The Multipreneur: He’s Building A $10M Portfolio of Income Streams

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In this video, I'm I flew out to New York City to meet up with Alex Lieberman -the guy who sold his newsletter for $75M. Now he's onto a new venture - to become a Multipreneur. He share's exactly how he plans to build a personal holding company with several tiny businesses - AND, the scrappy method he used to get his first business idea off the ground. Enjoy it!
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[@Malik_Archive]

How on earth were you able to compress so much value below 20 minutes?! Good stuff Pat!

[@grayfuego]

😶‍🌫

[@j0nrages851]

Love Alex, thanks for sharing his new ventures!

[@MatiasRijoM]

I'm so glad i found this channel, the podcast/interview format is soooo good!

[@MaheshwarMaddula]

Dude your content worth more subs and likes. I Just love it. Keep Growing and Glowing

[@sheilatheodora3954]

oh wow i like how alex speaks about business, very realistic and easy to digest!

[@mrtcuts]

Great content, thanks Pat!

[@adobebaz5473]

Ah, great content and professional video editing. thanks

[@mitchellcohen]

So many great nuggets in here. awesome video!

[@StephMFowler]

Another well made, fantastic video. I check your KZbin everyday for new videos. Keep up the great work!

[@starterstory]

Thank you, that means a lot :)

[@EmenseCoffee]

Great video! Got me thinking about my business!

[@DailyVisionary]

This was absolutely insightful!

[@emmanuelpaulmaah]

Great stuff, Pat & Alex

[@EYD-Coaching]

Well executed interview, Alex explains his "why" very clearly. Good content delivered in an engaging format. Nice work.

[@osamedeuzzi3978]

CONGRATS ON 100K SUBSCRIBERS

[@LeagueofPigs]

Great content... Your channel will be big I'm sure

[@davidmcgee9684]

Love the story and the idea of a personal holding co. Working on a workflow automation company right now

[@mmennote]

This was such a great interview!

[@maximebatandeo5527]

This guy is so articulate and insightful ! It is refreshing to

[@alexnhan8527]

Stupid idea. You will be the master on none. Pick ONE thing. Focus on it. If it fails, move on to the next.

[@BuildonBusiness]

Congrats on 100K subs!

[@reecenward]

great vid, thats pretty funny cuz i am working on something like the first idea he shared. I also believe that something like notion will be the future of building websites, tools and anything where a business needs some sort of custom set up/work flow and these building blocks can be used in many different ways to meet most of there needs. And yes using AI like and things like Langchain it can make it so much simplier for the user to get something built.

[@mphundumjumira6730]

I wish if we could talk that is if you are Ok. I need your input @reecenward. I have tried so many months to contact Starter Story but no answer for months.

[@FindingProfits]

Great video and congrats on 100k subs

[@starterstory]

Thanks so much!

[@NBTJacklyn]

loved this

[@evolution2030]

First time at the channel today, I wont lie am hooked!

[@reesequeen]

Alex is the definition of a starter. Starts and sells morning brew and is chomping at the bit to start over 10 more times. I love it

[@maxariadent]

I’ve just finally found my people on YT - I am so happy. Thank You. This video is quality and resonates with me so much. Honestly, Thank You.

[@starterstory]

You are so welcome :)

[@carolene-meli-ghostwriter]

I have learnt so much from following Alex on linkedin. I loved watching him build that plunger game and his 60-sec start up series.

[@EverDayBest]

Amazing video :) very interesting thanks

[@wanderingphy313]

Hi Mat, thank you for the awesome video as always. Been following you and your journey for a while now. I was wondering if you have any successful stories from people from developing countries like Vietnam or Thailand. Would be really interested to see people from my own background succeed.

[@Live.your.impossible]

Wild all from a newsletter, and that still works, every time a new niche comes out rush to get a newsletter.

[@Chapterspodcast]

Great video Pat

[@alkemistnyc]

Impressive, very very good video. Love the spirit.

[@EdgarVasconcelos-ld2mg]

So much gold in one video! You deserve the Like, the Sub and the comment for that content! Keep it up!💪

[@harkiratsingh7184]

Great content value and ideas

[@daneleva]

Thank you!

[@OptimizationOrganization]

Thank you so much for what you do. You inspired me to make my own startup so I made an SEO Agency and I already have made it profitable in less than a month!

[@ErickaWilliamsCC]

this was amazing.

[@Piermusic]

12:30 love this idea. Why equity + dividends over simple cash bonus from revenue split?

[@monbeauparfum1452]

Congrats! It’s not easy to launch lot of businesses.

[@kallaway]

hell yeah, saw that top personal holding company thumbnail 👀

[@alfredhitchcock45]

Hire an overpriced CEO with just 3 ghost writers doing the actual job🤣🤣🤣

[@ssef3232]

finding good writers to keep in rotation, managing the vision and the operations, just that takes a lot of hours. time has no price limit

[@trea7579]

I was literally praying about this THIS WEEK. This is so me. Thank God for the answer, people thought I was going mad!

[@irmakalember3709]

This dude is brilliant.

[@yuwelcome]

It surprised me how simple the ideas were, quite inspiring.

[@josevega8456]

100k subs 🎉🎉🎉🎉

[@thedappercook]

Amazing stuff, also on my way to doing something similar, very very very cool!

[@WatchME_DIY]

@Starter Story why don’t you upload the audio to Apple Podcasts? I can’t lock my phone screen with KZbin :)

[@tako-je-sunny]

Nice work

[@minecraftalix6286]

When are you going to upload another video? Also, if you were to could you upload a video interveiwing people who have started productized services?

[@DarrenAllatt]

I used no code tools to automate the customer on boarding journey at my work which reduced the fail to on board rate from 60% to practically zero and cut the time to live from six weeks to 24 hours. Also, using no code tools built the journey to transition customers of a financial services product from a joint venture we were winding up to a new partner that a transition rate of 75% against the target of 50% Through automation and minimal disruption to the customer optimise I’m currently building an automated customer acquisition program that uses no code tools to only acquire the most qualified customers which will actually get value from the business. What makes me special is understanding where friction needs to be, and where it must be avoided in order to optimise the outcome, combined with what should be automated, and Watch should still be manual. Happy to jump on a call and share more with you.

[@shehanmichaelfaiz4930]

Hey Darren, Would you be open to having a chat?

[@theshaaf23]

Hi Darren, thank you for sharing! I’m an Masters student looking to break into this, would you be open to a call/email chain

[@Happysoul_3]

Guys, why arent you sharing your emails with other if you want to discuss and collaborate?😅

[@Brodragon2225]

he is right doing niche business is greater than billion dollar company.I learned so much from him thank alex

[@Editnamehere]

75million rents a one bedroom apartment.

[@ambana86]

So you don't think he's credible?

[@kevinalves6402]

Thats why u cant get rich. Cause you constantly wanna have things u dont need @editnamehere

[@cantripleplays]

Why wouldn’t he? He doesn’t need anything more right now and he might want to have a house with a significant other someday so there’s no reason to waste money just because he’s rich. People need to break free of the mindset that just because you have money to spend it somehow excuses you from wasting it

[@resa574]

@@cantripleplays he wouldn’t be wasting money. Let’s assume 50m after taxes Even on an extremely safe 1% withdrawal rate he can spend 500k a year worry free. That’s essentially the same spend as someone’s $1.5 - 2m income after tax + savings

[@cantripleplays]

@@resa574 wasting money is wasting money no matter how much percentage of the money he’s wasting. If a one bedroom apartment is suitable for him then a bigger house is a waste of money

[@carl6589]

Running a personal holding company is my dream

[@dasarathpatra5709]

Congratulations for 100k subs!

[@starterstory]

Thank you 🥰

[@dasarathpatra5709]

@@starterstory welcome

[@dasarathpatra5709]

@@starterstory someday I am gonna meet with you

[@artber101]

Hello Alex, the photo from 2017, is it in Quindío, Colombia?

[@nathanhadwiger2574]

Took me 9 minutes to realize there was a dog between them on the couch there's that much value

[@TheophilusMostExcellent1]

Video Sections WHO ARE YOU & WHAT ARE YOU BUILDING 1:26 TIMELINE/BACKSTORY 3:18 THE OPPORTUNITY OF HOLDING CO'S 5:24 QUICKBREAK 6:40 STARTING A GHOSTWRITING AGENCY 7:46 BREAKDOWN OF STORYARB 9:13 HOW TO FIND (PMF) OR PRODUCT-MARKET FIT HOW TO FIND + HIRE CEO'S 11:18 HOW TO PAY CEO'S 12:18 HOW TO FIND + VALIDATE NEW IDEAS 12:58 RISKS OF A HOLDING COMPANY 13:56 - RISK #1 14:14 - RISK #2 14:56 HOW TO START A PERSONAL HOLDING COMPANY 15:36 ADVICE 16:40

[@soscreativity]

An inspiring journey into the world of entrepreneurship with Alex Lieberman, showcasing his innovative approach to building a diverse portfolio of income streams. His insights and strategies offer valuable lessons for aspiring entrepreneurs looking to carve their own path to success.

[@RahimLadhajuma]

Amazing

[@mhmyang]

I am currently in the process of building an agency for new entrepreneurs or small businesses to fix up manual tasks that can be automated. I would love to share my expertise in systems, tools, AI, and automation, so we can direct precious time and energy toward the most impactful activities. Because our Time & Energy should be spent on what truly matters-I want to help build systems that foster success.

[@oB_Session]

Would like to learn more

[@eugeniocg3079]

amazing

[@ratethewordplay]

AMAZING GEMS💎💎💎

[@amarkmanpeters]

Hold Co model needs to bring synergy and leverage some capability to bring value to individuall companies. Otherwise you have a collection of unrelated and underdeveloped entities.

[@SoulPapiii]

going crazy

[@EverydayProphet]

Was wondering if Alex also considered by existing businesses that may be up and running but not as profitable?

[@AIVideoPortraits]

town and village-- i'm stuck in hunter and gatherer mode!

[@EricLawtonForbes]

Did he say he hadn’t made a dollar on the business, they had 30k subs. Almost six months later sold for $75m? 🤔 4:37

[@unbekannter-teilnehmer]

Most people are not able to run ONE succesful Business. He dreams about a holding-structure with many successful Businesses. Good luck with it... Focus is the key!

[@muizzmukkey7930]

Awesome 😎😎😎😎👍

[@rodneypate1693]

Awesome video laced with great ideas. Thank you so much ❤♾💯%💰💰💰💎💎💎👑🌹

[@icemanUH]

He had me, when he said 2 employees, one is the CEO 🤣🤣 and second one should be rebranded COO or CFO or Chief Marketing Officer

[@heikorudi6105]

it's the future of those types of businesses though, CEO + 3-4 full time people

[@ArtandAlgorithms]

The transition from 30,000 subscribers to selling the newsletter for $$millions. I’d like to hear more about that.

[@alimc1867]

Basically just an actively managed Private Venture Capital Fund And this Video feels like an Ad for his portfolio companies.

[@jacklondon4980]

11:20 is it really a good business model if the average drop off rate is 10 months… shouldn’t it be longer, otherwise the model doesn’t 100% work. Sort of thing?

[@matthewchipokas3389]

Not until 11 minutes in did I notice that's a dog on the couch in between then and not a big pillow.

[@edmundedmunds]

Sounds like the Berkshire Hathaway model but at a smaller scale.

[@notyouraveragejohn69]

I'm curious how to gauge business interest before launch if you yourself have no following? E.G. Alex puts out a message saying "dm me if the following applies to you........" and he says he got (x)messages in response to this post. Well how can I do the same if I have 0 followers? Traffic will not come, so to be able to test a business you must already have built a business attached to your name, or at the very least built up your personal brand just because.

[@ligmaballz1]

Alex Hormozi Lite

[@Sharstoryhq]

Can you interview the founders of our future - A Media startup that was acquired by morning brew

[@martemis]

What were the other business ideas/problems he gave?

[@imanoobtuber]

real title: rich guy buys businesses because he’s bored

[@javison_4]

add some chapters into your vids pls bro

[@adrian80212]

To be honest is hard to replicate ideas for validating ideas if you don't have enough audience on your twitter or facebook ;-)

[@tompinchen1180]

This is very true. Having an audience of any kind if a massive advantage when you want to test or launch things.

[@JohnRozzo]

Listen again to his comments at 17:00 !

[@ByWayOfDeception]

I love adding the drama at the start, "Alex felt lost for months.....(queue black and white sad photos)" well yeaahh because he had millions and millions of dollars to chill and do whatever he wanted for a while. ha ha ha. Sooner or later you need another mission but c'mon, "oh poor Alex"

[@1000xdigital]

When you watch y combinators content it's really easy to call bullshit 😂

[@heikorudi6105]

good luck at maintaining 30% profit margin at 10M

[@lvbadboy]

Where is he finding ceo?

[@trippstan]

He's forgetting about @IFTTT

[@MrGumball_]

I thought that dog was a rug

[@bigunhettiarachchi853]

a mini MBA in under 20 mins.

[@comradjones]

What incentivizes these CEOs to join and stay on? If you can find someone that meets all the qualifications and is entrepreneurial, wouldn't they rather build their own bootstrapped small business and keep 100% of the equity?

[@AbdulJawula]

Fear and a 'comfortable' paycheck is what incentives them.

[@flagfootballhighlights]

This is aaron rodgers

[@davidt7669]

BUILDING NOT BULDING

[@goldenballssmith9689]

Sorry to pollute your channel but im really just trying to get your attention at the moment. as wanting to know if you know anything about building websites? im dying to find someone who does so they talk abot the website i want build and to get an idea how much it would cost.

[@ArtandAlgorithms]

Is that a dog or a pillow? 10:04

[@beachrelax9702]

Really not feeling the rich kid wall street success stories

[@nino3908]

It is what it is mate

[@Nutrisof]

If you have "a dozen small bootstrap companies CEO of none" you'll have a dozen competitors, at least one per company. A competitor that's 100% focused on that one business, hands-on founder CEO, that will ultimately crush you, my friend.

[@tobyway5093]

Yes I'm pleased that my main competitor has recently started another business. His current business is now going to lose ground to me...

[@ismailuzel2291]

hello

[@RR-et6zp]

Tell him to read the unplugged alpha by Richard cooper

[@nicholasmanning4307]

“How do you pay CEOs”, not “how do you pay CEO’s”

[@bucketlist.original]

That's basically exactly what I was planning to do in a few years (I'm still 17 years old). I came to that conclusion of hiring CEO's, as I've got to many ideas I wouldn't have the time doing them all, so that would be the best compromise.