11 Years of No BS Facebook Ads Advice in 31 Mins

[@BenHeath]

Want me to mentor you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTlong-11YearsAdvice1124-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-11YearsAdvice1124-fbdfy

[@bidalsimpson2561]

Thanks for your videos, I just want ask how many campaigns I can run at same time in the same ad account. I mainly boost my posts. Thank you.

[@precioush5825]

Hi, so I’ve clicked this link on 2 of my devices and when I hit the apply now button, a new page opens up and doesn’t load. It just stays on a white screen. Is it just me?

[@matthewg8285]

I watch you more than the training manuals provided in my company haha. Cheers Ben!

[@BenHeath]

Haha happy to help :)

[@iriska522]

This is gold. So so true. I'm gonna dive deep into those hard tasks I've been putting off. Thank you!

[@BenHeath]

Happy to help :)

[@RileyMonahan-j3f]

where did you get this stat from? 12:48

[@CarolineVisArtGallery]

Not easy for an Artist painter, but I am getting to listen to your content. My compliments to you! Thank you friendly!

[@Kumar-rq9ro]

Just a request - if you can make a video on Awareness Ads - what CTR (all) should be there - to know if the Ad is successful - meets benchmark - in terms of Quality of Ad, Targeting, etc.

[@cusbrok]

Another great content, Ben! I’d appreciate your advice on splitting the budget for a new ad account. For testing a single product with a $200 budget, would it be better to set $50 per day and run a campaign for 4 days, or give Meta’s algorithm more time and set $30 per day for 7 days? Also, how many variations would you recommend using in one ad set with a $50 daily budget? For instance, 3 image ad creatives with 5 primary texts for each image, make 15 variations. Am I right in thinking that fewer variations might be better if the budget is limited? Thank you!

[@RileyMonahan-j3f]

where did you find this statistic from? 12:48

[@A-Htje]

Hey, I need your advice (you're my hero). I’ve been running ads for two weeks. The first sale came on day 3, but since then, no add-to-carts despite offers and a well-priced product. One ad got 200+ likes in 2 days, a €5 CPM (great for Black Friday), but a €2+ CPC(To website, not interactions included) and still no add-to-carts. My pixel seems fine-should I consider starting fresh with a new one? I’m confused.

[@hamzahamza-ds1xc]

stop this ad and look for the problem , i think your landing page it is not good enogh or Slow loading or you have bad images , or your bodget is small , check these things and try again , but 2 weeks is too much , you lose your money by this way

[@shubhamsaluja5595]

I can help you running ads for you. Working with meta since past 5 years and handled 500+ clients. let me know we can connect personally and i ll help you out 😊

[@BenHeath]

That CPM seems really low, too low. Are you using the sales campaign objective? If not, that's the first thing I'd fix. Otherwise it's probably your offer. When we see results like that, it typically means people aren't interested enough in what we're selling and the price point we're selling it at.

[@A-Htje]

@ Yeah that’s what I thought aswell. Pretty sad. Thank you very much Ben!

[@chandellschofield6260]

Ben I advertise for auto parts stores, sales makes sense, but they have now website nor a sales funnel - for business that want people to just go into store what do you suggest?

[@LuizLimaCinematography]

Great video Ben, I am still intrigued by Hyros, but I have the impression that if I sign up I will need to make a lot of manual work on coding, etc? Or is just as simple as connecting the accounts? Like pixel, google tag etc

[@BenHeath]

No not at all, they can help you with all that stuff and it's quite straightforward :)

[@TrishaMredul]

Hi Ben Thank a lot for this valuable content about meta Can you help me Please. Recently I have done 1 Facebook ads and spend around £30 but not get any sales. Our business is new and it’s about underwear products. What should i do now to get more sales? Shall i run sales campaign continuously or go for funnel? Please let me know what will you do if it your own. Thanks

[@FreeClipzz]

Love the extended explanations of each point

[@e1watts68]

'Really guiding content. Thank you so much.

[@marchdevin]

We are currently running ads at a ROAS north of 50. The current ad is at 7 days with these results. Should we simply increase the spend aggressively and monitor the metrics so they don't fall too far?

[@BenHeath]

That's incredible - yes that's exactly what I would do :)

[@brushmasterspaintingfranchise]

Hey Ben, thanks for the great content. I noticed with the order of testing you did not mention audience targeting. I never really thought of the offer as being something to test so I got some good value from that. But what do you think? where does the targeting fall?

[@BenHeath]

Happy to help :) Most of the time we won't really test targeting. We'll go broad and use some suggestions with Advantage+ Audience and allow Meta to work that out.

[@brushmasterspaintingfranchise]

@ thanks

[@StefanoBertoli-qn8jp]

Hi Ben, What would you recommend as the minimum viable budget per ad for a lead generation campaign (cold traffic, new account) with a single ad set and a daily budget of $15? Thank you.

[@BenHeath]

With that budget I'd limit it to 2 or 3 ads max

[@mihaellaa.7911]

Thank you so so much for all of this information, super valuable and interesting insights!

[@bg3596a]

FYI, your button at the end for the "next video" isn't there. It's blank at the end of the video

[@JerryCosta-t8b]

How do you address the issues in creating ads for developing countries (sales related)? The people in those countries don't fill out forms. So Leads and Sales objectives wouldn't work (Southeast Asia).

[@chaiyanghing245]

Hi Ben, I have one top performing campaign which I am scaling it slowly. However, if I would like to test new ads creatives, do I add them into that top performing campaign or test it in a new campaign, as I am worry of if I test the new creatives in the top performing campaign, would it retrigger learning phase again?

[@BenHeath]

More often than not we will now test in a separate campaign. For the exact reason you described.

[@therealxha1l]

Hey Ben, Been watching you for a while however there is one key thing that I am unsure about: If I am running ads for clients as a SMMA, what is the best way to go about charging for them? As a monthly basis, one time, or what? Thanks!

[@BenHeath]

Monthly basis I think :)

[@Kumar-rq9ro]

Thanks.

[@Lets_talk_handwriting]

Any Christmas discount for the membership course

[@Nik-y3m]

Hey Ben, this is aweosme. I've been trying to add my card to new business portfolio.. at portfolio level so that I can use that with my clients ad accounts. It shows couldn't verify.. but I have successfully added the same card to my ad account, it verified my card successfully it's active on ad account but is not verifying on business portfolio level. Why it's not verifying at portfolio level?? I have enabled everything like eCommerce shopping, international transactions all that to my card. Can I add my card directly to my clients ad accounts so that I can run ads for them? Does it go against FB rules? Is it safe? Tried to contact Fb customer care but didn't get their number, email... What should I do??

[@ranstxx]

I've just spent 1.8k on ads. And got 3 sales. I've tried everything. I've learnt that A.I isn't very smart.

[@BenHeath]

This probably isn't what you want to hear, but you haven't tried everything. That wouldn't be close to possible with that sort of budget. What you got is feedback that your campaign or offers need to be better.

[@seanhogan1101]

@@BenHeath ^ 100% factual. Most reputable agencies will decline incoming business if monthly ad spend budgets (per channel) are below $5k (and this is still considered relatively low). Not trying to shame, but this is my livelihood as well, and it takes a lot of volume (and time!!) to have exhausted everything. Very few young brands or even some mature brands go to META ads and immediately see a 5, 10, 15x. Head up! @ranstxx

[@mrpickle23]

HUGE difference between normal fluctuations and CPM randomly going up 300% and sales disappearing for days on end.

[@BenHeath]

If that just happened recently, that'll be because of black friday sales.

[@ShekharSingh-t4g]

Hi Ben, Do you offer any course or masterclasses to help marketers like us to build their career in paid ads?

[@dominicandohgloryfilled]

He has a coaching program. Check the description

[@niravganwani3653]

Best video on meta ads❤

[@BenHeath]

Thanks :)

[@karabilal1]

Hi Ben, I've set up my Meta Business Portfolio and tried to create my first Ad Account. Well guess what... One sec after I created it Facebook restricted it. I tried to file a review but one second after that I got a notification that they disabled the ad account. Now I am sort of stuck and blocked and don't know what to do. I can't add any new Ad accounts because of this restriction as well. I'm lost. What do you suggest? Leave it as it is and try to set up a new business portfolio?

[@Godday_victor]

You need to verify your identify with any government issues means of identification. You have to do this before 30days all else meta will permanently restrict your account from running ads

[@jansenyeoh]

Better game Value game Save time game Trust game 25:10

[@berkeok4109]

This is valuable...

[@TTClipzzz]

What if i want to reach the warm audience and the audience is to small, is that bad?

[@BenHeath]

No that's fine. It sounds purposeful in that scenario :)

[@Mitra-q8r]

I cant see the recommended video at the end

[@shaunroyle5574]

Same

[@topitop6217]

I created a very useful software. It can save its users 2-3 hours a day, but there is no one else in this sector other than me. So there is no competition, but because of the lack of competition, it becomes very difficult to sell this product to people because no one is aware of the problem. What would your suggestions be?

[@BenHeath]

You'll have to educate your prospects first. Best way to do that is with high quality video ads :)

[@Metaadsguy]

Ben you look angry in the thumbnail 😢💔🙈

[@iamchristopherdean]

He's sick of the BS 😆

[@JSSoundsmusic]

Why doesn’t meta just buy hyros? Doesn’t make sense that they would let a company tracks ads better than them and not use the technology themselves. It should be integrated natively within Facebook ads, imo

[@ShmepsTV]

🙌🙌🙌🙌

[@d28k83]

270 Meta sales. Checked analytics, and one 25 came from Meta. What a con.

[@BenHeath]

Sounds like you've got an issue with attribution there. Most likely conversion events are being triggered when they shouldn't be.

[@GoGoGadgetGiveadamn]

Ben how did you get your first 10 clients? I think that would be a great story to share

[@BenHeath]

Yeah that’s a good idea 👍

[@othmane-mezian]

@@BenHeath Some cold online or offline outreach I guess?

[@wegotbrent]

Facebook AI is awful. Manual targeting always outperforms their AI and Advantage+ campaigns. Performance is down significantly from when you could manually target interests. Facebook will control your ads so that you don't profit too much. If you do great one day, you'll likely do poor or barely break even the next day.

[@BenHeath]

That is not our experience

[@Mindset-grindset81]

Your right they did that too I could run an ad for messages and would hit 453 messages within 3days same content I have had sane time period and they lowered it the CPA is very high now it's going to shit

[@wegotbrent]

@@Mindset-grindset81 My manual target ads outperform AI 2:1 or more. Same image, ad copy, etc.

[@huaka8]

FB ads doesnt give any shit about small businesses

[@GoGoGadgetGiveadamn]

False

[@BenHeath]

A lot of their revenue comes from small business, they certainly do.

[@LilTreyyy97]

What business do you run and what’s your offer?

[@TheKalebElijah]

you think FB is sitting back figuring out who's business is big or small? I am a solopreneur and I run ads and they convert!

[@polkacaty]

You’re dumb

[@GoGoGadgetGiveadamn]

What is happening on that piece of paper in the very beginning? (in the photo form 11 years ago) It looks like sudoku but I assume it isn't haha