I Make $11M/Year Selling One Product

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In this episode, I met up with Oliver Brocato to ask him exactly how he built Tabs Chocolate to $11M/year using a viral content strategy... and he tells it all. He shared how he built the product from scratch, how he found the idea, and the viral formula he uses generate millions. Hope you enjoy this one!
0:00 - Intro
1:02 - The $11M Business
1:30 - How he found the idea
2:15 - Viral psychology
3:01 - How to create product from scratch
4:14 - Shipping & Logistics Mistakes
5:16 - Starter Story Special
6:06 - Building a Brand VS Dropshipping
8:05 - The early days
9:24 - Costs
10:16 - How to find manufacturer's
10:41 - The Viral Strategy
11:41 - Viral Video Formula
12:07 - Other marketing channels
12:33 - Advice for entrepreneurs
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🐦 Twitter - / thepatwalls

[@imbrenco]

He’s energy is so real man. Maybe he took too many of those chocolates before the interview

[@oliverbrocato]

Haha thank u bro!

[@starterstory]

LMAO!

[@digitalsoulopreneur]

It’s Tony Robbins reincarnate

[@CebiGreen]

Lol. Very passionate.

[@imbrenco]

@@oliverbrocato its cool bro congrats on the success

[@calbarton]

My jaw literally dropped when he said he's 21 years old. So much knowledge in so little time.

[@fullyleaded]

"The only people making money through droppshipping are the people selling the courses" He ABSOLUTELY hit the nail on the head there!

[@GiovanniWayneCoach]

He's 21 years old and speaks like someone has been doing it for decades! So Inspiring! Great content!

[@peterjohansson739]

That's the difference between someone actually doing the business compared to a content creator trying to profit on you by selling courses created by accumulated free information.

[@vkuse0]

Appreciate how honest he is about the process

[@sbeen434]

Idea is one thing, but this guy really executed this concept cleanly

[@AwomKenneth]

He was very clear and seemed honest... love it

[@phily8020]

I think the reason this is so successful is more to do with him being a dynamo businessman more than the product. Give him any product and he'll make a success of it

[@ZacharyTeunis]

So nice to find a youtube channel that is sharing REAL business advice

[@southeast_9072]

Fantastic video: short, fun, and to the point. Well, done @StarterStory!

[@starterstory]

Thanks 🔥🔥

[@LocalBusinessOwnersStory]

Taking the action is the key 💯

[@INCOMEINSIDER10X]

Oliver has a great mindset!

[@ambitiousforever597]

Timely Inspiration. God Bless!

[@noelkumarpatel1807]

Thank you both for this amazing insight!

[@wymow]

The video's intro is so good bro! You got me hooked. Watching this on the big screen later!

[@starterstory]

Glad you like it

[@Bunny-mx1fm]

Great episode with Oliver!

[@oliverbrocato]

Thank boss!

[@sdn2280]

Cool dude. Down to earth and keeping it real. Congratulations on your succes mister!

[@starterstory]

I appreciate that!

[@JerryRegistre]

Dope work Oli; time for me to get on it 😤

[@Xotiw]

Appreciate that video, I already knew those sex chocolate and was pretty confident the guy behind it was making loads of money so it’s interesting to hear his story. I also appreciate the fact that he looks like a legit entrepreneur and not a bullshiter that’s trying to sell dropshiping course.

[@legion_29]

exactly, legit entrepreneurs don't sell courses and show up on social media to market them. It's those bullshit guys who pretend like they built an empire and they try to sell a course showing how you can do it as well. I hope this world understands this bs and stops buying those courses.

[@mikestrives]

Can’t wait 🔥

[@oliverbrocato]

yessir

[@StephMFowler]

Thank you for this content!

[@igorsyvolapenko5420]

Thanks guys. That's such an amazing and motivating story.

[@Miguaelable]

This was pretty feaauking amazing!!!

[@oliverbrocato]

Legend!

[@dylanjardon]

oli, pat, and marco are legends

[@awyeah.9078]

This dude is really down to earth, I like his energy.

[@starterstory]

He is brilliant! 👌👌

[@DailyNowStoic]

Dropshipping is for complete beginners who know nothing about business or anything sales related. Try it just to understand how e-commerce and marketing works. But building a brand long term would be more profitable than reselling cheap Chinese products.

[@pressurewashingandmylife]

I remember a couple on shark tank had a product similar to this, didn’t get a deal & all the sharks told them that “they could have a great product one day but to let this one go, it isn’t it”

[@buck9518]

I love this kid’s energy!!!

[@brightlife3177]

Man! you ask really helpful questions Thanks a lot.

[@tesfaxbah8259]

He is great 😎 Keep it up guys

[@hiphopvirgins4552]

This is awesome. The guy is super smart.

[@RashedHalim]

Waiting ....

[@LennyTim]

Great story. I love it!

[@starterstory]

Glad you enjoyed it! ❤❤

[@sidm3859]

this guy is such a winner. great video

[@andersonmorais239]

his spitting facts

[@fullyleaded]

This guy has brilliant energy. I feel so pumped, Im gonna go and do something productive!

[@thisismegray]

I love his voice! It's fire ❤

[@GETREALLYRICH]

What's the profit though? How did he market it so we'll?

[@ChelMatisse]

I remember trying to buy one of these back then!! Although they weren't shipping to NZ that's why I didn't buy any but wow. Seeing the brain behind the brand makes so much more sense now hahah

[@ManicMillions]

Assuming you also saw it on TikTok?

[@ChelMatisse]

@@ManicMillions I think so, I'm not too sure! I just thought I'd check it out because, woah, never heard of it before :D

[@ManicMillions]

@@ChelMatisse Did they work?

[@ishandinuka590]

Waiting bro

[@lol_average5808]

The guys a natural

[@Eddie4776]

Where did he get his initial capital? He started at 18 or 19 with money to do R&D and then $10k for production. I missed that part. Did he do fundraising or loans or how did that work?

[@oliverbrocato]

I've been hustling since I was 14. I launched tabs with money I scraped tg from my previous ventures.

[@Eddie4776]

@@oliverbrocato Bingo. Thank you very much for your answer!

[@jonathannwaeke9091]

Wise use of our time creates a life long exponential streams of success...

[@wp2694]

Great idea, congratulation

[@knightyFX]

man is a legend

[@oliverbrocato]

Thank u boss

[@incredifall]

Nice!

[@AfzalHussein]

Loved this video and his energy! Great stuff! :D

[@starterstory]

So glad! Cheers!

[@shivamrohilla1496]

Good content! It could be really good if you showed his history too. What knowledge,experience and skillset he had prior to this? That he was talking about.

[@starterstory]

Thanks for the feedback 😊

[@GrupoinmobiliarioOrten]

Muy bueno el video amigo

[@oliverbrocato]

Gracias

[@sutats]

12:51 _Go out there and make some ship happen!_

[@BSPoK]

Props to him #Respect 🫡

[@TheOnlyZiTRO]

i can listen to Oliver talk for about 10 seconds then i start thinking about stabbing my ears with screwdrivers

[@jazzyg530]

Same. Maybe I have to finish using cc. I'm just wondering why he keeps saying "we" when he allegedly has 0 employees ?

[@ymcaseptember6089]

He’s deaf ay he?

[@rvimperial]

This young dude is truly an entrepreneur.

[@nervoussushi]

I talked to this guy and i fucking loved him. Great guy and super relatable

[@AfricanFlightStar]

Amazing story, big kudos to him for making it happen. Wow. These young guns who are killing it in ways that were never even dreamed of or possible 20 years ago, are making us old dudes look really bad 😂 and for good reason. I continue to be blown away at how they just go for it, no fear of failure, just balls to the wall and see what happens. I mean 'sex chocolate'?? Who woulda thought.Guess I'll have to buy some of that now 😆😜

[@starterstory]

Thanks for watching!

[@perbhatkumar7033]

How did you *start* creating the content though? Did you post the first couple pieces of content yourself? Or did you start paying creators right off the bat as part of your marketing budget?

[@roman618]

This is the part that doesn't add up.

[@alexandrabeskrovnaya5327]

Usually it starts with paying bloggers to get a media coverage and then executing affiliate marketing promo codes for each blogger

[@farhanqureshi8811]

The land shake says it all. Our friend was like, “you money making monster”

[@ginodelapena]

i love your channel bro, thanks for this.

[@capnanaya4642]

I mean, paid ads is also technically paying for the creators. Also, I wonder how much of that 30000 initial budget has went to hiring the creators for the short term contents.

[@sourceofincomepower]

yea me too

[@FullMetalLazyboi]

This is an important question which hopefully someone can get answered

[@scalelabs]

Yes, he was paying creators to create content for his product is same as pay ads just a different form of ads.

[@GoldenAgeless]

Super cool dude!!

[@bradleyneal9427]

Interesting thanks for sharing

[@starterstory]

Thanks 👍👍

[@compoundrise]

The guy is honest and down to earth. When he talked about how dropshipping is saturated and only the gurus make money, I knew he was for real. All it takes is one idea and lots of dedication. Impressive

[@mitulorlando]

After so much struggles I now own a new house and my family is happy once again everything is finally falling into place!!

[@MikaSKlive]

This guy really impresses me, I am 21 and just getting started. I can’t wait to be that cool

[@majinboo6377]

u have to be lucky, u think not many people doing businesses ? he said we, meaning he is not alone doing them. 11m every year i dont believe it. he doesnt even live in a luxury place, his watch is not even luxury watch. young self made people will live in luxury place and buy luxury stuffs. he also said he has 30k in his bank account when he is not 21 yet. thats a lot of money. lmfao. not even my dad who is a small businessman in building materials have that kind of money in his bank account. granted, we also in small town so theres that.

[@Fornost461]

3:28 "the chocolate is made in the US, that's super super important to me" "our dark chocolate is imported from Belgium"

[@jamiesimko]

Thanks

[@starterstory]

Welcome 👍👍

[@branchyapple]

remember, this all started because a buddy of him texted this. If he wasnt buddies, this wouldnt ever happen

[@HyperShift]

I think the hardest part for me is marketing and reaching new clients cold.. has anyone found a good way to learn how to do this?

[@suzanneelmore770]

How do you protect the company from complaints such as someone who might not know what it was, other than a piece of chocolate, and when eaten, chocolate did not mix well with the anxiety meds that person was on? That person was tricked by a co-worker who gave it to her and she felt so uncomfortable after a little while, she had to go home from work. She was shaking and her heart was racing. That was a true story on Reddit. I can see where the product is an easy advertising sell but not everyone might know that there are multiple ingredients that some might have an adverse reaction to when eaten.

[@Sweetdrmz]

Pretty cool

[@Justthemow]

It’s always cool listening to a deaf person speak

[@jonbikaku6133]

I genuinely dont get why this is such a great idea.

[@Taitea_____]

The way he talks with his throat makes me uncomfortable 😂

[@skeletor4115]

Yep, and how he moves his mouth also 😵‍💫

[@KemoMarriott]

Astounded by this guys maturity, wisdom and focus. If I had to bet on someone to be a billionaire...

[@starterstory]

He's true legend...

[@ericchen9677]

I think one very important thing he didn't talk about is how he come up with the chocolate's ingredient, like how was he able to actually make that sex chocolate since he was not in the chocolate industry at all!

[@Soup-ej6bu]

bros def a gamer he said "it doesnt just spawn in this format" lmao

[@MrSparkums]

Amazing...

[@DeusExMachina50]

What is that mic he is wearing on his shirt?

[@oliverbrocato]

a mic...

[@DeusExMachina50]

@@oliverbrocato What brand?

[@titanicride001]

Surely how can I start factory 🙂🙂🙂🙂

[@jonathannwaeke9091]

Smart

[@FitMindLab]

If there was a way to invest in a yt channel this would be it, i think this channel is going to a million subs by the end of the year. Amazing video's!

[@starterstory]

LFG 💪

[@Friedrich713]

Something is missing. It sounds like one time between semester breaks he decided to build this company. Idea formation took a year and then... boom. How did he become the person, he was, when he started refining the idea? I feel like this is the most interesting aspect and it's simply not touched on?! From the way he talks, it doesn't sound like he just got lucky. This was all planned, but no "normal" 20-years-old person executes at that level. Would love to here about his background. Anyhow, super cool story!

[@nicolehustles]

I love his business but what’s the difference between buying chocolate from him vs Amazon? I think if you have a great brand, market it properly then nothing is over saturated. I’m happy for him and wish him nothing but success 🎉

[@NakshhaySachdeva]

VALUE

[@carloswharris]

I like how you noticed this video wasn't getting any views so you changed the ENTIRE thumbnail. Just goes to show the power of the cover of a book

[@ModernMaleSolutions]

Where's Eddie Murphy? I thought this video was about his band Sexual Chocolate from 'Coming to America'

[@abongilescout541]

🔥🔥

[@oliverbrocato]

ayooo

[@mastersensei286]

A young Tony Robbins

[@oliverbrocato]

what a compliment

[@niccolosebastiancino1798]

Where did you create your landing page Patt??

[@starterstory]

I created it myself, from scratch :)

[@jiggyclaud]

I can create one for you if you want am an expert in website design and development

[@aar0n709]

The prince of business. He will be a billionaire

[@irmakalember3709]

Wow amazing 😂😂😂

[@MyoMaster]

He’s knocking dropshipping without even doing it. Dropshipping is not saturated.

[@starterstory]

That's not what he was saying.

[@MyoMaster]

@@starterstory he literally said, dropshipping is saturated. Building a brand and exiting is the way but dropshipping also works.

[@UltraVioletMilk]

To dropship in 2023 is to compete with Temu. Good luck with that

[@mickeymadmouse]

ok but on amazon its almost 50% of 1 star reviews

[@EricLawtonForbes]

He did not pioneer hiring content creators to post UGC lol 12:33 but congratulations on the success of Tabs 🍫 🥳

[@mikejh6298]

Its interesting that on one hand its launch fast, fail fast with an MVP but he took a year to perfect the product.

[@starterstory]

Very True. With e-commerce it's definitely harder to launch fast.

[@toddnfinley]

Starter story Drop. Immediate click. 🤷🏾‍♂️

[@oliverbrocato]

LETS GO

[@gregld3103]

it's crazy here in Nigeria with such start up capital even if it's $5000 that's someone life salary 😢

[@hgbventures3889]

Can you share how much you spend on organic marketing? Surely those has to be included in your startup costs…. Organic content is not free

[@UltraVioletMilk]

The revenue is $11m but actual profits should be five figures or so.

[@Nurlan085]

Bro please add Turkish subtitles

[@RBLPodcast]

Im an old fart and I I think I can match the energy :/ lol btw, good content, not the usual guru dropshipping BS. and yes it can be done, requires work!