I spent $33,000 on merch...

[@reynlord666]

edit: yoooooooooooooo i sold out of a lot of sizes especially in the UK, US store is pretty well stocked. thank you so much guys, already working on more.

[@F.GurskiViewing-jc5fv]

Damn I was just about to order a hoodie. Can’t wait for the next drop🤘

[@7MNDmusic]

This IS interesting, appreciate the transparency and the BTS, nice to see the love and the hard work being put into this!

[@Davenjoe]

Finally got my #### together and ordered the black slam hoodie, arrived today, very happy with the quality! Cheers Craig.

[@reynlord666]

thank you legend

[@claytonvon]

I liked this!! Would also be cool to hear your process on how you come up with designs or work with a designer to come up with them. Keep killin’ it ✌🏼

[@reynlord666]

Noted!

[@dmndxdave]

i love these vlogs so much, it's so nice buying from someone who gives as much a shit as you do

[@maxmcquaid]

Dude! This is awesome, my downbeat hoodie and shorts are the best

[@mourns_]

This was interesting Craig

[@Ironsvillage]

I spent 70$ on The Downbeat merch...

[@iambedlam]

You're doing it right, bro. I knew from the first shirt I bought that it's worth the money. I just bought my 4th. There is nothing worse than buying merch to support a band but you end up never wearing it because it was cheaply made. I promise I won't rip you off but you definitely are setting the standard for my band.

[@TPSOTT]

Rip you off? Dumbass, are you hand making the merch or buying it from a slave labor factory like 99% of everyone else? I swear, the children are truly the stupidest pieces of shit.

[@cabbagecutter]

Dude. love this and everything you do. Would love to encourage you more on the depression side of things and your honesty and talking about it. I personally suffer from depression and anxiety too and to hear and see someone whom I look up to as a drumming icon and a no bullshit kind of guy you inspire me to get out of bed. I know its something you don't want to talk about and broadcast to the world but believe me it helps. Keep being the realist dude and thanks for actually sharing your thoughts and where you're at. This is a great video. Keep em coming. Gona be wearing some merch here In New Zealand

[@Southboundpachyderm]

Oh shit im ordering shit right now. I’m sorry you’re feeling depressed, Craig. I hope you feel better soon, my dude. Keep your pretty head on those jacked shoulders homie. You got this. Thanks for being such a rad dude and sharing your life with us. The photos look great!

[@carlosteixeira3966]

I agree with everything in this comment ! Better days will come bro, sometimes is really hard to believe in it but better days will come !

[@1000MILESANDCOUNTING]

Thanks for the transparency into how you make your income. Talk more about your struggles with depression, many of us relate. Defo more vlogs! Would love to see your practice space set up (run through of the live stream set up, gear used, mix etc would be sick). Nice to see you have your merch in the USA now. I’m from the uk but live in the USA so defo will grab some shorts and hoodie👊🏻 Keep doing you! Push on with more video content, and if you are struggling regarding depression… the best thing to do is talk share it with others and talk about it. Some times you have to get uncomfortable to grow and climb out of the depression pit. Much respect mate. 🤘🏻👊🏻

[@fattybutt96]

we didn't click for the title, we clicked because we love you man, i know its a weird feeling and hard to grasp but there are a lot of us out here that genuinely like you and want to see you doing well and being happy, Even if our screen names are silly

[@BazirkTheGinger]

I really appreciate this type of video, honestly. Of course, I always appreciate your candor, but it's also cool to kind of peek behind the curtain a bit to see this aspect of what you do. I'm the drummer & 'the guy' in my band that takes care of working out merch design, ordering, etc, so even though I knew about some of things you discussed it still was enlightening to hear a bit more about your whole process. Thanks for all that you do man.

[@thankyoumisterspell]

Man, I'm not a drummer, I listen to Stray on occasion (have always loved what I've heard, just not my everyday listen). Your channel and your content is such a breath of fresh air from a musician's perspective. Your videos are always an instant click for me as soon as I see the upload. Thank you for keeping real things real and business things transparent, thank you for the vlogs on tour, thank you especially for your podcast and bringing other people in to talk about things like this and let fans know what's going on with a lot of the BTS stuff we don't get to see about or hear about. I'm sorry to hear you've been going through it from a mental health perspective. That's so hard. There's a lot of people who love you and what you do, and I hope you never forget that.

[@jkh3959]

"That‘s me, I guess" I‘m dead lmao

[@samwilkinsondrummer]

Your honesty and how aboveboard you are with what it takes to do what you do is why i'm here. you have progressed in your business. the vlogging is ace. And drums! i love drums. your drums and cymbals sound amazing. I always watch your vlogs, i enjoy the edit. continue to do what your doing.

[@ChickenCaesarWrap]

The business side is really interesting, could be an interesting little avenue to explore for the vids with other musicians, if they're willing, talking through their projects outside of their bands. Tom talking about managing bands on the pod was a great insight too. Keep up the good work, we love it!

[@hahahefofmw]

I absolutely love knocked loose + polaris and will never shit on them, but i ordered a stray hoodie, a knocked loose one and a polaris one and surprise surprise guess which one is the comfiest and held up the best? 💀 Can’t wait to order downbeat merch when my next payday rolls in.

[@jpthedrummer4258]

Sheeesh that one you’re wearing is fire I just bought it. I snagged an embroidered one last year and love it. Good shit my man!

[@JamieSlays]

Mate your flat looks incredible

[@paulpinos1676]

Super excited for you! Enjoyed this video and would like more of this type of content😊. Hope you’re taking care of yourself.

[@ZrankFappaH]

Yo Craig! I’m such a big fan, love Stray and specifically your insane drumming! Love the podcast and it did sadden me a bit to hear you’re depressed? You’re loved by many brother! All the best mate 🤘🏻👊🏼

[@mynameisricardomusic]

Love watching these deep dive/behind-the-scenes videos, besides the podcast episodes themselves of course, keep it up! Also snagged a hoodie and that sick Last Joyride longsleeve! 🤘

[@ValentynGaming]

Loved the business side! Would be cool to get more content like that!

[@123unhooked]

Another terrific vlog. Really love the insides. Thank you. Please keep going (at your own pace of course).

[@mikefrekng]

I appreciated the look into the inner workings of the Downbeat Clothing. All your clothes are killer man, I appreciate the continued dedication to quality. I'm a MASSIVE fan of your emboridered logo Shirts and Hoodies and hope to see more of those in future releases. Sorry to hear depression is bullying you around also man. It be tough in the mental streets sometimes but you're a dog. So go bully that depression around and crush a dead lift.

[@MitchB.]

Love the inside look into this stuff, thanks for sharing. Love the vintage style tees, so sick. Exactly what I'm looking for when buying merch ❤️‍🔥

[@moonlitxkatie]

so interesting to see all the different things that go into making this stuff, thank you for sharing the process with us! the drop looks incredible, everything’s gonna sell so fast for sure, congratulations dude 🥳

[@alexanderwelkow5208]

i love how informative this was! absolutely amazing drop. can’t wait to see what’s coming in the future ✌🏻

[@shayanakhavan6002]

Got my Grim dominance tee! Love the vintage band look

[@SwornToTheBlackDS]

Very insightful video and appreciate the honesty and transparency on your production/costing process. I've picked up a lot of Downbeat merch over the years and can vouch that it's always top notch stuff 👌

[@Msnaty101]

Craig!! You are the best in the biz, love the growth, keep fucking killing it

[@slythemongoose9138]

Love the pod, appreciate the chat here too. I'm an independent graphic designer and working to start a merch line soon as well, so the insight is great. Much respect for not putting out bad quality, I'll be placing an order this weekend. Hail Stan 🤘

[@Slamyourclam]

Merch looks excellent. Respect the transparency about everything as well. You are killing it brother.

[@marcfalzon2065]

Thank you for documenting this - it's very interesting. I appreciate the effort you put into selecting quality garments and making sure it is up to high standards, although regretfully I won't purchase any of this drop (nor did I with the previous ones) because it's not my style at all. I hope you manage to make good money out of it, looking forward to future collections - I'm not losing hope to contribute to your clothing empire one day! 🙂

[@shaunh8948]

Love this form of content. It shows off the realness of the industry and with you at the helm makes it highly interesting. Looking forward to picking something up next payday!

[@Kitanaii]

Love such content!!!! It's amazing how transparent you are, makes me appreciate you even more!

[@Pastel-Llama]

With no exaggeration, I adored this vid. Loved that you chose to put it out concurrently with the launch instead of the week before/after or something. I think the business content is great, gives a look behind the curtain for those curious and shows the reality for people who are interested in doing the same thing or getting into it - like when you give songwriting tips to new musicians. Payday cannot come fast enough. The red long sleeve jumped out to me the moment I saw it awhile back. The powder blue is so fire too I gotta have it. Looking forward to the vlogs and I hope you continue to make vids like this, aka of stuff you are clearly very passionate about

[@serenaally]

Keep promoting your merch every video, I am waiting to get paid a couple weeks and I'll buy shirts and the commando pants

[@snappers]

Love your passion and knowledge when it comes to your clothing line brother. Have a handful of your first hoodies, beanie and covid mask lol. Awesome to see how far you've taken this. Really stepping it up a huge notch with this move. Good for you man, we'll keep supporting! Also, appreciate you taking us behind the scenes on this. You're a real one.

[@mikehartdrums]

Love this style of video. Already a customer and fan but the transparency and honesty makes me want to grab more gear from the next launch.

[@JSMCalder]

I got a blast beat shirt a year ago and the quality it great. People always take a second glance haha They know, they know. Quality gear man. The new red skeleton shirt is mint. I wanted some of the green joggers but there were none last time I looked. Will you be running these again or?

[@derekrose3328]

I LOVE the detail you go into Craig. This is the shit I live for (and I feel like my dumb ass has been educated by you through my smart phone -or doom box, depending- and I feel good about it).. .. Do you work out the graphic design yourself, or do you give some direction to an artist or artists? This stuff is SIC 🤝 And it makes me happy how much you care about the craftsmanship. Again, it’s excellent hearing about the red tape of all that you’re plugged into (not enough people do that), hell and it was also excellent to see the two of you working, and thinking out loud in real time.

[@09BoLLo06]

I really enjoy the business stuff! Something with your content just clicks with me. Playing drums, but also kinda educating and explaining the music business to smaller musicians, going into detail for merch production etc. I would not lie if I told u, that everything you talk about wanders around my brain about 85% of the time, so please keep going :D I also got the chance to grab one of the green hoodies, super stoked and patiently waiting for it to arrive!

[@brettbarrett9423]

This video was very interesting! Thank you for sharing the behind the scene details. I think you have a great business model and I think your honesty will take you a long way. I want to support bands, but hate paying $20 for a crappy Gildan shirt that I never actually want to wear. YOU are raising the bar. Thanks, Craig

[@Ashmatthewsmusic]

Currently wearing my favorite hoodie - all black downbeat. Just ordered the gray crewneck

[@Skwebby]

I want all of the goods, can’t wait to be able to afford it with a new job soon lol NEW JOB MORE MERCH LET’S GOOOOOOOOO

[@m3t4lh3adJSY]

Really interesting to hear the ins and outs of how this works for you. Very much appreciate the transparency on it all as well. Got an order in already and planning a potential second one when I can afford it. Keep doing what you do, I'm here for it.

[@MS-dz1di]

But it's cool if you model your merch. The pics are nice. You look good. You don't have to feel uncomfortable about modeling your own merch🙃 Hope your mental health gets better soon!

[@Samuraijake93]

Love the video brother! Been struggling a bit mentally too. I picked up a bunch of stuff with this drop!! If you ever need help I'd love to do whatever I can!

[@christianmusician16]

I’m stoked on your work - I bout a blast beat shirt, felt rough honestly but I’m sure it was old How can you make money when you spend most of it on the colors, prints, fabric? (Not asking honestly)

[@Stars29fan]

As an art director of a large volume screen printing company, paying the extra for 2 size breaks in the screens makes a huge difference. Not having to fit the same art on a small tee clear up to 3XL makes the product look so much better over the range. As an artist/printer I appreciated the extra effort put in and Im sure everyone buying shirts will as well.

[@Onamorata]

Love your stuff. I got the black hoodie and matching sweats last year and they were two different shades of black. Just offset enough to notice. Still support though! These new shirts are sick

[@phire_films]

This drop is so sick and I love the vlog, but please take your time if you don't feel like doing one - health first 💛 I also appreciate how honest you are with everything that's going on in the background, I find these things really interesting and not many people do that. Are we still doing the 'rock on' thing? Because rock on, my dude 🤘🏼

[@feathodrums]

For anyone living in Australia where would you reccomend ofdering from for shipping etc? Some solid looking gear!

[@fannetimazakura]

hey mate the SLAM EMBROIDERED HOODIES are already sold out, so you should make some more

[@chancedillbeck]

Always love seeing some of the business side! You're the best & congrats on the new store setup!!💜💜

[@jakehadlock]

Bought my first tee a few months ago and no joke, it's my favorite shirt. My wife saw it (who doesn't watch the channel) and made me buy her one. About to buy another!

[@TommyGunner0]

Yooo! Snagged the purple t shirt but on site it says you're wearing an XL and not a 2XL so hoping I've sized myself right now 🤞 pumped to get it!

[@KeriAngala]

First 10 seconds and I laughed. “…and not your problem but very depressed.” lmao same bro

[@jjmassey2906]

Super interesting vid. Placing my order soon, just deciding which T

[@lifewithashton8100]

I reeeeeaaaaaallllllyyyyy want the sweater that had the unhappy face and mushroom to come back. I could never get it in a size for me (by the time I caught on to your clothing) and have been looking on the used clothing market with no luck. Please do that one again so I can buy it!

[@keepheronmorphine]

This is a bit cringe but just wanted to say that what you put out as your persona, I don't know you so hard to say otherwise, but you've been a joy to follow. You seem pretty awesome and really refresh my shitty existence.

[@karimashrafmounir5813]

Will be ordering…hopefully it ships to UAE or Egypt good luck man hope it sells out 🤘

[@maxharris9278]

the content we all wanna see, if anything it's validating the higher price bracket for people that we're on the fence about purchasing!

[@mattbeauchamp5180]

Was a buyer/purchasing manager for years and pivoted to sales a year ago. Love this stuff!

[@SHENGUS.]

well looks like im buying some downbeat merch, I love the transparency in this video on how merch orders work and the attention to detail in clothing. Makes sense now why malev preorders takes ages to come lol.

[@jesseyen2572]

Craig you’re the fucking best man. The clothing has always been top tier, the podcast quality is LUDICROUS, and you’ve always shown such care to the community you’ve built. An inspiration on many fronts. Praise be.

[@AJ_got_cramps]

Yes! Very interesting. & so true with the over sized print on a larger shirt. Whata keen eye for detail that is. Ohhhhh well maybe ill have to try these shorts cause the 3 pants a day is a curse and glad I'm not the only one.

[@mooheesmetal5506]

Really liked the video, always love watching business and set up type content.

[@lifebymickw]

Love this man, very cool information; our podcast is going to do merch in the near future- would love to chat more about it!

[@Jaydrums03]

Craig your the fucking man. Not everyone has the balls. You do. You have all the balls.

[@blakel29]

Worked at a print shop, impressed with your decisions and willingness to do what is needed to get the best products. Love it and love the podcast!

[@Theplak]

im here a day later.. my sizes already sold out! congrats craig! bad for me I guess )))

[@MrDan1705]

That Godeater hoodie Callum is wearing.. Unreal!

[@gigsandguitars6921]

Hope you are ok! Buzzing for the new Strays stuff! The new clothing line looks unreal! 🤘

[@JayPeters98]

I’d love to wear your hoodies and T-shirts but I’m a 4/5xl 😭😂

[@tarabaggott2736]

Got my Blast Beats Tshirt with the gorilla on the tank around a year ago and it's still one of the best quality shirts I own, no colour fading at all and fantastic fabric. I highly recommend getting Craig's merch!

[@jarrod.ives92]

Craig is out here dropping some serious game for anyone who’s actually paying attention. haha. my brother in christ, thank you for being so open with your practices and process for all this shit. i’ll def be picking up some new new

[@DaddyZ96]

Fucking love watching your videos!!

[@butteredtoast12]

King of "if you want something done right, you have to do it yourself!"

[@black_hunter.369]

I spent $0.00

[@Mrwolfgames]

Your Character is 1 of kind. Legend.

[@StephenTreiber]

Man, I need a pair of them shorts. Time to save some Christmas/Birthday money

[@DanteDemonZ]

Clothing line is hype, but new Stray music is something I can't wait for, I need it now omg

[@bishopoftroy]

You`re the sweetest guy ever and the hoodies are 🔥🔥🔥 ps - don`t care how much you spent on them but the shop is empty af.

[@jameslorenzo100]

Love Calum, an absolute beast with a camera and lovely chap

[@MMiniprize]

I went to the gym and the medium blue hoodie sold out in that time - might have to gamble on the large cause it looks sick

[@jsgroove]

Shoutout to the photographer wearing a Godeater hoodie. Based Band.

[@ryanunwin9213]

It’s what a lot of people like to see, the understanding of it all. Loved it

[@hellshalfacre]

Who does your oversized prints on T shirts? They look amazing!!!

[@probablynotian]

I’m regretting not grabbing a pair of shorts with the rest of my order.

[@Bud162]

Ordered that Pine green hoodie before I even watched this video. So pumped to get it

[@peterscammell2240]

Sick merch, gutted the purple one is sold out in bigger sizes 💀

[@CharlieViking95]

New merch goes HARD. Definitely picking up a tee asap.

[@nottmore]

Man i got my cart loaded but im stuck on XXL or XXXL. I dont know what to do!!

[@hnjgman]

Been waiting for that shade of green for so long, hoodie was an easy instant buy

[@CHEWEDOUTNH]

Jokes on you, I haven't warn underwear in 17 years.

[@maddrummerhef]

I’m still a bit to fat to fit into any of your gear but as soon as I can I’ll buy some shit 😂😂