Paul Rodriguez on Nike SB, Founding Primitive, & Investing in Everything From Beer to Lemons

[@IDEAGENERATIONOFFICIAL]

Want more from P-Rod? The IDEA GENERATION Podcast is out now, featuring an extended interview, extra anecdotes, and twice the amount of gems. Listen here: podcasters.spotify.com/pod/show/ideageneration/episodes/Paul-Rodriguez-Jr--on-Nike-SB--Founding-Primitive---Investing-in-Everything-From-Beer-to-Lemons-e206u3e

[@TheDoknoh]

First of all, I absolutely loved doing this interview. Paul is just such a great, thoughtful dude. Second, the part where he talks about feeling that fire in his belly and that insatiable desire to practice at and compete in his craft is, IMO, one of the realest and most relatable moments we’ve captured on this show.

[@Midttan]

Been a fan since season 1 and I lit up seeing this interview ! As a skater of 16 years Paul has been the greatest role model and master of longevity✨✨🔥

[@bryceronie]

When life gives you lemons.

[@ninessports]

Such a legend and love this series so much so thanks for being an inspiration to aspiring creators ❤❤❤

[@gottagethoseretro9s]

EXCELLENT INTERVIEW

[@liquidpixel2055]

This sucks harder than enjoi going bust

[@bobbypofficial]

Been rockin with Paul since day one, it’s great to see him still inspiring the community of skateboard. Gonna miss the good old days of skating 2000-2009

[@TechOutAdam]

I’m right there with you on the timeframe. Started skating till 2007 though. Some good times but I didn’t have skill to ever make it pro lol just purely for fun and hanging out with friends in the summer to be out all day.

[@avian.carver]

@@TechOutAdam Damn, I wish I was born around those times. I literally WAS born 2007 lol. Turned 16 two weeks ago. I really hope skateboarding becomes my profession.

[@atamagashock]

Good ole days of 2000-2009?! Bro without the late 80s and 90s none of this exists. You gotta extend that window.

[@ProdByZivo]

Some people train extremely hard for years to even do one trick that P Rod was doing in his first year of skateboarding, he was and is a prodigy in this field.

[@erikwilliman1515]

I grew up in the same neighborhood with him. Skated the docks and street spots. Man so good to see a true Valley boy make it! We love you Pauly!

[@kbreroo]

The sound of his voice tells so much who he really is, great skateboard, nice person, smart and humble.

[@smellycatpaws]

This video was so damn inspirational. It hit me at a very important time in my life. And so stoked to have u put this out, with a hero of mine. Great video! 💯

[@IDEAGENERATIONOFFICIAL]

thank you for watching 💡

[@alanserna]

The idea of being an investor and also the last message of keep the fire burning was incredible

[@Youngmidorya]

Man I love P-Rod. When I was 4 my dad would always show me his skate videos and even got me a board from then on I’ve always been on a board. Now I’m 24 still a huge P-Rod fan and skater

[@avian.carver]

Hell yeah dude. You're young, keep on skating!

[@Youngmidorya]

@@avian.carver that’s plan! Keep skating until my legs don’t work! 🤘🏾

[@american_nightmar3]

Same my pops put me on a lot of shit I was kinda stunned by your age at first then I realized I’m 20 fucking 3 (23) lmao

[@Youngmidorya]

@@american_nightmar3 haha, I had the same moment not too long ago. I was talking to another skater who was 26 then it hit me that we were close in age. Still feels like I’m 18 sometimes.

[@rubys666]

I’ve looked up to Paul ever since I was a kid. Forever inspiring! 🐐

[@saxenas]

Its good when u have a passion for something. Not everyone is blessed to have that put into them. Cuz we always hear of so many people going through life feeling numb and just going through the motions. Maybe those people gave up their passion or never had one to begin with. And u cant copy someone elses passion that shitll never work. Only thing though is that when u have a passion for something, u cant be lazy at all cuz letting your potential go to waste is the greatest regret in life.

[@chrissharron4739]

Me and Paul are the same age and he has inspired me to keep skating and not to give up what I love since Citystars!

[@zacfabian3046]

My wife and daughter love eating lemons.. and I love putting them in my beer!! ✌🏻 PRod ur a legend!!

[@IDEAGENERATIONOFFICIAL]

that's the new p-rod combo right there

[@jayjaymejia4149]

The admiration of Koston he has is the same for me and also the same I fell towards P.rod. ‘Til this day try to emulate PRod’s style. That’s just so legendary

[@AlexHernandez-gn6rd]

I’m Mexican and I didn’t know that was he’s father. At the very start when I saw oh that’s his dad. That guy. That comic. That dude broke barriers in the comedy scene. Everything made perfect sense and why he a successful person as a whole. His father is a comedy legend !

[@eduardoibarra504]

Paul Rodriguez!. Street dreams is a look behind doors for some people who don't know... I didn't even like skating but thanks to you I can enjoy this therapeutic sport 🐐🇲🇽

[@youngorangee]

this is awesome

[@Jan123.]

P-Rod is the best. Such an amazing dude!

[@YoungDirtyMexicanOfficially]

NEVER STOP MAKING THESE INTERVIEWS🔥🔥🔥

[@IDEAGENERATIONOFFICIAL]

can't stop won't stop

[@resupercomix]

Wow. So Paul. You were My Tom penny. My LiveJournal profile pic has you doing a nollie lip on a rail. Your street cinema part had us so hype. Your shoes once you got on Nike were the only thing I'd wear. I appreciate you. Thank you for being such a good role model. Sincerely, a 36 year old skate rat.

[@topsykretts8058]

I use to watch Forecast multiple times a day, use to pause it and study it frame by frame like a mad man. Ive always been a position-less skater; been skating switch since day one, thats because of Paul. Such a solid interview. The GOAT.

[@DippedInInk]

It's really good to see an offspring of a celebrity not mooching off of the parent. He has his own goals and dreams. His father motivated him to be a better version of himself.

[@TechOutAdam]

Paul Rodriguez was heavily against P-Rod skateboarding. He said he's very happy his son didn't listen to him just like how he didn't listen to his father.

[@DippedInInk]

@@TechOutAdam honestly I would’ve been against my son’s skateboarding for the fact that I don’t want them to get hurt but once I see that they can handle it then I’ll be good.

[@YoungDirtyMexicanOfficially]

dude p-rod has been a legend in the skate community for a while now. thanx u for giving his flowers. and thanx you for this episode. dude is a hood legend for sure.💪🏾💪🏾💪🏾

[@IDEAGENERATIONOFFICIAL]

thanks for watching💡

[@renzomarzarini9145]

This is gold! Thanks for this!! Love you Paul you are the greatest

[@eleazarsanchez96]

Most inspiring person for me is Paul.

[@Spirittkdaus]

Keep on dropping the quality Noah. Great subjects, inspirational stories and creative vision. Stoked you’re back for a new season 🤙🏾

[@TheDoknoh]

Thanks so much. Really appreciate the kind words.

[@pcoast3678]

LONG HAIR PROD SHAPED ME This was amazing.

[@DadUsed2Skate]

I grew up watching P rod and he was my favorite skater. I just turned 30. It’s awesome watching him mature and set up his future after skating. It’s awesome to see what pro athletes do after there initial sport. Not even about the money. Just having a passion and enjoying what you do on a day to day basis

[@nirav6983]

Why all Paul's are amazing

[@leisurelypaice]

This was wonderfully crafted. I grew up skating and P was the skater I idolised. It give great insight into work, life, dreams management. So many of us get lost just wanting to do something, but developing a business mindset, money management, building a family all have to be carefully navigated. Listening to your gut feeling, staying true to yourself are just beautiful takeaways from this interview! Great work!

[@GageTcoTEAM2TURNT]

If you had to describe P-ROD in one word, its.. INSPIRATION! I love this dude and the way he effects the world around him. I felt like I was listening to myself talk about my own child hood we have so much in common.. Hopefully one day my drive will have our paths crossing!

[@billykimber616]

He needs to have that passion to get Nike to re release his p rod sb 2 continually

[@loicbataillou8529]

Paul you will always be the Michael Jordan of skateboarding. 🙏

[@jswitay]

I’ve been waiting so long for season 3!!! So happy y’all are back! Love these interviews.

[@PhilthyMario]

Amazing interview! Towards the end Paul made me realize that the dreams never fade! (But I know I have to work on finding them again..) Thank you P-Rod!

[@GillistheIllist]

P Rod is the coolest. Full stop.

[@lilblackshawny]

The 🐐 & Best Skater Of All Time 🔥

[@johnnycountee644]

I had no idea P-Rod is so wise and intelligent. He knows how to be a skater and business man really down to earth person.

[@knockoutjosie]

bro these questions fire

[@Matgant]

El es mi mayor inspiración , por primera vez lo escucho hablar de su experiencia y es algo mucha más motivador.. thank men

[@DevRel1]

I'm 43 years old teaching my son to skate, I have a Primitive board, I'm very particular about the size and shape of them boards I like and primitive boards are some of my favorite. 8.125

[@Laufc93]

Glad these are back man. Love your interviews bro

[@kevinwilson6270]

PROD skated some spots and parks in AZ in the early 2000s. Would say he has great energy and soul, he deserves everything that came to him.

[@luisbarahona6255]

Great episode !! So many gems it’s fun to gain gems from professionals outside ones aspiring craft that fresh perspective is so amazing and even more so when it comes from someone who you might’ve not expected or not know much about such a awesome guy idea generation is such a god send

[@IDEAGENERATIONOFFICIAL]

thank you for watching 💡💡💡

[@Gentepreneur]

Love this interview. P_Rod seems humble, talented and looks like he's consistently evolving. Keep it up my brotha!~

[@No1reallydies]

PRod is my idol man, his style, work ethic, etc. Dudes a legend forever

[@bryceronie]

Paul is beyond. Well done, he is quite a guy.

[@IDEAGENERATIONOFFICIAL]

he's the best

[@UTCSB]

paul is one of the reasons i started skating seeing the artistic side of skating through the green label art commercial one of those pivotal moments in what made me start skatin

[@nickhumph]

The brewery story is crazy and insightful.

[@gpablo751]

Such a great interview 👏🏽👏🏽

[@Justin-dn6nt]

One of the greats in skateboarding for sure ✅️🤙

[@chanitaalighieri4449]

Keep that fire burning!!! 🔥🔥🔥

[@karmagriptapefamily1292]

Exactly what I was needing

[@louiealouie]

“Fairly accomplished” for real? That’s how you described Paul Rodriguez? PRod is doing his thing BIG TIME.

[@dizzy_d2154]

Mad love on this G.O.A.T’d 👑👊🏾

[@DeadEneru]

This was a beautiful interview. Well done!

[@beezymane]

THE GOAT🙌 Amazing interview

[@fepetrucci]

That's an amazing interview. Paul, keep loving skateboarding. That's it.

[@overundah]

My skate clic idolized p-rod and all those Nike/plan-B cats. The tre flips were so on point.

[@churamontgomery6063]

Yeah perceiver will be pay off in the end.Special when you have a passion for your dream Good for you congrats. Thank you for your encouragement.

[@jawshinojosajr.3229]

Great videos earned my sub without a doubt

[@johncwalaszek]

P-Rod the goat!! excited for this one

[@IDEAGENERATIONOFFICIAL]

💡💡💡

[@greggreen7519]

Paul is truly an inspiration, he's been one of my favorite skaters since I was a kid first seen him when I bought the Yeah Right dvd. He has suck a smooth fluid style.

[@allangarcia6838]

Never give up always have faith believe in your self no matter what people think

[@Mynorcal23]

Some of us refer to you as P. God ! The GOAT ! love you P rod

[@glc-vt3yq]

Visionary mind,amazing Paul!

[@Noobdudebro]

Paul is a legend and always inspirational

[@AlanMartinez-yk7dm]

BROO RELEASE THE PROD 2s AGAIN MAN THEM JOINTS ARE FREAKING GRAILS

[@nhlanhlazwane9465]

General Purpose! Nice One Gents

[@D00M3R_MAVS]

In all honesty, I found out who P-Rod was because of his shoes. I was visiting my GF in another city, and they had a rad skateshop that got the quick and hyper strike, Nike SB's. They had so many cool pairs, but the ones that stood out the most to me, were these black snake skin ones, that had Mexican blanket uppers. They were the "P-Rod Mexicans" You couldn't order them online, had to buy them directly from the shop. I got a pair, and that was the first time I heard the name "P-Rod". I wasn't skating at the time (I skated in the 90's, and didn't pick it up again till around 2014) so I'd not heard of Him before.

[@fernandosoto7985]

Very motivational and inspiring! Thanks 🙏

[@JESUSLEBT1]

Great work Paul! ❤

[@the_last_mou]

P.GOD! #GOAT

[@luizleocadio1849]

This is incredibly valuable lessons. Meditation. Thanks for sharing.

[@MrLakers2432]

Love you Paul! 🙏🏻

[@r49y92]

Starting to look more and more like his dad.

[@OrangeHoodie9]

818 Legend

[@scumbabys7118]

One of my greatest inspirations ever.

[@mywayskating2630]

The GOAT !!

[@mosimojones7714]

Great interview from start to finish.

[@ororion]

Awesome video.

[@BackwoodChong]

Crazy thing tho lance mountain was skating the Jordan’s during its early days in the late 80 and 90s

[@Sk8daii]

thank you for the insight.

[@adrianhernandez1080]

Heck yea P Rod never changed keep it real whole time good stuff 👍

[@yosoydavegames5058]

The goat 🐐

[@rayneozier]

Prod was one of the first skaters I knew by name other than Tony Hawk. He’s a beast. Glad to see he’s doing well and enjoying life.

[@alejandroramirez4470]

didn't know him until THUG. Jamie Thomas was the first skater I admired from Tony hawk games.

[@TheTrifeone]

🐐

[@3j4ndro]

keep the fire burning

[@GoofyFootersRule]

He's 1 of the 5 ppl younger than me that i look up to. GFR Goofy footers ruleeee

[@Dodgers_2]

Beautiful soul. Prod fan for life!!!

[@PRExBAE]

@2:52 “i just saw kids skating at school, i couldn’t understand how they could make the skateboard stick to their feet or how they could flip it and land back on it, it was like a magician doing a magic trick. i need to know to know how to do it, i have to know!” that’s exactly how i was too when i first saw it. i had big passions going professional when i was a kid because of Rob & Big. but then my mom shot it down. she kept saying it’s not a real sport, you can’t make money of it. so i dropped it before high school cause i outgrew or something. now i’m beginner/intermediate level at skating but i feel like i could’ve been way better

[@TheSoulRiffic]

Great Interview!

[@lxced_]

Prod is a straight legend

[@Chikistherussiantoy]

Prod the Goat

[@zerimar504]

🔥🔥

[@unitoflove11]

Great stuff👏Timeless!😏

[@Cream212]

Crazy how much he looks like his pops. Pops was funny as shit!

[@Mogely]

Appreciate this

[@ModeloSk8r]

Looked up to this man drove 5 hours many times to meet him very nice I met his mother explained my ideas and names for my future companies and he decided to steal and steal and steal most of my ideas I changed the way I looked at people in general I would never share my ideas to anyone let alone one of my idols but now I'm here to beat him at every sport he decides to play or game he decides to play I'm alive and making myself better daily and progressing as a person and professionla skateboarder the game will cheew you up and spit you out if you let it !! Godbless don't believe everything you see or read. Some people are phony all together.

[@Mari000]

What companies?

[@ModeloSk8r]

@@Mari000 the idea for valleger and Ashland seltzer

[@mikejordan9477]

I need that sweater