale

[@kevinng6644]

@@NickTheriot thank you !

[@scottytroxell9300]

I have an ad getting majority spend, a .30 cpc, 3.5% ctr but not making ANY sales. Does this mean my ad is targeting the wrong audience? What should I do

[@liftplus]

Turn it off and test more creatives, cpc and ctr do not matter at all, only thing that matters is cpa

[@shahzaibnaseer154]

Try that creative on Adv+ audience

[@NickTheriot]

I would turn it off if it's not performing

[@JaytirthAhya]

Hi Nick, my sales convert in average of 10-14 days. So I never optimise for purchase but submit application (on my website). Sometimes this leads to Meta optimising for new applications and not purchases. If I optimise for purchase the CBO gets stuck in learning. I saw your video about learning limited and according to that video it doesn't really matter. What do you suggest?

[@NickTheriot]

I would use whichever one allows you to get a better CPA

[@Miika.tikkanen]

So you would not even turn off an ad if it was a winner in the past, but then stopped getting sales as much but still gets the majority of the spend?

[@NickTheriot]

Correct, find new ads to beat it

[@matt82957]

this is exactly the question I had and the situation im in right now. Thanks. Time to make new ads

[@doz03]

Quick question, I launched a Dynamic ad and on the first day I spent $40 with only 6 link clicks to the website and 0 add to carts. I panicked and turned it off. This is the first time running with this product. Is it normal to run this bad? My product has professional photos and the site is done also. Thanks!

[@NickTheriot]

I have zero context to say that is bad or not

[@Gorilla612]

Hey nick, let’s say i change my offer, is it fine to edit my headline or primary text for my main running ads or will it mess up optimization?

[@NickTheriot]

I just launch new ads for that offer OR i don't touch the ads and just change the website

[@eldonmirjah7549]

Great video Nick. I thought you were gonna say, "The results are dropping because of your f*in creatives!" and it was gonna be the whole video lmao. Whats your take on Advantage + shopping vs regular sales campaign? Also, would you ever do a "lead" campaign, but not use the leads objective, but the "Sales" objective where the user would land on a sign up landing page for a free eBook or something? Was wondering if you had any experience with this in an effort to improve the overral lead quality.

[@NickTheriot]

LOL I have a video on a+ here kzbin.info/www/bejne/fIiYeXuertZgm8k I use a lead campaign for landing page

[@AnisMaddouri]

Bro how i start learning ads ?

[@NickTheriot]

Keep watching the channel

[@AnisMaddouri]

@@NickTheriot bro u told me your channel is not for beginners

[@jonathante8239]

Hi man love the vids been watching everything and implementing it and seeing some success with it thanks for that, but my question is i want to scale but meta has a Limit on my account with 50$ a day but I can’t find away to raise its sitting at that level for a week i have been hitting the max limit everyday and making sales with it any tips ?? Thanks .!

[@alanpt266]

Just have patience. It will increase

[@shahzaibnaseer154]

For how long you are running ads?

[@jonathante8239]

@@shahzaibnaseer154 a little longer than a week now

[@jonathante8239]

@@alanpt266 any idea how long it will take ?

[@jonathante8239]

@@alanpt266 how long does something like that so i have a idea ?

[@HarelAvital]

First

[@NickTheriot]

NICE