Idea to Startup ep144: Jareau Wadé on stacking risk, floors and ceilings, and building businesses

Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix.
We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.
It's an awesome conversation and you'll take tactics and methods away from it.
00:00 How to stack risk early, tackle the cold start problem, and compete by understanding incentives with Jareau Wadé