Redesigning Your Logos! (Bad Logo?) 🤷‍♂️ Ep3

[@kakschoen]

I think what makes the 'A' appealing here, is that it reminds us of the 'N' of Nespresso. It's interesting to see this subconscious bias, because otherwise I don't really like putting too much emphasis on a letter other than the first in a logo.

[@joshireland5835]

I thought the same thing immediately.

[@willpatersondesign]

Yes! Only just seen this haha. No wonder I liked it 😂

[@randomchannel323]

Yeah the type reminded me of Nestle as well. Idk I think for these "luxury" coffee brands they tend to go for more hand-drawn scripts rather than the sans serif which I associate more with fashion brands

[@tg2104]

First thought I had, and first comment I see. Loved the video

[@KesleyBenedet]

Oh, You're right! I was just trying to remember where I've seen that type of lettering... The Nespresso, of course!

[@HHMyriam]

Very cool redesign! But am I the only one who thinks it looks like the Nespresso logo? 🤔 The wave of the A, the font and the colors are very similar!

[@raicyceprine8953]

I really like the bold look on the original logo, it's not cliche yet it still fits. But it's also nice to see different perspective from your work and sharing us your thought process even with the limited time you have. 10/10 content🤘

[@alixghandour]

I love what you've done with the logo and packaging. Although the S looked like it needed more work. I especially liked what you had at 10:02 of the circles behind the logo. The cup in black and gold definitely gives that luxurious feel!

[@jotsky3668]

I really like the original colours, mock-ups and style of text the first person used. 🤷🏼‍♂️ might just be me but i think i’m more of a fan of the first logo.

[@thekings7538]

yeah me too! i think the curve in letter A and the color of the whole logo that pale gold gave me shampoo Pantene logo vibe and kinda similar in font

[@thekings7538]

or something like hair staff product but anyways awesome work!

[@danielemaniezzo]

Nice job Will👌 I love seeing your creative process and the way you solve problems. The detail of the "A" is super successful in my opinion, it recalls the line present in the coffee beans with softness and luxury. Well done😉

[@Siikapelle]

Loved the logo, not the circles especially when you added second set of those, doesn't look like luxury to me. Overall great work from a pro of course

[@cebouls]

I don´t know if it´s just me, but what i remember looking at this redesign, and also a lot of coffee brands, is hair products, hair cosmetics. The waves, the black and gold. IDK but i feel this way with some coffee brands. But the redesign is beautiful.

[@Cyanide157]

I'm just a beginner in graphic design, I may be wrong but the "A" looks cliche to me, I've seen that type of curve many times maybe on some beauty brand logos idk...I really liked the other letters you created.

[@Leo-zq5lw]

Yeah that's right, i have seen it too

[@pekaywi]

you're correct it does look like shit, it's hard to please everyone all the time.

[@Hainesi]

@@pekaywi "looks like shit" definitly a fellow brit haha

[@dannyr2976]

Cliché or relatability? I believe there is a difference, like why certain brands use a serif face over a sans-serif. Within the short timeframe, not wanting to veer too much from the original think the after was the better solution overall Noticed an issue with the 'B' straight away on the original, the 'S' on the update definitely needed work (looking at the curvature would maybe look better if flipped vertically) So many logos are looking the same nowadays, it becoming more and more difficult to be unique. I myself started a personal project to re-design the AFI (American Film Institute) as I find the current version awkward. May post it on a reddit (at the moment I'm at the leave it, come back to it stage)

[@Rhyd]

Yeah just Google “A logo” and it’s every other logo 😂

[@jackii3104]

A good tip for tracking that I learnt off of a typography god was to flip the type upside down and look at it in the form of shapes rather than as type. Simple but extremely effective.

[@willpatersondesign]

It's true!

[@AgiiTV]

This kinda reminded me of Zimri Mayfield’s older videos, i loved them and loved this too!

[@willpatersondesign]

Thanks for watching! I could never match Zimri’s personality. He’s an absolute legend. 🤟🏼

[@helvetica-bold697]

I liked the original mockups way more.

[@자시엘]

You enjoy rugs

[@helvetica-bold697]

@@자시엘 Yes, I'm an average rug enjoyer.

[@자시엘]

@@helvetica-bold697 🗿chad

[@xnajx]

It wasn't easy pressing the purchase button on Envato Elements but it's worth it if you're a designer. I thought to myself that I probably wouldn't use most of the content but the more I use it, the more I have used more parts of the subscription. Takes the hassle away from looking on multiple sites for images, mockups and other assets. If you compare it to the Adobe alternative it's pretty cheap. Thanks Will.

[@TheRyanAnding]

I really like the brand pattern idea, using an elegant/abstract coffee stain. The execution does feel like a premium coffee brand, awesome work!

[@genkara]

I don't get how others are saying it looks similar to the Nespresso logo because it doesn't to me. However, I feel an "A" with a swoosh is a bit cliché.

[@johnsteed9083]

Big improvement Will, well done. As an (almost) retired designer starting in 1972, seeing your 12 string reminds me of when I cut a pad off my finger, before computers were invented, when scalpels were a vital tool. I was cutting some bromide type on my board to be pasted onto the artwork with a steel rule and I was distracted and looked up, slicing the pad off my index finger. No pain amazingly, but took me a while to build up a new one even on my 12 string, which still have.

[@willpatersondesign]

Oh wow, that must have been awful!

[@juancarlosgonzalezmartinez8890]

I have recently subscribed to this channel and I'm very surprised... This man has the ability to transform a fly that has been glued to paper into a worldwide trademark logo for a technology company.... ¡Amazing!

[@rocheuro]

i have to say I MUCH more preffer the black version at the very end. This is just goosebumply good Will.

[@alexandroskyriazis5191]

That line in the A also looks kinda like the line in a coffee bean, like the one that basically splits it in half so that's that. Good job man

[@space.tel-e-grams]

I was going to say the same thing!

[@DONBOYMAEID]

Ur 'A' was one of the best looking 'A's I've seen in a long time.

[@FLVXVLF]

Wow I love this design! It looked great but once it was placed on the mockup, it immediately sold it! So good! 👏🏼

[@kugh2384]

Designing is very subjective to the designer - despite the design rules. This is why I find it pointless for fellow designers to review each others work. From your Fiverr vids many logos youre not fond of but I can see them working.

[@maxkelsey9232]

this is like saying the same thing about art. Would you say it's pointless for artists to review each others work? Sure some art can be good but only the best make it

[@자시엘]

You’re wrong Branding is actually very objective. To reach the/an objective. It has subjectivity too but it is extremely objective focused

[@NennMichBoss]

love your redesign pls do more off these

[@willpatersondesign]

Glad you like them! :)

[@elpaaa5619]

Hi ! I like the A , the curve looks like the form inside the coffee seed and the choice of the color is perfect! I’m not very convinced about the S… but thanks for your videos you are very helpful for many things I did not know

[@anandnarayanan7085]

man i loved the black and golden color combo

[@anything0383]

I did The same disegn 100% Without all that complication

[@SUSHI_CHAMPLOO]

i really love the colors with the gold pattern… it reminds me of different coffee roast options

[@fewbobable]

No one going to say that the swirl in the A is like the gap in a coffee bean. That's why Nespresso use it.

[@ComedorDelrico]

This video was absolutely fascinating. I'm not a professionally trained designer, but it's an interest of mine. I learned a lot. Thank you!

[@shaunmullen9874]

You should post a design you've done and have the group re-design it and then review them.

[@mashebemunalula8901]

The Bean is the best redesign you have ever done. It is up there with the grovy orange

[@willpatersondesign]

Hope you guys enjoy the video! What would you do different? Let me know! Newest Episode here: kzbin.info/www/bejne/Y5PaiqeKn8idp8U

[@fzmhd3324]

Hello sir I am a bginner grraphic designer I want to know more about that plugin pen tool name and other impotant illustrator tool explanation video from you please sir

[@kylepapa]

Amazing video, you mentioned making a font and now its got me curious 😁 would love to see your process when designing a font applied to a redesign like this!

[@Sini_s_piciouse]

Tell me what to do with my logo

[@VictorDiGiovanni]

The first thing I'd do is pronounce luxurious differently.

[@InDisskyS131]

I like most of what you have done here! I think the A needs a major overhaul still. I’m not sure what but maybe forget about the curved line that you said reminds you of steam. The A screams “4” when looking at it.

[@nolainnogain]

Have to be honest, I didn't really enjoy the redesigns from the first two episodes. But this one, this one works. I really like it.

[@Miami_V1ce]

Black and Gold looks gorgeous!

[@josecreatives]

The black and gold cup looks really luxurious. I like that even better.

[@mikug]

"Obviously, it looks good" Ego in place at least ^^

[@makasii]

luv it, especially the black version!!!

[@jwash4302]

Just started a fiverr selling logos these videos always help me review!

[@luqman.t3134]

The look of the logo is so royal ngl

[@ClayS04]

coffee bean symbol in the A would have looked cool

[@bbaldwi2]

Sorry mate, but I keep staring at the Beans logo and can't get away from seeing the similarities between this and Nespresso.

[@willpatersondesign]

That’s okay! It does have similarities but it doesn’t mean the concept doesn’t work. Thanks for watching :)

[@Its_Runa]

I definitely miss your design/redesign videos. Haven't done those in a while. Love what you did with the logo and lettering. Not a huge fan of the pattern. I get the concept but I don't think it translated well. It looks like a generic tech background mockup sort of thing. BUT overall great job and impressive results for the timeframe 😊 Thanks for the consistent content!

[@GuyElla]

As a beginner designer, u are teaching me a lot! Thank you! 🙂

[@Crazee108]

Nice but also the A reminds me of the n in Nespresso

[@kensosaramos]

Make it a drinking game every time Will says "Luxurious"... 3 mins into the vid: "Who am I? And what's happening? "

[@PsiTechVirus]

This will be a hangover to end all hangovers, much luxury! 🤣

[@BahaariTV]

I actually really liked the re-design. Everything you said about the original design is correct

[@ebpinpin]

Love these kinds of videos Will!

[@AbdelhameedTantawy]

Amazing work as usual, I love the invented curved "A" on the logo.

[@AbdiwaliH]

Great Work!

[@drewsciba]

Just remembered I need to refill my coffee...

[@meghan_shew3360]

Personally I actually like the original "A". Actually found the redesign to generic looking like every other coffee logo. Feel like if you played more with the points/thicknesses/maybe angles of the block would have been interesting.

[@danparsons1423]

The A now reminds of the Nespresso N

[@cjbeall6471]

This turned out so good!

[@Domazsakalauskas]

Don't use Envato. Use Yellow images. Way better quality and much more realistic mock ups.

[@pawansaini9633]

great video

[@photomat]

Hey Will, when copying the vertical bars, you copied it over to the A and you skewed it, instead of rotating and lengthening it. Doesn't skewing make it less wide?

[@fariesings]

I thought so too. But I was more worried about the Pointy part on the letter A (at the top). How do you level it up with the rest of the letter or why didnt he choose to level it out. I do love his recreation.

[@ginda207]

I lover your Videos bro.Make more of them. 😉

[@marinusmuller9359]

Your knowledge 👌🏼 👌🏼👌🏼 love the video

[@helios1051]

loved the patterns of the first design, a shame that you replaced it by those super generic circles. But great redesign overall

[@Lloydevansphoto]

Would love to see more of these

[@Hainesi]

love your content.

[@designdeluxe1065]

Ed shreen you are so talented

[@MrJuliuz0915]

elevated indeed!

[@carfish]

Looks like the Nespresso logo now…I’d say it’s less unique after the redesign.

[@tylergibson2724]

Such a great video. Thank you, Will!

[@AdilAkbarOfficial]

Good work Will

[@willpatersondesign]

Thanks! :)

[@lazarusjames]

You missed the full stop at the end of the brand name. I think that was a very important part of the brand, tbh.

[@gustavklint3157]

This is one of the coolest logo redesign ever. Absolutely awesome work :)

[@willpatersondesign]

Thanks dude :)

[@gm4984]

I would definitely drink that coffee :D

[@DesignWho]

Nice one Will

[@eyemonsterstudios]

I think the word, "beans" is inherently static and non-evocative and perhaps would have explored iconography to create a unique mark. Probably would build from ovals or circles. Involving yet simple enough to draw in the sand.

[@challefd108]

Amazing

[@willpatersondesign]

Thanks!

[@l_gan.c]

Okay quick question where do you get your music, or do you make it your self

[@NerdJam]

Video background music comes from a mix of Epidemic Sound and Soundstripe :)

[@l_gan.c]

@@NerdJam thx so much

[@jetzedeboer2936]

Congrats on 666k subscribers!

[@willpatersondesign]

Thanks!

[@levincanonigo8321]

Always giving me inspiration

[@willpatersondesign]

Thanks so much :D

[@ibnahmed5811]

Amaizing tutorial ❤️

[@VOTECHGURU]

Nice!

[@willpatersondesign]

Thanks!

[@jasmera9889]

the new one looks like a hotel logo

[@whoami-so2hy]

thanks for sharing

[@Alphfirm]

Dope!!!

[@ANGEL-fg4hv]

I had a headache trying to learn illustrator 🥺. Best tutorials anyone ? Please

[@photon3566]

Take a shot every time he says luxurious.

[@schonkigplavuis8850]

The first logo looks like it's made by a highschool student in 20 minutes.

[@cracyop]

mockups 🤤

[@shaegalloway1953]

Hey Will! Curious what kind of tablet you are using to draw your designs. Cheers

[@willpatersondesign]

iPad Pro 👍🏻

[@anandecho1]

Thanks Guruji

[@JustinDioneloveee]

The A looks like a fallen 4

[@glitterglam6441]

58 seconds. I have never been this early to a video 😂

[@erko8620]

I cant stop looking at that 12 string in the back. Can you strum it a little next video? Or maybe a guitar company logo ? Heeyy

[@slamduncan6685]

Geo magnetism

[@samesamv1472]

lookin like the P A N T E N E typeface xD

[@willpatersondesign]

It does! :D

[@englishbulldog651]

anyone else annoyed that a lot of fonts make l (lowercase L) and I (capital i) basically the same thing?

[@omeldoid]

1:28 Serif without serifs 😅

[@masudofficial76news12]

Oke bos❤️

[@mdhjamil]

Whitch ipad u r using and the app name?

[@Apogenezis]

Nice job, but how did you rotate higher points of the line? 6:07

[@Brocholly]

The direct selection tool i believe

[@Apogenezis]

@@Brocholly Nuh. The tool which doesn't change the width of the shape

[@Brocholly]

@@Apogenezis he is selecting both top points of the shape and moving them both over at the same time, so the shape stays the same width. Unless I'm thinking of something else

[@Eyelt1]

Mans changed the whole logo 💀

[@자시엘]

It’s giving ✨Pantene shampoo✨

[@slayerx2612]

Yes it look scary

[@oFenriro]

This A looks disproportionally small near other letters. And why pointy top when other letters doesn't have one? B and E doesn't match with S because of center line. S is like symmetrical top and bottom but B and E have much heavier top parts. Also kerning just sucks balls. Nothing about it looks right. It is solid first draft though. You should've given it more love and polish.