I Tried To Make A Viral TikTok Filter

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HELLO FRIENDS! We’ve been thinking about making our own filter for a while now, and we finally got the chance to make the halloween makeup filter of our batty dreams! We partnered with Sofi Chernyak & Maquillar Studios to help bring our vision to life - 5 spooky makeup looks in one filter. Make sure to check out the ”halloween by saf” filter which is LIVE now on TikTok and Instagram!
And thank you so much to Maquillar Studios for all their help producing this video! You can find their website at: ​​www.maquillar.studio and you can find them on instagram and tiktok at @sofi_nyc and @maquillar.studio!!
You can find the tiktok filter here! www.tiktok.com/t/ZTR9VqafM/
And the instagram filter here! / 500251331655439
Check out our merch shop here!! fiendishbehavior.com
My Instagram: / safiyany
My TikTok: / safiyany
Our livestreaming channel: / safiyatyler
Our KZbin Shorts channel: / @safiyashorts
MUSIC
Via AudioNetwork
PRODUCED & EDITED by
Safiya Nygaard
Tyler Williams
Melissa Douglas
Dave Szamet
Clare Gelber
Jack Scott
Phil Kinney
Elizabeth Pinotti
GFX by Dayana Espinoza

[@safiya]

HELLO FRIENDS!! happy halloween evening!! which of these spooky looks was your favorite? i think i’m pretty partial to the bats but i’m sure you could have guessed that 🦇go use the filter and let me know which one you get!! xoxo, saf

[@genesis_mirror]

bats 🦇

[@sweetpotato3117]

Hiiiii safiya

[@thathorsegirl5402]

Hiiiiiiii you’re literally my idol lol I love you’re videos

[@lia-kl8nk]

Im so early 😃

[@kmroo6591]

Bats 🦇 🦇

[@tylerwilliams]

Help i’m trapped in the room with devil safiya and i can’t get out! 😈

[@mikaylassav]

imagine

[@itsapercyjacksonthing]

welp

[@mtimm9023]

@@Rain_boot 😂😂😂😂😂

[@kammymarie13]

Getting pitchforked by Devil Saf > Getting probed by Alien Saf? 🤔

[@lauranicholls4859]

Run, run, as fast as you can...

[@SimplyNotLogical]

if the filter works on my cats I give a 5-star review ⭐⭐⭐⭐

[@caseycross4848]

🐌

[@sofichernyak3273]

Should work on white ones for sure! Did it pass the test?

[@franciscariveramartinez]

Mench looked adorable tho

[@juliejohnson9805]

lol

[@Tabimatha29]

Menchie looking as adorable as ever with these filters.

[@KateDaGreat8]

Saf looked insanely stunning with her monochromatic red look. The contacts weirdly suited her

[@safiiyanygaard]

Thank you 😊, hit me up on telegram, I have something special for you.

[@nerdybird27]

I completely agree!

[@ashleycochran3570]

I really wanted them to do some red contour! The devil was my fav IRL for her

[@taylorjade6918]

Absolutely!!!!! A whole new Saf vibe

[@leticiastuff]

Right!?!? She looked absolutely fantastic!

[@xchrysantha]

As a half-Peruvian, I AM PSYCHED YOU MENTIONED THE NAZCA LINES

[@nickpassion123]

As a half Peruvian too, I was so happy when Saf mentioned the Nazca lines

[@vlalelrlila]

Absolutely yes! We give so little credit to ancient civilizations, idk why we have the need to give credit to everything except them

[@yusant4169]

Las teorías conspirativas que le quitan el crédito a las culturas por sus avances tecnológicos, arquitectura y otros descubrimientos son etnocentristas; anular o disminuir a otras culturas ha sido la base del colonialismo y el racismo.

[@ingupin]

That's really interesting, I visited an exhibition on the nazca lines a couple years ago and it was told that they were used kind of like pilgrimage paths to walk along in a meditative manner during certain festivities. What do you think of that thesis?

[@jillianschwab8074]

Yes!!! I was looking to see if anyone else mentioned this in the comments! I'm also an anthro student, and a lot of ancient aliens content is based in racist beliefs that have been debunked decades ago. It boils down to the idea that people who aren't "Anglo Saxon" or "modern" can't possibly have created impressive, beautiful art and structures, which isn't true! Humans have and always will be creative, it's what sets us apart :)

[@its_clean]

Saf delivering a lecture on ancient aliens while an online entrepreneur makeup artist applies glam alien makeup to her face is the most Saf thing ever

[@YeeHaww]

Ikr 😂😂😂

[@user-qv8ow4ws3y]

I live

[@Arsonisreallycoolandsafe]

@Chad 007 omg be quiet bot

[@rudeminnesotan]

Lololol that's super true

[@mars5003]

i was so shook cause i caught my mom watching it a few months ago too 😭

[@bex6638]

Not gonna lie, Saf looked so gorgeous with the monochromatic red look.

[@hailey2662]

i loved it

[@crytheusual2657]

red eyebrows fit her so well.. red hair next? ^_^

[@bex6638]

@@crytheusual2657 Yes! I would love to see her with red hair. So out of the norm for her, but it would look brilliant.

[@kazuki142]

No doubt she looked amazing

[@kitchensinkchronicles3272]

absolutely! i thought she looked gorgeous

[@bdluejay]

I really adore how you take an in depth and layman friendly look at very niche businesses and artists. it's so cool to know that there's teams of talented artists who make things like these that most people don't think of.

[@theycallmenicool]

Lol “I’ve got some Turkish delights…betray your family” 😂😂😂 Saf’s delivery is just sooo funny 😂

[@safiiyanygaard]

Thank you 😊, hit me up on telegram, I have something special for you..

[@hopescope]

Watching Sofi create these looks IRL was SO cool!!! The red devil literally looked like a filter haha

[@joanopara2261]

OMG 😲 I watch your videos and I subscribe

[@AM74691]

You and Safi are my favorite KZbinrs!

[@TheEkta212]

Hoooopppeeeee I love your content!

[@aubreylaine1470]

omg hiiii hope, i really love you and all your videos. me and my sister love you so so much!!!

[@myshamehta3989]

Hopeee hiii

[@OliviaGrace1117]

Saf: "Would you let me probe you?" Tyler: "I'm thinking about it." That's true love right there lmao

[@itzdivs]

no comments? lemme change that

[@monedameow]

Only one comment? Lets add one up!

[@tab4691]

only 2 comments? i’m gonna add another

[@DeathsDoor_Step]

Only 3 comments? Here's another

[@keriannekerr1876]

Go fourth and receive another comment

[@xlovatoswag]

why does it make me somewhat emotional to see how someone’s art can inspire so many others to make art as well? humans are so cool :’)

[@Elhastezy888]

Underrated comment💫 💗

[@fragiledate]

i was feeling dumb for this i was like wooooah its so cool to see the positive domino effect of artwork

[@rionka]

This is the way ❤️❤️❤️

[@CorvidQueen319]

I love how RinRin took the alien look and made it her own! It was a beautiful result.

[@jnoshields]

Safiya with red contacts is giving 100% Volturi and I’m here for it.

[@alexabishop4102]

Thats EXACTLY what I was thinking

[@jessiecolborne4421]

Exactly my thoughts too!

[@xMJJMoonwalker]

🐀🐀🐀???

[@isabelladisalvo4618]

@@xMJJMoonwalker 🐀🐀🐀!!!

[@xMJJMoonwalker]

@@isabelladisalvo4618 omg my first wild rattie encounter!

[@missl1775]

I love how different skin tones are considered for the filter. Learning the tech behind it is fascinating. It's really neat that these are made IRL, for a digital filter, to inspire people to do the looks with real makeup. It's like proof that it's possible

[@sofichernyak3273]

real - digital - real Always connecting!

[@amazinmelia4714]

This video was amazing because Safiya made a filter, but it was the fact that she showed the process of how they made it and how much time and effort went into making a filter which is a masterpiece :)

[@safiiyanygaard]

Thank you for the feedback expect more videos soon send a direct message to me on telegram, I have something special for you...☝️😘

[@ANIMElovet1]

The reason SC ghosted you was because you didn't give your idea outright for them to steal. You actually made sure to ask for a meeting. ALOT of influencers get their ideas taken like that.

[@claudiau2620]

Saf's discomfort with Sofi potentially bleaching her eyebrows is completely fair BUT personally I think she'd totally pull off the look if she wanted to

[@kaylad6597]

It’s like reverse emo blonde girl. Instead of black brows and bleach blonde hair, it’s bleach blonde brows with black hair.

[@lauren-c]

She would look amazing with bleached brows!

[@sofichernyak3273]

Right ?:)))

[@leahbelieva]

I feel like the bleached brow really would have added to the alien look especially!

[@frostyskeletons8950]

I’m really glad she didn’t. I love her natural brows and as some one with similar brows I couldn’t imagine suddenly having to learn how to fill them in if she didn’t want to look like Jeff Star all the time

[@proudgryffindor1d54]

This time of year feels like the prime time for Safiya to be alive. She’s THRIVING.

[@tomatovamp]

OMG that red makeup look! You looked so dashing! Like a red Morticia Addams. You looked like a filter irl I love it!

[@mayte_j4008]

Im peruvian and I can honestly say that those "alien lines" are called Nazca Lines and they were made as a season calendar by the Nazca culture in tribute to nature.

[@safiiyanygaard]

Thank you for the feedback expect more videos soon send a direct message to me on telegram, I have something special for you...☝️😘❤️

[@raaaaaaarr]

Thank you! I knew this and was like, ugh.. Aliens, right

[@saye3902]

I’m sorry but Safiya as a devil is a LOOK BRUH

[@acemyname]

RIGHT

[@noodleydoo2862]

Agreed, the eyebrows were awesome in my opinion, and complimented the intense feel of the look

[@fanfarefair12]

When I saw Saf post herself using this filter and recreating the bat eyes IRL, I remember thinking she did such a good job! It's so cool to know this was the actual story behind that!

[@facedelune67]

just tested the filters : thank you for not adding a smoothing effect to the skin ! love embracing natural skin texture !

[@chariiteee]

Saf talking in-depth about ancient aliens while getting her makeup done is so in-character for her LOL

[@5feetaway326]

Safiya posting on Halloween just makes such sense

[@lenahb]

"I've got some Turkish Delights, betray your family" my favorite line 🤣

[@kpwxx]

It's too accurate, like literally Edmund is ready to full on ditch everyone he knows and loves for some starchy sugar

[@lizalove91]

I love how the people just laugh politely when they don’t understand all her references 😂

[@maryb2587]

Wow, I was not expecting the behind the scenes world of filters to be so fascinating. Incredible!!

[@mxrmlt]

those red contacts LOOK SO GOOD on safiya oh my god i need you to wear those on the daily more often

[@acemyname]

@[wet squelch] i agree!!

[@ninawooh]

The way she's so humble about people using it, like the time she thought she might not get Boba customers 😇 girl we LUFF YOU

[@Yotam1703]

What I love most about Safiya’s videos is that they really cater to everyone - both to the serious hobbyists and professionals (fashion historians, 3D modelers, makeup artists...) and to those of us who are just here to enjoy the ride!

[@emilybutton9364]

The devil look was amazing and worked so well against skin tone and black hair colour

[@justarandomnobody374]

I would’ve never guessed the amount of work that goes into these filters without this video, my mind is blownnn

[@sofichernyak3273]

So true!!! Waaay longer than real make-up

[@VoidedMirror]

Safiya. You have a channel of almost 10 million subscribers. You've gotta stop selling yourself short and thinking people won't be interested in what you're putting out. It's always quality content and people appreciate that. ♥️

[@jinx1120]

Loved the filters, but I think Menchie really sealed the deal there!

[@jadziajan]

I feel like it's definitely more common to try a filter in your Instagram story than to film it as a Reel!

[@lemondropcentral14]

Those red contacts with Saf's pale skin and dark hair looks totally epic!

[@heatherwillis1990]

Saf with the all red, and red contacts is a VIBE!! And Im living for it!! it looks amazing!!

[@catreinert818]

Cristine doing a nail look based off your filter was a fun tiktok.

[@Elhastezy888]

Those nails were straight 🔥🔥🔥🔥

[@emmacornett2835]

saf looks so good with black lipstick!! the bat look was so flattering

[@tiktok]

i'm loving all these effect looks

[@jujuba1450]

so many creators i recognized! so cool to acknowledge the creators of these filters we use all the time. it was soooo pretty how creative people can be on tiktok or wherever they feel they can be themselves!

[@sofichernyak3273]

[@Craze961]

Yeah, I use filters in my Instagram story because I treat it like Snapchat (which I stopped using years ago). When I think of posting on Instagram, I want a post to be something I can see often without feeling silly or grow to hate it after some time and eventually archive or delete it. I think if Instagram showed how often the filter was used via stories, the numbers would be up there with TikTok for sure

[@RodneyAndMeVideos]

You're so right! I feel like reels on Instagram are just an influencer thing and most people just use Instagram personally

[@jaybehkay2438]

100% agree with this. I don’t post reels on my personal IG account but I play with filters and stuff in stories

[@sofichernyak3273]

It does! TikTok still won!

[@lilacquarius8096]

Totally agree with this! Just would also add to that, that a lot of people who do post reels, often just repost their tiktoks. So that means that even though they basically used the same filter and posted it on instagram, it wouldn't be linked to the filter itself. However Tiktok would definitely still have more users of the filter than instagram

[@RodneyAndMeVideos]

@@lilacquarius8096 that makes sooooo much sense! Thank you!

[@lindahoeijmakers6098]

Me, as a big tech nerd and digital designer, I really loved to see the in depth process how the filters were created and the differences between tiktok and Instagram ❤

[@p3nny13]

The red contacts made Saf look like she was straight out of Twilight

[@crumblingphilosophy9323]

Thank you for making the filter not change your face ❤️❤️❤️

[@theweyrd]

This comment is so underrated!!!

[@jadziajan]

True! It's a shame how many cute filters "discreetly" change your nose, lips and/or jaw. Those that just make my lips bigger look super off on me, I'm not comfortable having my facial features randomly messed up with - they're all on the same face because they're meant to work together! It's really cool that they avoided using white to make skin look lighter, because that is an actual issue.

[@MadissonPoirier]

The red look was so much better when she added the red contacts! I loved it ❤

[@LiamDonoma]

Shout out to Sofi and her team! They did such an amazing job! Also, that devil look on Safiya is SO GOOD!

[@evelyneca7454]

You guys are always underestimating how many people love your content and love engaging with you! I'm not suprised at all that it was a big success! I loved seeing people use your filter. It's such a delight to see how creative people got with their recreations. So wonderful!

[@starilyn]

I just saw you and Tyler’s halloween costumes and I LOOOVE them!

[@brookekriv9964]

Thank you for this comment because then I had to go check and they're amazing. 😂

[@diannel7664]

Safiya repeating "what do you think?" brought up images of Cristine the holo queen 😂

[@amelieg246]

That's a REAL throwback right there 😂

[@strzzyu]

i couldn’t stop admiring how stunning and glowing saf looked in this video !!! I also think those filters turned out so well, and of course users of tiktok put their own creative twists to it. glad to see it!❤️

[@notyouraveragelady]

I love how people re-created the look IRL. I’m not a ‘get pretty’ or ‘wearing makeup’ kind of girl but i still heavily enjoy your content Miss Safiya, you and Simply Nailogical/Cristine (I think I spelled her name correctly)

[@gypsywaves]

It was so fun to play with the filter! I hope you get more opportunities to create things like this in the future. 🖤

[@sofichernyak3273]

SO cool you loved it!

[@johannfunn6962]

The AR and non-AR looks are spectacular. Also really love that the AR makeup looks are previewed on a variety of different faces 👌

[@Bananacatwastaken102]

dark makeup compliments safiya so well. It’d be cool If she made a video dressing up as different goth genres for each day of the week.

[@lalalandemo12]

the actual makeup looks are SO well done, you look amazing and really glowy! And you and sophie together was so natural and fun

[@hitsugiluva]

That red look was freaking AMAZING

[@lazytedd93]

The good vibes of your internet pals using the filters is what I needed today

[@katlero28]

I don’t know what it is about Saf’s videos but her voice and speech patterns literally lull me into a relaxed asmr type trance! Like when you get a good massage.

[@moonahalam8146]

safiya's content never fails to amaze me ❤️

[@Romi_Zii]

The filter on Menchie is soooo cute! 💋💅🏽😽💄 💗❤️🧡💛💚💙💜🖤🤍🤎

[@whatever9097]

The fact that Safiya was Charlottes Web for Halloween as a child doesn’t surprise me

[@michellerbenson]

Super cool to learn about the process and tech behind filters!

[@enyaalmeida7926]

Safiya actually looks SO GOOD with red eyebrows, I love them!!!

[@alishbas_odyssey]

The monochrome red made Saf look so mischievously ethereal

[@rachaelkr2914]

I don't know how to say this, but I've been really sad lately, I'm a full time student, in a long distance international relationship, with someone I love so much. Sometimes things get really tough and I just feel down, you and your videos are one of the only things that can cheer me up when I feel like I just want to curl up into a ball and cry. Thank you for everything Safiya & Tyler ❤️ Ps. If anyone is in a similar situation at the moment, please feel free to rant about it below. You are loved 🥰

[@RoadtoStick]

Good luck 🎃

[@CourtneyxAmanda]

sending you lots of good vibes!

[@alyssalauren8088]

im in the same place not international long distance though 🥺 my heart goes out to you I hope things go beautifully for you in 2023 and beyond 😊 at least we always have Safiya's videos to cheer us up🖤

[@qkritten]

I was in exactly that situation about 10 years ago… just know it gets better!

[@jamielaur]

im in a very simmilar thing, only difference really being that my school also don't accept my autism. but I'm just here to give you hugs and tell you that it'll get better :3

[@217nomiga]

Safiyah and Tyler, your videos are always the most thorough, entertaining, and beautifully produced. I just love y'all.

[@klara.tulicic]

That red OMG, looks amazing!

[@ofthenearfuture]

This was a fun video! I don't use tik tok, but it was super cool seeing an actual use case for AR, something that a lot of people use daily... and what goes into building these filters. Really interesting to see someone taking their IRL knowledge and applying it to the digital space, allowing people to interact with art in a totally different way.

[@frecklefreak1467]

This was so so good! And there was something about the red contacts that really seemed to fit Safiya, that whole look was awesome! They all were, both irl and filter versions!

[@Woootsasha]

Genuinely curious how these filters look on people with really dark skin tones.

[@DawnOldham]

Wow! I’m TOTALLY impressed, Safia. You took your love for dark and spooky and applied it to an app at Halloween. Which means you NAILED IT! The outcomes were beautiful and seeing the creativity abounding was truly enjoyable.

[@j.uuuuudy]

glam ailen is literally one of my favourite looks ever!! thank you for letting me be apart of this 🖤

[@KayaWolfHorse]

Oh hell yeah, I’ve seen this filter throughout Instagram and it looks so well done. Cant wait to see how you guys did it!

[@vidhoard]

I'm so happy that the filters are all legitimately good and fun to use! You guys did such a good job. This is exactly the kind of video I love to see from you guys!

[@safiiyanygaard]

Thank you 😊, hit me up on telegram, I have something special for you.

[@alyssavon5246]

You looked so amazing in all these looks!

[@sakshisingh7253]

I just love her so much❤️ I have been seeing her videos for a while now and love the research that she does for the videos. Her passion shines through and through.

[@SoniasWay]

Thanks to Safiya I get to learn about so many new things while being entertained

[@sunnyb4028]

I'm truly obsessed with Saf's devil look and am hoping it comes back! She ROCKS it!

[@yyg4632]

Your videos make me happy everythime. You guys are so funny, nerdy and effortless at the same time. Comfort videosss 1000%

[@amelieg246]

I'm really happy to see them trying out the filters while they're creating them on a variety of skin tones

[@kris778]

The alien filter ended up so cool! I was a little worried cause it started out looking like a bruise 😅

[@sofichernyak3273]

haha those colors, yes

[@richiedeb5662]

i will never not be gratefull for safiya adding such acurate closed captions!! makes the videos alot more accesible :D

[@serxinn]

IM SO HAPPY THERES A NEW VIDEO

[@kodabear1996]

I don't post much on Instagram, but I've loved seeing your stories highlighting people using your filter.

[@butterfly-us5yq]

We get a new video and on Halloween. 🖤🖤🖤 Thank you girl I really needed this today hope you guys have a happy Halloween 🎃

[@babybaklavagus]

Menchie with the filters is everything I didn't know I needed in life

[@Elhastezy888]

Right?!! 🤣🤣💗

[@alisha_D]

This was such a fun vid! It's crazy to see what people created after being inspired by the filters, y'all are talented!

[@luxxestone7462]

Safiya with the red contacts in is high key such a vibe tho ❤❤ so cool

[@Kashif_khan1]

Literally we were Missing these videos I really love his efforts 🥺 this actually made my day ☺️ Keeping growing up Nishchay 🙃🙃

[@faeblu8022]

I am flabbergasted you still post! I haven't seen your vids in a hot minute!! {march 2021!} I am just geeked you still post!!

[@bunkertons]

This is a great set of filters! I just tried it and that red one is so good!

[@nynex4]

actually those filters were popular on asian apps before snapchat, it's just the western world had no idea until snapchat did it. apps like snow had really cute filters, and a ton ton ton of them

[@colin5227]

Oh that's cool

[@takenby_cj]

the digital are crazyyyyyyyyyyy!! big applause to filter team!

[@ErinOMelon]

Awesome job with those filters. Thanks for sharing!

[@Introvertstuff]

The red look is so cool !! Ngl, Saf looked so gorgeous with those red contacts

[@miffy.moo91]

I love that I see a load of my favourite creators pop up, especially Robert Welsh! 💜

[@nataliewalker9682]

i absolutely love that ice queen filter. it’s interesting to hear about the differences between instagram and tiktok in regards to the filters