I TESTED AVEDA'S NEW BE CURLY ADVANCED LINE FOR 4 MONTHS...let's talk about it🧐

[@danz139]

Also...anyone else notice how damn good green looks on Mel? ! Her outfit is the perfect color for her complexion.

[@GenAcev]

I can't stop thinking about it. 😂

[@weatherviewer]

I totally agree with you! This shade of green is PERFECT for her! Wish I could find my perfect color!!

[@alexandraknowles1356]

True. But let’s face it, she’d look good in ANYTHING.

[@annem7806]

& that's a hard shade of green. Kelly green.

[@angieb9076]

I used aveda almost exclusively, but I've sadly been priced out of most products. I understand they spend money on research, but the products are too expensive IMO

[@Martina_BCJdesign]

Same. I loved how their products behaved on my thin but dense curly hair. But there's no way on Earth I could justify to myself paying 163€ for this line or 40€ per product, no matter how great they are, and how amazing they make my hair look. Or even 125€ for the line on sale. Monthly groceries for one person are cca 200€ in Germany. There's just no way I could be spending that much on cosmetics in this economy. Most of my income goes for rent and gas 😅

[@cashfriend8306]

Same on me. Used the Be curly-products lots and lots of years. Always thought it is already expensive but worth the prize. Now when I saw the new products and the new prizes I decided to stop to use Aveda. Will use the old products until they are empty and then change to other products.

[@katecarboneau5430]

Same! Love love love Nutriplenish for my curly red-headed daughters but we just cannot justify the prices 😩

[@spinfinch]

The good thing is with most of these products, you can use less. Aveda goes farther than other brands, for me anyway. Especially shampoo. One bottle lasts a long time. I agree they could be priced more reasonably tho.

[@JanGray-z2n]

Way two expensive for me 😢

[@rebeccaleegabbard]

I've worked with Aveda several times in different salons. I'm an esthetician so professionally and personally i have used their products. I will always love their products

[@Downsjasmine]

Love the flashbacks to older videos! Scientify Mel must make a cameo! 😂 Much love - a south Florida curly ❤

[@bellzchellz]

HIIIII! South Florida curly here too ! 👋 the humidity struggle is real lol

[@Downsjasmine]

@@bellzchellz listen! It’s insane! I’m running through product so much faster, and even glazing with gel at the end of my routine and I hate gel all of them and I’ve tried at least 50 lol

[@bellzchellz]

@@Downsjasmine my holy grail has been the curlsmith fragrance free volume 9 gel! The hold and cast is the best!

[@joanaoaxaca9806]

Mel you look extra beautiful in green!!!’ Thanks for explaining the differences and changes. I 💚Aveda.

[@GummyBear1972]

Thank you for this thorough breakdown of one of the more expensive lines of textured hair products. I love and appreciate what Aveda is doing here, but I do need to limit my hair product budget. I also look for polyquaternium (say it with me: pah-lee-kwa-TURN-ee-um) ingredients as I have found they give me the best hold. I also wish companies would completely do away with the whole tub packaging. I immediately scoop the stuff out of a tub and into a squeeze bottle of my own to keep things controlled and clean and reduce the chance I'll drop the whole thing and waste it all. Just a pro-tip for y'all.

[@BarbaraArguello-g2u]

Hi Mell love your videos, I'm 55 yrs young and thanks to you, Amanda and my daughter in law that introduces me to you, I'm finally embracing my curls in a beautiful way, I live in South FL (Swampland) & whenever I tried to wear my natural curls I would end up with a Richard Simmons-Carl Nagle look going.... Thanks you

[@raleighbowker1116]

The new formula is SO good.. both me(high density, coarse hair) and my daughter (high density, fine hair) use it. In fact, she STOLE it out of my bathroom and I had to use something else my last wash day!!! I really love this stuff so much, I am seriously considering getting rid of everything else, it works THAT well. It's been disgustingly humid month so far, here in NY and this stuff has kept my hair frizz free for DAYS.. I can easily get 4 days without having to even do a refresh. And that includes days out by the pool, physical therapy appointments as well as sleeping some nights without a bonnet because it's just too darn hot.. This stuff is magic.

[@shankornfeld1541]

Whoa! What a testiment to how well it works! That is a serious load of humidity and agitation your hair would have gone through. I think you may have just convinced me even more than Mell did!

[@raleighbowker1116]

@@shankornfeld1541 It truly has worked better than anything else I have tried. I think it's the curl primer for me, that is key. I use that with other products and while it's not as frizz free as it is when I use the whole line, it keeps the frizz way down, in comparision to when I use my other products without it.

[@shankornfeld1541]

@@raleighbowker1116 ooh, good to know. Thanks!

[@L1ttlef0ot]

Which product are you referring to specifically?

[@zhanna7307]

​@@L1ttlef0ot +

[@jessicajordan6278]

Love the breakdown to the previous formulas and products in other Aveda lines.

[@eme8237]

The gel from this line is the best item I have ever used for curls - provides both volume and definition - I used to have to sacrifice one or the other!

[@krichelc]

I have been using the original Be Curly Curl Enhancer since ‘05 …a real OG. lol I was so excited because it was thee first product that allowed me to wear my hair down curly. I was reluctant to try the new formula.

[@joannebatty6405]

UGH... AHHHHH... YOUR HAIR LOOKS SOOOOO GOOD, MELL!!!! 🥹😭❤

[@diabeatit5189]

I hope Aveda PAIIIIIIIIID you cuz girl this was straight up a full college course on this product line!🎉

[@keelybrookeeee]

I’ve never tried Aveda before, I’m intrigued 😍 Also hair be looking slay Mell - so much volume! 😍

[@kishwoodward756]

This was so helpful. I used to use aveda back in the day when I still straightened my hair and I always loved their products. Since I went natural (3b/3c) in 2018, I haven’t used them. So excited to try this line out!

[@deanna5671]

Happy Texture Thursday!! 2 videos in one week it's my lucky day!! Lol Absolutely love Aveda been using them for years!! Much love and happiness!! Xoxo 😘

[@anacastro5427]

I’ve been using this line now for the past month and I’ve been loving it! While the gel is initially a hard hold, your hair won’t stay crunchy.

[@michellebrown893]

❤AVEDA❤ ❤MEL❤ I always thought I had horse hair Nope I have Aveda hair , it's just beautiful now I'm 53 live in Queensland Australia, so it's very humid , thanks to you Mel I've been using Aveda , and it has literally bought me to tears ( tears of happiness) I am so grateful 🙏 to you and Aveda Thankuou

[@grooviechickie]

Hello Aussie-seeester (Blue Mountains, NSW)😅 I've been using Vita5 CPR (Australian) forEVER. I try other products and always come back to it. But now I'm thinking of trying Aveda. I wonder if it will be my new forEVER?

[@rlnguizado]

I bought the collection once I heard it was available, from you in fact, thank you, take my money.. it works so well after adjusting to the formula. The fragrance always makes me gravitate to Aveda, then their mission and the way they deliver.

[@mayar.7249]

Thanks for working to give us not one but TWO videos this week ❤❤❤

[@michellelowry9784]

I LOVE it! It changed my life and my hair looks so good now. Thank you for the tips! ❤

[@betsysloan4619]

Thanks for this video explaining the products! I love the primer and the curl cream! I hope Aveda will have a trial kit or trial sizes to try!

[@bellzchellz]

Yey texture Thursday! As always the thorough review is so informative. Maybe one day I will have the coins to spend on Aveda LOL Mell your hair and Amanda always looking 🔥 💜

[@evanrlawson]

Im loving this laid back chill version of Mell 🤍☁️ Also you are rocking the hell out of that green girl! 👏🏽

[@enigmamidnight]

I got one of the advanced creams with points while I reupped my conditioner the other day! So excited to try it especially now that you’ve done the video!!!

[@desiandme5081]

Can you do a review of bounce curl’s line?💗

[@Leilani-n5o]

Hey Mell, I love your content keep doing what you're doing!❤️

[@JessicaG-Mal]

😂😂 one times one equals two which is 11 😂😂😂 I love you! Thank you for breaking down all the ingredients AND keeping it funny!!

[@shankornfeld1541]

Thank you so much for your dedication to testing and explaining this range! This is absolutely so thorough and what I felt I couldn't find or understand elsewhere.

[@emmagonzalez8185]

I’ve been dying to hear your opinion Mel even though we all kinda knew already you liked the line. Always trust you with my Hair recommendations. Almost every product in my hair care line is thanks to you and the curls are curling!! I officially have the green light to make some more additions 💚💚💚

[@julienewilkinson3798]

Love Mel...often get distracted by how well her make up is...can we add make up videos?? beautiful girl and so freaking funny!!😅

[@julissadc6303]

Finally, I use the leave in in this line when i need day one results, not when i want long lasting results, doesnt even work with my hardest gel, but I actually love a product that I can count on for same day hair wash and hair volume

[@ktportalproductions]

Thank goodness! I was starting to run low on products and when I went to the store and saw it was reformulated I got nervous since I’ve been using be curly for 4 years now. I haven’t used the new one yet since my old bottles shockingly haven’t run out but this gave me some peace of mind for when the time comes

[@SioLazer]

I love the shampoo, conditioner and the cream. I skipped the primer because their website didn't say it had heat protection. I grabbed the Brilliant. Glad to know it does though!

[@tedamjoke]

Hi Mel. I received an email from Aveda about this new product line. I didn’t know the original was discontinued 😮 just like their Scalp Benefits shampoo which I loved and so did my son. So what was my first thought? I have to see if Mel did a review of these products. Voila! There you were, all gorgeous in green. Ty for this video. As always I learned so much AND got some great pro tips for my very fine, fragile curly hair. 💚💚💚

[@juliediaz8585]

You’re awesome! I just love how you explain what’s in the products, how to use them and your experience with the products. Thank you😊 Now I want to try these products 🤗

[@jayWalk8]

Thanks for the heads up! Will be topping up my favourite Be curly Aveda products so good to know its all good news 😊

[@SimplyThought]

Lady! You look fab in this green! ❤ Loved that it also complimented the packaging of the new Aveda line haha Ty for all the details. I want to try the primer fo’sho.

[@ali_lovesnyc]

Thank you for this very thorough review! When you first showed the new Be Curly line i immediately purchased them. I love it for my wavy/sometimes curly hair 😍♥️

[@maddiedreshar5387]

Happy Thursday Mel! I got the whole new be curly advanced line. I love the primer and gel, could have passed on the rest. The shampoo made my scalp itch. I have fine/thin coils and they also felt weighed down. I love the review videos! 💕

[@tinat232]

Im here for the color ❤ these products are a little out of my range, but they look lovely

[@cynthiacompres3194]

Loved this review, and that you try to cover most of the preferences of us curly girlies

[@StrangeQuack]

😱😍 silicone free!!! ♥️ I loved the Aveda curl enhancer, but due to scalp sensitivities I couldn't use their shampoo or another cleansing shampoo. My heart goes pitter patter right now! And I've just started watching! Thank you so much for the full breakdown ♥️ And the 4 month testing! *intense video watching*

[@jaz1elise]

Excellent breakdown, Mell! I think I'm sold. I really want to try the Curl Primer and the Coil Definer Gel on my 3c/4a medium density high porosity hair.

[@kyrieeleison2793]

I was just thinking this morning about how I need to restock my liters of the old Be Curly shampoo/conditioner. Excellent explanation and timely for me! Thank you!!!

[@annegyurnek3870]

I love this review! So helpful. I need to try the primer!

[@dawnfrye4343]

Love your styling tip TY Mel 💖 As a longtime curly follower I need to finally give Aveda a try ( I know where have I been & what Ami doing?) this new formula sounds fabulous 💯

[@Lori_gimli]

Great video- have been wanting to try this Aveda line- never used it before but I think I may now have to dive in and try this one - as a Birthday present to myself LOL- 😊

[@elizabethlapointe6982]

So excited to try these as a gluten free girlie! The other ones made my scalp breakout and itch.

[@lenazivanovic28]

Your hair looks outstanding! Keep up the good work 🧚🏻💫

[@courtneyhaas2846]

I might need to try this out! I love curlsmith, but I'm curious how these products compare to curlsmith for me!

[@shreya9156]

I loved the style prep because of the VP/VA copolymer, it really helped control frizz in humidity when used with a gel. Sadly the primer can't do that for me 😢 Edit: ooh, polyquartenium-11 is in my list of ingredients to look for too! I guess I should try the curl enhancer 😊

[@SioLazer]

Will you do the revamped scalp line next? I love the scalp treatment. Minty fresh!!

[@sprite65]

I love Aveda Be Curly. I've been excited to try the new line since it came out several months ago. Gotta use what I have first through. 🙂

[@Amanda_the_Librarian]

I’m currently using the new curly advanced line and I love it

[@ginar65]

Love everything about your hair, the length and the color is spot on.

[@corneswartz2774]

Hi Mel great video as always!😊 I just want to ask your opinion on something. When styling with mousse and gel, which one is better to apply first? I've seen many different opinions, some say to first apply mousse and lock everything in with the gel. Others say mousse should be last , otherwise you kind of take away it's volumizing effects when you apply the gel on top..🤦‍♀️ So I'm confused.. what is your opinion on this as a curly hair specialist, please help!!😊😀

[@roxanat7503]

Your make up is always stunning!I need that green eyeshadow or eyeliner❤

[@giorgiabrunelli5065]

thank you so much for the review and for always being so honest and straightforward!! i was waiting on your opinions for soooo long

[@AlphaInfinityOmega]

Mell, When are you going to formulate a hair care line? You know a lot about ingredients/formulation.

[@SashaMarieStone]

Thanks, Mell! I really appreciate the comparison of the different gels. My hair is wavy/curly, and very thick, and I find if I don’t use a gel, by day 2 everything is falling flat.

[@franceska2228]

Loving your hair like this Mel! ❤ and thanks for another great video.

[@flogalusha846]

I loved Aveda years back .. look forward to a return 🤙🏽

[@wandygonzalez8078]

Green looks great on you! ❤

[@browndolljohnson2232]

Thank you Mell cant wait to try ! Much Respect and love

[@daileighnovember]

Also, I know you guys have done videos before, but can you simplify and tell us what you do for skin care? I’m pretty sure you are aging in reverse and I know you’re matching the aesthetic and all that for the product but I love that you’re wearing all the green totes goes with your eyes and skin and hair and, I love the little green like is it eyeshadow or eyeliner on your eyes and where did you get that? I wouldn’t say my favorite color but as I get more and more into who I am myself, my real me the soul of who I am I definitely am all about green. I’m definitely wearing it because it’s good with my hazel eyes. It brings out the green in them actually pink tends to bring out the green and my hazel eyes.

[@KDChea-wi1wi]

Wow Mell, I love your dedication to this product!

[@maryburkhardt2106]

When you mix the flaxseed aloe gel and the curl cream, what is the result??!!!❤

[@kat118]

"Advanced" is an excuse to hike the price of already way over priced products.

[@loredanasantolo3665]

I wish I would’ve known this when they were having their 40% off sale! Hopefully they have another 😍

[@A.J.Wright-wz5vv]

Love the Aveda, but can't stop peeping the VCA! 🤤

[@franceska2228]

Mel, why don’t you do a video on an interview with Renae from Avada talking about how they made the new line? I would be interested in how these things are developed and the process from concept to execution . It would be so interesting to see in the lab too! See what’s involved and get your thoughts and insights. Just an idea💁‍♀️😊❤

[@strll3048]

Impressive. I have some of the Aveda Advanced products you are talking about and can attest to their quality.

[@sandee1567]

These products are what finally made my curls look beautiful! I love your makeup. What do you use?

[@angeliquegalligan3263]

I love Aveda and can’t wait to try these products

[@L1ttlef0ot]

What’s your opinion for this line’s conditioner on low porosity, fine, high density, wavy hair? (My hair is between 2b and 3a) I’ve seen some mixed opinions for fine hair people with this line. Thank you for the tip on fine hair can skip the curl cream.

[@Starina5]

I’m transitioning my naturally 3b curls from 9 years of keratin treatment (1+ year in, so painful but close to being done with the straight bits!) I’ve been trying many different products to find the right one(s) for my hair. I loved and used Aveda for my curls in the distant past but haven’t really used the OG Be Curly products. I’ve tried some of the new Advanced products and have gotten pretty good results but didn’t bother with the new primer since the old one did nothing for me. Then I used way too much of the gel a few days ago (NYC Metro heat & humidity has been off the charts) and it irritated my scalp. I wondered if the line maybe wasn’t for me or did I need to change up how I was using it. And lo and behold this video dropped…I decided to try the new primer (In Mell We Trust) and did the following routine: shampoo for 1st wash, co-wash for 2nd, masque as conditioner, primer leave-in, curl cream and a light coating of the gel. And WOW, fabulous results! I’m on my 2nd day and it looks just as good as 1st (and I don’t wear a bonnet at night, I can only handle a pineapple). Thank you Mell!

[@occystrap8560]

God damn Mel. Love your work. Thanks for all you do

[@terrineumann5223]

The fragrance has some of the most well-known allergens. I am not able to use it because of the bergamot. I wish it was fragrance free.

[@madalinapantilin-coman96]

Hey Mell! Thank you so much for all your hard work. I love your videos 😊 I was wondering, did you ever tried the Matrix A Curl Can Dream products? I was wondering whats your opinion on them. Thanks, Maddie xx

[@Marye1934]

Porfavor dinos donde compraste lo que sostiene el difusor. 😢 Me hace falta. Gracias por la reseña ❤

[@BGlorio]

I have been using them since they came out and really like them!

[@annegyurnek3870]

The flaxseed is a great one!

[@anapaulamatos8962]

I realy would like to know for sure if the primer has heat protection. It is strange that the brand does not say anything about it in their website.

[@ManesByMell]

Yes it does! Low-key I think they want to differentiate it from the neutral replenish because that also has heat and UV protection - but rest assured I’ve been told it does!

[@anapaulamatos8962]

@@ManesByMell Thanks! You are the best!!!! 😉

[@Hannah-iq6ki]

I love the curl enhancer cream. My curls feel defined, soft, moisturized, and last more than a day! Game changer.

[@KindaMaria]

Hey Mel, where is your necklace from? I’ve been looking for it forever 😭

[@dianamurillo7330]

Thank you! This was super helpful.

[@joelyisdoingherbest]

I love Aveda! I took the curl quiz and it says for me to use the pink bottles although I had already bought the green bottles (oops). I have the nutriplenish leave-in and the botanical cream. I’m so confused! lol. I’m a 2B-2C high porosity, medium density. I would love your thoughts, Mel!

[@amandalr712]

With the new primer, considering it has heat protectant and sun protection, do you recommend using it last on your hair?

[@ReeNee777]

Speaking of REFORMULATIONS!!! Verb??? It appears that our beloved Verb foaming gel has been reformulated. I’m scaaaaaaaared Mel!!! SCARED! lol! Can you please spill the tea on that please? 🫣😬😬😬

[@angieb9076]

@@ReeNee777 WHAT?!? I didn't hear about this. Also, I haven't seen Mel use this in a while 🤔

[@ReeNee777]

If you look in Verb’s website, the shampoo & Conditioner say “new and improved”, and the gel foam says “new look”. BUT, I just ordered and rec’d 2 bottles of the “new look” foam gel, compared the ingredients on my old foam gel bottle, and there ARE some ingredient changes. 🫣 I prefer the old transparent bottle, the new bottle is opaque, so you can not see how much product is left in the bottle. If you read the FAQ listed for the foam gel, there’s quite a few questions asking about the new formula. VERB says it gives better curl definition. We will see! 🤞🏼🤞🏼

[@angieb9076]

@@ReeNee777 have you tried the 'new' formulation of the foaming gel?

[@lsmilek]

I used the new verb foaming gel this morning and am loving the definition and volume of my curls today…less frizz than when I use the new Aveda line for me too.

[@marvinmitchell8347]

​@angieb9076 That is what I was wondering while watching this video. I just looked at Mel's Verb products today. I don't understand why Mel endorses other products so highly when she has her own line. Is Aveda a better product than her own? I'm ready to invest in the best curly hair product like but I'm confused on which brand to go with. Mel, if you read this, can you give me some advise on which way to go?

[@catetanenbaum2418]

Don't care about Aveda, just here for the parasocial hang out with my friend who I'll never meet.

[@cynthiawatson3808]

😂

[@allisonc.-jt4rc]

Lol

[@ms.claris586]

Same! 😂

[@MonsterVille1]

😂😂

[@youngcece33]

Never say never 🤣

[@taylorpalmer894]

I am really loving these new products. I do try to only buy when they have their 25% off sales

[@CarisaSanchez]

when you outline the entire line would you recommend it for low porosity hair? I have tighter curl to yours but have been seeing good things about this line

[@briannafrost2819]

Which primer do you prefer between Aveda Advanced and the Eva NYC Mane Magic?

[@BooksMusicMe17]

Not all of the line is available to buy where I am in Asia (no co-wash, coil definer gel or masque), but I just dropped $$$ on the shampoo, conditioner and curl creme. Seeing this I'm regretting not getting the primer as well. I thought it was an unnecessary product since I don't heat-style but now I know it's more like a leave-in and also for sun protection would actually be handy...

[@snowflakes215]

Wish they offered all of these in trail sizes, so expensive!

[@jacquelinecoyle1385]

I recently used avid and loved it - but it is SOO EXPENSIVE now. Can you recommend a similar but CHEAPER product that kind of works the same?

[@jenniferlarsen592]

Is there a video on the Nutriplenish line?

[@dawnfrye4343]

Does Aveda have a package where I can order all products together instead of individually?

[@annegyurnek3870]

I love the new formulation but I miss the hair spray