Ice Spice's Team Has Manufactured Her Well

On the eve of her debut album Y2K, I want to talk about her career so far and how she has managed to stay relevant. The next step in her career being this album may be make or break. #rap #hiphop #icespice
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[@wheresmysocial]

pay in the morning great way to start . it honestly feels like the modern breakfast club lowkey

[@clarksonstewart1504]

Pay, a cup of coffee and joint are how we start our morning off over here 😂

[@Risgolden]

@@clarksonstewart1504😂‼️

[@bishopmedia4580]

@@clarksonstewart1504nah some fent

[@daboidabber3rd]

@@clarksonstewart1504☝🏽☝🏽☝🏽

[@andrewkoster6506]

You're right. Picking smaller venues for the tour is genius. It's the exact opposite of Jennifer Lopez's overambitious and incompetent tour management, which got her clowned on and had to be scaled down multiple times despite her being a much bigger celebrity. For anyone who isn't Taylor Swift, it's smart to admit that you aren't Taylor Swift and manage your career realistically.

[@lukeumhoefer]

Such a good analysis, I don't hear many people speaking on the folks behind the scenes calling the shots like this!

[@a1alyssaa]

Bruh her album only got 10 songs w 2 already out 😭

[@wheresmysocial]

can’t wait for the day pay gets on the youtube trending i could see it happening a year from now

[@sidnistandard]

Earlier babes

[@wheresmysocial]

@@sidnistandard tbh yeah

[@seaofroses8888]

You forgot to mention that people are clowning the lead single.. not a good sign.

[@basicallymid]

Nah, that venue size is appropriate. She fun but she's a horrible performer. She needs practice. Glorilla is touring with Meg and she probably should've started with smaller venues as well.

[@Tobzzzz_]

She did her win tour first…before the one w meg

[@mumu4L]

great morning when pay uploads

[@Swype87]

Ice Spice is an absolutely terrible performer, but it is smart to have her in smaller venues

[@nelzzx]

you must’ve not seen her recent performances

[@clarksonstewart1504]

Great video as always! Keep up the work

[@cosmicwaddles9971]

I did genuinely think she would be around for this long if not longer. Hear me out by the time she started blowing up on TikTok we already had a bunch of popular mediocrity in music and entertainment overall coming from that app. Also she DOES have light skinned privilege and sexual appeal to target audiences. Most of what’s been popular from TikTok in the last few years hasn’t been all that great and/or talented and they don’t actually have to be either. So yeah her blowing up and staying popular is not a surprise at all idk why people are shocked

[@naaga7932]

THEY NOT EVEN THE FART🗣🗣🗣

[@DueceSpice]

😂😂

[@andrewkoster6506]

that's called MOTHER FUCKING BARS

[@allthingsanimelove4409]

​@@andrewkoster6506 bars of trash yes

[@imalittlehighh]

I don’t like it bc I’m feeling forced to see this girl everywhere. It’s mass manipulation at its finest and it’s actually scary. Her aesthetic has a deeper meaning to the industry, it’s a ploy to make trashy a normal thing, it’s ruining the creativity of hiphop and the art it was built on. I like when artists are organic and have humble come ups. And stay humble, true to who they are. Ice has turned very egotistical and self centered, competitive and not fun anymore.

[@SweaterSwagg]

W take

[@COOKIEM260]

Then don't listen. I don't understand how yall say she's shoved in your face? She's never shoved in my face, I don't even listen to this woman. I heard one half song from her which was Munch and turned it off cause it was garbage. That was it for me 😂

[@COOKIEM260]

I do agree on the industry thing, they're also doing that with Sexy Redd. Let me tell you why they do it. Because it's a shock factor that makes people tune it, they keep making the party tracks or doing publicity stunts that go viral on the internet and in return the labels gets more income from views and streams. Record labels don't care about talent, learned alot of about this from Prince. It is a business, it's a bunch of suits and ties who don't know a lick about music using trends and the next hot thing to make money. Alot of these garbage rappers aren't even making big money like they claim and boast about especially if they are signed to a label.

[@nelzzx]

baby you’re white, you’re opinion on hip hop or the culture truly doesn’t matter

[@imalittlehighh]

@@COOKIEM260 I DONT listen. I literally have had to block and mute her on every social media and streaming platform lmfao bc she’s EVERYWHERE like hello? The mass manipulation is right in yalls face

[@enishi4ty5]

if she’d been a 1hit wonder then yeah a year or 2 max lil nas x should be the basis of measurement for modern 1HW tiktok era careers. i dont listen to his music but once they blow up they usually spend a year or two “cementing” themselves with some “fluff” songs/content so imo by year 4 you can tell if they really are lit or just a fad

[@veliciarogers7347]

I think it’s gonna tank 🤷🏽‍♀️

[@prettiestcocoa4064]

New subscriber, love the content

[@jasongranados5783]

I just subscribed A MONTH ago and I WATCH EVERY VIDEO FRONT TO BACK WITH FULL ATTENTION. Ur videos are great bro

[@donimacaroni]

Loved every video I've seen from you so far. You do a great job at balancing objective truths and subjective takes, it makes the videos informational and entertaining. Thank you for the wonderful content.

[@Youthoghtyouate-123]

she has said that she isnt that good at the music part and she said that she just likes to make music to bop to

[@glitteratitia5585]

U ate this analysis up & don’t think a lot of ppl wld think of things from this standpoint!

[@menovedio]

I thought she’d be around simply because the new music game isn’t about music at all it’s about branding

[@NStar9]

If ice spice goes into some hyper pop shit she could save her career but other than that idk if she gonna be around long the music is okay not the greatest out of NYC just a trend that she got lucky with, a lot of women shake ass

[@Japree]

I made my Twitter when I was 11 in 2011 lol and didn’t start tweeting til 2022

[@shadylemons101]

When JT announced her tour she got clowned cuz she was doing small venues. Ice most likely will get the same narrative.

[@TreyBtw]

i wouldn’t necessarily say people who knew were smart considering you couldn’t really predict how her or her team would move after munch. she’s marketable but wrong moves still would’ve hurt her a lot

[@eltonkinki4818]

YES i did. I went back an listened to her old music and i liked it and she got her look. I'm looking forward to the album still I'm hoping it good but she could fall of if it's bad

[@Finn-bw4om]

can u do a vid on lay bankz

[@cantzur]

you got a new camera? quality looks better

[@yingkouzen]

The best move her team made was to put her on the barbie song; it fits perfectly brand so well 💕

[@noguidance4433]

Good vid

[@DueceSpice]

IF SEXY REDD DID 28K WITH DRAKE FEATURES, NXT APPEARANCE THEN ICE SPICE WILL DO AROUND THAT SAME NUMBER..TAYLOR SWIFT WONT MOVE THE RAP FANBASE NEEDLE..ALL ICE SPICE MUSIC SOUNDS THE SAME AND HER NOT BEING AROUND NICKKI ANYMORE WOULD HURT HER STREAMS..

[@jeccdog7584]

Ice will put up better numbers than Redd

[@user-dm7xh9sk4x]

It's hard to get album sales nowadays

[@DueceSpice]

@@jeccdog7584 HELL NO..THEY WILL BE EVEN OR SHE WILL DO LESS..SEXXY HAS THE MACHINE PUSHING HER JUST AS ICE DOES BUT THEY BOTH HAS NO FANBASE..ICE LAST 2 SONGS AINT DOING NOTHING

[@DueceSpice]

@@user-dm7xh9sk4x NOT FOR DRAKE, YE, K DOT, TRAVIS, METRO FUTURE, 21 SAVAGE ETC..DIFFERENCE IS THOSE GUYS MAKE HIT SONGS AND GREAT MUSIC..NIKKI SET RECORDS WITH HER LAST RELEASE..

[@basicallymid]

Ice Spice will probably do better because her brand is more palatable than Sexyy Red. She does the same shit, says the same shit, wears the same shit but she's a little more....erm....ambiguous. She's the new Cardi B, where her appeal is more her personality than bars lol

[@ItzzQuavo]

Honestly when I seen that her only Arizona ticket was at that tempe venue I was confused

[@Malcolmblaccisbacc]

She is kinda flopping now

[@lilyungjoekanosi367]

ay did u go to desert monntain high school , bro i see u in my sisters year book 😭😭😭

[@simplycvrsive]

I did not think that. . .

[@JStack]

We should be hating on her, her team, and what it all represents. Especially post Kendrick/Drake there is no claiming ignorance on what the industry is doing with her and what she does to get along.

[@MamaJayde]

15:27 the hair is *so* important!

[@slimpapiiiii]

In pay we trust

[@SedraKurdi]

TGIF Y’ALL 🎉

[@heywetsi4209]

Projection for her album? I think it'll be 50K first week

[@asavelakuse6865]

Lower Sexxy Red took her spice and alot of people are kind no checking on Spice like that

[@DarshawnDriggins_1999]

Naw if she does 30k I’ll be shocked

[@daboidabber3rd]

50, 10 songs?!? Hang you smoking d¡k😭

[@V4lbabytay]

b real they love her fa det ahh brodie not even hating frfr

[@MamaJayde]

3:05 another good choice was never collabing w Drake

[@ClassyNasty]

Ice Spice & her Fans aren’t even a Fart! like TF 🥰

[@SKULLKR3W]

its crazy ice spice is still relevant

[@xhantilomzintuli3334]

✋🏾

[@GKtheElder]

The veneers, fam. The veneers. Everyone looks like consequence now.

[@LBrown-fo7sr]

So do you think Ice Spice will have another artist come on tour with her?

[@Luvdarkshadows]

Cash Cobain is the opener.

[@mathisleyenda8724]

All Ice Spice has to do is put a Bodak Yellow Record (Cardi B) and a Red Wine Record (Meg Stallion) on the album. Just a bit versatility and it will go crazy

[@tammyrogers5359]

I think her she's gonna be around for next 4-5 years. Her team is attaching to urban/black culture and mainstream/ pop culture. She'll building a cult-like fanbase.

[@AnimalGardens999]

21:48 - 21:53 that was tuff ngl 😂

[@maciewilson2301]

I love pay in the morning

[@TJCertain.]

Ice Spices album drops JULY 26, not June that Megans album

[@junyaiwase]

13:45 regarding the homophobic slurs part ice spice is also bisexual

[@shakurCrawford]

it’s called “Gay Baiting” even Nicki Minaj did it at the Beginning of her Career. Even Billie Eilish is doing it now at this Moment. They do it too Gain more Fans and Followers

[@lukeumhoefer]

en.wikipedia.org/wiki/Queerbaiting it's just another side of the "corporate pride" coin. Performative actions to gain more followers/ supporters.

[@tammyrogers5359]

She talk about it with Ebro in a interview.

[@hjtmath]

The sooner Ronald McDonald drops off, the better.

[@USFCpresident]

You got Ice Spice shoulders looking dirty as hell in the thumbnail 😂

[@simplycvrsive]

The princess diana song wasn't bad tho

[@samdauphin8052]

Megan just did amazing shows for her tour and has been very successful compared to rest of the rap girls … but all you wanna talk about is untalented Ice Spice with no bars … you always drop the ball when it comes to female rap and always focus on the untalented

[@MADD-MANX]

Crazy how most female rappers these days who mostly directly

[@topfloorslimey]

You forgot she has a hotter artist opening up for her as well

[@astargmoneynevaendz999]

I love her but yeah music is under a microscope 🔬

[@KitanaiharE]

Doja Cat's replacement

[@forest5306]

If she doesn’t sell 70k+ it’s a flop

[@originalblerd]

Are you a little obsessed with her? Cuz this is your third video about her in 3 months and this video is 26 minutes long lol

[@KyeranNisbet]

That album will flop like a fish out of water

[@westcoastenvy]

She literally just lost 25M Spotify Listeners. This vid prob ain't it.

[@NPGLAMB]

Marquee theater is a flop theater. Like… it’s for small bands or legacy acts that don’t pull big numbers. I’m deadddd she isn’t even able to get a big crowd

[@ktv7586]

i love how her new project is called y2k. so trendy

[@mezarod8749]

ice " DOWN SYNDROME " spice

[@walruscatcher]

😭 why?

[@tacianoborges6210]

Wack ass comment

[@ClassyNasty]

@@tacianoborges6210 Womp Womp

[@ToxicBottledOstrichNostrils]

@@walruscatcherprobably cuz she’s retahdid

[@MamaJayde]

Ask yourself why you’re so hateful and how it serves you