I Paid 5 Designers To Design The SAME Logo + PACKAGING... 💸

[@willpatersondesign]

Hope you guys enjoyed the video! You can vote for your favourite designer here: bit.ly/3LZ142F 🚀

[@thewassiy1404]

Can you send me the project information? I also want to work on the project.

[@constantavogadro7823]

The combination of #1 and #2 would be the best: #2: The footprints, the shouting from another room, the "chew here" line are fantastic. But the illustration style is too schematic, not as lively as in #1. #1. The illustration style is great. But the composition is lacking contrast: the dog is too small, whereas it should be large as in #1.

[@anaivil]

#1 & #2 are very cute #3 looks like a high quality product #4 has the best meme aspect #5 is the most catchy one I can’t decide which one is my favorite

[@Hitomii_]

love these: "I paid designers to design the same thing" types of videos! keep them coming

[@frgnr88]

Agreed. It's great to see different people's approaches to the same brief.

[@TehBananaBread]

Its just 1 big fucking ad for fiverr

[@willpatersondesign]

@@TehBananaBread you mean, a sponsored video for DesignBro? lol - make sure it's correct before you comment ha. I'll be sure to keep them coiming!

[@JeffWhisky]

Great how they have done the transparent elements in the brief in clever ways within the illustrations. All solid designs but for me it is design 1 due to feel like will be super flexible moving forward. Great work.

[@WillowRoseArlen]

I used to work in a higher end pet store and I can say with some confidence that the second design you showed with the "chew here" line would sell REALLY well. All of them are excellent but that one has my vote! Your fave is my second pick but again, all really good. I love seeing these types of videos!

[@AzukisS]

I love that type of details, I would buy it for sure. I like this kind of cartoonish looking packages

[@vanessahow]

The embarrassing sense of pride i felt because i chose this one too! I can't really describe why but that one feels more like something that will be good for my pet. The one Will picked would be my second option, but it looked more like a snack and not an actual meal type of food for my pet, if that makes sense.

[@AndSoWeLaughed]

Meme and premium don’t really work together. You’re not really going to get any memes with a “premium brand” through that brief. All of those brands work so well, and could see them as DTC brands on a subscription. Memes don’t always work for consumers - especially in supermarkets as the current demo for super markets is a lot older. They wouldn’t necessarily read the meme lines and understand them and you don’t buy something you don’t understand. So grading them on shelf appeal doesn’t really work here. Unless they’re a boutique shop.

[@naomipaterson9300]

I kind of disagree, I bought catvent and dogvent Christmas calendars for Spooky and my Dad’s dog Dave from a brand called Scrumbles last year and they don’t take themselves too seriously and are targeting millennials without kids (like myself and Will) who spend their money on their furry children instead, and their brand really appeals to me for that exact reason :) and they’re premium, and also in supermarkets and chains like Pets at Home - although the advent calendars I did buy online from their marketing campaign because they were too cute not to, but I first found them on the shelf :) For example, their latest IG post is about “Pawrents” and people having social media for their pets as their “momager” so although not full on meme that kind of marketing is speaking to younger pet owners :) and IMHO the one by Joanne spoke to me the most and ticked the boxes for me as well as being what I would personally buy for Spooky out of the options, and I don’t think it would put off an older person either, my Dad enjoys the occasional meme too and would totally understand the “feed me, peasant” jokey element of cats being tiny demigods/rulers - but I’m not a designer so that’s just as a consumer POV 😸

[@Jhfisibejoso8pkabrvo2is8]

@naomipaterson9300 Yeah, and you're among the very few categories of people to whom such a product would be appealing. And that's fine, sure. Nothing wrong with aiming for a very target demographic. But considering how competitive the pet food market is, I'd have to agree with OP here... This "meme + premium" concept would be unappealing to most people. It would confuse older generations, and younger Gen Z consumers such as myself would consider it cringe/pandering. So, if you want to limit your reach to child-free milennals, it might work. But if you want to reach as many consumers as possible, this branding strategy is not ideal, in my opinion

[@feriantoaryonugroho6735]

Joanne got it right

[@gyakutenryu]

obsessed with the black and white one! it's so cute and neat! the "chew here" with the squiggly line is an awesome idea though :)

[@RenoFencingMan]

I would argue the black and white of the cat food was brilliant, because no other pet food company uses black and white. I believe it would stand out brilliantly. Great Value did some exploration on that front a few years back and it's been very successful for them.

[@Iam_mr_loco]

Too brilliant 👌

[@alishaamber5]

Wilkos own brand do I think

[@daniemyers7645]

Love this series!! I find it interesting that none of the designer put organic on the packaging I think that’s what organic buyers look for first

[@willpatersondesign]

Great point!

[@yikes.3239]

i personally loved nick's the most! the memes on ink's feel a bit too dated and not as timeless but i love the vibe. i also love john's but it doesn't feel as premium (and i think it's more illustration-focused than holistically design focused personally)! i love all the different directions taken with interpreting the brand name!!!

[@studioriz]

Totally digging the one by Ink. Matched up with your brief the best. I get hipster premium vibes from it.

[@hri5tov]

Black and white one is the only one I got premium from, the others were similar to store-brand designs ive seen, that doesnt mean they're bad at all. Logo 3 and 4 are stand outs, all others rank the same for me but still high!

[@BenjaminKeller]

What ever "Premium" is supposed to look like. I think the White one gives of some strong "expensive brand" vibes. Maybe not the standard "formal premium" kind, but definitely the "Soo cool, that I cant afford it" ones. More akin to Supreme or Air Jordan

[@DestinationFreedom]

Can you make a video breaking down how to request a design from the business owners point of view? What a brief should include, terminology we should know, etc.

[@yahalloe]

I would really like to see companies to implement this kinds of packaging in the dog & cat foods nowadays cus this is awesome mate! Great video

[@rylanphillips6083]

That neon sign looks soo good!

[@LoverPig1231]

Im a cat person too so if I ever went to the store and saw the "feed me, peasant" one I'd get it in a heartbeat

[@medicinemadisonofficial]

Rabbit "owner" (slave) here. Would do the exact same.

[@naomipaterson9300]

Same 😹

[@PersonManManManMan]

Ink: has best meme aspect *Clever way of making it transparent *Looks both premium and playful *Cat looks memeish and memorable *Logo is nice and memorable Others are more meh generic, professional or nice maybe, but not quite there with memes, which is main outstanding point

[@slat.r]

one of my favorite series on this channel

[@medicinemadisonofficial]

Cats know a human is just a slave. But did you know rabbits are the same? I am a designer too, and I haven't designed any of these. I voted based upon approachability. The comments to my anonymous votes (didn't want to make an account) will make you laugh, but I am very serious when I say what I say in those comments. Most of these designs are not approachable. Only the black and white design is. Yes, it is not colorful, but it makes SO MUCH SENSE compared to the others.

[@GuanoLad]

It's interesting to me how contemporary packaging of this kind is usually only attempted by smaller indie companies, local brands rather than international or even inter-city-state etc ones. Instead the corporate branding for the larger, widely available products tend towards variations of the same idea, with only colour as their demarcation. Sad.

[@beanhope8739]

It’s number 3 for me for sure! I’ll choose a white bag over an orange one and that neon yellow - yes! Nice nice

[@maimee2angel]

they all look good. Made me realize how lacking I was when working as a graphic designer.

[@rohanranjan616]

*ink* got me. Lovely, playful, memie, funny. ❤️

[@animedreamz2009]

Ink did the best work for this project. If I saw that down an aisle I’d have to look at the package and think about the hipster design.

[@jdevved2002]

Please do more of these!

[@marsstone6827]

I think Ink did the best packaging design and I loved it when he used the neon bright yellow, it was really catchy style... I am also a graphic designer. I would like to participate in this type of videos with very useful content I really enjoy it ❤

[@sicilian95]

I'm studying for my Associates in graphic design and this was fun to watch! very inspirational too..I'll need to check out that website, see if I can do anything there 😊

[@MdSahid-ik7ud]

i really like this series a lot

[@AssessoriaAttiva]

The second one caught my attention because it says "complete and balanced". If I'm buying food/treats for my dog, that's what matters the most. That's an info that I think it's missing in the other ones.

[@fantellerhur]

i would buy the black and white one soonest. it looks most premium, nd thats what i aim for when buying pet food. the 'chew here' line is v cute tho

[@abbyfrancesparker8738]

Am I the only one completely bothered that they chose a cat product for the Doge meme? It's a really cute and lovely graphic design--but content-wise it would read a bit 'out of touch' to me as a customer. I really love the black one, and honestly I think the black and white would stand out among a sea of colors trying to grab my attention. I also think it had the best product window design and the meme-y phrases were on point for what cat lovers would gravitate towards.

[@myfeelshurt]

The last one for me was just so well done! Maybe not much of a funny one, but so beautiful.

[@brianandrews6273]

Would be amazing to see your own design for the challenges as well.

[@sachinkushwah190]

ink smartly used 1000% yumms 😍😍 i like it 👌👌

[@vincentferrari]

What's always funny to me is watching graphic designers who regularly do print and flat work move to product packaging and try to bring the same things over. One of the main critiques Wil had for a couple of these was the lack of color, and how they wouldn't pop off the shelf to the eye. I think "designers" generally think that all the principles they employ work everywhere whereas a product packaging designer is doing different things and works by different rules from a print designer and from a web designer, and the thought process ends up differently. I'm not knocking any of these designs at all, believe me, but I'd love to know which of these designers are just really talented designers and which do product packaging regularly.

[@leedunning1825]

While I agree that the one you chose best fits what you asked for, as a consumer I'd choose the black one over the others because he comes across as a higher quality product. One thing, I thought you mentioned the product was supposed to be organic. I didn't really notice that aspect being touted as a benefit on the packaging.

[@shaniquatennille]

I definitely like the design with the cat reaching up for the food. As a consumer my attention immediately went with that one and it’s funny because I did not see the crown or the necklace at first. I do understand that the color palette probably needs to be changed but for the most part the overall concept wins for me!!

[@sidettildem]

My opinion: #1 John #2 Ink #3 Joanne #4 Bartos #5 Nick Although all designs were pretty solid, great job guys!

[@beautiful_and_simple]

I would buy the black and white design. Absolutely favourite, elegant, aesthetically pleasing, funny, right on point and you can clearly see whats inside❤

[@jescovideo]

I’m completely brand new to design and computers in general. I’m really trying hard though and loving it so far. I have a question though when you create a logo or design for a customer is it common to send them a recording of how you did it? Or is that just something for this contest?

[@DesignerMatt]

We'd usually not record the process and share it with the client, it was only for the video in this case 🙂 Keep working hard, welcome to the exciting world of graphic design!

[@tobiasetchristopher]

When I made a design for a cat food packaging (for practice), I was afraid of having a see through packaging, because of the conservation of the food, what if it caught humidity and attracted mice ? That’s why I opted for a pic of the food, at the end. But I guess on these small poutches, you don’t have to think about conservating them for long (cause they’re finished in 5mn by the cat).

[@calmitdown1]

Absolutely love these videos and your channel! It's very interesting to see the different outcomes and thought processes stemming from the same brief 🙌🏻🔥

[@willpatersondesign]

Glad you enjoy it!

[@dirtworm979]

I watched one of your videos for a work meeting and right after got you recommended on my fyp. That’s crazy.

[@NavesNiche]

They're all reaaally good! I like the black and white one best

[@ChristopherWanha]

Drop Shadow on Nick's see through tongue took it up a notch. If John added that it would have added to the realism. Joanne tag line "Oh boy your cat already knows" should have stopped there. There is minimalism in slogans too! Joanne could have also benefited from a drop shadow if it was meant to be see through.

[@Wecoc1]

5:12 Oh no. OH NO.

[@willpatersondesign]

Oh no!

[@fandroid6491]

Oh Boy!™

[@pattiparkinson9699]

#2 & #3 The rest are amazing but 2 & 3 look higher quality for a pet owner.

[@LockedInNOW]

I wish #4 would of choose a more stand out color , but def 4 ! I like that “ Oh Boy “ is on the side … it’s different and sticks out , and honestly it’s not that hard to read because it’s so BIG and BOLD ! I love illustrations , that is my style and am not even a Cat person ( At Alll ) and I still went with 4 Lmao !

[@RichardSapien]

Qq

[@Hektor1020]

The black one! Second is the white color but if I go to the shop first though is that is a child candy. From the black one, I know from first sight that is a cat "or animal" food thing

[@sellidionnesims]

I really like the black and white but im one of those high maintenance people who want everything in my house to be a neutral color lol

[@abreganovic2872]

This was some nextlevel designing

[@apiranha1]

How do I get in on these challenges? I have owned a media agency for 6 years with clients ranging from large rehabilitation centers to law firms.

[@DynoFN]

omg i love these type of videos

[@BenjaminKeller]

"Much Snakk" easily wins

[@NEKO-mw9id]

For the 1st one I thought it was inspired by that meme where the dogs house is on fire and he’s sitting at the table saying “it’s fine”. It has that vibe.

[@reiluvi]

I LOVE this kind of videos

[@constantavogadro7823]

The combination of #1 and #2 would be the best: #2: The footprints, the shouting from another room, the "chew here" line are fantastic. But the illustration style is too schematic, not as lively as in #1. #1. The illustration style is great. But the composition is lacking contrast: the dog is too small, whereas it should be large as in #1.

[@ximonwhhatt3796]

#4 followed directions and created what the client wanted. Though 1 and 2 was very nice it did not achieve the meme aspect of the brief which is an issue. 4 is just like "eh" similar to every other brand. 5 looks like a generic valentine chocolate packaging

[@AnjaLerntDeutsch]

Hello Will and everyone! I'm a newbie, make some stuff in illustrator. Can you please explain me shortly, how to put a picture on something? Like on this pet food pouch? In what program can i practice this? I have even no idea how to google it! The work of these designers are amazing, btw!

[@geekelly000]

The first two are the best, both playful with colours and animation. The second one is slightly ahead because of the "window" in it and the placement of the window.

[@naomipaterson9300]

That neon tho 👌🏼

[@FANTAFRUITYTWIST]

Hi will great vid as always - when it comes to creating a cohesive brand identity, do you think it’s best to design the logo and the packaging simultaneously? Rather than creating the logo, getting set on the design, and limiting what the packaging could become as it is restricted by the logo? Many thanks

[@user-hz5mk8iu5j]

All the design are awesome, and as always there's something to improve on And i love your video editor 😂

[@agrainofsalt4889]

Hey Will, I like your Videos! Couldnt find one that helps identifying the Base colours for a CD. Appreciate any hints. Best!

[@willpatersondesign]

It would really depend on the CD and style, would need some more info to be able to help properly :)

[@agrainofsalt4889]

@@willpatersondesign thanks will! I thoughts there might be an easy best practice/method to do by non Designers to find the right colors for a Brand. But I understand that its individual and needs the right questions to be asked and then correlated to certain colors.

[@lavanyasaberwal5428]

My vote is #1, though #2's "Chew Here" was genius. Really liked the design concept for #3 but agree that B&W looks a bit basic. I actually wasn't a fan of #4 because those memes are actually pretty outdated and I don't see it appealing to a large audience. #5 definitely did not hit the brief at all

[@duuude369]

ink cat illustration seems like it imitates "popeyes kid" 9:30

[@kezako777]

definitively the one by ink, but the other design are good too, but personnaly i like the colors, design, and typo so it's ink :)

[@rmv1214]

Are there more contests /websites for beginners to earn money or practice for real projects?

[@willpatersondesign]

We sometimes run fun competitions on the Reddit (link in description) I recently asked viewers to have a go at re-designing Ninja's new logo so I think a few people are giving that a go if you'd like to join in, that's just for fun though not money

[@rmv1214]

@@willpatersondesign Ok thank you!If you can learn from it I think it's good too😊

[@drewsciba]

Will - Not sure about that light logo in the background. FWIW it really makes you compete for the attention on the screen.

[@naomipaterson9300]

Well at least we know it grabs peoples attention 😹

[@drewsciba]

@@naomipaterson9300 So does the baby shark video

[@naomipaterson9300]

@@drewsciba If you’re under the age of 5 I guess 🤨

[@wisselaarstreker7660]

i was seeing it much later but i am very curious which one actually won. can you tell me?

[@GilliMarieMoody]

Love the second one, followed by the fourth one.

[@akhileshmaurya1991]

Quite difficult to chosse 1 from all the suggested options.. though 2nd and and 4th are ones and would love to do A/B testing with consumers to check which one is performing better. Suggest you to start a fake e-commerce page where as a user we can do the fake shopping as consumers and not judge as designers to check authenticity.

[@kt1122]

All of the designs are excellent. My favorites are 2 and 4.

[@screamingfungus_]

O'boy is actually a chocolate milk powder in Sweden :D

[@kitlumi]

Id sad the black one is actually the one that may stand out most. What im used to seeing are bright yellow/purple etc for catfood or white. Also i feel the ‘meme’ thing around it works better as its more ‘timeless’ of a meme and therefor doesnt age as quickly.

[@harm0ny_]

I think memes can be a bit of a double edged sword because they can come across as comical and memorable or seem like a brand trying desperately to appeal to consumers and only feeling more distant. Pop culture is constantly changing, so memes can become irrelevant between the time of making the design and getting it on shelves. There’s a fine line between comedic and cringey when it comes to meme branding. That being said I fell in love with the first design, I think that sort of style always catches my eye. It was silly but not over done, and there’s nothing about an animal breaking a vase that can age poorly.

[@TheNavarro6767]

> The B&W is cool and would be seen. I love the little illustrative touches mixed with photography and the food showing through. I would buy that and give it a try... if it was dog food or dog treats! > I like the one with the dirty paws... except it should be four toes. > Meme look has been overdone to death and doesn't say quality product to me. (I did like the food showing through the cat belly though. The reason you think cats are easier to work with in design - is because you're a cat person.

[@Jhfisibejoso8pkabrvo2is8]

I would've *ONLY* bought the black and white one. The rest of them are so cartoony and colorful that they instantly remind me of treats....not actual food! So if I'm shopping for premium food, the last thing I'm gonna grab is something reminiscent of Beggin Strips or Temptations

[@thedylanrogers]

I would have picked #4 too. as 1st place.

[@kriamt27]

The cat food was easily the best. I would definately buy that due to cuteness

[@medhaviraina]

loved Bartos' work!

[@zoeroswold4076]

These are all so impressive! Also hello fellow cat person🐈‍⬛🐈

[@ineffablemars]

Love the first, second and fourth one. The first and second almost seem like different designs from the same designer and the fourth one hit the meme aspect exactly.

[@TheWorldAccordingToV]

the way I was like ew they used,,,chalkboard? but then I was like oh shoot is that the meme hahaha

[@emmanuels6318]

What is the font name used in Nick design. Pls help me

[@cryptoziggy8642]

We love these videos 🤍

[@rjarivi]

Pls tell me the first design won 1st place

[@benjaminpastrana9662]

the japanese memme style💪🏼💪🏼💪🏼💪🏼💪🏼😻

[@tomimdawodu6808]

Ink is my clear winner !

[@kamlilmama8573]

Mine's #1 and #5. I love their designs.

[@Jhfisibejoso8pkabrvo2is8]

Also, I know the designers have to work with whatever brief they're given, but I hate the premise to begin with (and so so many other people) The older Boomer crowd doesn't really "get" memes, and the younger Gen-Z crowd (such as myself) finds it unbearably cringe when memes exist offline. ESPECIALLY when used by brands or corporations. So this whole "premium meme pet food" is really only appealing to some millennials. And that's technically fine. There's nothing wrong with a niche product per se. But considering how competitive the pet food market is, it doesn't seem wise to potentially alienate a bulk of the pet-owning population

[@Fainsux]

I loved the first one tbh,

[@slayerz5829]

Just at the right moment👍

[@mattledbury6636]

Do you have links to the Fiverr pages?

[@willpatersondesign]

They aren't Fiverr sellers, they're designers on DesignBro :)

[@oviniandrade]

definitely Ink!

[@fluffydbeast7557]

Oh boy with the paw in the O won imo

[@MoheTheDreamy]

Personally the black one is my favourite. For the last one, he could have made the bone transparent.

[@adelinaclaudiatoba9196]

love it! 🤟🏼

[@willpatersondesign]

🙌

[@yashadicey5553]

Design competitions are not the go, you want to be able to work with a designer to establish a consistent brand identity, when you use design competitions most of that strategy etc is cut out... not to mention it completely devalues the design industry. Best practice is to support a local (or global) designer that aligns with your vision for the brand and get them to pitch you different concepts and continue work with them... design comps may be cheaper but you get what you pay for...

[@M3RS.]

I got a TESCO ad. They heard you

[@willpatersondesign]

omg hahaha